Civic Intelligence

Wisconsin Broadcasters Association

EIN 39-6123891 • 501(c)6 • Madison, WI

Profile

The purpose of the Wisconsin Broadcasters Association shall be to foster and promote the development of the arts of aural and visual broadcastings in all its forms; to protect its members in every lawful and proper manner from injustices and unjust exactions; to do all things necessary and proper to encourage and promote customs and practices which will strengthen and maintain the broadcast industry to the end that it may best serve the public.

44 E Mifflin Street 900Madison, WI 53703

www.wi-broadcasters.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

57th percentile

0.19x

Higher debt load relative to assets than 57% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

80th percentile

0.47x

Higher debt load relative to revenue than 80% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

77th percentile

16%

Higher net margin than 77% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

80th percentile

$252,920

Higher top officer pay than 80% of similar nonprofits.

Top officer pay equals 14.7% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

75th percentile

16%

Faster asset growth than 75% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

25th percentile

-1.5%

Faster revenue growth than 25% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Up

$4,166,071

Up $561,920 (+16%) from 2023

Liabilities

Up

$804,883

Up $119,593 (+17%) from 2023

Net Assets

Up

$3,361,188

Up $442,327 (+15%) from 2023

Revenue

Down

$1,723,009

Down $25,522 (-1.5%) from 2023

Expenses

Up

$1,445,894

Up $36,520 (+2.6%) from 2023

Net Income

Down

$277,115

Down $62,042 (-18%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2010: $2,026,077Liabilities 2010: $44,755Net Assets 2010: $1,981,3222010Assets 2011: $2,209,888Liabilities 2011: $40,339Net Assets 2011: $2,169,5492011Assets 2012: $2,333,751Liabilities 2012: $34,755Net Assets 2012: $2,298,9962012Assets 2013: $2,372,971Liabilities 2013: $27,394Net Assets 2013: $2,345,5772013Assets 2014: $2,358,105Liabilities 2014: $45,732Net Assets 2014: $2,312,3732014Assets 2015: $1,886,244Liabilities 2015: $40,184Net Assets 2015: $1,846,0602015Assets 2016: $1,811,511Liabilities 2016: $180,186Net Assets 2016: $1,631,3252016Assets 2017: $1,561,342Liabilities 2017: $225,259Net Assets 2017: $1,336,0832017Assets 2018: $1,519,203Liabilities 2018: $242,720Net Assets 2018: $1,276,4832018Assets 2019: $1,632,740Liabilities 2019: $243,431Net Assets 2019: $1,389,3092019Assets 2020: $1,808,480Liabilities 2020: $244,013Net Assets 2020: $1,564,4672020Assets 2021: $2,733,431Liabilities 2021: $323,549Net Assets 2021: $2,409,8822021Assets 2022: $3,203,053Liabilities 2022: $789,312Net Assets 2022: $2,413,7412022Assets 2023: $3,604,151Liabilities 2023: $685,290Net Assets 2023: $2,918,8612023Assets 2024: $4,166,071Liabilities 2024: $804,883Net Assets 2024: $3,361,1882024

Highlighted filing

2024

Assets$4,166,071
Liabilities$804,883
Net Assets$3,361,188

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.0M$0-$1.0MExpenses 2010: $811,1292010Expenses 2011: $882,2412011Expenses 2012: $1,034,5262012Revenue 2013: $1,197,050Expenses 2013: $1,150,469Net Income 2013: $46,5812013Revenue 2014: $1,266,545Expenses 2014: $1,299,749Net Income 2014: -$33,2042014Revenue 2015: $698,579Expenses 2015: $1,164,892Net Income 2015: -$466,3132015Revenue 2016: $748,827Expenses 2016: $963,562Net Income 2016: -$214,7352016Revenue 2017: $846,162Expenses 2017: $1,141,404Net Income 2017: -$295,2422017Revenue 2018: $1,041,276Expenses 2018: $1,100,876Net Income 2018: -$59,6002018Revenue 2019: $1,250,016Expenses 2019: $1,137,190Net Income 2019: $112,8262019Revenue 2020: $1,109,844Expenses 2020: $929,288Net Income 2020: $180,5562020Revenue 2021: $1,651,806Expenses 2021: $1,106,070Net Income 2021: $545,7362021Revenue 2022: $1,409,623Expenses 2022: $1,226,638Net Income 2022: $182,9852022Revenue 2023: $1,748,531Expenses 2023: $1,409,374Net Income 2023: $339,1572023Revenue 2024: $1,723,009Expenses 2024: $1,445,894Net Income 2024: $277,1152024

Highlighted filing

2024

Revenue$1,723,009
Expenses$1,445,894
Net Income$277,115

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.17$0.80$3.36$1.72$1.45$0.28
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.60$0.69$2.92$1.75$1.41$0.34
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.20$0.79$2.41$1.41$1.23$0.18
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.73$0.32$2.41$1.65$1.11$0.55
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.81$0.24$1.56$1.11$0.93$0.18
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.63$0.24$1.39$1.25$1.14$0.11
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.52$0.24$1.28$1.04$1.10$0.06
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.56$0.23$1.34$0.85$1.14$0.30
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.81$0.18$1.63$0.75$0.96$0.21
2015Detailed filing. Detailed filing data is available for this year.$1.89$0.04$1.85$0.70$1.16$0.47
2014XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.36$0.05$2.31$1.27$1.30$0.03
2013Detailed filing. Detailed filing data is available for this year.$2.37$0.03$2.35$1.20$1.15$0.05
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.33$0.03$2.30$1.03
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.21$0.04$2.17$0.88
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.03$0.04$1.98$0.81
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Sep 29, 2025
Return Version
2024v5.2
Gross Receipts
$1,723,009
Mission and Program Overview

Mission

The purpose of the Wisconsin Broadcasters Association shall be to foster and promote the development of the arts of aural and visual broadcastings in all its forms; to protect its members in every lawful and proper manner from injustices and unjust exactions; to do all things necessary and proper to encourage and promote customs and practices which will strengthen and maintain the broadcast industry to the end that it may best serve the public.

To foster and promote the development of the arts of aural and visual broadcasting in all its forms; to protect its members in every lawful and proper manner from injustices and unjust exactions; to do all things necessary and proper to encourage and promote customs and practices which will strengthen and maintain the broadcasting industry to the end that it may best serve the public.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$2,739,740$3,054,892▲ $315,152
Cash and Non-Interest-Bearing Accounts$202,364$210,356▲ $7,992
Investments Other Securities$29,318$163,214▲ $133,896
Accounts Receivable$50,833$33,833▼ $17,000
Prepaid Expenses and Deferred Charges$27,840$20,914▼ $6,926
Land, Buildings, and Equipment, Net$779$5,268▲ $4,489
Total Assets$3,604,151$4,166,071▲ $561,920
Other Assets Total$553,277$677,594▲ $124,317
Liabilities
Other Liabilities$553,277$679,806▲ $126,529
Deferred Revenue$109,837$98,012▼ $11,825
Accounts Payable and Accrued Expenses$22,176$27,065▲ $4,889
Total Liabilities$685,290$804,883▲ $119,593
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,918,861$3,361,188▲ $442,327
Total Net Assets Fund Balance$2,918,861$3,361,188▲ $442,327
Total Liabilities and Net Assets / Fund Balance$3,604,151$4,166,071▲ $561,920

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$5,268$64,021$69,289
Leasehold Improvements$0$632$632
Other Assets Org$66,810--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Michelle VetterkindPresident and CEOFT$190,000$62,920$252,920
Kyle GeisslerVice PresidentFT$133,750$21,680$155,430

Board Members and Trustees

NameTitle
Aleese FielderChairman of the Board
Judson BeckChairman-elect
Jan WadeImmediate Past Chairman
Jeff WrightVice Chairman-radio
Anne BrownDirector
Betsy KeefeDirector
Chris PalmerDirector
Colleen ValkounDirector
Dennis KlasDirector
Eric VoightDirector
Jeff TylerDirector
Lupita MontotoDirector
Marta BechtolDirector
Steve LavinDirector
Suzanne HoffmanDirector
Terry DavisDirector
Terry StevensonDirector
Andrea HansenDirector (thru Jul 2024)
Lyle BanksDirector (thru Oct 2024)
Randy HawkeSecretary
Anna EngelhartTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,617,712
Investment Income
$97,063
Other Revenue
$8,234
Change in Net Assets
$277,115
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$806,283
Salaries, Compensation, and Employee Benefits$522,301
Grants and Similar Amounts Paid$117,310
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees---$252,920
Conferences and Meetings---$218,794
Other Salaries and Wages---$174,083
Fees for Services Other---$130,314
Grants to Domestic Orgs---$117,310
Occupancy---$73,282
Other Employee Benefits---$60,299
Office Expenses---$60,141
Fees for Services Legal---$52,744
Travel---$50,702
Payroll Taxes---$30,986
Other Expenses---$23,870
Fees for Services Accounting---$17,511
Insurance---$15,592
Fees for Service Investment Mgmnt Fees---$13,227
Information Technology---$6,500
Pension Plan Contributions---$4,013
Depreciation Depletion---$567
Total Functional Expenses$0$0$0$1,445,894
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Wisconsin Broadcasters Association Foundation IncMadison, WI501(c)(3)General Charitable Purposes$100,000
Texas Association of BroadcastersAustin, TX501(c)(6)General Charitable Purposes$7,500
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Employee Compensation$610,784
Operating Lease Liabilities$69,022
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

There shall be two kinds of members: regular and associate. Regular membership - any am, fm or tv broadcast station, commercial or educational, licensed by the federal communications commission to broadcast in the state of wisconsin shall be eligible for regular membership in the association with full voting rights. Any individual, firm, partnership, organization or corporation which owns, or engages in the operation of more than one broadcast station in the state of wisconsin must have all such licensed stations, with the exception of translator or educational satellite stations, as members of the association. Each station, even if under common ownership or operation, shall be considered a regular member. Associate membership - any applicant for membership not eligible for regular membership may become an associate member of the association.

Form 990, Part VI, Section A, Line 7A

Regular membership elects eight directors of the governing body.

Form 990, Part VI, Section A, Line 7B

A majority of members must vote to approve changes to the bylaws.

Form 990, Part VI, Section A, Line 8B

Committees are not required to document meetings or written actions undertaken. Many times the actions are discussed in the governing body meetings and are documented as part of those meetings minutes.

Form 990, Part VI, Section B, Line 11B

The form 990 will be taken to the executive committee meeting for review prior to filing.

Form 990, Part VI, Section B, Line 12C

In connection with any actual or possible conflict of interest, an interested person must disclose the existence of the financial interest and be given the opportunity to disclose all material facts to the directors and members of any committee with governing board delegated powers considering the proposed transaction or arrangement. After disclosure of the financial interest and all material facts, and after any discussion with the interested person, he/she shall leave the governing board or committee meeting while the determination of a conflict of interest is discussed and voted upon. The remaining board or committee members shall decide if a conflict of interest exists. If the governing board or committee has reasonable cause to believe an interested person has failed to disclose actual or possible conflicts of interest, it shall inform the interested person of the basis for such belief and afford the interested person an opportunity to explain the alleged failure to disclose. If, after hearing the interested person's response and after making further investigation as warranted by the circumstances, the governing board or committee determines the interested person has failed to disclose an actual or possible conflict of interest, it shall take appropriate disciplinary and corrective action.

Form 990, Part VI, Section B, Line 15A

Compensation is established with the approval by the board after compensation studies and comparisons.

Form 990, Part VI, Section C, Line 19

The organization's governing documents, conflict of interest policy, and financials are available upon request.

Filing and Contact Details

Filer

Filer Name
Wisconsin Broadcasters Association Inc
EIN
39-6123891
Phone
6082552600
Address
44 E MIFFLIN STREET 900, MADISON, WI 53703

Signing Officer

Name
Michelle Vetterkind
Title
President and CEO
Phone
6082552600
Signed
2025-09-29
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Michelle Vetterkind
Formed
1931
Legal Domicile
Wi
Voting Board Members
19
Independent Board Members
19
Employees
4
Volunteers
21

Preparer

Firm
Wegner Cpas Llp
Address
2921 LANDMARK PL STE 300, MADISON, WI 53713-4236
Preparer
Jenny Tarkowski CPA
Phone
6082744020
Raw XML AppendixShowing 400 of 591 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/ActivityOrMissionDesc0TO FOSTER AND PROMOTE THE DEVELOPMENT OF THE ARTS OF AURAL AND VISUAL BROADCASTING IN ALL ITS FORMS; TO PROTECT ITS MEMBERS IN EVERY LAWFUL AND PROPER MANNER FROM INJUSTICES AND UNJUST EXACTIONS; TO DO ALL THINGS NECESSARY AND PROPER TO ENCOURAGE AND PROMOTE CUSTOMS AND PRACTICES WHICH WILL STRENGTHEN AND MAINTAIN THE BROADCASTING INDUSTRY TO THE END THAT IT MAY BEST SERVE THE PUBLIC.
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IRS990/Form990PartVIISectionAGrp/TitleTxt0CHAIRMAN OF THE BOARD
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IRS990/Form990PartVIISectionAGrp/TitleTxt4SECRETARY
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IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR (THRU JUL 2024)
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR (THRU OCT 2024)
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
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IRS990/MissionDesc0THE PURPOSE OF THE WISCONSIN BROADCASTERS ASSOCIATION SHALL BE TO FOSTER AND PROMOTE THE DEVELOPMENT OF THE ARTS OF AURAL AND VISUAL BROADCASTING IN ALL ITS FORMS; TO PROTECT ITS MEMBERS IN EVERY LAWFUL AND PROPER MANNER FROM INJUSTICES AND UNJUST EXACTIONS; TO DO ALL THINGS NECESSARY AND PROPER TO ENCOURAGE AND PROMOTE CUSTOMS AND PRACTICES WHICH WILL STRENGTHEN AND MAINTAIN THE BROADCAST INDUSTRY TO THE END THAT IT MAY BEST SERVE THE PUBLIC.
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