Civic Intelligence

Harley Davidson Foundation Inc.

990PF • Fiscal year 2024 • EIN 39-1769946

Jan 01, 2024 to Dec 31, 2024 • Filed on Nov 17, 2025

Organization Profile
3700 West Juneau AvenueMilwaukee, WI 53208

(414) 343-4680

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

15th percentile

0.00x

Higher debt load relative to assets than 15% of similar nonprofits.

2024 filings • $50M-$100M nonprofits • Source year 2024

Liabilities / Revenue

15th percentile

0.00x

Higher debt load relative to revenue than 15% of similar nonprofits.

2024 filings • $50M-$100M nonprofits • Source year 2024

Net Margin

87th percentile

52%

Higher net margin than 87% of similar nonprofits.

2024 filings • $50M-$100M nonprofits • Source year 2024

Top Officer Pay

16th percentile

$0

Higher top officer pay than 16% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2024 filings • $50M-$100M nonprofits • Source year 2024

Asset Growth

17th percentile

-2.1%

Faster asset growth than 17% of similar nonprofits.

2024 filings • $50M-$100M nonprofits • Annualized from 2023 to 2024

Revenue Growth

93rd percentile

203%

Faster revenue growth than 93% of similar nonprofits.

2024 filings • $50M-$100M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets15th percentile

Assets

Down

$63,460,864

Down $1,345,176 (-2.1%) from 2023

Net Assets

Up

$63,449,118

Up $3,262,713 (+5.4%) from 2023

Liabilities

Down

$11,746

Down $4,607,889 (-100%) from 2023

Revenue And Expenses
Liabilities / Revenue15th percentileNet Margin87th percentile

Revenue

Up

$4,951,155

Up $3,318,001 (+203%) from 2023

Expenses

Up

$2,358,303

Up $863,734 (+58%) from 2023

Net Income

Up

$2,592,852

Up $2,454,267 (+1771%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth17th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$80M$60M$40M$20M$0Assets 2011: $22,571,903Liabilities 2011: $02011Assets 2012: $24,607,573Liabilities 2012: $02012Assets 2013: $24,862,376Liabilities 2013: $02013Assets 2014: $26,267,304Liabilities 2014: $02014Assets 2015: $24,973,493Liabilities 2015: $02015Assets 2017: $26,705,036Liabilities 2017: $0Net Assets 2017: $26,705,0362017Assets 2018: $26,125,513Liabilities 2018: $0Net Assets 2018: $26,125,5132018Assets 2019: $24,424,524Liabilities 2019: $1Net Assets 2019: $24,424,5242019Assets 2020: $35,743,293Liabilities 2020: $1Net Assets 2020: $35,743,2932020Assets 2021: $46,150,424Liabilities 2021: $1Net Assets 2021: $46,150,4242021Assets 2022: $55,847,842Liabilities 2022: $1Net Assets 2022: $55,847,8422022Assets 2023: $64,806,040Liabilities 2023: $4,619,635Net Assets 2023: $60,186,4052023Assets 2024: $63,460,864Liabilities 2024: $11,746Net Assets 2024: $63,449,1182024

Highlighted filing

2024

Assets$63,460,864
Liabilities$11,746
Net Assets$63,449,118
Open 2024 Filing

Operations Trend

Revenue Growth93rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2011: $5,325,307Expenses 2011: $2,653,449Net Income 2011: $2,671,8582011Revenue 2012: $4,665,597Expenses 2012: $2,637,159Net Income 2012: $2,028,4382012Revenue 2013: $3,962,769Expenses 2013: $3,373,436Net Income 2013: $589,3332013Revenue 2014: $4,934,437Expenses 2014: $3,498,508Net Income 2014: $1,435,9292014Revenue 2015: $2,171,800Expenses 2015: $3,430,953Net Income 2015: -$1,259,1532015Revenue 2017: $4,385,176Expenses 2017: $3,624,980Net Income 2017: $760,1962017Revenue 2018: $2,686,094Expenses 2018: $3,149,201Net Income 2018: -$463,1072018Revenue 2019: $1,594,881Expenses 2019: $3,244,264Net Income 2019: -$1,649,3832019Revenue 2020: $14,121,342Expenses 2020: $2,734,570Net Income 2020: $11,386,7722020Revenue 2021: $12,675,050Expenses 2021: $2,138,482Net Income 2021: $10,536,5682021Revenue 2022: $12,113,416Expenses 2022: $2,242,950Net Income 2022: $9,870,4662022Revenue 2023: $1,633,154Expenses 2023: $1,494,569Net Income 2023: $138,5852023Revenue 2024: $4,951,155Expenses 2024: $2,358,303Net Income 2024: $2,592,8522024

Highlighted filing

2024

Revenue$4,951,155
Expenses$2,358,303
Net Income$2,592,852
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 17, 2025
Return Version
2024v5.1
Compensation and Service Providers
Top Officer Pay16th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
-PresidentPT$0--
-Vice PresidentPT$0--
-Treasurer-$0--
-Secretary-$0--
-DirectorPT$0--
-Director-$0--
-Director-$0--
-Director-$0--
-Director-$0--
Filing and Contact Details

Filer

Filer Name
Harley-davidson Foundation Inc
EIN
39-1769946
Phone
4143434680
Address
3700 WEST JUNEAU AVENUE, MILWAUKEE, WI 53208

Signing Officer

Name
Tori Termaat
Title
President
Phone
4143434680
Signed
2025-11-17
Discuss with paid preparer
Yes

Preparer

Firm
Bdo USA
Address
330 E KILBOURN AVE STE 750, MILWAUKEE, WI 53202-3145
Preparer
Jake Cook
Phone
4142725900
Raw XML AppendixShowing 400 of 878 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/TitleTxt5DIRECTOR
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/TitleTxt6DIRECTOR
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/TitleTxt7DIRECTOR
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/TitleTxt8DIRECTOR
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IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/AddressLine1Txt33700 WEST JUNEAU AVENUE
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IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/StateAbbreviationCd8WI
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IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/ZIPCd153208
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/ZIPCd253208
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/ZIPCd353208
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/ZIPCd453208
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/ZIPCd553208
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/ZIPCd653208
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/ZIPCd753208
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/USAddress/ZIPCd853208
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IRS990PF/Organization501c3ExemptPFInd0X
IRS990PF/PFQualifyingDistributionsGrp/CharitableAssetsAcquisPaidAmt018919913
IRS990PF/PFQualifyingDistributionsGrp/ExpensesAndContributionsAmt01522620
IRS990PF/PFQualifyingDistributionsGrp/ProgramRelatedInvstTotalAmt00
IRS990PF/PFQualifyingDistributionsGrp/QualifyingDistributionsAmt020442533
IRS990PF/PFQualifyingDistributionsGrp/SetAsideCashDistriTestAmt00
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IRS990PF/StatementsRegardingActy4720Grp/BusinessHoldingsInd0false
IRS990PF/StatementsRegardingActy4720Grp/FurnGoodsDisqualifiedPrsnInd0false
IRS990PF/StatementsRegardingActy4720Grp/GrantsToIndividualsInd0false
IRS990PF/StatementsRegardingActy4720Grp/GrantsToOrganizationsInd0false
IRS990PF/StatementsRegardingActy4720Grp/InfluenceElectionInd0false
IRS990PF/StatementsRegardingActy4720Grp/InfluenceLegislationInd0false
IRS990PF/StatementsRegardingActy4720Grp/JeopardyInvestmentsInd0false
IRS990PF/StatementsRegardingActy4720Grp/NoncharitablePurposeInd0false
IRS990PF/StatementsRegardingActy4720Grp/PayCompDisqualifiedPrsnInd0false
IRS990PF/StatementsRegardingActy4720Grp/PaymentToGovernmentOfficialInd0false
IRS990PF/StatementsRegardingActy4720Grp/PayPremiumsPrsnlBnftCntrctInd0false
IRS990PF/StatementsRegardingActy4720Grp/ProhibitedTaxShelterTransInd0false
IRS990PF/StatementsRegardingActy4720Grp/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990PF/StatementsRegardingActy4720Grp/SaleOrExchDisqualifiedPrsnInd0false
IRS990PF/StatementsRegardingActy4720Grp/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990PF/StatementsRegardingActy4720Grp/TransferAstDisqualifiedPrsnInd0false
IRS990PF/StatementsRegardingActy4720Grp/UncorrectedPriorActsInd0false
IRS990PF/StatementsRegardingActy4720Grp/UncorrectedPYJeopardyInvstInd0false
IRS990PF/StatementsRegardingActy4720Grp/UndistributedIncomePYInd0false
IRS990PF/StatementsRegardingActyGrp/ActivitiesNotPreviouslyRptInd0false
IRS990PF/StatementsRegardingActyGrp/AtLeast5000InAssetsInd0true
IRS990PF/StatementsRegardingActyGrp/ChangesToArticlesOrBylawsInd0false
IRS990PF/StatementsRegardingActyGrp/ComplyWithPublicInspRqrInd0true
IRS990PF/StatementsRegardingActyGrp/DonorAdvisedFundInd0false
IRS990PF/StatementsRegardingActyGrp/ForeignAccountsQuestionInd0false
IRS990PF/StatementsRegardingActyGrp/Form1120POLFiledInd0false
IRS990PF/StatementsRegardingActyGrp/Form990PFFiledWithAttyGenInd0true
IRS990PF/StatementsRegardingActyGrp/IndividualWithBooksNm0GERALYN FALLON
IRS990PF/StatementsRegardingActyGrp/LegislativePoliticalActyInd0false
IRS990PF/StatementsRegardingActyGrp/LocationOfBooksUSAddress/AddressLine1Txt03700 WEST JUNEAU AVENU
IRS990PF/StatementsRegardingActyGrp/LocationOfBooksUSAddress/CityNm0MILWAUKEE
IRS990PF/StatementsRegardingActyGrp/LocationOfBooksUSAddress/StateAbbreviationCd0WI
IRS990PF/StatementsRegardingActyGrp/LocationOfBooksUSAddress/ZIPCd053208
IRS990PF/StatementsRegardingActyGrp/MoreThan100SpentInd0false
IRS990PF/StatementsRegardingActyGrp/NewSubstantialContributorsInd0false
IRS990PF/StatementsRegardingActyGrp/OrganizationDissolvedEtcInd0false
IRS990PF/StatementsRegardingActyGrp/OrgReportOrRegisterStateCd0WI
IRS990PF/StatementsRegardingActyGrp/OwnControlledEntityInd0false
IRS990PF/StatementsRegardingActyGrp/PhoneNum04143434680
IRS990PF/StatementsRegardingActyGrp/PrivateOperatingFoundationInd0false
IRS990PF/StatementsRegardingActyGrp/Section508eRqrSatisfiedInd0true
IRS990PF/StatementsRegardingActyGrp/UnrelatedBusIncmOverLimitInd0false
IRS990PF/StatementsRegardingActyGrp/WebsiteAddressTxt0WWW.HARLEY-DAVIDSON.COM
IRS990PF/SumOfProgramRelatedInvstGrp/TotalAmt00
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IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt15000
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IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt3250000
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt410000
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt51000
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt66000
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt7104000
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt8118800
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt9110000
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt1015000
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IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt122500
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt1317100
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IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt153500
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt162500
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt172500
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt182500
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt191500
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt201000
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt21500
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt22500
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt23500
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt24500
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt25500
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt26500
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt27500
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt28500
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt29500
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt30500
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt31500
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt32500
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt3310000
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt345000
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt351000
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt36500
IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/Amt37500

Document Assets

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Filings

Displayed year

2024 • Form 990PFDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$63,460,864
Liabilities
$11,746
Net assets
$63,449,118
Revenue
$4,951,155
Expenses
$2,358,303
Net income
$2,592,852
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$63.5$0.01$63.4$4.95$2.36$2.59
2023Detailed filing. Detailed filing data is available for this year.$64.8$4.62$60.2$1.63$1.49$0.14
2022Detailed filing. Detailed filing data is available for this year.$55.8$0.00$55.8$12.1$2.24$9.87
2021Detailed filing. Detailed filing data is available for this year.$46.2$0.00$46.2$12.7$2.14$10.5
2020Detailed filing. Detailed filing data is available for this year.$35.7$0.00$35.7$14.1$2.73$11.4
2019Detailed filing. Detailed filing data is available for this year.$24.4$0.00$24.4$1.59$3.24$1.65
2018Detailed filing. Detailed filing data is available for this year.$26.1$0.00$26.1$2.69$3.15$0.46
2017Detailed filing. Detailed filing data is available for this year.$26.7$0.00$26.7$4.39$3.62$0.76
2015Summary only. Only limited summary data is available for this year.$25.0$0.00$2.17$3.43$1.26
2014Summary only. Only limited summary data is available for this year.$26.3$0.00$4.93$3.50$1.44
2013Summary only. Only limited summary data is available for this year.$24.9$0.00$3.96$3.37$0.59
2012Summary only. Only limited summary data is available for this year.$24.6$0.00$4.67$2.64$2.03
2011Summary only. Only limited summary data is available for this year.$22.6$0.00$5.33$2.65$2.67