Civic Intelligence

Wisconsin Nursery Association Inc Wisconsin Nursery Association Inc

EIN 39-1522857 • 501(c)6 • Milwaukee, WI

Profile

We hold meetings & conferences that promote new advancements and management skills that affect our industry

11801 W SILVER SPRING DRIVE Ste 200Milwaukee, WI 53225

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on the latest valid filing.

Source year 2024

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on the latest valid filing.

Source year 2024

Net Margin

90th percentile

34%

Higher net margin than 90% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

71st percentile

11%

Faster asset growth than 71% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

71st percentile

14%

Faster revenue growth than 71% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Up

$470,561

Up $44,990 (+11%) from 2023

Liabilities

-

No earlier filing loaded for comparison.

Net Assets

Up

$470,561

Up $44,990 (+11%) from 2023

Operations
Liabilities / RevenueScore unavailableNet Margin90th percentile

Revenue

Up

$132,154

Up $15,774 (+14%) from 2023

Expenses

Up

$87,164

Up $1,807 (+2.1%) from 2023

Net Income

Up

$44,990

Up $13,967 (+45%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth71st percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0Assets 2011: $162,963Net Assets 2011: $162,9632011Assets 2012: $170,655Liabilities 2012: $02012Assets 2013: $171,028Liabilities 2013: $0Net Assets 2013: $171,0282013Assets 2014: $171,706Liabilities 2014: $0Net Assets 2014: $171,7062014Assets 2015: $184,621Liabilities 2015: $0Net Assets 2015: $184,6212015Assets 2016: $189,662Liabilities 2016: $0Net Assets 2016: $189,6622016Assets 2017: $184,358Liabilities 2017: $0Net Assets 2017: $184,3582017Assets 2018: $361,154Liabilities 2018: $0Net Assets 2018: $361,1542018Assets 2019: $386,475Liabilities 2019: $0Net Assets 2019: $386,4752019Assets 2020: $391,636Liabilities 2020: $0Net Assets 2020: $391,6362020Assets 2021: $409,418Liabilities 2021: $0Net Assets 2021: $409,4182021Assets 2022: $394,548Liabilities 2022: $0Net Assets 2022: $394,5482022Assets 2023: $425,571Liabilities 2023: $0Net Assets 2023: $425,5712023Assets 2024: $470,561Net Assets 2024: $470,5612024

Highlighted filing

2024

Assets$470,561
Liabilities-
Net Assets$470,561
Open 2024 Filing

Operations Trend

Revenue Growth71st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$300K$200K$100K$0-$100KRevenue 2011: $59,145Expenses 2011: $79,134Net Income 2011: -$19,9892011Revenue 2012: $70,590Expenses 2012: $62,897Net Income 2012: $7,6932012Revenue 2013: $65,595Expenses 2013: $65,224Net Income 2013: $3712013Revenue 2014: $64,423Expenses 2014: $63,745Net Income 2014: $6782014Revenue 2015: $96,219Expenses 2015: $83,304Net Income 2015: $12,9152015Revenue 2016: $105,940Expenses 2016: $100,898Net Income 2016: $5,0422016Revenue 2017: $94,959Expenses 2017: $100,260Net Income 2017: -$5,3012017Revenue 2018: $277,995Expenses 2018: $101,199Net Income 2018: $176,7962018Revenue 2019: $133,199Expenses 2019: $107,878Net Income 2019: $25,3212019Revenue 2020: $87,061Expenses 2020: $81,900Net Income 2020: $5,1612020Revenue 2021: $88,043Expenses 2021: $70,261Net Income 2021: $17,7822021Revenue 2022: $99,061Expenses 2022: $113,931Net Income 2022: -$14,8702022Revenue 2023: $116,380Expenses 2023: $85,357Net Income 2023: $31,0232023Revenue 2024: $132,154Expenses 2024: $87,164Net Income 2024: $44,9902024

Highlighted filing

2024

Revenue$132,154
Expenses$87,164
Net Income$44,990
Open 2024 Filing

Filings

Most recent year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$470,561
Liabilities
-
Net assets
$470,561
Revenue
$132,154
Expenses
$87,164
Net income
$44,990
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$4.71$4.71$1.32$0.87$0.45
2023Detailed filing. Detailed filing data is available for this year.$4.26$0.00$4.26$1.16$0.85$0.31
2022Detailed filing. Detailed filing data is available for this year.$3.95$0.00$3.95$0.99$1.14$0.15
2021Detailed filing. Detailed filing data is available for this year.$4.09$0.00$4.09$0.88$0.70$0.18
2020Detailed filing. Detailed filing data is available for this year.$3.92$0.00$3.92$0.87$0.82$0.05
2019Detailed filing. Detailed filing data is available for this year.$3.86$0.00$3.86$1.33$1.08$0.25
2018Detailed filing. Detailed filing data is available for this year.$3.61$0.00$3.61$2.78$1.01$1.77
2017Detailed filing. Detailed filing data is available for this year.$1.84$0.00$1.84$0.95$1.00$0.05
2016Detailed filing. Detailed filing data is available for this year.$1.90$0.00$1.90$1.06$1.01$0.05
2015Detailed filing. Detailed filing data is available for this year.$1.85$0.00$1.85$0.96$0.83$0.13
2014Detailed filing. Detailed filing data is available for this year.$1.72$0.00$1.72$0.64$0.64$0.01
2013Detailed filing. Detailed filing data is available for this year.$1.71$0.00$1.71$0.66$0.65$0.00
2012Summary only. Only limited summary data is available for this year.$1.71$0.00$0.71$0.63$0.08
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.63$1.63$0.59$0.79$0.20
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jun 26, 2025
Return Version
2024v5.2
Gross Receipts
$132,154
Mission and Program Overview

Mission

The Wisconsin Nursery and Landscape Association WNLA serves the Green industry and its nearly 200 members, which includes growers, landscapers, retailers, and industry suppliers. The association plays a vital role in meeting the educational, informational, and legislative advocacy demands of a more technologically advanced industry serving a more knowledge-able and discriminating consumer.

Program Services

DescriptionGrantsExpenses
The association hosts meetings and conferences throughout the year that promotes new advancements and management skills and affect the State of Wisconsin's nursery and landscape industry.--
Compensation and Service Providers
Top Officer Pay77th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Jonathan StickelsPresidentPT$0--
Andy KurthVice PresidentPT$0--
Kurt PoppSecretary/Treasurer-$0--
Derek AnlDirector-$0--
Aaron LurveyDirector-$0--
Brian HaagDirector-$0--
Paul SwartzDirector-$0--
Seth NicholsonPast President-$0--
Filing and Contact Details

Filer

Filer Name
Wisconsin Nursery and
EIN
39-1522857
Phone
4144881691
Address
11801 W SILVER SPRING DRIVE Ste 200, MILWAUKEE, WI 53225

Signing Officer

Name
Kurt Popp
Title
Secretary/Treasurer
Signed
2025-06-26
Discuss with paid preparer
Yes

Preparer

Firm
WAM CPA Services LLC
Address
11801 W SILVER SPRING DR 200, Milwaukee, WI 53225
Preparer
Adam Woznicki CPA
Phone
4145306114
Supplemental Narrative

Additional Explanations

Other Expenses.1002

“Office Expenses $2418”

Other Expenses.1003

“Information Technology $2120”

Other Expenses.1005

“Travel $1102”

Other Expenses.1007

“Conferences, Conventions, and Meetings $35243”

Raw XML Appendix127 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/BooksInCareOfDetail/PersonNm0Wisconsin Association Management
IRS990EZ/BooksInCareOfDetail/PhoneNum04142719456
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt011801 W Silver Spring Drive Suite 2
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0Milwaukee
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0WI
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd053225
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt0425571
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt0470561
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/CostOfGoodsSoldAmt00
IRS990EZ/CostOrOtherBasisExpenseSaleAmt00
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/ExcessOrDeficitForYearAmt044990
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt045990
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt0425571
IRS990EZ/Form990TotalAssetsGrp/EOYAmt0470561
IRS990EZ/FundraisingGrossIncomeAmt00
IRS990EZ/GrossReceiptsAmt0132154
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InvestmentIncomeAmt035476
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MembershipDuesAmt028975
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt0425571
IRS990EZ/NetAssetsOrFundBalancesEOYAmt0470561
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt0425571
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt0470561
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt05.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt15.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt21.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt31.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt41.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt51.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt61.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt71.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt70
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0Jonathan Stickels
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1Andy Kurth
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2Kurt Popp
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3Derek Anl
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4Aaron Lurvey
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5Brian Haag
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm6Paul Swartz
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm7Seth Nicholson
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1Vice President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2Secretary/Treasurer
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt7Past President
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherExpensesTotalAmt040883
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0The Wisconsin Nursery and Landscape Association WNLA serves the Green industry and its nearly 200 members, which includes growers, landscapers, retailers, and industry suppliers. The association plays a vital role in meeting the educational, informational, and legislative advocacy demands of a more technologically advanced industry serving a more knowledge-able and discriminating consumer.
IRS990EZ/PrintingPublicationsPostageAmt0291
IRS990EZ/ProgramServiceRevenueAmt067703
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0The association hosts meetings and conferences throughout the year that promotes new advancements and management skills and affect the State of Wisconsin's nursery and landscape industry.
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SpecialEventsDirectExpensesAmt00
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt087164
IRS990EZ/TotalRevenueAmt0132154
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0https://wnla.net
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Office Expenses $2418
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Information Technology $2120
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Travel $1102
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Conferences, Conventions, and Meetings $35243
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Other Expenses.1002
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Other Expenses.1003
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Other Expenses.1005
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Other Expenses.1007
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Kurt Popp
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Secretary/Treasurer
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-06-26
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Wisconsin Nursery and
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0Landscape Association Inc
ReturnHeader/Filer/BusinessNameControlTxt0WISC
ReturnHeader/Filer/EIN0391522857
ReturnHeader/Filer/PhoneNum04144881691
ReturnHeader/Filer/USAddress/AddressLine1Txt011801 W SILVER SPRING DRIVE Ste 200
ReturnHeader/Filer/USAddress/CityNm0MILWAUKEE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd053225
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0811715487
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WAM CPA Services LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt011801 W SILVER SPRING DR 200
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Milwaukee
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd053225
ReturnHeader/PreparerPersonGrp/PhoneNum04145306114
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Adam Woznicki CPA
ReturnHeader/ReturnTs02025-06-26T10:51:00-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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