Civic Intelligence

Midwest Professional Reps Organization

990 • Fiscal year 2024 • EIN 39-1411856

Jan 01, 2024 to Dec 31, 2024 • Filed on Apr 24, 2025

Organization ProfileWWW.ORAREPS.COM
928 Osheridan StreetMadison, WI 53715-2045

(608) 217-2934

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

45th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)6 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

45th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)6 • <$500k nonprofits • Source year 2024

Net Margin

96th percentile

52%

Higher net margin than 96% of similar nonprofits.

2024 filings • 501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

79th percentile

$20,900

Higher top officer pay than 79% of similar nonprofits.

Top officer pay equals 7.7% of source-year revenue.

2024 filings • 501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

99th percentile

480%

Faster asset growth than 99% of similar nonprofits.

2024 filings • 501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

98th percentile

213%

Faster revenue growth than 98% of similar nonprofits.

2024 filings • 501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets45th percentile

Assets

$171,164

No earlier filing loaded for comparison.

Net Assets

$171,164

No earlier filing loaded for comparison.

Liabilities

$0

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / Revenue45th percentileNet Margin96th percentile

Revenue

$270,667

No earlier filing loaded for comparison.

Expenses

$129,007

No earlier filing loaded for comparison.

Net Income

$141,660

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset Growth99th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$200K$150K$100K$50K$0Assets 2010: $39,570Liabilities 2010: $0Net Assets 2010: $39,5702010Assets 2011: $54,010Liabilities 2011: $0Net Assets 2011: $54,0102011Assets 2012: $40,700Liabilities 2012: $0Net Assets 2012: $40,7002012Assets 2013: $47,942Liabilities 2013: $0Net Assets 2013: $47,9422013Assets 2014: $47,417Liabilities 2014: $0Net Assets 2014: $47,4172014Assets 2015: $47,260Liabilities 2015: $0Net Assets 2015: $47,2602015Assets 2016: $44,366Liabilities 2016: $0Net Assets 2016: $44,3662016Assets 2018: $39,055Liabilities 2018: $0Net Assets 2018: $39,0552018Assets 2019: $33,568Liabilities 2019: $0Net Assets 2019: $33,5682019Assets 2020: $30,329Net Assets 2020: $30,3292020Assets 2021: $20,926Net Assets 2021: $20,9262021Assets 2022: $27,045Net Assets 2022: $27,0452022Assets 2024: $171,164Liabilities 2024: $0Net Assets 2024: $171,1642024

Highlighted filing

2024

Assets$171,164
Liabilities$0
Net Assets$171,164
Open 2024 Filing

Operations Trend

Revenue Growth98th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$300K$200K$100K$0-$100KRevenue 2010: $56,113Expenses 2010: $54,520Net Income 2010: $1,5932010Revenue 2011: $57,396Expenses 2011: $42,956Net Income 2011: $14,4402011Revenue 2012: $59,559Expenses 2012: $50,959Net Income 2012: $8,6002012Revenue 2013: $64,868Expenses 2013: $57,626Net Income 2013: $7,2422013Revenue 2014: $69,334Expenses 2014: $69,859Net Income 2014: -$5252014Revenue 2015: $68,653Expenses 2015: $68,810Net Income 2015: -$1572015Revenue 2016: $73,175Expenses 2016: $76,069Net Income 2016: -$2,8942016Revenue 2018: $67,212Expenses 2018: $74,469Net Income 2018: -$7,2572018Revenue 2019: $77,425Expenses 2019: $82,912Net Income 2019: -$5,4872019Revenue 2020: $18,431Expenses 2020: $21,670Net Income 2020: -$3,2392020Revenue 2021: $63,106Expenses 2021: $72,509Net Income 2021: -$9,4032021Revenue 2022: $76,898Expenses 2022: $70,778Net Income 2022: $6,1202022Revenue 2024: $270,667Expenses 2024: $129,007Net Income 2024: $141,6602024

Highlighted filing

2024

Revenue$270,667
Expenses$129,007
Net Income$141,660
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Apr 24, 2025
Return Version
2024v5.0
Gross Receipts
$270,667
Mission and Program Overview

Mission

The association provides retailers and representatives of outdoor products a convenient and economical way to conduct business.

Outdoor reps association is a membership organization dedicated to promoting trade between retailers and suppliers in the outdoor industry. Our members travel the upper midwest to ensure successful business relationships between retailers and manufacturers/distributors. Our annual trade show provides a convenient way for them to do business together.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$11,429$153,070▲ $141,641
Savings and Temporary Cash Investments$18,075$18,094▲ $19
Total Assets$29,504$171,164▲ $141,660
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$29,504$171,164▲ $141,660
Total Net Assets Fund Balance$29,504$171,164▲ $141,660
Total Liabilities and Net Assets / Fund Balance$29,504$171,164▲ $141,660
Compensation and Service Providers
Top Officer Pay79th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Scott LynchExecutive DiPT$20,900$20,900

Board Members and Trustees

NameTitle
Bruce MarshPresident
Jennifer WhitleyDirector
Troy KattrehDirector
William GangeDirector
Emily RachSecretary
Torry MooreTreasurer
David OlsonVice-preside
Revenue and Support

Revenue Composition

Contributions and Grants
$164,241
Program Service Revenue
$106,408
Investment Income
$18
Other Revenue
$0
All Other Contributions
$135,001
Change in Net Assets
$141,660
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$108,107
Salaries, Compensation, and Employee Benefits$20,900
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings$100,792--$100,792
Current Officers, Directors, Trustees, and Key Employees$20,900--$20,900
Fees for Services Accounting$1,225--$1,225
Advertising$455--$455
Office Expenses$261--$261
Other Expenses$25--$25
Total Functional Expenses$129,007$0$0$129,007
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
Yes
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Page 6, Part VI, Line 3

“By-laws prohibit employees. Ongoing operations are performed by scott lynch of brainwave llc as executive director under contract.”

Form 990, Page 6, Part VI, Line 4

“Membership and board voted to merge with midwest winter sports representatives association, a similar group. Ora is the surviving entity under the name midwest professional reps organization.”

Form 990, Page 6, Part VI, Line 11B

“Copies of the 990 are sent to the board before the return is filed.”

Form 990, Page 6, Part VI, Line 12C

“Recusal of a board member from deliberation on conflicting issues.”

Form 990, Page 6, Part VI, Line 19

“Governing documents are avaialbe upon request”

Filing and Contact Details

Filer

Filer Name
Outdoor Reps Association Inc
EIN
39-1411856
Phone
6082172934
Address
928 OSHERIDAN STREET, MADISON, WI 53715-2045

Signing Officer

Name
Scott Lynch
Title
Executive Director
Phone
6082172934
Signed
2025-04-24
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Bruce Marsh
Legal Domicile
Wi
Voting Board Members
7
Independent Board Members
7
Employees
0
Volunteers
7

Preparer

Firm
Kollath LLC
Address
421 WATER ST STE 111, PRAIRIE DU SAC, WI 53578
Preparer
Julie Miller
Phone
6086440206
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“Outdoor reps association is a membership organization dedicated to promoting trade between retailers and suppliers in the outdoor industry. Our members travel the upper midwest to ensure successful business relationships between retailers and manufacturers/distributors. Our annual trade show provides a convenient way for them to do business together.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1BY-LAWS PROHIBIT EMPLOYEES. ONGOING OPERATIONS ARE PERFORMED BY SCOTT LYNCH OF BRAINWAVE LLC AS EXECUTIVE DIRECTOR UNDER CONTRACT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2MEMBERSHIP AND BOARD VOTED TO MERGE WITH MIDWEST WINTER SPORTS REPRESENTATIVES ASSOCIATION, A SIMILAR GROUP. ORA IS THE SURVIVING ENTITY UNDER THE NAME MIDWEST PROFESSIONAL REPS ORGANIZATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3COPIES OF THE 990 ARE SENT TO THE BOARD BEFORE THE RETURN IS FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4RECUSAL OF A BOARD MEMBER FROM DELIBERATION ON CONFLICTING ISSUES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5GOVERNING DOCUMENTS ARE AVAIALBE UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 4
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0270667
IRS990/TotalVolunteersCnt07
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt029504
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0171164
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt07
IRS990/VotingMembersIndependentCnt07
IRS990/WebsiteAddressTxt0WWW.ORAREPS.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0SCOTT LYNCH
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum06082172934
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-04-24
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0OUTDOOR REPS ASSOCIATION INC
ReturnHeader/Filer/BusinessNameControlTxt0OUTD
ReturnHeader/Filer/EIN0391411856
ReturnHeader/Filer/PhoneNum06082172934
ReturnHeader/Filer/USAddress/AddressLine1Txt0928 OSHERIDAN STREET
ReturnHeader/Filer/USAddress/CityNm0MADISON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd0537152045
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0372123844
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0KOLLATH LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0421 WATER ST STE 111
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0PRAIRIE DU SAC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd053578
ReturnHeader/PreparerPersonGrp/PhoneNum06086440206
ReturnHeader/PreparerPersonGrp/PreparationDt02025-04-24
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JULIE MILLER
ReturnHeader/ReturnTs02025-04-28T10:46:46-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

Document Assets

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Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$171,164
Liabilities
$0
Net assets
$171,164
Revenue
$270,667
Expenses
$129,007
Net income
$141,660
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.71$0.00$1.71$2.71$1.29$1.42
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.27$0.27$0.77$0.71$0.06
2021Detailed filing. Detailed filing data is available for this year.$0.21$0.21$0.63$0.73$0.09
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.30$0.30$0.18$0.22$0.03
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.34$0.00$0.34$0.77$0.83$0.05
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.39$0.00$0.39$0.67$0.74$0.07
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.44$0.00$0.44$0.73$0.76$0.03
2015Detailed filing. Detailed filing data is available for this year.$0.47$0.00$0.47$0.69$0.69$0.00
2014Detailed filing. Detailed filing data is available for this year.$0.47$0.00$0.47$0.69$0.70$0.01
2013Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$0.48$0.00$0.48$0.65$0.58$0.07
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.41$0.00$0.41$0.60$0.51$0.09
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.54$0.00$0.54$0.57$0.43$0.14
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.40$0.00$0.40$0.56$0.55$0.02