Civic Intelligence

Kids Forward Inc.

990 • Fiscal year 2024 • EIN 39-0806301

Jan 01, 2024 to Dec 31, 2024 • Filed on Nov 12, 2025

Organization ProfileWWW.KIDSFORWARD.ORG

View Organization Page

122 West Washington Ave 620Madison, WI 53703

(608) 285-2314

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

71st percentile

0.24x

Higher debt load relative to assets than 71% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

73rd percentile

0.29x

Higher debt load relative to revenue than 73% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

9th percentile

-33%

Higher net margin than 9% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

92nd percentile

$230,093

Higher top officer pay than 92% of similar nonprofits.

Top officer pay equals 15.2% of source-year revenue.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

10th percentile

-16%

Faster asset growth than 10% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

67th percentile

21%

Faster revenue growth than 67% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets71st percentile

Assets

Down

$1,799,227

Down $352,006 (-16%) from 2023

Net Assets

Down

$1,365,026

Down $494,346 (-27%) from 2023

Liabilities

Up

$434,201

Up $142,340 (+49%) from 2023

Revenue And Expenses
Liabilities / Revenue73rd percentileNet Margin9th percentile

Revenue

Up

$1,512,291

Up $260,102 (+21%) from 2023

Expenses

Up

$2,006,637

Up $254,341 (+15%) from 2023

Net Income

Up

-$494,346

Up $5,761 (+1.2%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth10th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2011: $618,284Liabilities 2011: $69,800Net Assets 2011: $548,4842011Assets 2012: $1,032,301Liabilities 2012: $96,619Net Assets 2012: $935,6822012Assets 2013: $747,483Liabilities 2013: $103,188Net Assets 2013: $644,2952013Assets 2014: $884,715Liabilities 2014: $96,268Net Assets 2014: $788,4472014Assets 2015: $959,255Liabilities 2015: $68,505Net Assets 2015: $890,7502015Assets 2016: $1,389,256Liabilities 2016: $124,001Net Assets 2016: $1,265,2552016Assets 2017: $1,321,323Liabilities 2017: $82,345Net Assets 2017: $1,238,9782017Assets 2018: $1,520,661Liabilities 2018: $71,674Net Assets 2018: $1,448,9872018Assets 2019: $1,337,645Liabilities 2019: $98,661Net Assets 2019: $1,238,9842019Assets 2020: $1,490,606Liabilities 2020: $172,677Net Assets 2020: $1,317,9292020Assets 2021: $2,036,682Liabilities 2021: $88,793Net Assets 2021: $1,947,8892021Assets 2022: $2,683,921Liabilities 2022: $324,442Net Assets 2022: $2,359,4792022Assets 2023: $2,151,233Liabilities 2023: $291,861Net Assets 2023: $1,859,3722023Assets 2024: $1,799,227Liabilities 2024: $434,201Net Assets 2024: $1,365,0262024

Highlighted filing

2024

Assets$1,799,227
Liabilities$434,201
Net Assets$1,365,026
Open 2024 Filing

Operations Trend

Revenue Growth67th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MExpenses 2011: $1,573,9062011Expenses 2012: $1,563,6732012Revenue 2013: $1,328,525Expenses 2013: $1,619,912Net Income 2013: -$291,3872013Revenue 2014: $1,655,120Expenses 2014: $1,510,968Net Income 2014: $144,1522014Revenue 2015: $1,748,178Expenses 2015: $1,645,875Net Income 2015: $102,3032015Revenue 2016: $2,091,149Expenses 2016: $1,716,644Net Income 2016: $374,5052016Revenue 2017: $1,825,877Expenses 2017: $1,852,154Net Income 2017: -$26,2772017Revenue 2018: $1,854,733Expenses 2018: $1,644,724Net Income 2018: $210,0092018Revenue 2019: $1,595,014Expenses 2019: $1,805,017Net Income 2019: -$210,0032019Revenue 2020: $1,851,199Expenses 2020: $1,772,254Net Income 2020: $78,9452020Revenue 2021: $2,103,523Expenses 2021: $1,473,563Net Income 2021: $629,9602021Revenue 2022: $2,244,873Expenses 2022: $1,833,283Net Income 2022: $411,5902022Revenue 2023: $1,252,189Expenses 2023: $1,752,296Net Income 2023: -$500,1072023Revenue 2024: $1,512,291Expenses 2024: $2,006,637Net Income 2024: -$494,3462024

Highlighted filing

2024

Revenue$1,512,291
Expenses$2,006,637
Net Income-$494,346
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 12, 2025
Return Version
2024v5.2
Gross Receipts
$1,512,291
Mission and Program Overview

Mission

The mission of the wisconsin council on children and families is to ensure that every child in wisconsin grows up in a just and nurturing family and community.

Child advocacy organization dedicated to promoting the well-being of children and their families in wisconsin.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$932,590$661,874▼ $270,716
Pledges and Grants Receivable$641,468$467,217▼ $174,251
Cash and Non-Interest-Bearing Accounts$288,003$444,780▲ $156,777
Land, Buildings, and Equipment, Net$28,436$21,298▼ $7,138
Prepaid Expenses and Deferred Charges$17,827$18,531▲ $704
Accounts Receivable$15,131$14,556▼ $575
Total Assets$2,151,233$1,799,227▼ $352,006
Other Assets Total$227,778$170,971▼ $56,807
Liabilities
Deferred Revenue$15,000$151,250▲ $136,250
Accounts Payable and Accrued Expenses$73,833$141,631▲ $67,798
Other Liabilities$203,028$141,320▼ $61,708
Total Liabilities$291,861$434,201▲ $142,340
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,099,313$821,066▼ $278,247
Net Assets With Donor Restrictions$760,059$543,960▼ $216,099
Total Net Assets Fund Balance$1,859,372$1,365,026▼ $494,346
Total Liabilities and Net Assets / Fund Balance$2,151,233$1,799,227▼ $352,006

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$18,482$21,410$39,892
Other Land Buildings$2,816$4,424$7,240
Other Assets Org$31,585--

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$620,963-▲ $65,822$132,838$549,159
2023$587,586-▲ $71,043$33,313$620,963
2022$722,265$461▼ $95,027$34,056$587,586
2021$688,486$398▲ $73,488$33,593$722,265
2020$652,698$255▲ $83,669$42,384$688,486
Compensation and Service Providers
Top Officer Pay92nd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Michele MackeyExecutive DirectorFT$213,239$16,854$230,093

Board Members and Trustees

NameTitle
Adam JacksonPresident
Colleen ButlerVice President
Armando HernandezDirector
Caroline Gomez-tomDirector
DAVID O'CONNORDirector
Emily LankauDirector
Gigi StahlDirector
Jacquelyn BoggessDirector
Jennifer RiggenbachDirector
Keith JohnsonDirector
Lisa ImhoffDirector
Nancy HeykesDirector
Susan Garcia FranzDirector
Winnie KaranjaDirector
Sarah InmanSecretary
Lu Ann QuellaTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,400,458
Program Service Revenue
$83,107
Investment Income
$24,186
Other Revenue
$4,540
All Other Contributions
$1,001,368
Change in Net Assets
$-494,346
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,237,529
Other Expenses$693,108
Total Fundraising Expense$210,041
Grants and Similar Amounts Paid$76,000
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$547,537$128,166$146,412$822,115
Fees for Services Other$265,692$134,263$1,230$401,185
Current Officers, Directors, Trustees, and Key Employees$103,542$115,047$11,505$230,094
Other Employee Benefits$51,104$19,090$12,395$82,589
Payroll Taxes$48,022$17,939$11,648$77,609
Grants to Domestic Orgs$76,000--$76,000
Fees for Services Accounting-$68,100-$68,100
Travel$25,070$34,560$377$60,007
Occupancy$33,694$12,393$8,152$54,239
Conferences and Meetings$19,034$20,808$2,650$42,492
Pension Plan Contributions$15,545$5,807$3,770$25,122
Other Expenses$6,048$8,046$7,904$21,998
Office Expenses$9,030$7,495$2,542$19,067
Depreciation Depletion-$10,199-$10,199
Insurance$3,600$3,873$1,140$8,613
Advertising$1,108$2,102-$3,210
Information Technology$998$1,874$316$3,188
Fees for Services Legal-$810-$810
Total Functional Expenses$1,206,024$590,572$210,041$2,006,637
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Milwaukee Area Service & Hospitality Workers Hiring Hall IncMilwaukee, WI501(c)(3)SUBGRANT - "WORKER-CENTERED POLICIES FOR AN EQUITABLE RECOVERY$20,000
University of Wisconsin SystemMilwaukee, WI-Hrsc Work on the Wcper Grant$20,000
Worker Justice WisconsinMadison, WIWisconsinWork on the Wcper Grant$20,000
Gardner Learning Center LLCGreenfield, WI-Subgrantee - Datcp/comida Buena$6,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liabilities$134,972
Finance Lease Liabilities$6,348
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The prepared form 990 is reviewed and approved by the members of the governing body before the return is filed with the irs.”

Form 990, Part VI, Section B, Line 12C

“Each director is required to read and sign a conflict of interest statement annually. The executive committee reviews any conflicts of interest and determines the impact on the organization and restrictions that should be applied. In case of a clear conflict of interest, the member of the board will be excused from voting on an item constituted.”

Form 990, Part VI, Section B, Line 15A

“The kids forward board discussed and deliberated the kids forward executive director's salary when meeting may 2024. This salary was approved during this meeting and the pay increase went into effect may 2024.”

Form 990, Part VI, Section C, Line 19

“The organization includes its financial statements in its annual report that is available to the public on the organization's website. The organization does not make its governing documents and conflict of interest policy available to the public.”

Filing and Contact Details

Filer

Filer Name
Kids Forward Inc
EIN
39-0806301
Phone
6082852314
Address
122 WEST WASHINGTON AVE 620, MADISON, WI 53703

Signing Officer

Name
Michele Mackey
Title
Executive Director
Phone
6082852314
Signed
2025-11-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Michele Mackey
Formed
1941
Legal Domicile
Wi
Voting Board Members
16
Independent Board Members
16
Employees
13
Volunteers
16

Preparer

Firm
Wegner Cpas Llp
Address
2921 LANDMARK PL STE 300, MADISON, WI 53713-4236
Preparer
Jason Stephens CPA
Phone
6082744020
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Program consulting services: program service expenses 256,538. Management and general expenses 121,956. Fundraising expenses 0. Total expenses 378,494. Human resource services: program service expenses 5,752. Management and general expenses 7,990. Fundraising expenses 915. Total expenses 14,657. Other professional fees: program service expenses 3,402. Management and general expenses 4,317. Fundraising expenses 315. Total expenses 8,034.”

Financial Statement Notes

PART V, LINE 4:

“A general endowment to support the mission of kids forward, inc. A statewide antiracist policy center that inspires action and advocates for children and families of color and those furthest from opportunity in wisconsin.”

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IRS990/Desc0STATE EDUCATION AND PUBLIC ISSUES - KIDS FORWARD ADVOCATES FOR EFFECTIVE, LONG-LASTING SOLUTIONS THAT BREAK DOWN BARRIERS TO SUCCESS FOR CHILDREN AND FAMILIES IN WISCONSIN, NOTABLY CHILDREN AND FAMILIES OF COLOR AND THOSE FURTHEST FROM OPPORTUNITY. USING RESEARCH AND A COMMUNITY-INFORMED APPROACH, KIDS FORWARD WORKS TO HELP EVERY CHILD, EVERY FAMILY, AND EVERY COMMUNITY THRIVE. KIDS FORWARD SEEKS TO ENSURE THAT ALL CHILDREN HAVE ACCESS TO HIGH QUALITY EARLY LEARNING PROGRAMS WITH A FOCUS ON ENSURING EQUITY WITHIN THE EARLY CHILDHOOD SYSTEM. RESEARCH HAS CONSISTENTLY CONFIRMED THAT CHILDREN WHO PARTICIPATE IN HIGH QUALITY EARLY LEARNING PROGRAMS ARE MORE LIKELY READY TO START SCHOOL READY TO LEARN AND ARE MORE SUCCESSFUL IN ACHIEVING POSITIVE LONG-TERM OUTCOMES RELATED TO GRADUATION, EMPLOYMENT, AND HEALTH. GOALS FOR THE EARLY LEARNING WORK INCLUDE EMBEDDING PARENT AND CAREGIVER VOICE INTO REFORM OF THE EARLY CHILDHOOD SYSTEM, ELIMINATING RACIAL DISPARITIES IN ACCESS AND OUTCOMES, INCREASING INVESTMENTS (PRIVATE AND PUBLIC) IN TRAINING EARLY LEARNING TEACHERS, PROVIDING SUPPORT TO EARLY CHILDHOOD PROGRAMS TO IMPROVE THEIR ABILITY TO PROVIDE HIGHER QUALITY SERVICES, AND SUPPORTING THE DEVELOPMENT AND MONITORING OF AN EFFECTIVE QUALITY RATING AND IMPROVEMENT SYSTEM THAT HELPS PARENTS UNDERSTAND THE QUALITY OF PROGRAMS THEY SEND THEIR CHILDREN TO AND PROVIDES A FRAMEWORK FOR MAKING OVERALL IMPROVEMENTS IN THE EARLY LEARNING SYSTEM IN WISCONSIN. KIDS FORWARD SEEKS TO ENSURE THAT ALL CHILDREN AND ADULTS WHO NEED HEALTH CARE HAVE ACCESS TO AFFORDABLE HEALTH CARE COVERAGE AND SERVICES THAT MEETS THEIR HEALTH CARE NEEDS. WISCONSIN HAS MADE PROGRESS IN THE PAST IN INCREASING COVERAGE FOR LOW-INCOME CHILDREN AND MANY ADULTS, AND KIDS FORWARD SEEKS TO PROMOTE POLICIES AND PRACTICES THAT AT LEAST MAINTAIN, IF NOT EXPAND, THAT COVERAGE. KIDS FORWARD IS ACTIVE IN WORKING TO EXPAND BADGERCARE (MEDICAID), PROTECT THE AFFORDABLE CARE ACT AS CRITICAL SOURCES OF ACCESSIBLE, AFFORDABLE HEALTHCARE FOR CHILDREN AND FAMILIES, AND REDUCE HEALTH DISPARITIES THROUGH A FOCUS ON HEALTH EQUITY IN ALL POLICIES. KIDS FORWARD WORKS TO ACHIEVE RACIAL AND ETHNIC EQUITY AT THE LOCAL AND STATE LEVEL. USING AN ANTIRACIST POLICY ADVOCACY MODEL - RESEARCH, COMMUNITY ENGAGEMENT, POLICY ANALYSIS AND PERSUASIVE COMMUNICATION - OUR TEAM APPLIES A COMPREHENSIVE APPROACH TO ENGAGING LEADERS AND COMMUNITY MEMBERS ACROSS WISCONSIN IN A BROADER, SOLUTION-ORIENTED DIALOGUE AIMED AT REDUCING THE PROFOUND AND PERSISTENT RACIAL DISPARITIES IN HEALTH, EDUCATION, CHILD WELFARE, YOUTH JUSTICE, EMPLOYMENT, AND INCOME THAT PLAGUE THE STATE AND NATION. THROUGH REIMAGINE WISCONSIN WE WORK IN PARTNERSHIP WITH MARGINALIZED COMMUNITIES TO DEVELOP AND ADVANCE AN ANTIRACIST, ANTI-AUSTERITY, PRO WORKER POLICY AGENDA DESIGNED TO ENSURE THAT EVERY WISCONSIN CHILD, FAMILY AND COMMUNITY THRIVES. KIDS FORWARD PROVIDES COMPREHENSIVE ANALYSIS AND EDUCATION ON STATE BUDGET AND TAX ISSUES, PARTICULARLY THOSE RELATING TO COMMUNITIES OF COLOR AND THOSE FURTHEST FROM OPPORTUNITY. OUR WORK SEEKS TO EMBED THE PERSPECTIVES OF MARGINALIZED COMMUNITIES WITHIN THE BROADER DEBATE ON BUDGET AND TAX POLICY THROUGH PUBLIC EDUCATION AND BY ENCOURAGING CIVIC ENGAGEMENT ON THESE ISSUES.
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
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IRS990/Form990PartVIISectionAGrp/TitleTxt1VICE PRESIDENT
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IRS990/Form990PartVIISectionAGrp/TitleTxt3TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
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IRS990/MissionDesc0WE INSPIRE ACTION AND PROMOTE ACCESS TO OPPORTUNITY FOR EVERY KID, EVERY FAMILY, AND EVERY COMMUNITY IN WISCONSIN.A WISCONSIN WHERE EVERY CHILD THRIVES, NOTABLY CHILDREN AND FAMILIES OF COLOR AND THOSE FURTHEST FROM OPPORTUNITY.
IRS990/MoreThan5000KToIndividualsInd00
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IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/FundraisingAmt08152
IRS990/OccupancyGrp/ManagementAndGeneralAmt012393
IRS990/OccupancyGrp/ProgramServicesAmt033694
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IRS990/OfficeExpensesGrp/FundraisingAmt02542
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt07495
IRS990/OfficeExpensesGrp/ProgramServicesAmt09030
IRS990/OfficeExpensesGrp/TotalAmt019067
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
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IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt02070902
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IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
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IRS990ScheduleC/AvgGrassrootsNontaxableGrp/CurrentYearMinus3Amt055589
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IRS990ScheduleC/AvgLobbyingNontaxableAmountGrp/CurrentYearAmt0250332

Document Assets

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Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,799,227
Liabilities
$434,201
Net assets
$1,365,026
Revenue
$1,512,291
Expenses
$2,006,637
Net income
-$494,346
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.80$0.43$1.37$1.51$2.01$0.49
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.15$0.29$1.86$1.25$1.75$0.50
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.68$0.32$2.36$2.24$1.83$0.41
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.04$0.09$1.95$2.10$1.47$0.63
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.49$0.17$1.32$1.85$1.77$0.08
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.34$0.10$1.24$1.60$1.81$0.21
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.52$0.07$1.45$1.85$1.64$0.21
2017Summary only. Only limited summary data is available for this year.$1.32$0.08$1.24$1.83$1.85$0.03
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.39$0.12$1.27$2.09$1.72$0.37
2015Detailed filing. Detailed filing data is available for this year.$0.96$0.07$0.89$1.75$1.65$0.10
2014XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.88$0.10$0.79$1.66$1.51$0.14
2013Detailed filing. Detailed filing data is available for this year.$0.75$0.10$0.64$1.33$1.62$0.29
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.03$0.10$0.94$1.56
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.62$0.07$0.55$1.57
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2024 filings • 501(c)3 • $1M-$5M nonprofits