Civic Intelligence

Yoga Alliance

EIN 38-3849013 • 501(c)6 • Arlington, VA

Profile

We advocate for yoga, in its wholeness, and for all human beings in theirs. Yoga Alliance is a nonprofit association of yoga professionals, practitioners, and advocates that believe if more people practice yoga the better the world will be. Through three foundational commitments, uplifting yoga's transformative power, surfacing and reducing barriers to practice, and building engaged communitywe work to ensure yoga is accessible, inclusive for all regardless of location or circumstance.

4201 Wilson Boulevard 605Arlington, VA 22203

www.yogaalliance.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

88th percentile

0.66x

Higher debt load relative to assets than 88% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

70th percentile

0.60x

Higher debt load relative to revenue than 70% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Net Margin

26th percentile

-2.3%

Higher net margin than 26% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

4th percentile

-16%

Faster asset growth than 4% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2022 to 2024

Revenue Growth

23rd percentile

-0.7%

Faster revenue growth than 23% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2022 to 2024

Assets

$9,326,319

No earlier filing loaded for comparison.

Liabilities

$6,190,722

No earlier filing loaded for comparison.

Net Assets

$3,135,597

No earlier filing loaded for comparison.

Revenue

$10,343,431

No earlier filing loaded for comparison.

Expenses

$10,584,880

No earlier filing loaded for comparison.

Net Income

-$241,449

No earlier filing loaded for comparison.

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$15M$10M$5.0M$0-$5.0MAssets 2013: $266,865Liabilities 2013: $1,388,5232013Assets 2014: $526,721Liabilities 2014: $1,802,818Net Assets 2014: -$1,276,0972014Assets 2015: $235,288Liabilities 2015: $2,903,746Net Assets 2015: -$2,668,4582015Assets 2016: $272,450Liabilities 2016: $3,929,754Net Assets 2016: -$3,657,3042016Assets 2017: $7,146,903Liabilities 2017: $10,110,419Net Assets 2017: -$2,963,5162017Assets 2018: $9,273,263Liabilities 2018: $11,703,339Net Assets 2018: -$2,430,0762018Assets 2019: $12,152,627Liabilities 2019: $11,571,607Net Assets 2019: $581,0202019Assets 2020: $13,334,922Liabilities 2020: $10,648,511Net Assets 2020: $2,686,4112020Assets 2021: $14,080,198Liabilities 2021: $9,618,351Net Assets 2021: $4,461,8472021Assets 2022: $13,081,700Liabilities 2022: $9,186,418Net Assets 2022: $3,895,2822022Assets 2024: $9,326,319Liabilities 2024: $6,190,722Net Assets 2024: $3,135,5972024

Highlighted filing

2024

Assets$9,326,319
Liabilities$6,190,722
Net Assets$3,135,597

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2013: $173,230Expenses 2013: $947,847Net Income 2013: -$774,6172013Revenue 2014: $767,508Expenses 2014: $921,947Net Income 2014: -$154,4392014Revenue 2015: $1,365,613Expenses 2015: $2,757,974Net Income 2015: -$1,392,3612015Revenue 2016: $2,381,078Expenses 2016: $3,023,424Net Income 2016: -$642,3462016Revenue 2017: $3,912,783Expenses 2017: $3,218,995Net Income 2017: $693,7882017Revenue 2018: $9,829,382Expenses 2018: $9,295,942Net Income 2018: $533,4402018Revenue 2019: $12,209,015Expenses 2019: $9,197,919Net Income 2019: $3,011,0962019Revenue 2020: $11,996,535Expenses 2020: $9,891,144Net Income 2020: $2,105,3912020Revenue 2021: $11,268,285Expenses 2021: $9,492,849Net Income 2021: $1,775,4362021Revenue 2022: $10,490,577Expenses 2022: $10,996,659Net Income 2022: -$506,0822022Revenue 2024: $10,343,431Expenses 2024: $10,584,880Net Income 2024: -$241,4492024

Highlighted filing

2024

Revenue$10,343,431
Expenses$10,584,880
Net Income-$241,449

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$9.33$6.19$3.14$10.3$10.6$0.24
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$13.1$9.19$3.90$10.5$11.0$0.51
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$14.1$9.62$4.46$11.3$9.49$1.78
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$13.3$10.6$2.69$12.0$9.89$2.11
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$12.2$11.6$0.58$12.2$9.20$3.01
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$9.27$11.7$2.43$9.83$9.30$0.53
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.15$10.1$2.96$3.91$3.22$0.69
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.27$3.93$3.66$2.38$3.02$0.64
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.24$2.90$2.67$1.37$2.76$1.39
2014XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.53$1.80$1.28$0.77$0.92$0.15
2013XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.27$1.39$0.17$0.95$0.77
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Aug 8, 2025
Return Version
2024v5.2
Gross Receipts
$10,343,431
Mission and Program Overview

Mission

Yoga alliance's mission is to promote and support the integrity and diversity of the teaching of yoga.

Yoga Alliance advocates for yoga in its wholeness and serves as the premier professional association for yoga teachers and yoga schools.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$5,247,749$5,489,932▲ $242,183
Intangible Assets$2,134,506$1,646,109▼ $488,397
Cash and Non-Interest-Bearing Accounts$595,271$583,582▼ $11,689
Prepaid Expenses and Deferred Charges$810,083$530,562▼ $279,521
Land, Buildings, and Equipment, Net$589,152$448,880▼ $140,272
Savings and Temporary Cash Investments$1,148,435$61,514▼ $1,086,921
Accounts Receivable$32,606$247▼ $32,359
Total Assets$10,580,783$9,326,319▼ $1,254,464
Other Assets Total$22,981$565,493▲ $542,512
Liabilities
Deferred Revenue$4,027,853$3,799,312▼ $228,541
Other Liabilities$2,962,805$2,149,137▼ $813,668
Accounts Payable and Accrued Expenses$304,715$242,273▼ $62,442
Total Liabilities$7,295,373$6,190,722▼ $1,104,651
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,285,410$3,135,597▼ $149,813
Total Net Assets Fund Balance$3,285,410$3,135,597▼ $149,813
Total Liabilities and Net Assets / Fund Balance$10,580,783$9,326,319▼ $1,254,464

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$448,880$4,719,719$5,168,599
Other Assets Org$565,493--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Shannon RochePresident & CEO, Ex-Officio Board MemberFT$473,451$46,430$519,881
Shannon RochePresident & CEO, Ex-Officio Board Me-$423,451$86,938$510,389
Hilary J MughlooCOOFT$259,545$35,507$295,052
Toni CareyVP of Strategic CommunicatFT$198,590$19,132$217,722
Elana D ReeseHead of Community EngagemeFT$192,473$22,288$214,761
Kristina GraffManaging Director - YAFPT$133,785$16,322$150,107

Board Members and Trustees

NameTitle
Jo-Ann BanceChair
Chandana AchantaBoard Member
Kristoffer CarterBoard Member
Marion Mugs McConnellBoard Member
Nisha Devi RodrigoBoard Member
Swami AsokanandaBoard Member
Terri McDermottBoard Member
Lucia Pham-SinclairBoard Member (JAN-MAY)
Marsha Banks-HaroldBoard Member (JAN-SEPT)
Siddharth KulkarniSecretary (JAN)
Yoshi AonoTreasurer (JAN)

Highest Paid Contractors

ContractorServicesLocationCompensation
EP&E Consulting LLC dba TriciapediaVirtual Event Production & Strategic Rem1593 S Barton St 1593 S Barton St, Arlington, VA 22204$212,991
The Scouting GroupHR Consulting and Support17 Coleman Ave West 17 Coleman Ave, Chatham, NJ 07928$143,401
The Owner's Representative LLC (aka MattCFO & Finance Services10 G Street Northeast 10 G Street N, Washington, DC 20002$120,000
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$9,993,513
Investment Income
$178,743
Other Revenue
$171,175
Change in Net Assets
$-241,449

Audited Revenue Reconciliation

Revenue per Audited Statements
$10,320,762
Revenue Not Reported on Financial Statements
$22,669
Revenue Not Reported on Form 990
$91,636
Other Revenue Adjustments
$15,834
Total Revenue per Audited Statements
$10,412,398
Total Revenue per Form 990
$10,343,431
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$5,688,510
Other Expenses$4,896,370
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$3,039,809
Information Technology---$1,459,348
Current Officers, Directors, Trustees, and Key Employees---$1,338,033
Fees for Services Other---$1,254,312
Other Employee Benefits---$776,237
Depreciation Depletion---$631,069
Payroll Taxes---$421,643
Fees for Services Legal---$152,448
Pension Plan Contributions---$112,788
Interest---$112,771
Travel---$86,629
Fees for Services Accounting---$69,701
Conferences and Meetings---$62,124
Office Expenses---$54,749
Insurance---$46,575
Advertising---$16,206
Fees for Services Lobbying---$15,740
Fees for Service Investment Mgmnt Fees---$6,835
Other Expenses---$3,313
All Other Expenses---$1,651
Total Functional Expenses$0$0$0$10,584,880

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$10,584,880
Expenses per Audited Statements$10,562,211
Total Expenses per Audited Statements$10,562,211
Expenses Not Reported on Financial Statements$22,669
Other Expense Adjustments$15,834
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$15,740
Total Nondeductible Lobbying and Political Cost$-153,845
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Due to Affiliate$2,149,137
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, line 11B

The Form 990 is prepared by the external auditors. The information is provided by the senior accountant and accounting manager, The board receives a copy of the Form 990 before it is filed with the IRS.

Form 990, Part VI, Section B, line 12C

Annually, each board member and key employee is asked to sign a consent form indicating that they will not engage in actions that may constitute an actual, apparent, or potential conflict of interest with the mission and activities of Yoga Alliance and will disclose to the board of directors, on the prescribed form and periodically as facts dictate, any such conflicts of interest and any business, financial, and organizational interests and affiliations that are or could be construed to be a conflict of interest. If a conflict of interest arises, the board considers the matter, with the board member with the potential conflict of interest recusing themselves form the matter. When an employee wishes to serve on boards, commissions, or in other outside activities that are in the public interest, they must first confirm with the President/CEO that the voluntary service is appropriate and does not present a conflict of interest with their work for Yoga Alliance. If a conflict of interest arises, Yoga Alliance interviews the employee in question to review the possible conflict. If it was determined that the employee had a genuine conflict of interest, he/she would be asked to cease the activity immediately to continue with employment.

Form 990, Part VI, Section B, line 15A

One of the roles of the executive committee of the board of directors (bod) is to review the performances of the President/CEO and determine compensation on an annual basis. The BOD discusses compensation with outside counsel and purchases data that compares compensation for association and membership executives. Data is very detailed and breaks the information down regarding the organization's annual budget, number of employees, years in position, and geographic location. Information is shared and reviewed with the executive committee. The last review took place in May 2019.

Form 990, Part VI, Section C, line 19

Yoga Alliance provides documents upon request.

Filing and Contact Details

Filer

Filer Name
Yoga Alliance
EIN
38-3849013
Phone
5714823355
Address
4201 Wilson Boulevard 605, Arlington, VA 22203

Signing Officer

Name
Shannon Rouche
Title
President and CEO
Phone
5714823355
Signed
2025-08-08
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Shannon Rouche
Formed
2011
Legal Domicile
Va
Voting Board Members
8
Independent Board Members
7
Employees
38
Volunteers
11

Preparer

Firm
Aprio Advisory Group LLC
Address
111 Rockville Pike Suite 600, Rockville, MD 20850
Preparer
Stacy Cullen
Phone
3012316200
Supplemental Narrative

Additional Explanations

Form 990, Part IX, line 11G

Project Consulting Services: Program service expenses 0. Management and general expenses 0. Fundraising expenses 379,331. Total expenses 379,331. Focus Group Participants: Program service expenses 0. Management and general expenses 0. Fundraising expenses 7,430. Total expenses 7,430. Advocacy Consulting: Program service expenses 0. Management and general expenses 0. Fundraising expenses 70,470. Total expenses 70,470. IT Consulting Services: Program service expenses 0. Management and general expenses 0. Fundraising expenses 285,327. Total expenses 285,327. Communications Consulting: Program service expenses 0. Management and general expenses 0. Fundraising expenses 220,500. Total expenses 220,500. Digital Events: Program service expenses 0. Management and general expenses 0. Fundraising expenses 1,071. Total expenses 1,071. Employment Search: Program service expenses 0. Management and general expenses 0. Fundraising expenses 1,552. Total expenses 1,552. Market Research: Program service expenses 0. Management and general expenses 0. Fundraising expenses 2,724. Total expenses 2,724. Operations Consultant: Program service expenses 0. Management and general expenses 0. Fundraising expenses 256,747. Total expenses 256,747. : Program service expenses 0. Management and general expenses 0. Fundraising expenses 29,160. Total expenses 29,160.

Form 990, Part XII, Line 2C:

There were no changes to the organization's oversight or selection process during the year.

Financial Statement Notes

Part X, Line 2:

The Organization evaluates uncertainty in income tax positions based on a more-likely-than-not recognition standard. If that threshold is met, the tax position is then measured at the largest amount that is greater than 50% likely of being realized upon ultimate settlement. As of December 31, 2023, there are no accruals for uncertain tax positions. If applicable, the Organization records interest and penalties as a component of income tax expense. Tax years from 2021 through the current year remain open for examination by tax authorities.

Part XI, Line 4B - Other Adjustments:

Rental Income 15,834.

Part XII, Line 4B - Other Adjustments:

Rental Income 15,834.

Raw XML AppendixShowing 400 of 630 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm0Jo-Ann Bance
IRS990/Form990PartVIISectionAGrp/PersonNm1Siddharth Kulkarni
IRS990/Form990PartVIISectionAGrp/PersonNm2Yoshi Aono
IRS990/Form990PartVIISectionAGrp/PersonNm3Chandana Achanta
IRS990/Form990PartVIISectionAGrp/PersonNm4Swami Asokananda
IRS990/Form990PartVIISectionAGrp/PersonNm5Kristoffer Carter
IRS990/Form990PartVIISectionAGrp/PersonNm6Marion Mugs McConnell
IRS990/Form990PartVIISectionAGrp/PersonNm7Terri McDermott
IRS990/Form990PartVIISectionAGrp/PersonNm8Nisha Devi Rodrigo
IRS990/Form990PartVIISectionAGrp/PersonNm9Lucia Pham-Sinclair
IRS990/Form990PartVIISectionAGrp/PersonNm10Marsha Banks-Harold
IRS990/Form990PartVIISectionAGrp/PersonNm11Shannon Roche
IRS990/Form990PartVIISectionAGrp/PersonNm12Hilary J Mughloo
IRS990/Form990PartVIISectionAGrp/PersonNm13Toni Carey
IRS990/Form990PartVIISectionAGrp/PersonNm14Elana D Reese
IRS990/Form990PartVIISectionAGrp/PersonNm15Kristina Graff
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IRS990/Form990PartVIISectionAGrp/TitleTxt10Board Member (JAN-SEPT)
IRS990/Form990PartVIISectionAGrp/TitleTxt11President & CEO, Ex-Officio Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt12COO
IRS990/Form990PartVIISectionAGrp/TitleTxt13VP of Strategic Communicat
IRS990/Form990PartVIISectionAGrp/TitleTxt14Head of Community Engageme
IRS990/Form990PartVIISectionAGrp/TitleTxt15Managing Director - YAF
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IRS990/MissionDesc0We advocate for yoga, in its wholeness, and for all human beings in theirs. Yoga Alliance is a nonprofit association of yoga professionals, practitioners, and advocates that believe if more people practice yoga the better the world will be. Through three foundational commitments, uplifting yoga's transformative power, surfacing and reducing barriers to practice, and building engaged communitywe work to ensure yoga is accessible, inclusive for all regardless of location or circumstance.
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IRS990/ProgSrvcAccomActy2Grp/Desc0Yoga Alliance strengthened and expanded the organization's role as the convening voice for the global yoga community through enhanced advocacy, education, and connection initiatives. Community-building efforts during this transitional year focused on creating a landscape for deeper engagement and more inclusive cultural representation. Beyond quantifiable outreach, Yoga Alliance achieved significant progress in building trust and collaborative relationships across yoga's diverse communities, laying groundwork for expanded collaborative initiatives and meaningful public policy advocacy.
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0The Organization evaluates uncertainty in income tax positions based on a more-likely-than-not recognition standard. If that threshold is met, the tax position is then measured at the largest amount that is greater than 50% likely of being realized upon ultimate settlement. As of December 31, 2023, there are no accruals for uncertain tax positions. If applicable, the Organization records interest and penalties as a component of income tax expense. Tax years from 2021 through the current year remain open for examination by tax authorities.
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt1Rental Income 15,834.
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt2Rental Income 15,834.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0Part X, Line 2:
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc1Part XI, Line 4b - Other Adjustments:
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc2Part XII, Line 4b - Other Adjustments:
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