Civic Intelligence

Munising Visitors Bureau

990 • Fiscal year 2025 • EIN 38-2892443

Oct 01, 2024 to Sep 30, 2025 • Filed on Jan 30, 2025

Organization ProfileWWW.MUNISING.ORG
PO Box 421Munising, MI 49862

(906) 387-3536

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

45th percentile

0.08x

Higher debt load relative to assets than 45% of similar nonprofits.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

35th percentile

0.04x

Higher debt load relative to revenue than 35% of similar nonprofits.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2025

Net Margin

20th percentile

-4.6%

Higher net margin than 20% of similar nonprofits.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

38th percentile

$54,000

Higher top officer pay than 38% of similar nonprofits.

Top officer pay equals 5.1% of source-year revenue.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2025

Asset Growth

7th percentile

-16%

Faster asset growth than 7% of similar nonprofits.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

19th percentile

-6.2%

Faster revenue growth than 19% of similar nonprofits.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets45th percentile

Assets

Down

$584,933

Down $113,292 (-16%) from 2024

Net Assets

Down

$539,906

Down $48,624 (-8.3%) from 2024

Liabilities

Down

$45,027

Down $64,668 (-59%) from 2024

Revenue And Expenses
Liabilities / Revenue35th percentileNet Margin20th percentile

Revenue

Down

$1,063,066

Down $69,920 (-6.2%) from 2024

Expenses

Down

$1,111,690

Down $46,260 (-4.0%) from 2024

Net Income

Down

-$48,624

Down $23,660 (-95%) from 2024

Historical Trend

Balance Sheet Trend

Asset Growth7th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$800K$600K$400K$200K$0Assets 2011: $146,124Liabilities 2011: $912Net Assets 2011: $145,2122011Assets 2012: $248,821Liabilities 2012: $2,506Net Assets 2012: $246,3152012Assets 2013: $215,642Liabilities 2013: $1,535Net Assets 2013: $214,1072013Assets 2014: $184,700Liabilities 2014: $306Net Assets 2014: $184,3942014Assets 2015: $0Liabilities 2015: $0Net Assets 2015: $02015Assets 2016: $0Liabilities 2016: $0Net Assets 2016: $02016Assets 2017: $0Liabilities 2017: $0Net Assets 2017: $02017Assets 2018: $404,778Liabilities 2018: $2,806Net Assets 2018: $401,9722018Assets 2019: $246,970Liabilities 2019: $2,045Net Assets 2019: $244,9252019Assets 2020: $277,295Liabilities 2020: $2,123Net Assets 2020: $275,1722020Assets 2021: $555,122Liabilities 2021: $3,009Net Assets 2021: $552,1132021Assets 2022: $667,163Liabilities 2022: $1,035Net Assets 2022: $666,1282022Assets 2023: $686,490Liabilities 2023: $72,996Net Assets 2023: $613,4942023Assets 2024: $698,225Liabilities 2024: $109,695Net Assets 2024: $588,5302024Assets 2025: $584,933Liabilities 2025: $45,027Net Assets 2025: $539,9062025

Highlighted filing

2025

Assets$584,933
Liabilities$45,027
Net Assets$539,906
Open 2025 Filing

Operations Trend

Revenue Growth19th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $472,652Expenses 2011: $405,764Net Income 2011: $66,8882011Expenses 2012: $393,4182012Revenue 2013: $613,509Expenses 2013: $645,717Net Income 2013: -$32,2082013Revenue 2014: $518,237Expenses 2014: $547,950Net Income 2014: -$29,7132014Revenue 2015: $596,729Expenses 2015: $566,461Net Income 2015: $30,2682015Revenue 2016: $916,674Expenses 2016: $665,167Net Income 2016: $251,5072016Revenue 2017: $584,373Expenses 2017: $482,457Net Income 2017: $101,9162017Revenue 2018: $730,990Expenses 2018: $700,605Net Income 2018: $30,3852018Revenue 2019: $733,129Expenses 2019: $890,176Net Income 2019: -$157,0472019Revenue 2020: $606,074Expenses 2020: $575,827Net Income 2020: $30,2472020Revenue 2021: $949,029Expenses 2021: $672,088Net Income 2021: $276,9412021Revenue 2022: $1,136,697Expenses 2022: $1,022,682Net Income 2022: $114,0152022Revenue 2023: $1,055,856Expenses 2023: $1,184,669Net Income 2023: -$128,8132023Revenue 2024: $1,132,986Expenses 2024: $1,157,950Net Income 2024: -$24,9642024Revenue 2025: $1,063,066Expenses 2025: $1,111,690Net Income 2025: -$48,6242025

Highlighted filing

2025

Revenue$1,063,066
Expenses$1,111,690
Net Income-$48,624
Open 2025 Filing
Jump To
Filing Snapshot
Filing Period
Oct 1, 2024 to Sep 30, 2025
Signed
Jan 30, 2025
Return Version
2024v5.0
Gross Receipts
$1,063,066
Mission and Program Overview

Mission

The purpose of the bureau is to attact transient guest through the promotion tourism in the munising area.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$507,809$455,494▼ $52,315
Accounts Receivable$187,054$128,577▼ $58,477
Prepaid Expenses and Deferred Charges$3,362$862▼ $2,500
Total Assets$698,225$584,933▼ $113,292
Liabilities
Accounts Payable and Accrued Expenses$104,494$38,951▼ $65,543
Other Liabilities$5,201$6,076▲ $875
Total Liabilities$109,695$45,027▼ $64,668
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$588,530$539,906▼ $48,624
Total Net Assets Fund Balance$588,530$539,906▼ $48,624
Total Liabilities and Net Assets / Fund Balance$698,225$584,933▼ $113,292
Compensation and Service Providers
Top Officer Pay38th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Cori Ann CearleyPresident/seFT$54,000$54,000
Brenda WaltherVice PresidePT$35,000$35,000
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,060,668
Investment Income
$2,398
Other Revenue
$0
Change in Net Assets
$-48,624

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,063,066
Total Revenue per Audited Statements
$1,063,066
Total Revenue per Form 990
$1,063,066
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$989,879
Salaries, Compensation, and Employee Benefits$121,811
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$583,191--$583,191
Other Salaries and Wages$78,711$26,237-$104,948
All Other Expenses$22,465$14,140-$36,605
Fees for Services Other$24,432$9,409-$33,841
Office Expenses$5,598$12,220-$17,818
Other Expenses$6,665$6,665-$13,330
Other Employee Benefits-$8,911-$8,911
Payroll Taxes$5,964$1,988-$7,952
Insurance-$6,210-$6,210
Total Functional Expenses$1,025,910$85,780$0$1,111,690

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,111,690
Total Expenses per Audited Statements$1,111,690
Total Expenses per Form 990$1,111,690
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Accrued Wages and Payroll Taxes$6,076
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Audit committee
Yes
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“The form 990 is prepared by an independent cpa and then reviewed by the president and treasurer. After changes are made, if necessary, the 990 is then reviewed and approved by the board.”

Form 990, Page 6, Part VI, Line 19

“That the bureau's documents are available upon request”

Filing and Contact Details

Filer

Filer Name
Munising Visitors Bureau
EIN
38-2892443
Phone
9063873536
Address
PO BOX 421, MUNISING, MI 49862

Signing Officer

Name
Brenda Walther
Title
Vice President/treas
Phone
9063873536
Signed
2025-01-30
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Cori Ann Cearley
Formed
1990
Legal Domicile
Mi
Voting Board Members
15
Independent Board Members
13
Employees
3

Preparer

Firm
H&s Companies Pc
Address
1020 LONG BLVD STE 12, LANSING, MI 48911
Preparer
Lauren M Phillips
Phone
5176944660
Raw XML Appendix278 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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ReturnHeader/ReturnTs02026-02-13T08:59:23-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-10-01
ReturnHeader/TaxPeriodEndDt02025-09-30
ReturnHeader/TaxYr02024

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$584,933
Liabilities
$45,027
Net assets
$539,906
Revenue
$1,063,066
Expenses
$1,111,690
Net income
-$48,624
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.58$0.05$0.54$1.06$1.11$0.05
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.70$0.11$0.59$1.13$1.16$0.02
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.69$0.07$0.61$1.06$1.18$0.13
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.67$0.00$0.67$1.14$1.02$0.11
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.56$0.00$0.55$0.95$0.67$0.28
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.28$0.00$0.28$0.61$0.58$0.03
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.25$0.00$0.24$0.73$0.89$0.16
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.40$0.00$0.40$0.73$0.70$0.03
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.00$0.00$0.00$0.58$0.48$0.10
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.00$0.00$0.00$0.92$0.67$0.25
2015Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.60$0.57$0.03
2014Detailed filing. Detailed filing data is available for this year.$0.18$0.00$0.18$0.52$0.55$0.03
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.22$0.00$0.21$0.61$0.65$0.03
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.25$0.00$0.25$0.39
2011Summary only. Only limited summary data is available for this year.$0.15$0.00$0.15$0.47$0.41$0.07