Civic Intelligence

Grand Rapidskent County Convention &

EIN 38-0592805 • 501(c)6 • Grand Rapids, MI

View Organization Page

Profile

The mission of experience grand rapids is to create an exceptional community by sharing grand rapids with the world.

171 Monroe Avenue NW Suite 545 54Grand Rapids, MI 49503

www.experiencegr.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

55th percentile

0.27x

Higher debt load relative to assets than 55% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

36th percentile

0.26x

Higher debt load relative to revenue than 36% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Net Margin

60th percentile

7.3%

Higher net margin than 60% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

59th percentile

$438,939

Higher top officer pay than 59% of similar nonprofits.

Top officer pay equals 2.8% of source-year revenue.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Asset Growth

58th percentile

7.4%

Faster asset growth than 58% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

77th percentile

17%

Faster revenue growth than 77% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets55th percentile

Assets

Up

$15,223,527

Up $1,048,207 (+7.4%) from 2023

Liabilities

Down

$4,066,119

Down $108,042 (-2.6%) from 2023

Net Assets

Up

$11,157,408

Up $1,156,249 (+12%) from 2023

Operations
Liabilities / Revenue36th percentileNet Margin60th percentile

Revenue

Up

$15,465,415

Up $2,223,989 (+17%) from 2023

Expenses

Up

$14,343,150

Up $657,756 (+4.8%) from 2023

Net Income

Up

$1,122,265

Up $1,566,233 (+353%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth58th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$20M$15M$10M$5.0M$0Assets 2010: $2,302,800Liabilities 2010: $467,695Net Assets 2010: $1,835,1052010Assets 2011: $2,211,794Liabilities 2011: $300,927Net Assets 2011: $1,910,8672011Assets 2012: $2,268,557Liabilities 2012: $370,015Net Assets 2012: $1,898,5422012Assets 2013: $2,861,069Liabilities 2013: $548,291Net Assets 2013: $2,312,7782013Assets 2014: $3,321,506Liabilities 2014: $433,699Net Assets 2014: $2,887,8072014Assets 2015: $4,829,785Liabilities 2015: $787,168Net Assets 2015: $4,042,6172015Assets 2016: $4,990,094Liabilities 2016: $656,237Net Assets 2016: $4,333,8572016Assets 2017: $5,723,260Liabilities 2017: $696,328Net Assets 2017: $5,026,9322017Assets 2018: $6,012,867Liabilities 2018: $837,185Net Assets 2018: $5,175,6822018Assets 2019: $7,055,956Liabilities 2019: $974,338Net Assets 2019: $6,081,6182019Assets 2020: $7,257,387Liabilities 2020: $539,621Net Assets 2020: $6,717,7662020Assets 2021: $10,130,209Liabilities 2021: $1,409,829Net Assets 2021: $8,720,3802021Assets 2022: $14,508,561Liabilities 2022: $4,145,457Net Assets 2022: $10,363,1042022Assets 2023: $14,175,320Liabilities 2023: $4,174,161Net Assets 2023: $10,001,1592023Assets 2024: $15,223,527Liabilities 2024: $4,066,119Net Assets 2024: $11,157,4082024

Highlighted filing

2024

Assets$15,223,527
Liabilities$4,066,119
Net Assets$11,157,408
Open 2024 Filing

Operations Trend

Revenue Growth77th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$20M$15M$10M$5.0M$0-$5.0MExpenses 2010: $3,803,8312010Expenses 2011: $4,534,6332011Expenses 2012: $5,255,6302012Revenue 2013: $7,245,997Expenses 2013: $6,831,761Net Income 2013: $414,2362013Revenue 2014: $7,833,320Expenses 2014: $7,258,291Net Income 2014: $575,0292014Revenue 2015: $9,255,955Expenses 2015: $8,101,145Net Income 2015: $1,154,8102015Revenue 2016: $9,755,704Expenses 2016: $9,464,464Net Income 2016: $291,2402016Revenue 2017: $10,573,566Expenses 2017: $9,881,210Net Income 2017: $692,3562017Revenue 2018: $11,261,443Expenses 2018: $11,088,353Net Income 2018: $173,0902018Revenue 2019: $11,708,443Expenses 2019: $10,821,359Net Income 2019: $887,0842019Revenue 2020: $6,496,669Expenses 2020: $5,860,997Net Income 2020: $635,6722020Revenue 2021: $9,465,987Expenses 2021: $7,415,780Net Income 2021: $2,050,2072021Revenue 2022: $13,100,368Expenses 2022: $11,285,811Net Income 2022: $1,814,5572022Revenue 2023: $13,241,426Expenses 2023: $13,685,394Net Income 2023: -$443,9682023Revenue 2024: $15,465,415Expenses 2024: $14,343,150Net Income 2024: $1,122,2652024

Highlighted filing

2024

Revenue$15,465,415
Expenses$14,343,150
Net Income$1,122,265
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$15,223,527
Liabilities
$4,066,119
Net assets
$11,157,408
Revenue
$15,465,415
Expenses
$14,343,150
Net income
$1,122,265
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$15.2$4.07$11.2$15.5$14.3$1.12
2023Detailed filing. Detailed filing data is available for this year.$14.2$4.17$10.0$13.2$13.7$0.44
2022Detailed filing. Detailed filing data is available for this year.$14.5$4.15$10.4$13.1$11.3$1.81
2021Detailed filing. Detailed filing data is available for this year.$10.1$1.41$8.72$9.47$7.42$2.05
2020Detailed filing. Detailed filing data is available for this year.$7.26$0.54$6.72$6.50$5.86$0.64
2019Detailed filing. Detailed filing data is available for this year.$7.06$0.97$6.08$11.7$10.8$0.89
2018Detailed filing. Detailed filing data is available for this year.$6.01$0.84$5.18$11.3$11.1$0.17
2017Detailed filing. Detailed filing data is available for this year.$5.72$0.70$5.03$10.6$9.88$0.69
2016Detailed filing. Detailed filing data is available for this year.$4.99$0.66$4.33$9.76$9.46$0.29
2015Detailed filing. Detailed filing data is available for this year.$4.83$0.79$4.04$9.26$8.10$1.15
2014Detailed filing. Detailed filing data is available for this year.$3.32$0.43$2.89$7.83$7.26$0.58
2013Detailed filing. Detailed filing data is available for this year.$2.86$0.55$2.31$7.25$6.83$0.41
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.27$0.37$1.90$5.26
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.21$0.30$1.91$4.53
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.30$0.47$1.84$3.80
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 13, 2025
Return Version
2024v5.1
Gross Receipts
$15,472,952
Mission and Program Overview

Mission

To strengthen the region's economic vitality and quality of life by marketing grand rapids/kent county as a preferred visitor destination.

The mission of experience grand rapids is to create an exceptional community by sharing grand rapids with the world.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$6,324,103$7,169,716▲ $845,613
Cash and Non-Interest-Bearing Accounts$2,735,955$3,077,395▲ $341,440
Accounts Receivable$1,201,470$1,190,593▼ $10,877
Prepaid Expenses and Deferred Charges$629,102$667,933▲ $38,831
Land, Buildings, and Equipment, Net$219,486$209,665▼ $9,821
Total Assets$14,175,320$15,223,527▲ $1,048,207
Other Assets Total$3,065,204$2,908,225▼ $156,979
Liabilities
Other Liabilities$3,202,145$3,061,744▼ $140,401
Accounts Payable and Accrued Expenses$872,016$1,004,375▲ $132,359
Deferred Revenue$100,000--
Total Liabilities$4,174,161$4,066,119▼ $108,042
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$10,001,159$11,157,408▲ $1,156,249
Total Net Assets Fund Balance$10,001,159$11,157,408▲ $1,156,249
Total Liabilities and Net Assets / Fund Balance$14,175,320$15,223,527▲ $1,048,207

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$181,951$648,806$830,757
Leasehold Improvements$5,225$87,785$93,010
Other Land Buildings$22,489-$22,489
Other Assets Org$2,889,548--
Compensation and Service Providers
Top Officer Pay59th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Doug SmallPresidentFT$388,369$50,570$438,939
Janet KornSenior Vice PresidentFT$193,096$28,060$221,156
Mary ManierVice President of Sales anFT$187,684$27,774$215,458
Daniel JonkmanVice President of FinanceFT$179,440$31,555$210,995
Leslie HastingsSenior National Sales ManagerFT$139,789$20,839$160,628
Jordoun EatmanVice President of EngagementFT$144,602$13,273$157,875
Kim YoungVice President of InformationFT$122,463$30,394$152,857

Board Members and Trustees

NameTitle
Jenifer CutterChair
Ping LiangVice Chair
Al VanderbergDirector
Amy YoungDirector
Chris AndrusDirector
Craig SmithDirector
Dave HilderbrandDirector
Ed WilsonDirector
Elijah SteinmetzDirector
Emma JamakovicDirector
Eva Aguirre CooperDirector
Heather EmmonsDirector
Jacob MaasDirector
Jeffrey LawnDirector
Jennifer EddyDirector
Joe JonesDirector
Kara WoodDirector
Kathleen Stewart PonitzDirector
Kayem DunnDirector
Kyle HolstDirector
Mark WashingtonDirector
Mayor Rosalynn BlissDirector
Michael VerhulstDirector
Mimi FritzDirector
Paul StansbieDirector
Richard MackeiganDirector
Rick WinnDirector
Ross BartlettDirector
Stephanie MontgomeryDirector
Suresh PatelDirector
Tim PietrygaDirector
Tory RichardsonDirector
Rick BakerTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$4,398,586
Program Service Revenue
$10,697,934
Investment Income
$356,716
Other Revenue
$12,179
All Other Contributions
$73,089
Change in Net Assets
$1,122,265

Audited Revenue Reconciliation

Revenue per Audited Statements
$15,465,415
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$33,984
Total Revenue per Audited Statements
$15,499,399
Total Revenue per Form 990
$15,465,415
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$7,976,890
Salaries, Compensation, and Employee Benefits$4,717,689
Grants and Similar Amounts Paid$1,648,571
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$3,975,136
Other Salaries and Wages---$3,151,189
Grants to Domestic Orgs---$1,648,571
Current Officers, Directors, Trustees, and Key Employees---$649,934
Other Employee Benefits---$514,908
Other Expenses---$411,930
Occupancy---$349,330
Payroll Taxes---$274,141
Information Technology---$260,743
Fees for Services Other---$204,191
All Other Expenses---$147,695
Pension Plan Contributions---$127,517
Office Expenses---$100,487
Travel---$73,382
Depreciation Depletion---$37,493
Insurance---$23,652
Fees for Services Legal---$18,063
Fees for Services Accounting---$17,500
Total Functional Expenses$0$0$0$14,343,150

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$14,343,150
Total Expenses per Audited Statements$14,343,150
Total Expenses per Form 990$14,343,150
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
West Michigan Sports CommissionGrand Rapids, MI501(c)(3)To Provide Operational Grant and In-kind Services Per Agreement Entered Into With Organization.$1,559,532
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liability$3,061,744
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The finance committee and the vice president of finance review the 990 prior to filing.”

Form 990, Part VI, Section B, Line 12

“Signed conflict of interest forms are collected annually from all board members. Currently there is no monitoring process after the signed forms are collected.”

Form 990, Part VI, Section B, Line 15

“The organization utilizes compensation data from various industries including, but not limited to, hospitality to determine compensation. President receives a formal evaluation annually by the board of directors. Key employees are evaluated annually by the president.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Grand Rapidskent County Convention &
EIN
38-0592805
Phone
6162587388
Address
171 MONROE AVENUE NW SUITE 545 54, GRAND RAPIDS, MI 49503
Doing Business As
Experience Grand Rapids

Signing Officer

Name
Ed Wilson
Title
Treasurer
Phone
6162587388
Signed
2025-05-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Ed Wilson
Formed
1927
Legal Domicile
Mi
Voting Board Members
25
Independent Board Members
25
Employees
70
Volunteers
30

Preparer

Firm
Hungerford Cpas Advisors
Address
2910 LUCERNE DR SE, GRAND RAPIDS, MI 49546
Preparer
Jennifer L Rogell CPA
Phone
6169493200
Supplemental Narrative

Additional Explanations

Part XII, Line 2C

“The organization's executive committee assumes responsibility for oversight of the audit and compilation of the organization's financial statements.”

Financial Statement Notes

PART X, LINE 2:

“The internal revenue service (irs) has ruled that experience grand rapids qualifies as a nonprofit corporation exempt from federal income taxes under irc section 501(c)(6). Experience grand rapids has been classified as organizations that do not qualify as private foundations under section 509(a)(2). The organization evaluates tax positions taken on their federal exempt organization business income tax returns in accordance with generally accepted accounting principles which require that tax positions taken be more-likely-than-not to be sustained. Management believes that the organization has no significant unrecognized tax benefits under that criteria. Penalties and interest, if any, assessed by income taxing authorities are included in operating expenses. The organizations federal exempt organization business income tax returns are generally subject to examination by taxing authorities for three years after they were filed.”

Raw XML AppendixShowing 400 of 776 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt26DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt27DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt28DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt29DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt30DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt31DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt32DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt33VICE PRESIDENT OF FINANCE
IRS990/Form990PartVIISectionAGrp/TitleTxt34PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt35SENIOR VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt36VICE PRESIDENT OF ENGAGEMENT
IRS990/Form990PartVIISectionAGrp/TitleTxt37VICE PRESIDENT OF INFORMATION
IRS990/Form990PartVIISectionAGrp/TitleTxt38VICE PRESIDENT OF SALES AN
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