Liabilities / Assets
79th percentile
Higher debt load relative to assets than 79% of similar nonprofits.
Times Square Advertising Coalition Inc
990EZ • Fiscal year 2022 • EIN 37-1587115
Siviq Scores
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
0.15x
Liabilities / Revenue
Score unavailable
Liabilities-to-revenue requires both liabilities and revenue on this filing.
Net Margin
Score unavailable
Net margin requires both revenue and expenses on this filing.
Top Officer Pay
80th percentile
Higher top officer pay than 80% of similar nonprofits.
Asset Growth
26th percentile
Faster asset growth than 26% of similar nonprofits.
Revenue Growth
Score unavailable
A valid growth rate could not be computed from the available filing history.
Balance Sheet
Assets
Down$182,896
Down $27,420 (-13%) from 2021
Net Assets
Down$155,896
Down $27,420 (-15%) from 2021
Liabilities
Flat$27,000
Flat from 2021
Revenue And Expenses
Revenue
Flat$0
Flat from 2021
Expenses
Up$27,420
Up $11,416 (+71%) from 2021
Net Income
Down-$27,420
Down $11,416 (-71%) from 2021
Historical Trend
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2022 to Dec 31, 2022
- Signed
- Jul 11, 2023
- Return Version
- 2022v5.0
- Gross Receipts
- $0
Mission and Program Overview
Mission
The times square advertising coalition (tsac), a not-for-profit trade association, is made up of the key stakeholders in times square, dedicated to the continued promotion of times square as a high profile advertising market place and brand. Our membership is committed to providing the highest level of quality products and services within times square and to preserving and enhancing this iconic landscape. To that point, tsac will initiate an awards program that will recognize best in class advertisements, cooperate with the local business development district on a visual public arts program and create an evening electronic event on its membership's billboards that will entertain pedestrian traffic in times square.
The times square advertising coalition (tsac), a not-for-profit trade association, ismade up of the key stakeholders in times square, dedicated to thecontinued promotion of times square as a high profile advertisingmarket place and brand. Our membership is committed to providing thehighest level of quality products and services within times square andto preserving and enhancing this iconic landscape. To that point, tsacwill initiate an awards program that will recognize best in classadvertisements, cooperate with the local business development districton a visual public arts program and create an evening electronic event on its membership's billboards that will entertain pedestrian trafficin times square.
Program Services
| Description | Grants | Expenses |
|---|---|---|
| THE TIMES SQUARE ADVERTISING COALITION (TSAC), ANOT-FOR-PROFIT TRADE ASSOCIATION, IS MADE UP OF THE KEYSTAKEHOLDERS IN TIMES SQUARE, DEDICATED TO THE CONTINUEDPROMOTION OF TIMES SQUARE AS A HIGH PROFILE ADVERTISING MARKET PLACEAND BRAND. OUR MEMBERSHIP IS COMMITTED TO PROVIDING THE HIGHEST LEVELOF QUALITY PRODUCTS AND SERVICES WITHIN TIMES SQUARE AND TO PRESERVINGAND ENHANCING THIS ICONIC LANDSCAPE. TO THAT POINT, TSAC WORKS TO INITIATE AN AWARDS PROGRAM THAT WILL RECOGNIZE BEST IN CLASS ADVERTISEMENTS, COOPERATE WITH THE LOCAL BUSINESS DEVELOPMENT DISTRICT ON A VISUAL PUBLIC ARTS PROGRAM AND CREATE AN EVENING ELECTRONIC EVENT ON ITS MEMBERSHIP'S BILLBOARDS THAT WILL ENTERTAIN PEDESTRIAN TRAFFIC IN TIMES SQUARE. | $0 | $0 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| FRED ROSENBERG | President/Director | - | $0 | - | - |
| STUART MANN | Treasurer | - | $0 | - | - |
Filing and Contact Details
Filer
- Filer Name
- Times Square Advertising Coalition
- EIN
- 37-1587115
- Phone
- 2122213100
- Address
- CO NLC 28 WEST 44TH STREET 301, NEW YORK, NY 10036-7406
Signing Officer
- Name
- Fred Rosenberg
- Title
- President
- Phone
- 2122213100
- Signed
- 2023-07-11
- Discuss with paid preparer
- Yes
Preparer
- Firm
- Eisner Advisory Group LLC
- Address
- 733 THIRD AVENUE, NEW YORK, NY 10017-2703
- Preparer
- Gene Stern
- Phone
- 2129498700
Supplemental Narrative
Additional Explanations
Form 990-ez, Part I, Line 16 - Other Expenses
“Description: public relations. Amount: 2,650. Description: miscellaneous office. Amount: 198. Total to form 990-ez, line 16: 2,848.”
Form 990-ez, Part II, Line 24 - Other Assets
“Description: organization costs. Beg. Of year amount: 20,000. End of year amount: 20,000.”
Form 990-ez, Part II, Line 26 - Other Liabilities
“Description: accounts payable. Beg. Of year amount: 27,000. End of year amount: 27,000.”
Raw XML Appendix107 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | 0 |
| IRS990EZ/AddressChangeInd | 0 | X |
| IRS990EZ/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | NICHOLAS & LENCE COMMUNICATIONS LLC |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 2129380003 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 28 WEST 44TH STREET SUITE 301 |
| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | NEW YORK |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 10036 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 190316 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 162896 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | 0 |
| IRS990EZ/DirectIndirectPltclExpendAmt | 0 | 0 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | 0 |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | -27420 |
| IRS990EZ/FeesAndOtherPymtToIndCntrctAmt | 0 | 24572 |
| IRS990EZ/ForeignFinancialAccountInd | 0 | 0 |
| IRS990EZ/ForeignOfficeInd | 0 | 0 |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 210316 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 182896 |
| IRS990EZ/GrossReceiptsAmt | 0 | 0 |
| IRS990EZ/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartVInd | 0 | X |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | 0 |
| IRS990EZ/MethodOfAccountingCashInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | 183316 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | 155896 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | 183316 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | 155896 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 4.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | FRED ROSENBERG |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | STUART MANN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | PRESIDENT/DIR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | TREASURER |
| IRS990EZ/OperateHospitalInd | 0 | 0 |
| IRS990EZ/Organization501cInd | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | 0 |
| IRS990EZ/OrganizationHadUBIInd | 0 | 0 |
| IRS990EZ/OtherAssetsTotalDetail/BOYAmt | 0 | 20000 |
| IRS990EZ/OtherAssetsTotalDetail/EOYAmt | 0 | 20000 |
| IRS990EZ/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 2848 |
| IRS990EZ/PoliticalCampaignActyInd | 0 | 0 |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | THE TIMES SQUARE ADVERTISING COALITION (TSAC), A NOT-FOR-PROFIT TRADE ASSOCIATION, ISMADE UP OF THE KEY STAKEHOLDERS IN TIMES SQUARE, DEDICATED TO THECONTINUED PROMOTION OF TIMES SQUARE AS A HIGH PROFILE ADVERTISINGMARKET PLACE AND BRAND. OUR MEMBERSHIP IS COMMITTED TO PROVIDING THEHIGHEST LEVEL OF QUALITY PRODUCTS AND SERVICES WITHIN TIMES SQUARE ANDTO PRESERVING AND ENHANCING THIS ICONIC LANDSCAPE. TO THAT POINT, TSACWILL INITIATE AN AWARDS PROGRAM THAT WILL RECOGNIZE BEST IN CLASSADVERTISEMENTS, COOPERATE WITH THE LOCAL BUSINESS DEVELOPMENT DISTRICTON A VISUAL PUBLIC ARTS PROGRAM AND CREATE AN EVENING ELECTRONIC EVENT ON ITS MEMBERSHIP'S BILLBOARDS THAT WILL ENTERTAIN PEDESTRIAN TRAFFICIN TIMES SQUARE. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | THE TIMES SQUARE ADVERTISING COALITION (TSAC), ANOT-FOR-PROFIT TRADE ASSOCIATION, IS MADE UP OF THE KEYSTAKEHOLDERS IN TIMES SQUARE, DEDICATED TO THE CONTINUEDPROMOTION OF TIMES SQUARE AS A HIGH PROFILE ADVERTISING MARKET PLACEAND BRAND. OUR MEMBERSHIP IS COMMITTED TO PROVIDING THE HIGHEST LEVELOF QUALITY PRODUCTS AND SERVICES WITHIN TIMES SQUARE AND TO PRESERVINGAND ENHANCING THIS ICONIC LANDSCAPE. TO THAT POINT, TSAC WORKS TO INITIATE AN AWARDS PROGRAM THAT WILL RECOGNIZE BEST IN CLASS ADVERTISEMENTS, COOPERATE WITH THE LOCAL BUSINESS DEVELOPMENT DISTRICT ON A VISUAL PUBLIC ARTS PROGRAM AND CREATE AN EVENING ELECTRONIC EVENT ON ITS MEMBERSHIP'S BILLBOARDS THAT WILL ENTERTAIN PEDESTRIAN TRAFFIC IN TIMES SQUARE. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt | 0 | 0 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 0 | 0 |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990EZ/ScheduleBNotRequiredInd | 0 | X |
| IRS990EZ/SubjectToProxyTaxInd | 0 | 0 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt | 0 | 27000 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 27000 |
| IRS990EZ/TanningServicesProvidedInd | 0 | 0 |
| IRS990EZ/TotalExpensesAmt | 0 | 27420 |
| IRS990EZ/TotalRevenueAmt | 0 | 0 |
| IRS990EZ/TypeOfOrganizationAssocInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | WWW.TIMESSQUAREADCOALITION.ORG |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | DESCRIPTION: PUBLIC RELATIONS. AMOUNT: 2,650. DESCRIPTION: MISCELLANEOUS OFFICE. AMOUNT: 198. TOTAL TO FORM 990-EZ, LINE 16: 2,848. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | DESCRIPTION: ORGANIZATION COSTS. BEG. OF YEAR AMOUNT: 20,000. END OF YEAR AMOUNT: 20,000. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | DESCRIPTION: ACCOUNTS PAYABLE. BEG. OF YEAR AMOUNT: 27,000. END OF YEAR AMOUNT: 27,000. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990-EZ, PART II, LINE 24 - OTHER ASSETS |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990-EZ, PART II, LINE 26 - OTHER LIABILITIES |
| TransferPrsnlBnftContractsDecl/DeclarationDesc | 0 | THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT. |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd | 0 | AAL1 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd | 0 | IAL1 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd | 0 | 0 |
| ReturnHeader/BuildTS | 0 | 2023-04-26 12:10:37Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | FRED ROSENBERG |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | PRESIDENT |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 2122213100 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2023-07-11 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | TIMES SQUARE ADVERTISING COALITION |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | TIME |
| ReturnHeader/Filer/EIN | 0 | 371587115 |
| ReturnHeader/Filer/PhoneNum | 0 | 2122213100 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | CO NLC 28 WEST 44TH STREET 301 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | NEW YORK |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | NY |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 100367406 |
| ReturnHeader/Form8822BAttachedInd | 0 | X |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | 1 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 871353108 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | EISNER ADVISORY GROUP LLC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 733 THIRD AVENUE |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | NEW YORK |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | NY |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 100172703 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 2129498700 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | GENE STERN |
| ReturnHeader/ReturnTs | 0 | 2023-07-12T08:20:41-05:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm | 0 | FRED |
| ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm | 0 | ROSENBERG |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2022-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2022-12-31 |
| ReturnHeader/TaxYr | 0 | 2022 |
Document Assets
No mirrored PDF or thumbnail assets are attached yet.
Filings
Displayed year
2022 • Form 990EZDetailed filing. Detailed filing data is available for this year.
- Assets
- $182,896
- Liabilities
- $27,000
- Net assets
- $155,896
- Revenue
- $0
- Expenses
- $27,420
- Net income
- -$27,420