Civic Intelligence

Times Square Advertising Coalition Inc

EIN 37-1587115 • 501(c)6 • New York, NY

Profile

The times square advertising coalition (tsac), a not-for-profit trade association, is made up of the key stakeholders in times square, dedicated to the continued promotion of times square as a high profile advertising market place and brand. Our membership is committed to providing the highest level of quality products and services within times square and to preserving and enhancing this iconic landscape. To that point, tsac will initiate an awards program that will recognize best in class advertisements, cooperate with the local business development district on a visual public arts program and create an evening electronic event on its membership's billboards that will entertain pedestrian traffic in times square.

CO Nlc 28 West 44th Street 301New York, NY 10036-7406

www.timessquareadcoalition.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

57th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

NTEE S41 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

56th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

NTEE S41 • <$500k nonprofits • Source year 2024

Net Margin

4th percentile

-165%

Higher net margin than 4% of similar nonprofits.

NTEE S41 • <$500k nonprofits • Source year 2024

Top Officer Pay

83rd percentile

$0

Higher top officer pay than 83% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

NTEE S41 • <$500k nonprofits • Source year 2024

Asset Growth

14th percentile

-34%

Faster asset growth than 14% of similar nonprofits.

NTEE S41 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

Score unavailable

No value available

A valid growth rate could not be computed from the available filing history.

Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets57th percentile

Assets

Down

$85,308

Down $44,799 (-34%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Down

$85,308

Down $44,799 (-34%) from 2023

Operations
Liabilities / Revenue56th percentileNet Margin4th percentile

Revenue

Up

$15,000

Up $15,000 from 2023

Expenses

Up

$39,799

Up $14,010 (+54%) from 2023

Net Income

Up

-$24,799

Up $990 (+3.8%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth14th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0Assets 2011: $61,867Liabilities 2011: $2,5002011Assets 2012: $137,814Liabilities 2012: $0Net Assets 2012: $137,8142012Assets 2013: $242,690Liabilities 2013: $0Net Assets 2013: $242,6902013Assets 2014: $304,086Liabilities 2014: $0Net Assets 2014: $304,0862014Assets 2015: $406,519Liabilities 2015: $6,0002015Assets 2016: $494,319Liabilities 2016: $27,0002016Assets 2017: $341,360Liabilities 2017: $27,0002017Assets 2018: $245,558Liabilities 2018: $27,000Net Assets 2018: $218,5582018Assets 2019: $254,211Liabilities 2019: $27,000Net Assets 2019: $227,2112019Assets 2020: $226,320Liabilities 2020: $27,000Net Assets 2020: $199,3202020Assets 2021: $210,316Liabilities 2021: $27,000Net Assets 2021: $183,3162021Assets 2022: $182,896Liabilities 2022: $27,000Net Assets 2022: $155,8962022Assets 2023: $130,107Liabilities 2023: $0Net Assets 2023: $130,1072023Assets 2024: $85,308Liabilities 2024: $0Net Assets 2024: $85,3082024

Highlighted filing

2024

Assets$85,308
Liabilities$0
Net Assets$85,308
Open 2024 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income by year, with the latest filing highlighted.

$300K$200K$100K$0-$100K-$200KRevenue 2011: $78,500Expenses 2011: $69,561Net Income 2011: $8,9392011Revenue 2012: $170,000Expenses 2012: $91,553Net Income 2012: $78,4472012Revenue 2013: $187,500Expenses 2013: $82,624Net Income 2013: $104,8762013Revenue 2014: $197,500Expenses 2014: $136,104Net Income 2014: $61,3962014Revenue 2015: $202,500Expenses 2015: $106,067Net Income 2015: $96,4332015Revenue 2016: $160,000Expenses 2016: $93,200Net Income 2016: $66,8002016Revenue 2017: $5,000Expenses 2017: $158,950Net Income 2017: -$153,9502017Revenue 2018: $92,500Expenses 2018: $86,802Net Income 2018: $5,6982018Revenue 2019: $87,500Expenses 2019: $82,347Net Income 2019: $5,1532019Revenue 2020: $27,500Expenses 2020: $55,391Net Income 2020: -$27,8912020Revenue 2021: $0Expenses 2021: $16,004Net Income 2021: -$16,0042021Revenue 2022: $0Expenses 2022: $27,420Net Income 2022: -$27,4202022Revenue 2023: $0Expenses 2023: $25,789Net Income 2023: -$25,7892023Revenue 2024: $15,000Expenses 2024: $39,799Net Income 2024: -$24,7992024

Highlighted filing

2024

Revenue$15,000
Expenses$39,799
Net Income-$24,799
Open 2024 Filing

Filings

Most recent year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$85,308
Liabilities
$0
Net assets
$85,308
Revenue
$15,000
Expenses
$39,799
Net income
-$24,799
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.85$0.00$0.85$0.15$0.40$0.25
2023Detailed filing. Detailed filing data is available for this year.$1.30$0.00$1.30$0.00$0.26$0.26
2022Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$1.83$0.27$1.56$0.00$0.27$0.27
2021Detailed filing. Detailed filing data is available for this year.$2.10$0.27$1.83$0.00$0.16$0.16
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.26$0.27$1.99$0.28$0.55$0.28
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.54$0.27$2.27$0.88$0.82$0.05
2018Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$2.46$0.27$2.19$0.93$0.87$0.06
2017Summary only. Only limited summary data is available for this year.$3.41$0.27$0.05$1.59$1.54
2016Summary only. Only limited summary data is available for this year.$4.94$0.27$1.60$0.93$0.67
2015Summary only. Only limited summary data is available for this year.$4.07$0.06$2.03$1.06$0.96
2014Detailed filing. Detailed filing data is available for this year.$3.04$0.00$3.04$1.98$1.36$0.61
2013Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$2.43$0.00$2.43$1.88$0.83$1.05
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.38$0.00$1.38$1.70$0.92$0.78
2011Summary only. Only limited summary data is available for this year.$0.62$0.03$0.79$0.70$0.09
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 4, 2025
Return Version
2024v5.2
Gross Receipts
$15,000
Mission and Program Overview

Mission

The times square advertising coalition (tsac), a not-for-profit trade association, is made up of the key stakeholders in times square, dedicated to the continued promotion of times square as a high profile advertising market place and brand. Our membership is committed to providing the highest level of quality products and services within times square and to preserving and enhancing this iconic landscape. To that point, tsac will initiate an awards program that will recognize best in class advertisements, cooperate with the local business development district on a visual public arts program and create an evening electronic event on its membership's billboards that will entertain pedestrian traffic in times square.

The times square advertising coalition (tsac), a not-for-profit trade association, is made up of the key stakeholders in times square, dedicated to the continued promotion of times square as a high profile advertising market place and brand. Our membership is committed to providing the highest level of quality products and services within times square and to preserving and enhancing this iconic landscape. To that point, tsac will initiate an awards program that will recognize best in class advertisements, cooperate with the local business development districton a visual public arts program and create an evening electronic event on its membership's billboards that will entertain pedestrian traffic in times square.

Program Services

DescriptionGrantsExpenses
THE TIMES SQUARE ADVERTISING COALITION (TSAC), A NOT-FOR-PROFIT TRADE ASSOCIATION, IS MADE UP OF THE KEY STAKEHOLDERS IN TIMES SQUARE, DEDICATED TO THE CONTINUED PROMOTION OF TIMES SQUARE AS A HIGH PROFILE ADVERTISING MARKET PLACE AND BRAND. OUR MEMBERSHIP IS COMMITTED TO PROVIDING THE HIGHEST LEVEL OF QUALITY PRODUCTS AND SERVICES WITHIN TIMES SQUARE AND TO PRESERVING AND ENHANCING THIS ICONIC LANDSCAPE. TO THAT POINT, TSAC WORKS TO INITIATE AN AWARDS PROGRAM THAT WILL RECOGNIZE BEST IN CLASS ADVERTISEMENTS, COOPERATE WITH THE LOCAL BUSINESS DEVELOPMENT DISTRICT ON A VISUAL PUBLIC ARTS PROGRAM AND CREATE AN EVENING ELECTRONIC EVENT ON ITS MEMBERSHIP'S BILLBOARDS THAT WILL ENTERTAIN PEDESTRIAN TRAFFIC IN TIMES SQUARE.$0$0
Compensation and Service Providers
Top Officer Pay83rd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
FRED ROSENBERGPresident/Director-$0--
MITCHELL SCHWARTZChairman Of The Board-$0--
STUART MANNTreasurer-$0--
Political and Lobbying Activity
In-house lobbying only
No

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$25,000
Total Nondeductible Lobbying and Political Cost$25,000
Filing and Contact Details

Filer

Filer Name
Times Square Advertising Coalition
EIN
37-1587115
Phone
2122213100
Address
CO NLC 28 WEST 44TH STREET 301, NEW YORK, NY 10036-7406

Signing Officer

Name
Fred Rosenberg
Title
President
Phone
2122213100
Signed
2025-11-04
Discuss with paid preparer
Yes

Preparer

Firm
Citrin Cooperman Advisors LLC
Address
1133 WESTCHESTER AVE SUITE N-328, WHITE PLAINS, NY 10601
Preparer
Kristopher Kringas
Phone
9149492990
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 16 - Other Expenses

“Description: insurance. Amount: 2,219. Description: bank fee. Amount: 380. Description: miscellaneous. Amount: 100. Total to form 990-ez, line 16: 2,699.”

Form 990-ez, Part I, Line 20 - Other Changes in Net Assets

“Description: write off organization costs. Amount: -20,000.”

Form 990-ez, Part II, Line 24 - Other Assets

“Description: organization costs. Beg. Of year amount: 20,000. End of year amount: 0.”

Raw XML Appendix115 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0NEW YORK
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0NY
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0PRESIDENT/DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1CHAIRMAN OF THE BOARD
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IRS990EZ/TotalRevenueAmt015000
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ReturnHeader/ReturnTs02025-11-06T10:45:19-06:00
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ReturnHeader/TaxPeriodBeginDt02024-01-01
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