Civic Intelligence

Times Square Advertising Coalition Inc

990EZ • Fiscal year 2021 • EIN 37-1587115

Jan 01, 2021 to Dec 31, 2021 • Filed on May 06, 2022

Organization ProfileWWW.TIMESSQUAREADCOALITION.ORG
545 8th Avenue 401New York, NY 10018

(212) 221-3100

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

78th percentile

0.13x

Higher debt load relative to assets than 78% of similar nonprofits.

2021 filings • NTEE S41 • <$500k nonprofits • Source year 2021

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2021

Net Margin

Score unavailable

No value available

Net margin requires both revenue and expenses on this filing.

Source year 2021

Top Officer Pay

80th percentile

$0

Higher top officer pay than 80% of similar nonprofits.

2021 filings • NTEE S41 • <$500k nonprofits • Source year 2021

Asset Growth

25th percentile

-7.1%

Faster asset growth than 25% of similar nonprofits.

2021 filings • NTEE S41 • <$500k nonprofits • Annualized from 2020 to 2021

Revenue Growth

2nd percentile

-100%

Faster revenue growth than 2% of similar nonprofits.

2021 filings • NTEE S41 • <$500k nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets78th percentile

Assets

Down

$210,316

Down $16,004 (-7.1%) from 2020

Net Assets

Down

$183,316

Down $16,004 (-8.0%) from 2020

Liabilities

Flat

$27,000

Flat from 2020

Revenue And Expenses
Liabilities / RevenueScore unavailableNet MarginScore unavailable

Revenue

Down

$0

Down $27,500 (-100%) from 2020

Expenses

Down

$16,004

Down $39,387 (-71%) from 2020

Net Income

Up

-$16,004

Up $11,887 (+43%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth25th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0Assets 2011: $61,867Liabilities 2011: $2,5002011Assets 2012: $137,814Liabilities 2012: $0Net Assets 2012: $137,8142012Assets 2013: $242,690Liabilities 2013: $0Net Assets 2013: $242,6902013Assets 2014: $304,086Liabilities 2014: $0Net Assets 2014: $304,0862014Assets 2015: $406,519Liabilities 2015: $6,0002015Assets 2016: $494,319Liabilities 2016: $27,0002016Assets 2017: $341,360Liabilities 2017: $27,0002017Assets 2018: $245,558Liabilities 2018: $27,000Net Assets 2018: $218,5582018Assets 2019: $254,211Liabilities 2019: $27,000Net Assets 2019: $227,2112019Assets 2020: $226,320Liabilities 2020: $27,000Net Assets 2020: $199,3202020Assets 2021: $210,316Liabilities 2021: $27,000Net Assets 2021: $183,3162021Assets 2022: $182,896Liabilities 2022: $27,000Net Assets 2022: $155,8962022Assets 2023: $130,107Liabilities 2023: $0Net Assets 2023: $130,1072023Assets 2024: $85,308Liabilities 2024: $0Net Assets 2024: $85,3082024

Highlighted filing

2021

Assets$210,316
Liabilities$27,000
Net Assets$183,316
Open 2021 Filing

Operations Trend

Revenue Growth2nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$300K$200K$100K$0-$100K-$200KRevenue 2011: $78,500Expenses 2011: $69,561Net Income 2011: $8,9392011Revenue 2012: $170,000Expenses 2012: $91,553Net Income 2012: $78,4472012Revenue 2013: $187,500Expenses 2013: $82,624Net Income 2013: $104,8762013Revenue 2014: $197,500Expenses 2014: $136,104Net Income 2014: $61,3962014Revenue 2015: $202,500Expenses 2015: $106,067Net Income 2015: $96,4332015Revenue 2016: $160,000Expenses 2016: $93,200Net Income 2016: $66,8002016Revenue 2017: $5,000Expenses 2017: $158,950Net Income 2017: -$153,9502017Revenue 2018: $92,500Expenses 2018: $86,802Net Income 2018: $5,6982018Revenue 2019: $87,500Expenses 2019: $82,347Net Income 2019: $5,1532019Revenue 2020: $27,500Expenses 2020: $55,391Net Income 2020: -$27,8912020Revenue 2021: $0Expenses 2021: $16,004Net Income 2021: -$16,0042021Revenue 2022: $0Expenses 2022: $27,420Net Income 2022: -$27,4202022Revenue 2023: $0Expenses 2023: $25,789Net Income 2023: -$25,7892023Revenue 2024: $15,000Expenses 2024: $39,799Net Income 2024: -$24,7992024

Highlighted filing

2021

Revenue$0
Expenses$16,004
Net Income-$16,004
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
May 6, 2022
Return Version
2021v4.2
Gross Receipts
$0
Mission and Program Overview

Mission

The times square advertising coalition (tsac), a not-for-profit trade association, is made up of the key stakeholders in times square, dedicated to the continued promotion of times square as a high profile advertising market place and brand. Our membership is committed to providing the highest level of quality products and services within times square and to preserving and enhancing this iconic landscape. To that point, tsac will initiate an awards program that will recognize best in class advertisements, cooperate with the local business development district on a visual public arts program and create an evening electronic event on its membership's billboards that will entertain pedestrian traffic in times square.

Program Services

DescriptionGrantsExpenses
THE TIMES SQUARE ADVERTISING COALITION (TSAC), A NOT-FOR-PROFIT TRADE ASSOCIATION, IS MADE UP OF THE KEY STAKEHOLDERS IN TIMES SQUARE, DEDICATED TO THE CONTINUED PROMOTION OF TIMES SQUARE AS A HIGH PROFILE ADVERTISING MARKET PLACE AND BRAND. OUR MEMBERSHIP IS COMMITTED TO PROVIDING THE HIGHEST LEVEL OF QUALITY PRODUCTS AND SERVICES WITHIN TIMES SQUARE AND TO PRESERVING AND ENHANCING THIS ICONIC LANDSCAPE. TO THAT POINT, TSAC WILL INITIATE AN AWARDS PROGRAM THAT WILL RECOGNIZE BEST IN CLASS ADVERTISEMENTS, COOPERATE WITH THE LOCAL BUSINESS DEVELOPMENT DISTRICT ON A VISUAL PUBLIC ARTS PROGRAM AND CREATE AN EVENING ELECTRONIC EVENT ON ITS MEMBERSHIP'S BILLBOARDS THAT WILL ENTERTAIN PEDESTRIAN TRAFFIC IN TIMES SQUARE.$0$0
Compensation and Service Providers
Top Officer Pay80th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
FRED ROSENBERGPresident/Director-$0--
STUART MANNTreasurer-$0--
Filing and Contact Details

Filer

Filer Name
Times Square Advertising Coalition
EIN
37-1587115
Phone
2122213100
Address
545 8TH AVENUE 401, NEW YORK, NY 10018

Signing Officer

Name
Fred Rosenberg
Title
President
Phone
2122213100
Signed
2022-05-06
Discuss with paid preparer
Yes

Preparer

Firm
Cbiz Marks Paneth LLC
Address
685 THIRD AVENUE, NEW YORK, NY 10017
Preparer
Russell Ephraim
Phone
2125038800
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 16 - Other Expenses

“Description: public relations. Amount: 3,000. Description: insurance. Amount: 2,688. Description: government relations. Amount: 2,000. Description: production costs. Amount: 66. Total to form 990-ez, line 16: 7,754.”

Form 990-ez, Part II, Line 24 - Other Assets

“Description: organization costs. Beg. Of year amount: 20,000. End of year amount: 20,000.”

Form 990-ez, Part II, Line 26 - Other Liabilities

“Description: accounts payable. Beg. Of year amount: 27,000. End of year amount: 27,000.”

Raw XML Appendix105 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/BooksInCareOfDetail/PersonNm0RUSSELL EPHRAIM CO CBIZ MARKS PANE
IRS990EZ/BooksInCareOfDetail/PhoneNum02125038800
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt0685 3RD AVENUE 4TH FLOOR
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0NEW YORK
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0NY
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd010017
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt0206320
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt0190316
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IRS990EZ/DirectIndirectPltclExpendAmt00
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IRS990EZ/ExcessOrDeficitForYearAmt0-16004
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IRS990EZ/ForeignFinancialAccountInd00
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IRS990EZ/Form990TotalAssetsGrp/EOYAmt0210316
IRS990EZ/GrossReceiptsAmt00
IRS990EZ/InfoInScheduleOPartIIIInd0X
IRS990EZ/InfoInScheduleOPartIIInd0X
IRS990EZ/InfoInScheduleOPartIInd0X
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IRS990EZ/MadeLoansToFromOfficersInd00
IRS990EZ/MethodOfAccountingCashInd0X
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IRS990EZ/NetAssetsOrFundBalancesEOYAmt0183316
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IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt0183316
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt14.00
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0FRED ROSENBERG
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1STUART MANN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0PRESIDENT/DIR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1TREASURER
IRS990EZ/OperateHospitalInd00
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd00
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IRS990EZ/OtherAssetsTotalDetail/EOYAmt020000
IRS990EZ/OtherChangesInNetAssetsAmt00
IRS990EZ/OtherExpensesTotalAmt07754
IRS990EZ/PoliticalCampaignActyInd00
IRS990EZ/PrimaryExemptPurposeTxt0THE TIMES SQUARE ADVERTISING COALITION (TSAC), A NOT-FOR-PROFIT TRADE ASSOCIATION, IS MADE UP OF THE KEY STAKEHOLDERS IN TIMES SQUARE, DEDICATED TO THE CONTINUED PROMOTION OF TIMES SQUARE AS A HIGH PROFILE ADVERTISING MARKET PLACE AND BRAND. OUR MEMBERSHIP IS COMMITTED TO PROVIDING THE HIGHEST LEVEL OF QUALITY PRODUCTS AND SERVICES WITHIN TIMES SQUARE AND TO PRESERVING AND ENHANCING THIS ICONIC LANDSCAPE. TO THAT POINT, TSAC WILL INITIATE AN AWARDS PROGRAM THAT WILL RECOGNIZE BEST IN CLASS ADVERTISEMENTS, COOPERATE WITH THE LOCAL BUSINESS DEVELOPMENT DISTRICT ON A VISUAL PUBLIC ARTS PROGRAM AND CREATE AN EVENING ELECTRONIC EVENT ON ITS MEMBERSHIP'S BILLBOARDS THAT WILL ENTERTAIN PEDESTRIAN TRAFFIC IN TIMES SQUARE.
IRS990EZ/ProgramServiceRevenueAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0THE TIMES SQUARE ADVERTISING COALITION (TSAC), A NOT-FOR-PROFIT TRADE ASSOCIATION, IS MADE UP OF THE KEY STAKEHOLDERS IN TIMES SQUARE, DEDICATED TO THE CONTINUED PROMOTION OF TIMES SQUARE AS A HIGH PROFILE ADVERTISING MARKET PLACE AND BRAND. OUR MEMBERSHIP IS COMMITTED TO PROVIDING THE HIGHEST LEVEL OF QUALITY PRODUCTS AND SERVICES WITHIN TIMES SQUARE AND TO PRESERVING AND ENHANCING THIS ICONIC LANDSCAPE. TO THAT POINT, TSAC WILL INITIATE AN AWARDS PROGRAM THAT WILL RECOGNIZE BEST IN CLASS ADVERTISEMENTS, COOPERATE WITH THE LOCAL BUSINESS DEVELOPMENT DISTRICT ON A VISUAL PUBLIC ARTS PROGRAM AND CREATE AN EVENING ELECTRONIC EVENT ON ITS MEMBERSHIP'S BILLBOARDS THAT WILL ENTERTAIN PEDESTRIAN TRAFFIC IN TIMES SQUARE.
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt00
IRS990EZ/ProhibitedTaxShelterTransInd00
IRS990EZ/RelatedOrganizationCtrlEntInd00
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SubjectToProxyTaxInd00
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt027000
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt027000
IRS990EZ/TanningServicesProvidedInd00
IRS990EZ/TotalExpensesAmt016004
IRS990EZ/TotalRevenueAmt00
IRS990EZ/TypeOfOrganizationAssocInd0X
IRS990EZ/WebsiteAddressTxt0WWW.TIMESSQUAREADCOALITION.ORG
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION: PUBLIC RELATIONS. AMOUNT: 3,000. DESCRIPTION: INSURANCE. AMOUNT: 2,688. DESCRIPTION: GOVERNMENT RELATIONS. AMOUNT: 2,000. DESCRIPTION: PRODUCTION COSTS. AMOUNT: 66. TOTAL TO FORM 990-EZ, LINE 16: 7,754.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DESCRIPTION: ORGANIZATION COSTS. BEG. OF YEAR AMOUNT: 20,000. END OF YEAR AMOUNT: 20,000.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DESCRIPTION: ACCOUNTS PAYABLE. BEG. OF YEAR AMOUNT: 27,000. END OF YEAR AMOUNT: 27,000.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990-EZ, PART II, LINE 24 - OTHER ASSETS
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990-EZ, PART II, LINE 26 - OTHER LIABILITIES
TransferPrsnlBnftContractsDecl/DeclarationDesc0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
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ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum02122213100
ReturnHeader/BusinessOfficerGrp/SignatureDt02022-05-06
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0TIMES SQUARE ADVERTISING COALITION
ReturnHeader/Filer/BusinessNameControlTxt0TIME
ReturnHeader/Filer/EIN0371587115
ReturnHeader/Filer/PhoneNum02122213100
ReturnHeader/Filer/USAddress/AddressLine1Txt0545 8TH AVENUE 401
ReturnHeader/Filer/USAddress/CityNm0NEW YORK
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NY
ReturnHeader/Filer/USAddress/ZIPCd010018
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0873707167
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0CBIZ MARKS PANETH LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0685 THIRD AVENUE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0NEW YORK
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd010017
ReturnHeader/PreparerPersonGrp/PhoneNum02125038800
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0RUSSELL EPHRAIM
ReturnHeader/ReturnTs02022-05-11T14:18:57-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0FRED
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0ROSENBERG
ReturnHeader/TaxPeriodBeginDt02021-01-01
ReturnHeader/TaxPeriodEndDt02021-12-31
ReturnHeader/TaxYr02021

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2021 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$210,316
Liabilities
$27,000
Net assets
$183,316
Revenue
$0
Expenses
$16,004
Net income
-$16,004
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.85$0.00$0.85$0.15$0.40$0.25
2023Detailed filing. Detailed filing data is available for this year.$1.30$0.00$1.30$0.00$0.26$0.26
2022Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$1.83$0.27$1.56$0.00$0.27$0.27
2021Detailed filing. Detailed filing data is available for this year.$2.10$0.27$1.83$0.00$0.16$0.16
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.26$0.27$1.99$0.28$0.55$0.28
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.54$0.27$2.27$0.88$0.82$0.05
2018Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$2.46$0.27$2.19$0.93$0.87$0.06
2017Summary only. Only limited summary data is available for this year.$3.41$0.27$0.05$1.59$1.54
2016Summary only. Only limited summary data is available for this year.$4.94$0.27$1.60$0.93$0.67
2015Summary only. Only limited summary data is available for this year.$4.07$0.06$2.03$1.06$0.96
2014Detailed filing. Detailed filing data is available for this year.$3.04$0.00$3.04$1.98$1.36$0.61
2013Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$2.43$0.00$2.43$1.88$0.83$1.05
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.38$0.00$1.38$1.70$0.92$0.78
2011Summary only. Only limited summary data is available for this year.$0.62$0.03$0.79$0.70$0.09