Civic Intelligence

Gsma Services LLC

990 • Fiscal year 2024 • EIN 36-5008209

Jan 01, 2024 to Dec 31, 2024 • Filed on May 15, 2025

165 Ottley Drive NE Ste 203Atlanta, GA 30324

(207) 356-0600

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

80th percentile

0.54x

Higher debt load relative to assets than 80% of similar nonprofits.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2024

Liabilities / Revenue

39th percentile

0.36x

Higher debt load relative to revenue than 39% of similar nonprofits.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2024

Net Margin

84th percentile

27%

Higher net margin than 84% of similar nonprofits.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2024

Top Officer Pay

97th percentile

$2,758,458

Higher top officer pay than 97% of similar nonprofits.

Top officer pay equals 8.2% of source-year revenue.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2024

Asset Growth

98th percentile

225%

Faster asset growth than 98% of similar nonprofits.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Revenue Growth

92nd percentile

128%

Faster revenue growth than 92% of similar nonprofits.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Assets

Up

$22,734,916

Up $22,734,916 from 2022

Net Assets

Up

$10,536,385

Up $10,536,385 from 2022

Liabilities

Up

$12,198,531

Up $12,198,531 from 2022

Revenue

Up

$33,606,740

Up $33,606,740 from 2022

Expenses

Up

$24,623,293

Up $24,623,293 from 2022

Net Income

Up

$8,983,447

Up $8,983,447 from 2022

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$30M$20M$10M$0Assets 2022: $0Liabilities 2022: $0Net Assets 2022: $02022Assets 2024: $22,734,916Liabilities 2024: $12,198,531Net Assets 2024: $10,536,3852024

Highlighted filing

2024

Assets$22,734,916
Liabilities$12,198,531
Net Assets$10,536,385

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$40M$30M$20M$10M$0Revenue 2022: $0Expenses 2022: $0Net Income 2022: $02022Revenue 2024: $33,606,740Expenses 2024: $24,623,293Net Income 2024: $8,983,4472024

Highlighted filing

2024

Revenue$33,606,740
Expenses$24,623,293
Net Income$8,983,447
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 15, 2025
Return Version
2024v5.1
Gross Receipts
$33,606,740
Mission and Program Overview

Mission

GSMA Service LLC's mission will be to provide a range of managed services designed to improve and support the global mobile ecosystem. These services provide tools, data and resources to support more robust networks and better mobile experiences for users.

To promote the common business interests of the members of the GSM Association, i.e. companies in the telecommunication industries.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$4,105,452$17,015,289▲ $12,909,837
Rtn Earn Endowment Incm Other Fnds$1,555,764$10,536,385▲ $8,980,621
Accounts Receivable$2,685,106$5,010,176▲ $2,325,070
Prepaid Expenses and Deferred Charges$40,627$568,857▲ $528,230
Intangible Assets$44,343$0▼ $44,343
Land, Buildings, and Equipment, Net$51,746$37,925▼ $13,821
Cash and Non-Interest-Bearing Accounts$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$6,987,375$22,734,916▲ $15,747,541
Other Assets Total$60,101$102,669▲ $42,568
Liabilities
Deferred Revenue$3,276,430$8,077,617▲ $4,801,187
Accounts Payable and Accrued Expenses$1,795,783$2,468,103▲ $672,320
Other Liabilities$359,398$1,652,811▲ $1,293,413
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$5,431,611$12,198,531▲ $6,766,920
Net Assets / Fund Balance
Total Net Assets Fund Balance$1,555,764$10,536,385▲ $8,980,621
Total Liabilities and Net Assets / Fund Balance$6,987,375$22,734,916▲ $15,747,541

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$37,925$25,219$63,144
Compensation and Service Providers

Employees

NameTitleBaseOtherTotal
John HoffmanManager and CEO$259,365$90,745$350,110
Mats GranrydDirector General$214,650$95,182$309,832
Louise EasterbrookManager and CFO$153,842$152,785$306,627
Jason SmithManager$180,036$61,023$241,059
Conor DempseySales Director Services & Gsma$144,091$69,296$213,387
Peter JarichHead of GSMA Intelligence$168,289$37,710$205,999
Sianne RyderGeneral Manager - Services$160,460$39,612$200,072
Monique CormierGeneral Counsel$160,460$34,301$194,761

Board Members and Trustees

NameTitle
Oonagh SteinFinance Director
Vinny RobertsonTechincal Sales Director
Lara DewarChief Marketing Officer
Rick CostelloGneral Manager - Media
Tyler SmithHead of Managed Services
Pablo IacopinoHead of Research & Commercial
Tim HattHead of Research & Consulting
Justin SpringhamPublisher

Highest Paid Contractors

ContractorServicesLocationCompensation
Deviceatlas LimitedOutsourced Managemen621 B SWEDESFORD ROAD, Malvern, PA 19355, Ei$1,584,314
Venusgeo Solutions INCSoftware SupportCHAIN AVENUE MONAGUE GARDENS, Cape Town, 0, Sf$684,440
Chasewaterford LimitedConsulting Services27 OLD GLOUCESTER STREET, London, 0, Uk$653,767
Fml Solutions ServicesConsulting ServicesHIBISCUS MORETON PADDOX, Warwick, 0, Uk$629,563
Professional Events LtdConsulting Services-$629,471
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$33,606,740
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$8,983,447
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$16,031,249
Salaries, Compensation, and Employee Benefits$8,592,044
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$5,988,090
Fees for Services Legal---$2,875,477
Conferences and Meetings---$2,559,688
Advertising---$1,654,151
Information Technology---$1,268,513
Current Officers, Directors, Trustees, and Key Employees---$865,943
Payroll Taxes---$806,148
Fees for Services Other---$652,920
Travel---$578,100
Other Employee Benefits---$561,633
Pension Plan Contributions---$370,230
Other Expenses---$102,677
Fees for Services Management---$87,596
All Other Expenses---$38,589
Depreciation Depletion---$25,494
Office Expenses---$6,952
Total Functional Expenses$0$0$0$24,623,293
International Activity

International Summary

Offices
1
Employees
57
Spending
$9,096,869

International Compliance

Foreign grant records maintained
Yes
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Europe (Including Iceland and Greenland)Program ServicesMember Support157$7,131,135
Central America and the CaribbeanProgram ServicesMember Support00$1,123,105
Sub-Saharan AfricaProgram ServicesMember Support00$653,614
Middle East and North AfricaProgram ServicesMember Support00$136,538
East Asia and the PacificProgram ServicesMember Support00$51,909
South AmericaProgram ServicesMember Support00$568
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Intercompany$1,285,606
Taxes Payable$367,205
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Part VI, Line 6

The Company is a nonprofit limited liability company formed under Delaware law. Its sole member is the GSM Association, acting through its United States branch office.

Part VI, Line 7

The sole member of the company appoints all of the members of the Board of Directors.

Part VI, Line 7B

The Board shall not take any of the following actions without first obtaining the consent in writing of the Member: 1. Sell, convey or otherwise dispose of all or substantially all of the Company's property or business or merge the Company or consolidate with any other entity; 2. Grant, issue or authorize the grant or issuance of, any membership interests in the Company or admit new members to the Company; 3. Fix the number of Managers at greater or less than three; 4. Effect a reclassification or recapitalization of the outstanding equity of the Company or a conversion of the Company to a corporation; 5. Amend, alter, waive or repeal any provision of this Agreement (including any amendment and/or restatement of this entire Agreement); or 6. commence any action or proceeding seeking liquidation, dissolution, reorganization or other relief of or for the Company under any bankruptcy, insolvency or other similar law.

Part VI, Line 11B

The 990 is reviewed by senior members of the management team.

Part VI, Line 12C

Managers and officers are required to execute annual written certifications of compliance with the conflict of interest policy. Any exceptions must be disclosed and reviewed by the organization. The managers and officers have certified their compliance with the policy for this tax year.

Part VI, Line 15A & B

The sole member's human resources staff performs benchmarking studies to determine all officer compensation packages. These studies utilize external data on each element of the packages including base salary, incentive compensation, and benefit programs. The sole member's ceo approved the compensations package for the organization's ceo and other officers with the concurrence of the governing body (e.g. Board of directors).

Part VI, Line 19

The company maintains public disclosure copies of its governing documents and financial statements at its principal office. These copies are available upon a written or in-person request for access.

Filing and Contact Details

Filer

Filer Name
Gsma Services LLC
EIN
36-5008209
In Care Of
% OONAGH STEIN
Address
165 OTTLEY DRIVE NE STE 203, ATLANTA, GA 30324

Signing Officer

Name
Louise Easterbrook
Title
CFO
Phone
6782816600
Signed
2025-05-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Louise Easterbrook
Formed
2022
Legal Domicile
De
Voting Board Members
3
Independent Board Members
0
Employees
0

Preparer

Firm
Smith & Howard Advisory LLC
Address
271 17TH STREET NW SUITE 2100, ATLANTA, GA 30363
Preparer
Marc a Azar
Phone
4048746244
Supplemental Narrative

Additional Explanations

Part I

Phone Number: (678) 281-6600 GSMA Services's financial statements are presented in British Pounds. The amounts reported on Part X of the Form 990 were converted from British Pounds to US Dollars using the conversion rate at 12/31/24 of 1.2640 USD per GBP. The amounts reported on Part VIII and Part IX of the Form 990 were converted from British Pounds to US Dollars using the average conversion rate for the calendar year ended 12/31/24 of 1.2778 USD per GBP. The foreign currency conversion results in an adjusting item to the organization's change in net assets for the period, which is reported on Form 990, Part XI, line 9. The financial statements were compiled following international financial reporting standards and received an unqualified audit opinion.

Part XI, Line 9

Foreign Currency Conversion adjustment: $2,826

Part XII, Line 1

GSMA Services LLC's financial statements (and thus the Form 990) have been prepared under the historical cost convention.

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