Civic Intelligence

Tourism Tomorrow Inc

EIN 35-1573009 • 501(c)3 • Indianapolis, IN

View Organization Page

Profile

Education and communication with the public promoting social welfare of the citizens of Central Indiana, lessening the burdens of government.

200 South Capital Avenue 300Indianapolis, IN 46225

www.visitindy.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

66th percentile

0.19x

Higher debt load relative to assets than 66% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

62nd percentile

0.15x

Higher debt load relative to revenue than 62% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

57th percentile

7.7%

Higher net margin than 57% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

99th percentile

$919,371

Higher top officer pay than 99% of similar nonprofits.

Top officer pay equals 65.6% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

30th percentile

-2.9%

Faster asset growth than 30% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

22nd percentile

-11%

Faster revenue growth than 22% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets66th percentile

Assets

Down

$1,114,635

Down $32,950 (-2.9%) from 2023

Liabilities

Down

$209,056

Down $140,805 (-40%) from 2023

Net Assets

Up

$905,579

Up $107,855 (+14%) from 2023

Operations
Liabilities / Revenue62nd percentileNet Margin57th percentile

Revenue

Down

$1,400,501

Down $177,075 (-11%) from 2023

Expenses

Down

$1,292,646

Down $351,144 (-21%) from 2023

Net Income

Up

$107,855

Up $174,069 (+263%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth30th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2010: $822,375Liabilities 2010: $267,017Net Assets 2010: $555,3582010Assets 2011: $659,562Liabilities 2011: $214,108Net Assets 2011: $445,4542011Assets 2012: $716,206Liabilities 2012: $202,021Net Assets 2012: $514,1852012Assets 2013: $832,345Liabilities 2013: $224,863Net Assets 2013: $607,4822013Assets 2014: $911,949Liabilities 2014: $313,917Net Assets 2014: $598,0322014Assets 2015: $939,120Liabilities 2015: $316,354Net Assets 2015: $622,7662015Assets 2016: $1,283,619Liabilities 2016: $417,919Net Assets 2016: $865,7002016Assets 2017: $1,000,209Liabilities 2017: $227,125Net Assets 2017: $773,0842017Assets 2018: $1,253,413Liabilities 2018: $419,379Net Assets 2018: $834,0342018Assets 2019: $1,270,861Liabilities 2019: $479,401Net Assets 2019: $791,4602019Assets 2020: $914,224Liabilities 2020: $178,793Net Assets 2020: $735,4312020Assets 2021: $696,027Liabilities 2021: $144,411Net Assets 2021: $551,6162021Assets 2022: $989,518Liabilities 2022: $125,580Net Assets 2022: $863,9382022Assets 2023: $1,147,585Liabilities 2023: $349,861Net Assets 2023: $797,7242023Assets 2024: $1,114,635Liabilities 2024: $209,056Net Assets 2024: $905,5792024

Highlighted filing

2024

Assets$1,114,635
Liabilities$209,056
Net Assets$905,579
Open 2024 Filing

Operations Trend

Revenue Growth22nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MExpenses 2010: $732,8752010Expenses 2011: $518,1552011Expenses 2012: $539,9252012Revenue 2013: $755,463Expenses 2013: $662,166Net Income 2013: $93,2972013Revenue 2014: $1,031,772Expenses 2014: $1,041,222Net Income 2014: -$9,4502014Revenue 2015: $725,072Expenses 2015: $700,338Net Income 2015: $24,7342015Revenue 2016: $2,028,567Expenses 2016: $1,785,633Net Income 2016: $242,9342016Revenue 2017: $902,740Expenses 2017: $995,356Net Income 2017: -$92,6162017Revenue 2018: $1,061,491Expenses 2018: $1,000,541Net Income 2018: $60,9502018Revenue 2019: $629,636Expenses 2019: $672,210Net Income 2019: -$42,5742019Revenue 2020: $768,072Expenses 2020: $824,101Net Income 2020: -$56,0292020Revenue 2021: $685,455Expenses 2021: $869,270Net Income 2021: -$183,8152021Revenue 2022: $1,210,053Expenses 2022: $897,731Net Income 2022: $312,3222022Revenue 2023: $1,577,576Expenses 2023: $1,643,790Net Income 2023: -$66,2142023Revenue 2024: $1,400,501Expenses 2024: $1,292,646Net Income 2024: $107,8552024

Highlighted filing

2024

Revenue$1,400,501
Expenses$1,292,646
Net Income$107,855
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,114,635
Liabilities
$209,056
Net assets
$905,579
Revenue
$1,400,501
Expenses
$1,292,646
Net income
$107,855
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.11$0.21$0.91$1.40$1.29$0.11
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.15$0.35$0.80$1.58$1.64$0.07
2022Detailed filing. Detailed filing data is available for this year.$0.99$0.13$0.86$1.21$0.90$0.31
2021Detailed filing. Detailed filing data is available for this year.$0.70$0.14$0.55$0.69$0.87$0.18
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.91$0.18$0.74$0.77$0.82$0.06
2019Detailed filing. Detailed filing data is available for this year.$1.27$0.48$0.79$0.63$0.67$0.04
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.25$0.42$0.83$1.06$1.00$0.06
2017Detailed filing. Detailed filing data is available for this year.$1.00$0.23$0.77$0.90$1.00$0.09
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.28$0.42$0.87$2.03$1.79$0.24
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.94$0.32$0.62$0.73$0.70$0.02
2014Detailed filing. Detailed filing data is available for this year.$0.91$0.31$0.60$1.03$1.04$0.01
2013Detailed filing. Detailed filing data is available for this year.$0.83$0.22$0.61$0.76$0.66$0.09
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.72$0.20$0.51$0.54
2011XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.66$0.21$0.45$0.52
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.82$0.27$0.56$0.73
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.2
Gross Receipts
$1,400,501
Mission and Program Overview

Mission

Education and communication with the public promoting social welfare for the citizens of central indiana, lessening the burdens of government.

Education and communication with the public promoting social welfare of the citizens of Central Indiana, lessening the burdens of government.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$766,675$784,307▲ $17,632
Accounts Receivable$220,035$160,950▼ $59,085
Pledges and Grants Receivable$94,783$99,400▲ $4,617
Prepaid Expenses and Deferred Charges$37,233$33,521▼ $3,712
Total Assets$1,147,585$1,114,635▼ $32,950
Other Assets Total$28,859$36,457▲ $7,598
Liabilities
Accounts Payable and Accrued Expenses$288,762$203,428▼ $85,334
Deferred Revenue$60,258$4,450▼ $55,808
Other Liabilities$841$1,178▲ $337
Total Liabilities$349,861$209,056▼ $140,805
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$702,939$860,794▲ $157,855
Net Assets With Donor Restrictions$94,785$44,785▼ $50,000
Total Net Assets Fund Balance$797,724$905,579▲ $107,855
Total Liabilities and Net Assets / Fund Balance$1,147,585$1,114,635▼ $32,950
Compensation and Service Providers
Top Officer Pay99th percentile

Board Members and Trustees

NameTitle
Michael G BrowningChair
Leonard HoopsPresident & CEO
Sarah HempsteadVice Chair
Chris GahlExecutive Vice President
James E WallisExecutive Vice President
Daren Louis KingiSenior Vice President
Susie TownsendSenior Vice President
Amanda CecilBoard Member
Colette BurnetteBoard Member
Doran MorelandBoard Member
Jennifer PavlikBoard Member
Keira AmstutsBoard Member
Lorenzo EstersBoard Member
Mali BaconBoard Member
Mary Ann SullivanBoard Member
Aletha DunstonEx-Officio
Brandon HergetEx-Officio
David RosenbergEx-officio
Elaine BedelEx-Officio
Jake OakmanEx-Officio
Marsha WursterEx-Officio
Megan VukusichEx-Officio
Molly ChaversEx-Officio
John L KraussLife Member
Robert H ReynoldsLife Member
Ellen R SaulSecretary
Adairius GardnerTreasurer
Matthew CarterVP of Market Intelligence
Revenue and Support

Revenue Composition

Contributions and Grants
$1,395,884
Program Service Revenue
$0
Investment Income
$4,617
Other Revenue
$0
All Other Contributions
$210,000
Change in Net Assets
$107,855

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,400,501
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$1,400,501
Total Revenue per Form 990
$1,400,501
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$720,767
Salaries, Compensation, and Employee Benefits$571,879
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$680,303--$680,303
Other Salaries and Wages$439,995$11,776-$451,771
Other Employee Benefits$49,935--$49,935
Pension Plan Contributions$42,324--$42,324
Payroll Taxes$27,123$726-$27,849
Fees for Services Management-$2,348-$2,348
Travel$789--$789
Other Expenses$316$5,586-$316
Office Expenses$166$4-$170
Total Functional Expenses$1,246,446$46,200$0$1,292,646

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,292,646
Total Expenses per Audited Statements$1,292,646
Total Expenses per Form 990$1,292,646
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Related Party Payable$1,178
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, line 11B

“The TTI Management Team reviews the Form 990 that is prepared by TTI's Independent Accountants. The 990 is provided to board members electronically for review prior to filing.”

Form 990, Part VI, Section B, line 12C

“Officers, directors, and key employees are required to fill out a conflict-of-interest disclosure for each year.”

Form 990, Part VI, Section B, line 15

“TTI uses several methods for determining compensation, including a compensation committee, independent consultant, form 990 of other orgs, written employment contracts, and compensation surveys. The Board of Directors approves the CEO's salary.”

Form 990, Part VI, Section C, line 19

“All governing documents, conflict of interest policy, and financial statements are available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Tourism Tomorrow Inc
EIN
35-1573009
Phone
3172623000
Address
200 South Capital Avenue 300, Indianapolis, IN 46225

Signing Officer

Name
James E Wallis
Title
Executive Vice President
Phone
3172623000
Signed
2025-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
James E Wallis
Formed
1999
Legal Domicile
In
Voting Board Members
13
Independent Board Members
12
Employees
0
Volunteers
22

Preparer

Firm
Barnes Dennig & Co LTD
Address
5342 W Vermont St, Indianapolis, IN 46224
Preparer
John W Keller CPA
Phone
3172412999
Supplemental Narrative

Additional Explanations

Form 990, Part XII, Line 2C:

“The Audit Committe is responsible for the oversight of the audit and review of the audited financial statements. This review process has not changed from the prior year.”

Raw XML AppendixShowing 400 of 676 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm20Brandon Herget
IRS990/Form990PartVIISectionAGrp/PersonNm21Jake Oakman
IRS990/Form990PartVIISectionAGrp/PersonNm22Jennifer Pavlik
IRS990/Form990PartVIISectionAGrp/PersonNm23James E Wallis
IRS990/Form990PartVIISectionAGrp/PersonNm24Chris Gahl
IRS990/Form990PartVIISectionAGrp/PersonNm25Matthew Carter
IRS990/Form990PartVIISectionAGrp/PersonNm26Daren Louis Kingi
IRS990/Form990PartVIISectionAGrp/PersonNm27Susie Townsend
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IRS990/Form990PartVIISectionAGrp/TitleTxt2Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt3Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt4Board Member
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IRS990/Form990PartVIISectionAGrp/TitleTxt7Ex-Officio
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IRS990/Form990PartVIISectionAGrp/TitleTxt9Life Member
IRS990/Form990PartVIISectionAGrp/TitleTxt10Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt11President & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt12Ex-Officio
IRS990/Form990PartVIISectionAGrp/TitleTxt13Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt14Chair
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IRS990/Form990PartVIISectionAGrp/TitleTxt17Ex-Officio
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IRS990/Form990PartVIISectionAGrp/TitleTxt19Ex-officio
IRS990/Form990PartVIISectionAGrp/TitleTxt20Ex-Officio
IRS990/Form990PartVIISectionAGrp/TitleTxt21Ex-Officio
IRS990/Form990PartVIISectionAGrp/TitleTxt22Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt23Executive Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt24Executive Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt25VP of Market Intelligence
IRS990/Form990PartVIISectionAGrp/TitleTxt26Senior Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt27Senior Vice President
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