Civic Intelligence

Reform America

990 • Fiscal year 2021 • EIN 33-1097372

Jan 01, 2021 to Dec 31, 2021 • Filed on Feb 02, 2022

Organization ProfileWWW.CREATEDEQUAL.ORG
PO Box 360502Columbus Ohio, OH 43236-0502

(614) 419-9000

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

27th percentile

0.01x

Higher debt load relative to assets than 27% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Liabilities / Revenue

22nd percentile

0.01x

Higher debt load relative to revenue than 22% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Net Margin

72nd percentile

28%

Higher net margin than 72% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Top Officer Pay

72nd percentile

$105,000

Higher top officer pay than 72% of similar nonprofits.

Top officer pay equals 4.3% of source-year revenue.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Asset Growth

85th percentile

47%

Faster asset growth than 85% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Revenue Growth

70th percentile

37%

Faster revenue growth than 70% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets27th percentile

Assets

Up

$2,169,324

Up $691,584 (+47%) from 2020

Net Assets

Up

$2,156,532

Up $690,544 (+47%) from 2020

Liabilities

Up

$12,792

Up $1,040 (+8.8%) from 2020

Revenue And Expenses
Liabilities / Revenue22nd percentileNet Margin72nd percentile

Revenue

Up

$2,424,727

Up $653,474 (+37%) from 2020

Expenses

Up

$1,747,609

Up $202,122 (+13%) from 2020

Net Income

Up

$677,118

Up $451,352 (+200%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth85th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0-$1.0MAssets 2011: $103,478Liabilities 2011: $3,086Net Assets 2011: $100,3922011Assets 2013: $337,706Liabilities 2013: $8,899Net Assets 2013: $328,8072013Assets 2014: $314,102Liabilities 2014: $8,966Net Assets 2014: $305,1362014Assets 2015: $444,119Liabilities 2015: -$4,231Net Assets 2015: $448,3502015Assets 2016: $462,152Liabilities 2016: $7,468Net Assets 2016: $454,6842016Assets 2017: $550,571Liabilities 2017: $6,340Net Assets 2017: $544,2312017Assets 2018: $878,333Liabilities 2018: $9,298Net Assets 2018: $869,0352018Assets 2019: $1,254,782Liabilities 2019: $12,843Net Assets 2019: $1,241,9392019Assets 2020: $1,477,740Liabilities 2020: $11,752Net Assets 2020: $1,465,9882020Assets 2021: $2,169,324Liabilities 2021: $12,792Net Assets 2021: $2,156,5322021Assets 2022: $2,659,129Liabilities 2022: $11,908Net Assets 2022: $2,647,2212022Assets 2023: $1,564,846Liabilities 2023: $18,447Net Assets 2023: $1,546,3992023Assets 2024: $2,027,468Liabilities 2024: $7,920Net Assets 2024: $2,019,5482024Assets 2025: $2,822,989Liabilities 2025: $15,004Net Assets 2025: $2,807,9852025

Highlighted filing

2021

Assets$2,169,324
Liabilities$12,792
Net Assets$2,156,532
Open 2021 Filing

Operations Trend

Revenue Growth70th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2011: $128,5912011Revenue 2013: $584,976Expenses 2013: $381,423Net Income 2013: $203,5532013Revenue 2014: $493,466Expenses 2014: $517,137Net Income 2014: -$23,6712014Revenue 2015: $871,175Expenses 2015: $727,961Net Income 2015: $143,2142015Revenue 2016: $1,087,936Expenses 2016: $1,081,602Net Income 2016: $6,3342016Revenue 2017: $917,511Expenses 2017: $827,964Net Income 2017: $89,5472017Revenue 2018: $1,404,850Expenses 2018: $1,080,046Net Income 2018: $324,8042018Revenue 2019: $1,703,100Expenses 2019: $1,347,756Net Income 2019: $355,3442019Revenue 2020: $1,771,253Expenses 2020: $1,545,487Net Income 2020: $225,7662020Revenue 2021: $2,424,727Expenses 2021: $1,747,609Net Income 2021: $677,1182021Revenue 2022: $2,527,886Expenses 2022: $1,999,574Net Income 2022: $528,3122022Revenue 2023: $2,896,210Expenses 2023: $4,012,160Net Income 2023: -$1,115,9502023Revenue 2024: $2,563,653Expenses 2024: $2,086,386Net Income 2024: $477,2672024Revenue 2025: $2,933,951Expenses 2025: $2,172,327Net Income 2025: $761,6242025

Highlighted filing

2021

Revenue$2,424,727
Expenses$1,747,609
Net Income$677,118
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Feb 2, 2022
Return Version
2021v4.0
Gross Receipts
$2,424,727
Mission and Program Overview

Mission

Created equal is a social action movement seeking to end the greatest human rights injustice of our time. Our goal is to restore the true meaning of equality to include equal protection between the born and the preborn.

To educate americans on the foundational principles that formed our nation. To bring reform to morality and ethics.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,042,904$1,734,454▲ $691,550
Investments in Publicly Traded Securities$238,383$266,892▲ $28,509
Savings and Temporary Cash Investments$100,891$101,295▲ $404
Land, Buildings, and Equipment, Net$95,562$66,683▼ $28,879
Total Assets$1,477,740$2,169,324▲ $691,584
Liabilities
Other Liabilities$11,752$12,792▲ $1,040
Total Liabilities$11,752$12,792▲ $1,040
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,465,988$2,156,532▲ $690,544
Total Net Assets Fund Balance$1,465,988$2,156,532▲ $690,544
Total Liabilities and Net Assets / Fund Balance$1,477,740$2,169,324▲ $691,584

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$62,946$144,105$207,051
Other Land Buildings$3,737$16,985$20,722
Compensation and Service Providers
Top Officer Pay72nd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Mark HarringtonPresident/exFT$105,000$105,000

Board Members and Trustees

NameTitle
Alex TorneroBoard Member
Jill StanekBoard Member
Terry GensemerBoard Member
Joyce BeathardTreasurer
William CalvinVice Preside
Revenue and Support

Revenue Composition

Contributions and Grants
$2,414,265
Program Service Revenue
$0
Investment Income
$8,462
Other Revenue
$2,000
All Other Contributions
$2,414,265
Change in Net Assets
$677,118
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,087,110
Salaries, Compensation, and Employee Benefits$660,499
Total Fundraising Expense$96,158
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Office Expenses$494,555$94,172$34,925$623,652
Other Salaries and Wages$510,278$47,647$31,769$589,694
Advertising$65,956-$14,207$80,163
Fees for Services Other$30,494$46,081$1,669$78,244
Conferences and Meetings$68,500$3,094-$71,594
Travel$61,917$2,175$6,417$70,509
Occupancy$54,189$10,319$3,827$68,335
Payroll Taxes$40,784$3,808$2,541$47,133
Depreciation Depletion$28,420$257$202$28,879
Other Employee Benefits-$23,672-$23,672
Fees for Services Accounting-$16,750-$16,750
Information Technology$7,257$1,382$512$9,151
Insurance$1,254$239$89$1,582
Other Expenses$1,508$10,518-$1,508
All Other Expenses$92--$92
Total Functional Expenses$1,391,337$260,114$96,158$1,747,609
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Credit Card Payable$12,792
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Form 990 is prepared by independent cpa firm, which includes a team member preparing the tax return and a manager reviewing the tax return. Cpa firm then submits the form 990 to the board of trustees for final approval. Each member will be able to review document electronically and provide comments. Once form 990 approved by the board of trustees it is then submitted to the irs for filing.”

Form 990, Page 6, Part VI, Line 15A

“Board of directors approves compensation of officers/management by comparing to marketplace.”

Form 990, Page 6, Part VI, Line 15B

“Board of directors approves compensation of staff by comparing to marketplace.”

Form 990, Page 6, Part VI, Line 19

“A copy of the form 990 is available on the organization's website.”

Filing and Contact Details

Filer

Filer Name
Reform America
EIN
33-1097372
Phone
6144199000
Address
PO BOX 360502, COLUMBUS OHIO, OH 43236-0502
Doing Business As
Dba Created Equal

Signing Officer

Name
Mark Harrington
Title
President/exec Direc
Phone
6144199000
Signed
2022-02-02
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Mark Harrington
Formed
2004
Legal Domicile
Oh
Voting Board Members
6
Independent Board Members
4
Employees
32

Preparer

Firm
Pinnacle CPA Advisory Group LLC
Address
590 LEXINGTON AVE, MANSFIELD, OH 44907-1505
Preparer
David a Krebs
Phone
4197563211
Supplemental Narrative

Additional Explanations

Form 990, Page 1, Item B

“Original return did not include memeber's salary.”

Form 990, Page 2, Part III, Line 4A

“Training: churches: - 24 church sessions held equaling 850 persons served. 700 pieces of literature given out. Schools: - 5 college presentations serving 625 persons. 500 pieces of literature given out. Small groups: - 22 small groups serving 100 persons. 35 pieces of literature given out. Total presentations: 51 with attendance of 1350. Outreach: - 96 high school events reaching 2610 students. 2043 pieces of literature given out. - 58 college events reaching 55,000 students. 25,000 pieces of literature given out. - 26 urban outreaches.”

Form 990, Page 2, Part III, Line 4D

“Other as allowed under law”

Raw XML Appendix375 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/Form990PartVIISectionAGrp/PersonNm1JOYCE BEATHARD
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IRS990/Form990PartVIISectionAGrp/PersonNm3TERRY GENSEMER
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT/EX
IRS990/Form990PartVIISectionAGrp/TitleTxt1TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt2VICE PRESIDE
IRS990/Form990PartVIISectionAGrp/TitleTxt3BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt4BOARD MEMBER
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IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt0904361
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt08198175
IRS990ScheduleA/TotalSupportAmt08198175
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IRS990ScheduleD/EquipmentGrp/BookValueAmt062946
IRS990ScheduleD/EquipmentGrp/DepreciationAmt0144105
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt0207051
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt03737
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt016985
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt020722
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt012792
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0CREDIT CARD PAYABLE
IRS990ScheduleD/TotalBookValueLandBuildingsAmt066683
IRS990ScheduleD/TotalLiabilityAmt012792
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0ORIGINAL RETURN DID NOT INCLUDE MEMEBER'S SALARY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1TRAINING: CHURCHES: - 24 CHURCH SESSIONS HELD EQUALING 850 PERSONS SERVED. 700 PIECES OF LITERATURE GIVEN OUT. SCHOOLS: - 5 COLLEGE PRESENTATIONS SERVING 625 PERSONS. 500 PIECES OF LITERATURE GIVEN OUT. SMALL GROUPS: - 22 SMALL GROUPS SERVING 100 PERSONS. 35 PIECES OF LITERATURE GIVEN OUT. TOTAL PRESENTATIONS: 51 WITH ATTENDANCE OF 1350. OUTREACH: - 96 HIGH SCHOOL EVENTS REACHING 2610 STUDENTS. 2043 PIECES OF LITERATURE GIVEN OUT. - 58 COLLEGE EVENTS REACHING 55,000 STUDENTS. 25,000 PIECES OF LITERATURE GIVEN OUT. - 26 URBAN OUTREACHES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2OTHER AS ALLOWED UNDER LAW
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3FORM 990 IS PREPARED BY INDEPENDENT CPA FIRM, WHICH INCLUDES A TEAM MEMBER PREPARING THE TAX RETURN AND A MANAGER REVIEWING THE TAX RETURN. CPA FIRM THEN SUBMITS THE FORM 990 TO THE BOARD OF TRUSTEES FOR FINAL APPROVAL. EACH MEMBER WILL BE ABLE TO REVIEW DOCUMENT ELECTRONICALLY AND PROVIDE COMMENTS. ONCE FORM 990 APPROVED BY THE BOARD OF TRUSTEES IT IS THEN SUBMITTED TO THE IRS FOR FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4BOARD OF DIRECTORS APPROVES COMPENSATION OF OFFICERS/MANAGEMENT BY COMPARING TO MARKETPLACE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5BOARD OF DIRECTORS APPROVES COMPENSATION OF STAFF BY COMPARING TO MARKETPLACE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6A COPY OF THE FORM 990 IS AVAILABLE ON THE ORGANIZATION'S WEBSITE.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 1, ITEM B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 2, PART III, LINE 4A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 2, PART III, LINE 4D
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 15B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
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IRS990/TotalContributionsAmt02414265
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0260114
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt01391337
IRS990/TotalFunctionalExpensesGrp/TotalAmt01747609
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt011752
IRS990/TotalLiabilitiesEOYAmt012792
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IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt02156532
IRS990/TotalOtherProgSrvcExpenseAmt014461
IRS990/TotalProgramServiceExpensesAmt01391337
IRS990/TotalReportableCompFromOrgAmt0105000
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt010462
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt02424727
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01477740
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt02169324
IRS990/TravelGrp/FundraisingAmt06417
IRS990/TravelGrp/ManagementAndGeneralAmt02175
IRS990/TravelGrp/ProgramServicesAmt061917
IRS990/TravelGrp/TotalAmt070509
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/USAddress/AddressLine1Txt04565 MT RUSHMORE COURT
IRS990/USAddress/CityNm0GAHANNA
IRS990/USAddress/StateAbbreviationCd0OH
IRS990/USAddress/ZIPCd043230
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IRS990/VotingMembersIndependentCnt04
IRS990/WebsiteAddressTxt0WWW.CREATEDEQUAL.ORG
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0MARK HARRINGTON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT/EXEC DIREC
ReturnHeader/BusinessOfficerGrp/PhoneNum06144199000
ReturnHeader/BusinessOfficerGrp/SignatureDt02022-02-02
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0REFORM AMERICA
ReturnHeader/Filer/BusinessNameControlTxt0REFO
ReturnHeader/Filer/EIN0331097372
ReturnHeader/Filer/PhoneNum06144199000
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 360502
ReturnHeader/Filer/USAddress/CityNm0COLUMBUS OHIO
ReturnHeader/Filer/USAddress/StateAbbreviationCd0OH
ReturnHeader/Filer/USAddress/ZIPCd0432360502
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0832326569
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0PINNACLE CPA ADVISORY GROUP LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0590 LEXINGTON AVE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MANSFIELD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0OH
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0449071505
ReturnHeader/PreparerPersonGrp/PhoneNum04197563211
ReturnHeader/PreparerPersonGrp/PreparationDt02022-07-27
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0DAVID A KREBS
ReturnHeader/ReturnTs02022-07-27T09:36:35-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0MARK
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0HARRINGTON
ReturnHeader/TaxPeriodBeginDt02021-01-01
ReturnHeader/TaxPeriodEndDt02021-12-31
ReturnHeader/TaxYr02021

Document Assets

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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,169,324
Liabilities
$12,792
Net assets
$2,156,532
Revenue
$2,424,727
Expenses
$1,747,609
Net income
$677,118
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$2.82$0.02$2.81$2.93$2.17$0.76
2024Detailed filing. Detailed filing data is available for this year.$2.03$0.01$2.02$2.56$2.09$0.48
2023Detailed filing. Detailed filing data is available for this year.$1.56$0.02$1.55$2.90$4.01$1.12
2022Detailed filing. Detailed filing data is available for this year.$2.66$0.01$2.65$2.53$2.00$0.53
2021Detailed filing. Detailed filing data is available for this year.$2.17$0.01$2.16$2.42$1.75$0.68
2020Detailed filing. Detailed filing data is available for this year.$1.48$0.01$1.47$1.77$1.55$0.23
2019Detailed filing. Detailed filing data is available for this year.$1.25$0.01$1.24$1.70$1.35$0.36
2018Detailed filing. Detailed filing data is available for this year.$0.88$0.01$0.87$1.40$1.08$0.32
2017Detailed filing. Detailed filing data is available for this year.$0.55$0.01$0.54$0.92$0.83$0.09
2016Detailed filing. Detailed filing data is available for this year.$0.46$0.01$0.45$1.09$1.08$0.01
2015Detailed filing. Detailed filing data is available for this year.$0.44$0.00$0.45$0.87$0.73$0.14
2014Detailed filing. Detailed filing data is available for this year.$0.31$0.01$0.31$0.49$0.52$0.02
2013Detailed filing. Detailed filing data is available for this year.$0.34$0.01$0.33$0.58$0.38$0.20
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.10$0.00$0.10$0.13