Civic Intelligence

Traveling Stories

990 • Fiscal year 2020 • EIN 32-0298884

Jan 01, 2020 to Dec 31, 2020 • Filed on May 06, 2021

Refreshing map…

1240 E Plaza Blvd Ste 604 STE 302National City, CA 91950-3664

(619) 919-5115

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

60th percentile

0.10x

Higher debt load relative to assets than 60% of similar nonprofits.

2020 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2020

Liabilities / Revenue

53rd percentile

0.07x

Higher debt load relative to revenue than 53% of similar nonprofits.

2020 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2020

Net Margin

92nd percentile

58%

Higher net margin than 92% of similar nonprofits.

2020 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2020

Top Officer Pay

76th percentile

$69,290

Higher top officer pay than 76% of similar nonprofits.

Top officer pay equals 9.6% of source-year revenue.

2020 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2020

Asset Growth

99th percentile

1322%

Faster asset growth than 99% of similar nonprofits.

2020 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2019 to 2020

Revenue Growth

91st percentile

81%

Faster revenue growth than 91% of similar nonprofits.

2020 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2019 to 2020

Assets

Up

$497,887

Up $462,875 (+1322%) from 2019

Net Assets

Up

$446,282

Up $417,106 (+1430%) from 2019

Liabilities

Up

$51,605

Up $45,769 (+784%) from 2019

Revenue

Up

$719,683

Up $322,730 (+81%) from 2019

Expenses

Down

$303,512

Down $146,978 (-33%) from 2019

Net Income

Up

$416,171

Up $469,708 (+877%) from 2019

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0Assets 2017: $166,364Liabilities 2017: $784Net Assets 2017: $165,5802017Assets 2018: $84,548Liabilities 2018: $3,133Net Assets 2018: $81,4152018Assets 2019: $35,012Liabilities 2019: $5,836Net Assets 2019: $29,1762019Assets 2020: $497,887Liabilities 2020: $51,605Net Assets 2020: $446,2822020Assets 2021: $371,708Liabilities 2021: $3,286Net Assets 2021: $368,4222021Assets 2022: $307,729Liabilities 2022: $1,904Net Assets 2022: $305,8252022

Highlighted filing

2020

Assets$497,887
Liabilities$51,605
Net Assets$446,282

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$800K$600K$400K$200K$0-$200KRevenue 2017: $214,659Expenses 2017: $184,989Net Income 2017: $29,6702017Revenue 2018: $297,500Expenses 2018: $311,191Net Income 2018: -$13,6912018Revenue 2019: $396,953Expenses 2019: $450,490Net Income 2019: -$53,5372019Revenue 2020: $719,683Expenses 2020: $303,512Net Income 2020: $416,1712020Revenue 2021: $328,486Expenses 2021: $406,346Net Income 2021: -$77,8602021Revenue 2022: $277,740Expenses 2022: $329,395Net Income 2022: -$51,6552022

Highlighted filing

2020

Revenue$719,683
Expenses$303,512
Net Income$416,171
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
May 6, 2021
Return Version
2020v4.1
Gross Receipts
$719,683
Mission and Program Overview

Mission

Traveling Stores empowers kids to outsmart poverty by helping them fall in love with reading by the 4th grade.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$22,072$266,256▲ $244,184
Savings and Temporary Cash Investments-$225,015-
Accounts Receivable$6,000--
Land, Buildings, and Equipment, Net$5,830$4,571▼ $1,259
Investments in Publicly Traded Securities-$2,045-
Prepaid Expenses and Deferred Charges$1,110--
Total Assets$35,012$497,887▲ $462,875
Liabilities
Unsecured Notes Loans Payable-$46,830-
Accounts Payable and Accrued Expenses$5,836$4,775▼ $1,061
Total Liabilities$5,836$51,605▲ $45,769
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$17,172$446,282▲ $429,110
Net Assets With Donor Restrictions$12,004--
Total Net Assets Fund Balance$29,176$446,282▲ $417,106
Total Liabilities and Net Assets / Fund Balance$35,012$497,887▲ $462,875

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$4,571$1,722-
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Emily MoberlyCEO & FounderFT$69,290$69,290

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$714,763
Program Service Revenue
$1,908
Investment Income
$3,012
Other Revenue
$0
All Other Contributions
$693,291
Change in Net Assets
$416,171

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeReported AmountValuation Method
Books and Publications$5,787Retail cost
Other Non Cash Contri Table$4,194Retail cost
Other Non Cash Contri Table$3,540Retail cost
Total Noncash Contributions$13,521-
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$225,252
Other Expenses$78,260
Total Fundraising Expense$27,925
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$102,876$15,146$13,339$131,361
Current Officers, Directors, Trustees, and Key Employees$54,739$7,622$6,929$69,290
All Other Expenses$39,250$1,761$822$41,833
Payroll Taxes$13,456$2,101$1,790$17,347
Fees for Services Other$3,156$5,110$907$9,173
Other Employee Benefits$5,198$1,028$1,028$7,254
Travel$2,447$1,209$1,209$4,865
Occupancy$3,453$330$330$4,113
Insurance$1,392$806-$2,198
Depreciation Depletion$1,259--$1,259
Fees for Services Accounting-$885-$885
Fees for Services Management$675--$675
Advertising$556$50$27$633
Office Expenses$544$56$29$629
Other Expenses$336$30$30$396
Conferences and Meetings$52$22-$74
Total Functional Expenses$238,877$36,710$27,925$303,512
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 governing body review Part VI line 11

990 will be distributed electronically to all Board Members for review and comment.

Conflict of interest policy compliance Part VI line 12C

The Board of Directors has adopted a Conflict of Interest Policy

CEO executive director top management comp Part VI line 15A

Utilitizies studies prepared by local agencies or comparable organizations.

Other officer or key employee compensation Part VI line 15B

Utilized local studies and surveys of comparable organizations.

Governing documents etc available to public Part VI line 19

Governing documents are available to the public upon written request.

Filing and Contact Details

Filer

Filer Name
Traveling Stories
EIN
32-0298884
Address
1240 E Plaza Blvd Ste 604 STE 302, National City, CA 91950-3664

Signing Officer

Name
Emily Moberly
Title
CEO & Founder
Phone
6199195115
Signed
2021-05-06
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Emily Moberly
Formed
2009
Legal Domicile
CA
Voting Board Members
9
Independent Board Members
9
Employees
9

Preparer

Firm
Online Bookkeeping
Address
PO Box 13601, San Diego, CA 92170
Preparer
Michael Lanier
Phone
8585692425
Supplemental Narrative

Additional Explanations

List of other fees for services expenses Part IX line 11G

Volunteer hours and donated services Consulting fees (see Overflow Statement)

List of other expenses Part IX line 24E

Other expenses (see Overflow Statement)

Part III response or note to any other line in Part III

2020 Accomplishments/Updates: February/March - Traveling Stories restructured the organization and reduced the budget. Two full time staff and 2 part time staff members were let go. Traveling Stories moved out of its office and had remaining employees work virtually from home. March - COVID-19 required us to close all our in-person StoryTent programs. Traveling Stories created the new Reading Raffle app, an app that lets children submit written and illustrated book reviews for chances to win a weekly prize giveaway. The app is free to download on the app store or google play. May - began developing a new online program called the Virtual StoryTent. The Virtual StoryTent matches children in Kindergarten through second grade with mentors for weekly, one-on-one reading sessions via video. Children earn virtual Book Bucks for books read and use their Bucks to buy prizes through the organizations new online prize shop. Prizes are then delivered to children by mail. Got the PPP loan and hired a full-time web developer and full-time program staff member. Was named Humble Bundles Feature Charity for May which resulted in a one-time donation of apx. $520,000.August and November - conducted 2 pilot programs with nearly 100 participants to test the new Virtual StoryTent program. November - redesigned its website to reflect its new programs. Adopted a new mission statement: Empowering children to achieve their dreams. This replaced the old mission statement which was empowering children to outsmart poverty.

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IRS990/Form990PartVIISectionAGrp/PersonNm0Emily Moberly
IRS990/Form990PartVIISectionAGrp/PersonNm1Katie Blomberg
IRS990/Form990PartVIISectionAGrp/PersonNm2Ned DeWitt
IRS990/Form990PartVIISectionAGrp/PersonNm3Rebekah Cahalin
IRS990/Form990PartVIISectionAGrp/PersonNm4Jennifer Abma
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IRS990/Form990PartVIISectionAGrp/PersonNm6Chris Ly
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0990 will be distributed electronically to all Board Members for review and comment.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The Board of Directors has adopted a Conflict of Interest Policy
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Utilitizies studies prepared by local agencies or comparable organizations.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Utilized local studies and surveys of comparable organizations.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Governing documents are available to the public upon written request.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Volunteer hours and donated services Consulting fees (see Overflow Statement)
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6Other expenses (see Overflow Statement)
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt72020 Accomplishments/Updates: February/March - Traveling Stories restructured the organization and reduced the budget. Two full time staff and 2 part time staff members were let go. Traveling Stories moved out of its office and had remaining employees work virtually from home. March - COVID-19 required us to close all our in-person StoryTent programs. Traveling Stories created the new Reading Raffle app, an app that lets children submit written and illustrated book reviews for chances to win a weekly prize giveaway. The app is free to download on the app store or google play. May - began developing a new online program called the Virtual StoryTent. The Virtual StoryTent matches children in Kindergarten through second grade with mentors for weekly, one-on-one reading sessions via video. Children earn virtual Book Bucks for books read and use their Bucks to buy prizes through the organizations new online prize shop. Prizes are then delivered to children by mail. Got the PPP loan and hired a full-time web developer and full-time program staff member. Was named Humble Bundles Feature Charity for May which resulted in a one-time donation of apx. $520,000.August and November - conducted 2 pilot programs with nearly 100 participants to test the new Virtual StoryTent program. November - redesigned its website to reflect its new programs. Adopted a new mission statement: Empowering children to achieve their dreams. This replaced the old mission statement which was empowering children to outsmart poverty.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Conflict of interest policy compliance Part VI line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2CEO executive director top management comp Part VI line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Other officer or key employee compensation Part VI line 15b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Governing documents etc available to public Part VI line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5List of other fees for services expenses Part IX line 11g
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6List of other expenses Part IX line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Part III response or note to any other line in Part III
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