Civic Intelligence

Trust for the National Mall

EIN 30-0080738 • 501(c)3 • Washington, DC

Profile

As the leading nonprofit, nonpartisan philanthropic partner of the national park service dedicated to restoring, enriching and preserving the national mall, the trust brings expertise, private funding and in-kind support to time-sensitive restoration and sustainability projects, mobilizes volunteers and provides educational opportunities to ensure that the national mall endures and evolves as a vibrant space for all. With over 36 million visits annually to the national mall, combined with aging infrastructure and the need for better visitor amenities throughout the park, the trust is helping the national park service tackle the more than $800 million needed for critical repairs and modernized improvements.

1717 Pennsylvania Avenue NW 250Washington, DC 20006

www.nationalmall.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

50th percentile

0.22x

Higher debt load relative to assets than 50% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Liabilities / Revenue

69th percentile

0.61x

Higher debt load relative to revenue than 69% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Net Margin

7th percentile

-41%

Higher net margin than 7% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

4th percentile

-17%

Faster asset growth than 4% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Annualized from 2021 to 2024

Revenue Growth

6th percentile

-36%

Faster revenue growth than 6% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Annualized from 2021 to 2024

Assets

Down

$28,669,073

Down $22,183,771 (-44%) from 2021

Liabilities

Up

$6,286,179

Up $2,733,521 (+77%) from 2021

Net Assets

Down

$22,382,894

Down $24,917,292 (-53%) from 2021

Revenue

Down

$10,237,447

Down $28,626,296 (-74%) from 2021

Expenses

Up

$14,415,373

Up $9,776,251 (+211%) from 2021

Net Income

Down

-$4,177,926

Down $38,402,547 (-112%) from 2021

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60M$40M$20M$0-$20MAssets 2014: $9,124,309Liabilities 2014: $507,208Net Assets 2014: $8,617,1012014Assets 2016: $4,350,429Liabilities 2016: $258,808Net Assets 2016: $4,091,6212016Assets 2017: $2,609,966Liabilities 2017: $1,632,753Net Assets 2017: $977,2132017Assets 2018: $2,767,562Liabilities 2018: $3,351,822Net Assets 2018: -$584,2602018Assets 2019: $16,112,132Liabilities 2019: $3,608,011Net Assets 2019: $12,504,1212019Assets 2021: $50,852,844Liabilities 2021: $3,552,658Net Assets 2021: $47,300,1862021Assets 2024: $28,669,073Liabilities 2024: $6,286,179Net Assets 2024: $22,382,8942024

Highlighted filing

2024

Assets$28,669,073
Liabilities$6,286,179
Net Assets$22,382,894

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$40M$20M$0-$20MRevenue 2014: $2,699,070Expenses 2014: $7,120,167Net Income 2014: -$4,421,0972014Revenue 2016: $1,809,478Expenses 2016: $3,556,477Net Income 2016: -$1,746,9992016Revenue 2017: $2,640,462Expenses 2017: $5,755,275Net Income 2017: -$3,114,8132017Revenue 2018: $3,300,379Expenses 2018: $4,862,063Net Income 2018: -$1,561,6842018Revenue 2019: $16,818,191Expenses 2019: $3,729,810Net Income 2019: $13,088,3812019Revenue 2021: $38,863,743Expenses 2021: $4,639,122Net Income 2021: $34,224,6212021Revenue 2024: $10,237,447Expenses 2024: $14,415,373Net Income 2024: -$4,177,9262024

Highlighted filing

2024

Revenue$10,237,447
Expenses$14,415,373
Net Income-$4,177,926

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jun 27, 2025
Return Version
2024v5.2
Gross Receipts
$15,397,614
Mission and Program Overview

Mission

Trust for the national mall (the "trust"), a 501(c) (3) nonprofit organization, was incorporated in washington, d.c. In 2002. The trust is an authorized non-profit partner of the national park service dedicated to restoring and improving the national mall. The national park service and the trust for the national mall have embarked on the largest public-private partnership in park service history to realize the 2010 national mall plan. This comprehensive blueprint and detailed action plan will enhance the national mall's beauty, usefulness, and sustainability for generations to come. Visitors from across the country and around the world will have enriched experiences as they continue to celebrate american history, honor our heroes, exercise first amendment rights, and immerse themselves in rich educational and recreational activities. Currently, the trust has executed two contracts with the national park service: the friends group agreement and a master fundraising agreement. These cont

SEE PART III, LINE 1.

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$11,866,516$9,399,565▼ $2,466,951
Investments in Publicly Traded Securities$13,452,901$9,224,882▼ $4,228,019
Savings and Temporary Cash Investments$1,284,372$3,298,835▲ $2,014,463
Cash and Non-Interest-Bearing Accounts$4,133,046$2,551,668▼ $1,581,378
Land, Buildings, and Equipment, Net$186,659$314,445▲ $127,786
Prepaid Expenses and Deferred Charges$10,866$28,485▲ $17,619
Total Assets$33,131,327$28,669,073▼ $4,462,254
Other Assets Total$2,196,967$3,851,193▲ $1,654,226
Liabilities
Other Liabilities$2,591,315$3,990,452▲ $1,399,137
Mortgage Notes Payable Secured by Investment Property$1,727,233$1,477,233▼ $250,000
Accounts Payable and Accrued Expenses$2,564,217$818,494▼ $1,745,723
Total Liabilities$6,882,765$6,286,179▼ $596,586
Net Assets / Fund Balance
Net Assets With Donor Restrictions$28,739,922$25,054,444▼ $3,685,478
Net Assets Without Donor Restrictions$-2,491,360$-2,671,550▼ $180,190
Total Net Assets Fund Balance$26,248,562$22,382,894▼ $3,865,668
Total Liabilities and Net Assets / Fund Balance$33,131,327$28,669,073▼ $4,462,254

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$104,212$90,419$194,631
Leasehold Improvements$144,175$6,534$150,709
Other Land Buildings$66,058$51,517$117,575
Other Assets Org$3,851,193--

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$706,544$62,066▲ $34,998$6,208$792,737
2023$640,272$44,977▲ $25,792$4,497$706,544
2022$589,628$43,588▲ $7,056-$640,272
2021$533,828$61,796▲ $184$6,180$589,628
2020$505,365$30,602▲ $921$3,060$533,828
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Catherine J TownsendPresident & CEOFT$344,445$34,890$379,335
Teresa DurkinExecutive Vice PresidentFT$254,122$46,315$300,437
Cindy WillmannChief Operating OfficerFT$239,527$18,566$258,093
Tamra MccrawDirector of Corp RelationsFT$171,669$25,751$197,420
Stephen E PeelerSr. Director of PhilanthropyFT$186,733$5,311$192,044
Jeremy L GoldsteinVP of ProgramsFT$153,334$19,097$172,431
Julie a MooreVP of CommunicationsFT$154,877$15,378$170,255
Jan JensenDirector of Indiv. PhilanthropyFT$158,355$6,524$164,879
Alexandra FernandezDirector of West Coast PhilanthropyFT$143,848$11,986$155,834
Destinee HodgeSr. Director of Special ProgramsFT$132,036$11,193$143,229

Board Members and Trustees

Highest Paid Contractors

ContractorServicesLocationCompensation
Centered Networks INCTechnology Professioonal Services1527 STOCKTON STREET FLOOR 2, San Francisco, CA 94133$1,814,026
Hensel Phelps Construction CoConstruction & Project Management Servic420 6TH AVENUE, Greeley, CO 80632$1,799,832
Gmr MarketingMarketing & Creative Design Services5000 S TOWNE DR, New Berlin, WI 53151$1,267,898
Linder & Associates INCEvent Management2150 WISCONSIN AVE, Washington, DC 20007$1,202,655
Community Counselling Services Co LLCFundraising Consulting527 MADISON AVE 5TH FL, New York, NY 10022$666,326
Revenue and Support

Revenue Composition

Contributions and Grants
$9,545,837
Program Service Revenue
$0
Investment Income
$691,610
Other Revenue
$0
All Other Contributions
$9,545,837
Change in Net Assets
$-4,177,926

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table16$101,389Fair Market Value (FMV)
Securities Publicly Traded1$29,076Fair Market Value (FMV)
Other Non Cash Contri Table2$26,299Fair Market Value (FMV)
Other Non Cash Contri Table10$18,426Fair Market Value (FMV)
Other Non Cash Contri Table3$14,285Fair Market Value (FMV)
Total Noncash Contributions32$189,475-

Audited Revenue Reconciliation

Revenue per Audited Statements
$10,237,447
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$313,871
Total Revenue per Audited Statements
$10,551,318
Total Revenue per Form 990
$10,237,447
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$9,598,036
Salaries, Compensation, and Employee Benefits$4,817,337
Total Fundraising Expense$1,432,950
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$2,493,971$43,169$763,410$3,300,550
Other Salaries and Wages$2,498,756$81,350$296,676$2,876,782
Conferences and Meetings$2,717,137$12,036$19,527$2,748,700
Current Officers, Directors, Trustees, and Key Employees$1,210,485$15,079$54,990$1,280,554
Occupancy$323,322$77,879$22,099$423,300
Payroll Taxes$272,020$6,385$25,284$303,689
Advertising$260,331--$260,331
Fees for Services Accounting$192,200$2,872$50,781$245,853
Office Expenses$122,872$6,032$112,908$241,812
Other Employee Benefits$178,504$9,483$23,909$211,896
Information Technology$120,149$30,329$34,325$184,803
Pension Plan Contributions$125,855$5,281$13,280$144,416
All Other Expenses$42,976$37,989$1,609$82,574
Travel$50,439$13,644-$64,083
Depreciation Depletion$48,809$7,487$3,423$59,719
Interest$11,267$47,032$790$59,089
Fees for Services Legal$36,548$546$9,656$46,750
Other Expenses$1,412$17,327-$18,739
Insurance$8,152$2,784$283$11,219
Total Functional Expenses$12,491,183$491,240$1,432,950$14,415,373

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$14,810,824
Expenses per Audited Statements$14,415,373
Total Expenses per Form 990$14,415,373
Expenses Not Reported on Form 990$395,451
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$3,990,452
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 8B

The organization does not have committees with the power to act on behalf of the board.

Form 990, Part VI, Section B, Line 11B

The return was prepared by outside accountants and reviewed by senior management. It was then provided to the all members of the governing body for review and comments before filing.

Form 990, Part VI, Section B, Line 12C

All employees of the trust must avoid and/or disclose any activity or associations which would in any way compromise their actions on behalf of the trust and create a conflict of interest. The term "conflict of interest" describes any circumstance that would cast doubt on an employee's ability to act with objectivity with regard to the interests of the trust. Activities which could raise a question of conflict of interest include, but are not limited to the following: - to conduct business on behalf of the trust with the employees' relative or an individual with whom the employee has a romantic or personal relationship, or with a business trust or firm in which the employee, or the employee's relative or individual with whom the employee has a romantic relationship has a significant association, which could give rise to a conflict of interest, without first disclosing the relationship and obtaining written approval from an officer of the trust. - to serve in an advisory, consultative, technical or managerial capacity for any nonaffiliated business trust without first obtaining written approval from the president of the trust. - to solicit or accept personally monetary payments or tangible gifts with a value greater than $100.00 from any person or firm with whom the trust does business without reporting the matter immediately to the employee's supervisor. In order to maintain the integrity of the trust, and to avoid even the appearance of impropriety, it is essential that employees disclose any potential conflict of interest to their supervisor as soon as they become aware of such a potential conflict. If employees have even the slightest concern that a particular conduct may constitute a conflict of interest, they should contact their supervisor. Material conflicts of interest: individuals covered by this policy do not solicit or enter into financial transactions with the trust except upon the following conditions: - the individual involved identifies the potential conflict to the board or committee; - the individual fully discloses all facts relevant to the proposed financial transaction; - the board or committee conducts appropriate due diligence in determining whether to enter the proposed transaction; - the individual absents him or herself from the meeting during any discussion of the matter and refrains from voting on it, and - the minutes of the meeting of the board or committee reflects that the conflict of interest was disclosed, that the interested person was not present during the final discussion or vote, and that the interested person did not vote. Recognizing that many contracting and other financial commitments are entered into by authorized staff and not the board or committee, a board member has an affirmative duty to disclose any interest in any financial transaction with the trust. Interests include that of the individual and related parties. Such transactions will be discouraged and evaluated on a case-by-case basis. Exceptions will only be permitted if the transaction is in the best interest of the trust and the transaction is approved by the executive committee or board in accordance with the conditions outlined above. This provision will continue to apply for a period of one year after the board member's board service ends.

Form 990, Part VI, Section B, Line 15A

The trust for the national mall utilizes salary survey market information and the use of an outside professional recruiting firm. The compensation process is discussed and documented in staff employment contracts. The last compensation review took place in december 2024. Together, the president, finance committee and board are responsible for determining the compensation of other officers and staff.

Form 990, Part VI, Section C, Line 19

The organization makes its governing documents, conflict of interest policy and financial statements available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Trust for the National Mall
EIN
30-0080738
Phone
2024079408
Address
1717 PENNSYLVANIA AVENUE NW 250, WASHINGTON, DC 20006

Signing Officer

Name
Catherine Townsend
Title
President
Phone
2024079408
Signed
2025-06-27
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Catherine Townsend
Formed
2002
Legal Domicile
Dc
Voting Board Members
15
Independent Board Members
14
Employees
41
Volunteers
180

Preparer

Firm
Gelman Rosenberg & Freedman
Address
4550 MONTGOMERY AVE SUITE 800N, BETHESDA, MD 20814-2930
Preparer
Richard J Locastro CPA
Phone
3019519090
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 2

During the year the organization implmented a new program, educational experiences. See part iii, line 4b for more detail.

Form 990, Part IX, Line 11G

Net professional fees: program service expenses 989,914. Management and general expenses 17,135. Fundraising expenses 303,015. Total expenses 1,310,064. Public relations: program service expenses 530,229. Management and general expenses 9,178. Fundraising expenses 162,304. Total expenses 701,711. Contracted maintenance services: program service expenses 255,955. Management and general expenses 4,430. Fundraising expenses 78,348. Total expenses 338,733. Human resources: program service expenses 94,646. Management and general expenses 1,638. Fundraising expenses 28,971. Total expenses 125,255. Fundraising & stewardship: program service expenses 85,128. Management and general expenses 1,474. Fundraising expenses 26,058. Total expenses 112,660. Campaign, feasibility, studies: program service expenses 538,099. Management and general expenses 9,314. Fundraising expenses 164,714. Total expenses 712,127.

FORM 990, PART XI, LINE 9:

Gain on termination of lease 393,838.

Financial Statement Notes

PART V, LINE 4:

The fund is intended to provide reliable, significant monies on an annual basis, in perpetuity, for the replacement and maintenance of the cherry tree grove surrounding the tidal basin and adjacent areas in east and west potomac parks, national mall and memorial parks.

Raw XML AppendixShowing 400 of 876 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT & CEO
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IRS990/Form990PartVIISectionAGrp/TitleTxt17VP OF PROGRAMS
IRS990/Form990PartVIISectionAGrp/TitleTxt18VP OF COMMUNICATIONS
IRS990/Form990PartVIISectionAGrp/TitleTxt19SR. DIR OF PHILANTHROPY
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIR OF CORP RELATIONS
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IRS990/Form990PartVIISectionAGrp/TitleTxt22DIR OF WEST COAST PHILANTHROPY
IRS990/Form990PartVIISectionAGrp/TitleTxt23SR. DIR OF SPECIAL PROGRAMS
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IRS990/MissionDesc0AS THE LEADING NONPROFIT, NONPARTISAN PHILANTHROPIC PARTNER OF THE NATIONAL PARK SERVICE DEDICATED TO RESTORING, ENRICHING AND PRESERVING THE NATIONAL MALL, THE TRUST BRINGS EXPERTISE, PRIVATE FUNDING AND IN-KIND SUPPORT TO TIME-SENSITIVE RESTORATION AND SUSTAINABILITY PROJECTS, MOBILIZES VOLUNTEERS AND PROVIDES EDUCATIONAL OPPORTUNITIES TO ENSURE THAT THE NATIONAL MALL ENDURES AND EVOLVES AS A VIBRANT SPACE FOR ALL. WITH OVER 36 MILLION VISITS ANNUALLY TO THE NATIONAL MALL, COMBINED WITH AGING INFRASTRUCTURE AND THE NEED FOR BETTER VISITOR AMENITIES THROUGHOUT THE PARK, THE TRUST IS HELPING THE NATIONAL PARK SERVICE TACKLE THE MORE THAN $800 MILLION NEEDED FOR CRITICAL REPAIRS AND MODERNIZED IMPROVEMENTS.
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IRS990/OtherExpensesGrp/Desc0DES./REST./PROJ. COSTS
IRS990/OtherExpensesGrp/Desc1RECURITING AND JOB POST

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