Civic Intelligence

Reason Rally Coalition

990 • Fiscal year 2016 • EIN 27-5234482

Jan 01, 2016 to Dec 31, 2016 • Filed on May 04, 2017

Organization Profilewww.reasonrally.org
225 Cristiani StreetCranford, NJ 07016

(614) 558-7274

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

88th percentile

0.68x

Higher debt load relative to assets than 88% of similar nonprofits.

2016 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2016

Liabilities / Revenue

46th percentile

0.03x

Higher debt load relative to revenue than 46% of similar nonprofits.

2016 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2016

Net Margin

14th percentile

-20%

Higher net margin than 14% of similar nonprofits.

2016 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2016

Top Officer Pay

49th percentile

$0

Higher top officer pay than 49% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2016 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2016

Asset Growth

1st percentile

-73%

Faster asset growth than 1% of similar nonprofits.

2016 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2015 to 2016

Revenue Growth

98th percentile

274%

Faster revenue growth than 98% of similar nonprofits.

2016 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2015 to 2016

Balance Sheet
Liabilities / Assets88th percentile

Assets

Down

$33,808

Down $92,347 (-73%) from 2015

Net Assets

Down

$10,973

Down $106,954 (-91%) from 2015

Liabilities

Up

$22,835

Up $14,607 (+178%) from 2015

Revenue And Expenses
Liabilities / Revenue46th percentileNet Margin14th percentile

Revenue

Up

$828,276

Up $606,726 (+274%) from 2015

Expenses

Up

$995,120

Up $889,754 (+844%) from 2015

Net Income

Down

-$166,844

Down $283,028 (-244%) from 2015

Historical Trend

Balance Sheet Trend

Asset Growth1st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$150K$100K$50K$0Assets 2012: $2,415Liabilities 2012: $0Net Assets 2012: $2,4152012Assets 2013: $2,415Liabilities 2013: $0Net Assets 2013: $2,4152013Assets 2015: $126,155Liabilities 2015: $8,228Net Assets 2015: $117,9272015Assets 2016: $33,808Liabilities 2016: $22,835Net Assets 2016: $10,9732016Assets 2017: $0Net Assets 2017: $02017

Highlighted filing

2016

Assets$33,808
Liabilities$22,835
Net Assets$10,973
Open 2016 Filing

Operations Trend

Revenue Growth98th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0-$500KExpenses 2012: $239,2372012Revenue 2013: $0Expenses 2013: $0Net Income 2013: $02013Revenue 2015: $221,550Expenses 2015: $105,366Net Income 2015: $116,1842015Revenue 2016: $828,276Expenses 2016: $995,120Net Income 2016: -$166,8442016Revenue 2017: -$9,531Expenses 2017: $1,442Net Income 2017: -$10,9732017

Highlighted filing

2016

Revenue$828,276
Expenses$995,120
Net Income-$166,844
Open 2016 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2016 to Dec 31, 2016
Signed
May 4, 2017
Return Version
2016v3.0
Gross Receipts
$840,930
Mission and Program Overview

Mission

The Reason Rally is a movement-wide event sponsored by the country's

The Reason Rally is a movement-wide event sponsored by the country's major secular people nationwide, while dispelling the negative opinions held by so much of American Society.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$126,155$23,808▼ $102,347
Rtn Earn Endowment Incm Other Fnds$117,927$10,973▼ $106,954
Accounts Receivable-$10,000-
Total Assets$126,155$33,808▼ $92,347
Liabilities
Accounts Payable and Accrued Expenses$8,228$22,835▲ $14,607
Total Liabilities$8,228$22,835▲ $14,607
Net Assets / Fund Balance
Total Net Assets Fund Balance$117,927$10,973▼ $106,954
Total Liabilities and Net Assets / Fund Balance$126,155$33,808▼ $92,347
Compensation and Service Providers
Top Officer Pay49th percentile

Board Members and Trustees

NameTitle
Kelly DamerowPresident
David SlivermanVice President
David TamayoVice President
-Board Member
Annie Laurie GaylorBoard Member
David DiskinBoard Member
Mandisa ThomasBoard Member
Robyn BlumnerBoard Member
Ron LindsayBoard Member
Roy SpeckhardtBoard Member
Samantha McguireBoard Member
Sarah HaiderBoard Member
Debbie AllenSecretary

Highest Paid Contractors

ContractorServicesLocationCompensation
Living Visons Audio VisualAudio/Visual160 Spring St, Atlanta, GA 30303$250,275
Revenue and Support

Revenue Composition

Contributions and Grants
$518,768
Program Service Revenue
$263,805
Investment Income
$0
Other Revenue
$45,703
All Other Contributions
$518,768
Change in Net Assets
$-166,844
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$995,120
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$64,108$0$0$64,108
Fees for Services Management$40,133$0$0$40,133
Insurance$0$17,443$0$17,443
Fees for Services Accounting$0$8,541$0$8,541
Travel$6,893$0$0$6,893
Office Expenses$0$4,163$0$4,163
Other Expenses$2,783$0$0$2,783
All Other Expenses$1,934$0$0$1,934
Fees for Services Other$1,500$0$0$1,500
Occupancy$1,365$0$0$1,365
Information Technology$0$271$0$271
Total Functional Expenses$964,702$30,418$0$995,120
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Reason Rally Coalition
EIN
27-5234482
Phone
6145587274
Address
225 Cristiani Street, Cranford, NJ 07016

Signing Officer

Name
Samantha Mcguire
Title
President
Phone
6145587274
Signed
2017-05-04
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Samantha Mcguire
Formed
2011
Legal Domicile
Nj
Voting Board Members
13
Independent Board Members
13
Employees
0
Volunteers
25

Preparer

Firm
DALLE Accounting and Cash Management Inc
Address
7 State Street, Troy, NY 12180
Preparer
Daniel Lortie CPA
Phone
5182709243
Supplemental Narrative

Additional Explanations

Pt VI, Line 6

“The members are ogranized into three classes: Major Sponsors, Minor Sponsors and Partners.”

Pt VI, Line 7A

“Each Major Sponsor is entitled to send one delegate to fill its own seat on the Board, called an Appointed Seat. Minor Sponsors, by contrast, function collectively to elect Board Members to fill what are called Elected Seats. The total number of Elected Seats shall be made to equal the total number of Appointed Seats. And there shall be no difference in the rights, privileges, and powers of Board Members, whether they occupy Appointed or Elected Seats. Partners are non-voting sponsors ratified by the board for participation in the Reason Rally Colation.”

Pt VI, Line 8B

“There are no other committees with authority to act on behalf of the Board.”

Pt VI, Line 11B

“Form 990 is prepared by the entity's external accountant and subsequently reviewed by the Board.”

Form 990, Part IX, Line 24E

“Telephone 1084. 1084. 0. 0.”

Form 990, Part IX, Line 24E

“Miscellaneous 485. 485. 0. 0.”

Form 990, Part IX, Line 24E

“Business registration 365. 365. 0. 0.”

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IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt01370
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt01745
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt0803313
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IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt01745
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt0803313
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IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The members are ogranized into three classes: Major Sponsors, Minor Sponsors and Partners.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Each Major Sponsor is entitled to send one delegate to fill its own seat on the Board, called an Appointed Seat. Minor Sponsors, by contrast, function collectively to elect Board Members to fill what are called Elected Seats. The total number of Elected Seats shall be made to equal the total number of Appointed Seats. And there shall be no difference in the rights, privileges, and powers of Board Members, whether they occupy Appointed or Elected Seats. Partners are non-voting sponsors ratified by the board for participation in the Reason Rally Colation.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2There are no other committees with authority to act on behalf of the Board.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Form 990 is prepared by the entity's external accountant and subsequently reviewed by the Board.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Telephone 1084. 1084. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Miscellaneous 485. 485. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6Business registration 365. 365. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Pt VI, Line 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Pt VI, Line 7a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Pt VI, Line 8b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Pt VI, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990, Part IX, Line 24e
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IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt033808
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IRS990/TravelGrp/TotalAmt06893
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0225 Cristiani St
IRS990/USAddress/CityNm0Cranford
IRS990/USAddress/StateAbbreviationCd0NJ
IRS990/USAddress/ZIPCd007016
IRS990/VotingMembersGoverningBodyCnt013
IRS990/VotingMembersIndependentCnt013
IRS990/WebsiteAddressTxt0www.reasonrally.org
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02017-02-10 21:41:12Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0SAMANTHA MCGUIRE
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum06145587274
ReturnHeader/BusinessOfficerGrp/SignatureDt02017-05-04
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Reason Rally Coalition
ReturnHeader/Filer/BusinessNameControlTxt0REAS
ReturnHeader/Filer/EIN0275234482

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2016 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$33,808
Liabilities
$22,835
Net assets
$10,973
Revenue
$828,276
Expenses
$995,120
Net income
-$166,844
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2017Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.10$0.01$0.11
2016Detailed filing. Detailed filing data is available for this year.$0.34$0.23$0.11$8.28$9.95$1.67
2015Detailed filing. Detailed filing data is available for this year.$1.26$0.08$1.18$2.22$1.05$1.16
2013Detailed filing. Detailed filing data is available for this year.$0.02$0.00$0.02$0.00$0.00$0.00
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.02$0.00$0.02$2.39