Civic Intelligence

National Hispanic Landscape Allianceinc

990 • Fiscal year 2018 • EIN 27-3757221

Jan 01, 2018 to Dec 31, 2018 • Filed on Nov 14, 2019

Organization ProfileWWW.MASVERDE.US
5751 SW 58th CourtMiami, FL 33143

(877) 260-7995

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

63rd percentile

0.03x

Higher debt load relative to assets than 63% of similar nonprofits.

2018 filings • 501(c)6 • <$500k nonprofits • Source year 2018

Liabilities / Revenue

49th percentile

0.00x

Higher debt load relative to revenue than 49% of similar nonprofits.

2018 filings • 501(c)6 • <$500k nonprofits • Source year 2018

Net Margin

22nd percentile

-10%

Higher net margin than 22% of similar nonprofits.

2018 filings • 501(c)6 • <$500k nonprofits • Source year 2018

Top Officer Pay

71st percentile

$4,000

Higher top officer pay than 71% of similar nonprofits.

Top officer pay equals 1.1% of source-year revenue.

2018 filings • 501(c)6 • <$500k nonprofits • Source year 2018

Asset Growth

3rd percentile

-73%

Faster asset growth than 3% of similar nonprofits.

2018 filings • 501(c)6 • <$500k nonprofits • Annualized from 2017 to 2018

Revenue Growth

20th percentile

-17%

Faster revenue growth than 20% of similar nonprofits.

2018 filings • 501(c)6 • <$500k nonprofits • Annualized from 2017 to 2018

Balance Sheet
Liabilities / Assets63rd percentile

Assets

Down

$13,808

Down $37,357 (-73%) from 2017

Net Assets

Down

$13,408

Down $37,358 (-74%) from 2017

Liabilities

Up

$400

Up $1 (+0.3%) from 2017

Revenue And Expenses
Liabilities / Revenue49th percentileNet Margin22nd percentile

Revenue

Down

$358,370

Down $71,079 (-17%) from 2017

Expenses

Up

$395,727

Up $9,406 (+2.4%) from 2017

Net Income

Down

-$37,357

Down $80,485 (-187%) from 2017

Historical Trend

Balance Sheet Trend

Asset Growth3rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$150K$100K$50K$0Assets 2011: $35,802Liabilities 2011: $0Net Assets 2011: $35,8022011Assets 2012: $65,904Liabilities 2012: $0Net Assets 2012: $65,9042012Assets 2013: $46,284Liabilities 2013: $0Net Assets 2013: $46,2842013Assets 2014: $35,256Liabilities 2014: $0Net Assets 2014: $35,2562014Assets 2015: $112,530Liabilities 2015: $0Net Assets 2015: $112,5302015Assets 2016: $7,837Liabilities 2016: $199Net Assets 2016: $7,6382016Assets 2017: $51,165Liabilities 2017: $399Net Assets 2017: $50,7662017Assets 2018: $13,808Liabilities 2018: $400Net Assets 2018: $13,4082018Assets 2019: $26,492Liabilities 2019: $400Net Assets 2019: $26,0922019Assets 2020: $0Liabilities 2020: $0Net Assets 2020: $02020

Highlighted filing

2018

Assets$13,808
Liabilities$400
Net Assets$13,408
Open 2018 Filing

Operations Trend

Revenue Growth20th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$600K$400K$200K$0-$200KExpenses 2011: $154,3142011Expenses 2012: $352,9232012Revenue 2013: $206,726Expenses 2013: $226,346Net Income 2013: -$19,6202013Revenue 2014: $331,656Expenses 2014: $342,684Net Income 2014: -$11,0282014Revenue 2015: $410,331Expenses 2015: $333,057Net Income 2015: $77,2742015Revenue 2016: $235,230Expenses 2016: $340,122Net Income 2016: -$104,8922016Revenue 2017: $429,449Expenses 2017: $386,321Net Income 2017: $43,1282017Revenue 2018: $358,370Expenses 2018: $395,727Net Income 2018: -$37,3572018Revenue 2019: $473,136Expenses 2019: $460,453Net Income 2019: $12,6832019Revenue 2020: $111,702Expenses 2020: $137,794Net Income 2020: -$26,0922020

Highlighted filing

2018

Revenue$358,370
Expenses$395,727
Net Income-$37,357
Open 2018 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2018 to Dec 31, 2018
Signed
Nov 14, 2019
Return Version
2018v3.1
Gross Receipts
$358,370
Mission and Program Overview

Mission

The mission of the nhla is to (1) develop and provide a better understanding of hispanics in the landscape industry, (2) draw hispanics in greater numbers into the broader community of landscape industry leaders, (3) facilitate greater professionalism and transferrable business success among hispanics in the landscape industry, and (4) to provide hispanics in the landscape industry an effective voice in advocating for industry interests.

The nhla works to increase the professionalism and business success of hispanics in the landscape industry.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$48,105$10,698▼ $37,407
Cash and Non-Interest-Bearing Accounts$1,460$1,810▲ $350
Total Assets$51,165$13,808▼ $37,357
Other Assets Total$1,600$1,300▼ $300
Liabilities
Accounts Payable and Accrued Expenses$400$400→ $0
Total Liabilities$400$400→ $0
Net Assets / Fund Balance
Unrestricted Net Assets$50,765$13,408▼ $37,357
Total Net Assets Fund Balance$50,765$13,408▼ $37,357
Total Liabilities and Net Assets / Fund Balance$51,165$13,808▼ $37,357

Asset Categories

AssetBook ValueDepreciationBasis
Other Assets Org$1,300--
Compensation and Service Providers
Top Officer Pay71st percentile

Employees

NameTitleBaseTotal
Pam BerriosPresident$4,000$4,000
Domenic ChiarellaTreasurer$3,511$3,511

Board Members and Trustees

NameTitle
Raul BerriosPast President
Mari MedranoPresident-elect
Alejandro RomoDirector
Gabino LunaDirector
Josh DenisonDirector
Ken Taylor ClpDirector
Rafael DiazDirector
Rafael Gonzalez-arnauDirector
Ray RuedaDirector
Wilmer VenturaDirector
Ivan GiraldoSecretary

Highest Paid Contractors

ContractorServicesLocationCompensation
Cruz Fox LLCManagement5751 SW 58TH COURT, South Miami, FL 33143$186,420
Balsera Communications INCMedia Relations2199 PONCE DE LEON SUITE 200, Coral Gables, FL 33134$120,000
Revenue and Support

Revenue Composition

Contributions and Grants
$1,918
Program Service Revenue
$356,397
Investment Income
$55
Other Revenue
$0
All Other Contributions
$1,918
Change in Net Assets
$-37,357
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$393,727
Grants and Similar Amounts Paid$2,000
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management$111,852$74,568-$186,420
Advertising$36,000$36,000-$72,000
Fees for Services Lobbying-$48,000-$48,000
Travel$15,962$3,990-$19,952
Conferences and Meetings$12,863--$12,863
Office Expenses$4,770$4,582-$9,352
Insurance$3,326--$3,326
Grants to Domestic Orgs$2,000--$2,000
Fees for Services Accounting-$1,500-$1,500
Other Expenses$1,281--$1,281
All Other Expenses$1,249--$1,249
Total Functional Expenses$227,087$168,640$0$395,727
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Raul berrios pam berrios past president president siblings”

Form 990, Part VI, Section A, Line 3

“The organization's management duties are delegated to cruz fox llc (a management company) and are being performed under the direct supervision of the board of directors.”

Form 990, Part VI, Section A, Line 6

“The organization has members.”

Form 990, Part VI, Section A, Line 7A

“Members of the organization elect the governing body.”

Form 990, Part VI, Section B, Line 11B

“The organization's president, executive director and treasurer review form 990 before it is filed with the irs.”

Form 990, Part VI, Section B, Line 12C

“All directors are required to disclose interests that could give rise to conflicts on an annual basis.”

Form 990, Part VI, Section C, Line 19

“The organization's governing documents, conflict of interest policy, and financial statements are available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
National Hispanic Landscape
EIN
27-3757221
Phone
8772607995
Address
5751 SW 58TH COURT, MIAMI, FL 33143

Signing Officer

Name
Marisol Medrano Mejia
Title
President
Phone
8772607995
Signed
2019-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Marisol Medrano Mejia
Formed
2011
Legal Domicile
Fl
Voting Board Members
13
Independent Board Members
13
Employees
0
Volunteers
50

Preparer

Firm
Verdeja De Armas & Trujillo Llp
Address
255 ALHAMBRA CIR STE 560, CORAL GABLES, FL 33134-7417
Preparer
Pedro De Armas
Phone
3054463177
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IRS990/Desc0THE NATIONAL HISPANIC LANDSCAPE ALLIANCE, INC. IS A 501(C)(6) ORGANIZATION, FOUNDED IN 2011. DURING 2018, THE NHLA PRODUCED AND DISTRIBUTED BI-MONTHLY E-NEWSLETTERS TO MORE THAN 2,000 READERS, AND MAINTAINED AN ACTIVE SOCIAL MEDIA PRESENCE WITH A REACH OF AN ESTIMATED 20,000 USERS. EDUCATIONAL PROGRAMS OFFERED INCLUDED LATINOLINK AT SEA A MANAGEMENT AND LEADERSHIP PROGRAM OFFERED ABOARD A CRUISE SHIP WHICH WAS ATTENDED BY 23 SENIOR MANAGER AND OWNERS, TRAIN THE TRAINER A THREE-DAY IMMERSION EXPERIENCE ATTENDED BY 22 CREW LEADERS AND OTHER MANAGERS WHICH EMPOWERS ATTENDEES WITH A RANGE OF TRAINING TECHNIQUES AND SKILLS FOR SUCCESSFULLY CONDUCTING ACTIVE LEARNING SESSIONS, A TWO-DAY TECHNICAL TRAINING PROGRAM INTENDED AS A CERTIFIED LANDSCAPE TECHNICIAN TEST PREP WITH MODULES ON LANDSCAPE MATH AND PLAN READING, TURFGRASS TROUBLESHOOTING, SHRUB PRUNING, AND EQUIPMENT SAFETY THAT WAS ATTENDED BY 23 CREW LEADERS, AND OTHER TRAINING SESSIONS OFFERED IN SPANISH AT REGIONAL AND STATE ASSOCIATION CONFERENCES. THESE TRAINING OFFERINGS IN SPANISH WERE TRANSFORMATIVE EXPERIENCES FOR MANY OF THE HISPANIC ATTENDEES WHOM HAD NEVER HAD THE OPPORTUNITY TO PARTICIPATE IN EDUCATIONAL PROGRAMS OFFERED IN SPANISH AND HAD PREVIOUSLY ACQUIRE KNOWLEDGE THROUGH PARTIALLY UNDERSTOOD TRAININGS OFFERED IN ENGLISH AND BY OBSERVING PEERS. THE NHLA ALSO PARTICIPATED IN AN INDUSTRY-WIDE WASHINGTON, DC FLY-IN AND PROVIDED PRE-MEETING TRAINING FOR TWELVE PARTICIPATING MEMBERS ON HOW TO MOST EFFECTIVELY ENGAGE ELECTED OFFICIALS AND THEIR STAFF ON CAPITOL HILL. IN ADDITION TO PREPARING AND CONDUCTING THE TRAINING, THE NHLA PREPARED POSITION PAPERS AND SCHEDULED APPOINTMENTS, FOR MANY IT WAS THEIR FIRST MEETING WITH ELECTED OFFICIALS. ALL REPORTED THE EXPERIENCE BEING A POSITIVE ONE.
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IRS990/MissionDesc0THE MISSION OF THE NHLA IS TO (1) DEVELOP AND PROVIDE A BETTER UNDERSTANDING OF HISPANICS IN THE LANDSCAPE INDUSTRY, (2) DRAW HISPANICS IN GREATER NUMBERS INTO THE BROADER COMMUNITY OF LANDSCAPE INDUSTRY LEADERS, (3) FACILITATE GREATER PROFESSIONALISM AND TRANSFERRABLE BUSINESS SUCCESS AMONG HISPANICS IN THE LANDSCAPE INDUSTRY, AND (4) TO PROVIDE HISPANICS IN THE LANDSCAPE INDUSTRY AN EFFECTIVE VOICE IN ADVOCATING FOR INDUSTRY INTERESTS.
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IRS990/OtherExpensesGrp/Desc1COMPUTER AND INTERNET E
IRS990/OtherExpensesGrp/Desc2MEALS AND ENTERTAINMENT
IRS990/OtherExpensesGrp/Desc3BANK SERVICE CHARGES
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IRS990/OtherExpensesGrp/ProgramServicesAmt12115
IRS990/OtherExpensesGrp/ProgramServicesAmt21673
IRS990/OtherExpensesGrp/ProgramServicesAmt31281
IRS990/OtherExpensesGrp/TotalAmt033996
IRS990/OtherExpensesGrp/TotalAmt12115
IRS990/OtherExpensesGrp/TotalAmt21673
IRS990/OtherExpensesGrp/TotalAmt31281
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IRS990/ProgramServiceRevenueGrp/Desc1REGISTRATION FEES
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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt142397
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0314000
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt142397
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
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IRS990/PYGrantsAndSimilarPaidAmt02000
IRS990/PYInvestmentIncomeAmt033
IRS990/PYOtherExpensesAmt0384321
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt0426225
IRS990/PYRevenuesLessExpensesAmt043128
IRS990/PYSalariesCompEmpBnftPaidAmt00
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IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0429449
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IRS990/RelatedEntityInd00
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IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd00
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IRS990/ReportOtherLiabilitiesInd00
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IRS990ScheduleC/OnlyInHouseLobbyingInd00
IRS990ScheduleC/SubstantiallyAllDuesNondedInd01
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IRS990ScheduleD/OtherAssetsOrgGrp/Desc0UNDEPOSITED FUNDS
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IRS990ScheduleD/TotalBookValueOtherAssetsAmt01300
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0RAUL BERRIOS PAM BERRIOS PAST PRESIDENT PRESIDENT SIBLINGS
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION'S MANAGEMENT DUTIES ARE DELEGATED TO CRUZ FOX LLC (A MANAGEMENT COMPANY) AND ARE BEING PERFORMED UNDER THE DIRECT SUPERVISION OF THE BOARD OF DIRECTORS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE ORGANIZATION HAS MEMBERS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3MEMBERS OF THE ORGANIZATION ELECT THE GOVERNING BODY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE ORGANIZATION'S PRESIDENT, EXECUTIVE DIRECTOR AND TREASURER REVIEW FORM 990 BEFORE IT IS FILED WITH THE IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5ALL DIRECTORS ARE REQUIRED TO DISCLOSE INTERESTS THAT COULD GIVE RISE TO CONFLICTS ON AN ANNUAL BASIS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION A, LINE 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION A, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION A, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990, PART VI, SECTION C, LINE 19
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IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0FL
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd01
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TempOrPermanentEndowmentsInd00
IRS990/TerminateOperationsInd00
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IRS990/TotalAssetsGrp/BOYAmt051165
IRS990/TotalAssetsGrp/EOYAmt013808
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt01918
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0168640
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0227087
IRS990/TotalFunctionalExpensesGrp/TotalAmt0395727
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0400
IRS990/TotalLiabilitiesEOYAmt0400
IRS990/TotalLiabilitiesGrp/BOYAmt0400
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IRS990/TotalProgramServiceExpensesAmt0227087
IRS990/TotalProgramServiceRevenueAmt0356397
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IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0356397
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0358370
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IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt013808
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ManagementAndGeneralAmt03990
IRS990/TravelGrp/ProgramServicesAmt015962
IRS990/TravelGrp/TotalAmt019952
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IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UnrestrictedNetAssetsGrp/BOYAmt050765
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IRS990/USAddress/ZIPCd033143
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IRS990/WebsiteAddressTxt0WWW.MASVERDE.US
IRS990/WhistleblowerPolicyInd00
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ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0MARISOL MEDRANO MEJIA
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum08772607995
ReturnHeader/BusinessOfficerGrp/SignatureDt02019-11-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0NATIONAL HISPANIC LANDSCAPE
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0ALLIANCE INC
ReturnHeader/Filer/BusinessNameControlTxt0NATI
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ReturnHeader/Filer/PhoneNum08772607995
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ReturnHeader/FilingSecurityInformation/IPDt02019-11-14
ReturnHeader/FilingSecurityInformation/IPTimezoneCd0ES
ReturnHeader/FilingSecurityInformation/IPTm011:25:47
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0204989621
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0VERDEJA DE ARMAS & TRUJILLO LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0255 ALHAMBRA CIR STE 560
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0CORAL GABLES
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0FL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0331347417
ReturnHeader/PreparerPersonGrp/PhoneNum03054463177
ReturnHeader/PreparerPersonGrp/PreparationDt02019-11-14
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0PEDRO DE ARMAS
ReturnHeader/ReturnTs02019-11-14T10:37:20-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02018-01-01

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2018 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$13,808
Liabilities
$400
Net assets
$13,408
Revenue
$358,370
Expenses
$395,727
Net income
-$37,357
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2020Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$1.12$1.38$0.26
2019Detailed filing. Detailed filing data is available for this year.$0.26$0.00$0.26$4.73$4.60$0.13
2018Detailed filing. Detailed filing data is available for this year.$0.14$0.00$0.13$3.58$3.96$0.37
2017Detailed filing. Detailed filing data is available for this year.$0.51$0.00$0.51$4.29$3.86$0.43
2016Detailed filing. Detailed filing data is available for this year.$0.08$0.00$0.08$2.35$3.40$1.05
2015Detailed filing. Detailed filing data is available for this year.$1.13$0.00$1.13$4.10$3.33$0.77
2014Detailed filing. Detailed filing data is available for this year.$0.35$0.00$0.35$3.32$3.43$0.11
2013Detailed filing. Detailed filing data is available for this year.$0.46$0.00$0.46$2.07$2.26$0.20
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.66$0.00$0.66$3.53
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.36$0.00$0.36$1.54