Civic Intelligence

The Get Schooled Foundation

990 • Fiscal year 2020 • EIN 27-2245578

Jan 01, 2020 to Dec 31, 2020 • Filed on Apr 23, 2021

1515 Broadway 32nd FloorNew York, NY 10036-8901

(212) 846-4203

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

34th percentile

0.03x

Higher debt load relative to assets than 34% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

28th percentile

0.03x

Higher debt load relative to revenue than 28% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Net Margin

53rd percentile

6.8%

Higher net margin than 53% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

87th percentile

$174,539

Higher top officer pay than 87% of similar nonprofits.

Top officer pay equals 7.4% of source-year revenue.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Asset Growth

50th percentile

6.0%

Faster asset growth than 50% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

92nd percentile

92%

Faster revenue growth than 92% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Assets

Down

$2,421,766

Down $1,525,038 (-39%) from 2018

Net Assets

Down

$2,351,592

Down $1,343,641 (-36%) from 2018

Liabilities

Down

$70,174

Down $181,397 (-72%) from 2018

Revenue

Down

$2,346,747

Down $131,513 (-5.3%) from 2018

Expenses

Down

$2,187,113

Down $24,522 (-1.1%) from 2018

Net Income

Down

$159,634

Down $106,991 (-40%) from 2018

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$6.0M$4.0M$2.0M$0Assets 2012: $1,433,265Liabilities 2012: $174,105Net Assets 2012: $1,259,1602012Assets 2013: $1,334,344Liabilities 2013: $233,827Net Assets 2013: $1,100,5172013Assets 2014: $2,167,408Liabilities 2014: $146,625Net Assets 2014: $2,020,7832014Assets 2015: $4,624,507Liabilities 2015: $1,081,017Net Assets 2015: $3,543,4902015Assets 2016: $4,224,108Liabilities 2016: $245,366Net Assets 2016: $3,978,7422016Assets 2017: $3,704,600Liabilities 2017: $275,992Net Assets 2017: $3,428,6082017Assets 2018: $3,946,804Liabilities 2018: $251,571Net Assets 2018: $3,695,2332018Assets 2020: $2,421,766Liabilities 2020: $70,174Net Assets 2020: $2,351,5922020Assets 2021: $2,610,726Liabilities 2021: $82,638Net Assets 2021: $2,528,0882021Assets 2022: $2,465,665Liabilities 2022: $82,369Net Assets 2022: $2,383,2962022

Highlighted filing

2020

Assets$2,421,766
Liabilities$70,174
Net Assets$2,351,592

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2012: $2,547,4422012Revenue 2013: $2,602,889Expenses 2013: $2,761,532Net Income 2013: -$158,6432013Revenue 2014: $3,448,141Expenses 2014: $2,527,875Net Income 2014: $920,2662014Revenue 2015: $5,493,746Expenses 2015: $3,971,039Net Income 2015: $1,522,7072015Revenue 2016: $3,109,254Expenses 2016: $2,674,002Net Income 2016: $435,2522016Revenue 2017: $1,803,019Expenses 2017: $2,353,153Net Income 2017: -$550,1342017Revenue 2018: $2,478,260Expenses 2018: $2,211,635Net Income 2018: $266,6252018Revenue 2020: $2,346,747Expenses 2020: $2,187,113Net Income 2020: $159,6342020Revenue 2021: $2,111,424Expenses 2021: $1,934,928Net Income 2021: $176,4962021Revenue 2022: $2,031,500Expenses 2022: $2,176,292Net Income 2022: -$144,7922022

Highlighted filing

2020

Revenue$2,346,747
Expenses$2,187,113
Net Income$159,634
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Apr 23, 2021
Return Version
2020v4.1
Gross Receipts
$2,346,747
Mission and Program Overview

Mission

Get schooled helps young people get to college, find first jobs, and succeed in both. As america's only all-digital college and career counselor, we provide compelling, research-based content on our website and social media, as well as personalized texts with youth.

Get schooled helps young people to get to college, find first jobs, and succeed in both.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$2,250,769$2,297,749▲ $46,980
Pledges and Grants Receivable$10,000$102,500▲ $92,500
Prepaid Expenses and Deferred Charges$24,991$21,517▼ $3,474
Total Assets$2,285,760$2,421,766▲ $136,006
Liabilities
Accounts Payable and Accrued Expenses$93,802$42,825▼ $50,977
Deferred Revenue$0$27,349▲ $27,349
Total Liabilities$93,802$70,174▼ $23,628
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,787,686$1,376,016▼ $411,670
Net Assets With Donor Restrictions$404,272$975,576▲ $571,304
Total Net Assets Fund Balance$2,191,958$2,351,592▲ $159,634
Total Liabilities and Net Assets / Fund Balance$2,285,760$2,421,766▲ $136,006
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Carol RavaDeputy DirectorFT$165,063$9,476$174,539
Christopher BrownDirector of Communications & MktFT$109,348$6,451$115,799
David NguyenDirector of Digital EngagementFT$108,807$6,764$115,571
Jacqueline IvySr Program Mgr, First JobFT$101,911$6,597$108,508
John BranamPresident/executive DirectorFT$54,000-$54,000

Board Members and Trustees

NameTitle
David SutphenChair & Director
Carl D FoltaDirector
Crystal BarnesDirector
David KatzDirector
Alexandra Jannello TuckDirector - Outgoing
John SmithDirector - Outgoing
Heidi NauntonDirector- Current, Secretary Through 8/26/20
Janet AbramsSecretary - Current
Sebastiana TagliamonteTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Reify Film LLCMedia Development121 GARFIELD PLACE, Brooklyn, NY 11215$192,970
Revenue and Support

Revenue Composition

Contributions and Grants
$2,346,747
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$2,176,307
Change in Net Assets
$159,634

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,346,747
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$632,990
Total Revenue per Audited Statements
$2,979,737
Total Revenue per Form 990
$2,346,747
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,218,072
Other Expenses$969,041
Total Fundraising Expense$141,423
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$670,179$81,757$87,545$839,481
Information Technology$359,852$29,313-$389,165
Other Expenses$348,478--$348,478
Current Officers, Directors, Trustees, and Key Employees$182,426$22,266$23,847$228,539
Payroll Taxes$66,436$8,215$8,828$83,479
Occupancy$53,217$20,469$8,187$81,873
Other Employee Benefits$46,935$5,804$6,237$58,976
Fees for Services Accounting-$44,460-$44,460
Fees for Services Other$27,649$6,070$3,599$37,318
Office Expenses$13,823$16,204$1,623$31,650
Advertising$31,490--$31,490
Pension Plan Contributions$6,046$748$803$7,597
Travel$3,471-$754$4,225
Fees for Services Legal-$382-$382
Total Functional Expenses$1,810,002$235,688$141,423$2,187,113

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$2,820,103
Expenses per Audited Statements$2,187,113
Total Expenses per Form 990$2,187,113
Expenses Not Reported on Form 990$632,990
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

The draft form 990 is reviewed by the president/executive director and treasurer. After their review, the draft form 990 is distributed to the officers and the full board for their review and comments. Board members are asked to approve draft form 990 with any suggested corrections/revisions prior to e-filing the form 990.

Form 990, Part VI, Section B, Line 12C

Board members are required to sign a document each year and attorneys retained by the get schooled foundation review/advise if there are any potential questions.

Form 990, Part VI, Section B, Line 15

The hiring and determination of the appropriate salary level for top management is important to get schooled's health. Top management employees can be invaluable to a modest-sized national nonprofit such as get schooled, and it's important that the organization's financial resources be properly managed. To determine salaries for top management and highly-compensated employees get schooled follows the approach as outlined below: *an ad hoc compensation committee consists of two board members meets at least annually. *the ad hoc compensation committee goes over the following data: *data from other similar roles in other similar national education nonprofits. *data from complimentary roles in the local (seattle) education space. *balance this data against the unemployment rate, talent pool and the opportunity costs. *the ad hoc compensation committee then takes this collection of information and applies it to the candidate(s) to determine a final offer range for new employees and raise for continuing employees *bonus and other compensation for executive director is approved by the board chair and at least one additional board member

Form 990, Part VI, Section C, Line 19

The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.

Part VII, Section A, Column A

The executive director of the get schooled foundation is an employee of viacomcbs inc. His or her time and services are contributed to the organization and compensation and benefits are set at the vice president level for viacomcbs inc. Employees. This meets the taxable organization employee exception and is not required to be reported on part vii.

Filing and Contact Details

Filer

Filer Name
The Get Schooled Foundation
EIN
27-2245578
Phone
2128464203
Address
1515 BROADWAY 32ND FLOOR, NEW YORK, NY 10036-8901

Signing Officer

Name
John Branam
Title
Executive Director
Phone
2128464203
Signed
2021-04-23
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Branam
Formed
2010
Legal Domicile
Ny
Voting Board Members
5
Independent Board Members
5
Employees
18
Volunteers
8

Preparer

Firm
Tait Weller & Baker Llp
Address
50 SOUTH 16TH STREET SUITE 2900, PHILADELPHIA, PA 19102
Preparer
Harrison Pereira
Phone
2159798800
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 4A

Get schooled's programs are anchored in three journeys youth take - preparing for college during the last two years in high school, getting and succeeding in a first job, and enrolling and succeeding in the first year in college. For each of these, get schooled provides a combination of curated, research-based content delivered across platforms and channels, direct 1:1 support, and bundles of digital content and activities for partners. Across the three college and career journeys and using these outreach and engagement strategies, get schooled has directly supported almost one million young people. 2020 was a challenging year for every single student, educator, and young job seeker. Get schooled was well positioned to offer digital support as that has been our approach from our founding 10 years ago. We even invested in a more robust text platform, rolled out a modernized website, expanded our social outreach to tiktok, and created more than one hundred new videos for youtube. Additional highlights for 2020 are noted below: incredible reach: * 610,883 unique web visits * 70,559 job searches * 165,939 text exchanges * 216,739 youtube video views * 118,281 social followers real impact in our annual survey of users we see the impact on key milestones in each of our three journeys: * getting to college: 93% accepted into college; 90% completed the fafsa; 86% felt more confident they belong in college * succeeding in college: 86% received help with the transition to college; 93% registered for the second year of college * finding a job: 94% feel prepared in their job search notable highlights * released dozens of articles and videos to support youth with the impacts of covid on school, distance learning, and well-being * doubled-down our outreach and support statewide in texas and oregon, and in detroit. * ran a "we belong in college" scholarship campaign that resulted in hundreds of videos of young people sharing stories of persistence and overcoming challenges on the path to and through college * hosted a virtual hiring fair and connected thousands of youth to jobs and job resources * created more than 100 youtube videos * launched get schooled on tiktok * directly supported thousands of educators as they worked to provide virtual college and career assistance to their students. * updated our website and textline

Financial Statement Notes

PART X, LINE 2:

Management has reviewed the tax positions for the open tax years (2017- 2019) or expected to be taken on the foundation's 2020 tax return and has concluded that there are no significant uncertain tax positions that would require recognition in the financial statements.

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IRS990/Form990PartVIISectionAGrp/TitleTxt11DIR OF DIGITAL ENGAGEMENT
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIR OF COMMUNICATIONS & MKT
IRS990/Form990PartVIISectionAGrp/TitleTxt13SR PROGRAM MGR, FIRST JOB
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IRS990/MissionDesc0GET SCHOOLED HELPS YOUNG PEOPLE GET TO COLLEGE, FIND FIRST JOBS, AND SUCCEED IN BOTH. AS AMERICA'S ONLY ALL-DIGITAL COLLEGE AND CAREER COUNSELOR, WE PROVIDE COMPELLING, RESEARCH-BASED CONTENT ON OUR WEBSITE AND SOCIAL MEDIA, AS WELL AS PERSONALIZED TEXTS WITH YOUTH.
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0MANAGEMENT HAS REVIEWED THE TAX POSITIONS FOR THE OPEN TAX YEARS (2017- 2019) OR EXPECTED TO BE TAKEN ON THE FOUNDATION'S 2020 TAX RETURN AND HAS CONCLUDED THAT THERE ARE NO SIGNIFICANT UNCERTAIN TAX POSITIONS THAT WOULD REQUIRE RECOGNITION IN THE FINANCIAL STATEMENTS.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0CAROL RAVA
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0DEPUTY DIRECTOR
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0GET SCHOOLED'S PROGRAMS ARE ANCHORED IN THREE JOURNEYS YOUTH TAKE - PREPARING FOR COLLEGE DURING THE LAST TWO YEARS IN HIGH SCHOOL, GETTING AND SUCCEEDING IN A FIRST JOB, AND ENROLLING AND SUCCEEDING IN THE FIRST YEAR IN COLLEGE. FOR EACH OF THESE, GET SCHOOLED PROVIDES A COMBINATION OF CURATED, RESEARCH-BASED CONTENT DELIVERED ACROSS PLATFORMS AND CHANNELS, DIRECT 1:1 SUPPORT, AND BUNDLES OF DIGITAL CONTENT AND ACTIVITIES FOR PARTNERS. ACROSS THE THREE COLLEGE AND CAREER JOURNEYS AND USING THESE OUTREACH AND ENGAGEMENT STRATEGIES, GET SCHOOLED HAS DIRECTLY SUPPORTED ALMOST ONE MILLION YOUNG PEOPLE. 2020 WAS A CHALLENGING YEAR FOR EVERY SINGLE STUDENT, EDUCATOR, AND YOUNG JOB SEEKER. GET SCHOOLED WAS WELL POSITIONED TO OFFER DIGITAL SUPPORT AS THAT HAS BEEN OUR APPROACH FROM OUR FOUNDING 10 YEARS AGO. WE EVEN INVESTED IN A MORE ROBUST TEXT PLATFORM, ROLLED OUT A MODERNIZED WEBSITE, EXPANDED OUR SOCIAL OUTREACH TO TIKTOK, AND CREATED MORE THAN ONE HUNDRED NEW VIDEOS FOR YOUTUBE. ADDITIONAL HIGHLIGHTS FOR 2020 ARE NOTED BELOW: INCREDIBLE REACH: * 610,883 UNIQUE WEB VISITS * 70,559 JOB SEARCHES * 165,939 TEXT EXCHANGES * 216,739 YOUTUBE VIDEO VIEWS * 118,281 SOCIAL FOLLOWERS REAL IMPACT IN OUR ANNUAL SURVEY OF USERS WE SEE THE IMPACT ON KEY MILESTONES IN EACH OF OUR THREE JOURNEYS: * GETTING TO COLLEGE: 93% ACCEPTED INTO COLLEGE; 90% COMPLETED THE FAFSA; 86% FELT MORE CONFIDENT THEY BELONG IN COLLEGE * SUCCEEDING IN COLLEGE: 86% RECEIVED HELP WITH THE TRANSITION TO COLLEGE; 93% REGISTERED FOR THE SECOND YEAR OF COLLEGE * FINDING A JOB: 94% FEEL PREPARED IN THEIR JOB SEARCH NOTABLE HIGHLIGHTS * RELEASED DOZENS OF ARTICLES AND VIDEOS TO SUPPORT YOUTH WITH THE IMPACTS OF COVID ON SCHOOL, DISTANCE LEARNING, AND WELL-BEING * DOUBLED-DOWN OUR OUTREACH AND SUPPORT STATEWIDE IN TEXAS AND OREGON, AND IN DETROIT. * RAN A "WE BELONG IN COLLEGE" SCHOLARSHIP CAMPAIGN THAT RESULTED IN HUNDREDS OF VIDEOS OF YOUNG PEOPLE SHARING STORIES OF PERSISTENCE AND OVERCOMING CHALLENGES ON THE PATH TO AND THROUGH COLLEGE * HOSTED A VIRTUAL HIRING FAIR AND CONNECTED THOUSANDS OF YOUTH TO JOBS AND JOB RESOURCES * CREATED MORE THAN 100 YOUTUBE VIDEOS * LAUNCHED GET SCHOOLED ON TIKTOK * DIRECTLY SUPPORTED THOUSANDS OF EDUCATORS AS THEY WORKED TO PROVIDE VIRTUAL COLLEGE AND CAREER ASSISTANCE TO THEIR STUDENTS. * UPDATED OUR WEBSITE AND TEXTLINE
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE DRAFT FORM 990 IS REVIEWED BY THE PRESIDENT/EXECUTIVE DIRECTOR AND TREASURER. AFTER THEIR REVIEW, THE DRAFT FORM 990 IS DISTRIBUTED TO THE OFFICERS AND THE FULL BOARD FOR THEIR REVIEW AND COMMENTS. BOARD MEMBERS ARE ASKED TO APPROVE DRAFT FORM 990 WITH ANY SUGGESTED CORRECTIONS/REVISIONS PRIOR TO E-FILING THE FORM 990.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2BOARD MEMBERS ARE REQUIRED TO SIGN A DOCUMENT EACH YEAR AND ATTORNEYS RETAINED BY THE GET SCHOOLED FOUNDATION REVIEW/ADVISE IF THERE ARE ANY POTENTIAL QUESTIONS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE HIRING AND DETERMINATION OF THE APPROPRIATE SALARY LEVEL FOR TOP MANAGEMENT IS IMPORTANT TO GET SCHOOLED'S HEALTH. TOP MANAGEMENT EMPLOYEES CAN BE INVALUABLE TO A MODEST-SIZED NATIONAL NONPROFIT SUCH AS GET SCHOOLED, AND IT'S IMPORTANT THAT THE ORGANIZATION'S FINANCIAL RESOURCES BE PROPERLY MANAGED. TO DETERMINE SALARIES FOR TOP MANAGEMENT AND HIGHLY-COMPENSATED EMPLOYEES GET SCHOOLED FOLLOWS THE APPROACH AS OUTLINED BELOW: *AN AD HOC COMPENSATION COMMITTEE CONSISTS OF TWO BOARD MEMBERS MEETS AT LEAST ANNUALLY. *THE AD HOC COMPENSATION COMMITTEE GOES OVER THE FOLLOWING DATA: *DATA FROM OTHER SIMILAR ROLES IN OTHER SIMILAR NATIONAL EDUCATION NONPROFITS. *DATA FROM COMPLIMENTARY ROLES IN THE LOCAL (SEATTLE) EDUCATION SPACE. *BALANCE THIS DATA AGAINST THE UNEMPLOYMENT RATE, TALENT POOL AND THE OPPORTUNITY COSTS. *THE AD HOC COMPENSATION COMMITTEE THEN TAKES THIS COLLECTION OF INFORMATION AND APPLIES IT TO THE CANDIDATE(S) TO DETERMINE A FINAL OFFER RANGE FOR NEW EMPLOYEES AND RAISE FOR CONTINUING EMPLOYEES *BONUS AND OTHER COMPENSATION FOR EXECUTIVE DIRECTOR IS APPROVED BY THE BOARD CHAIR AND AT LEAST ONE ADDITIONAL BOARD MEMBER
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE EXECUTIVE DIRECTOR OF THE GET SCHOOLED FOUNDATION IS AN EMPLOYEE OF VIACOMCBS INC. HIS OR HER TIME AND SERVICES ARE CONTRIBUTED TO THE ORGANIZATION AND COMPENSATION AND BENEFITS ARE SET AT THE VICE PRESIDENT LEVEL FOR VIACOMCBS INC. EMPLOYEES. THIS MEETS THE TAXABLE ORGANIZATION EMPLOYEE EXCEPTION AND IS NOT REQUIRED TO BE REPORTED ON PART VII.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART III, LINE 4A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION B, LINE 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5PART VII, SECTION A, COLUMN A
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IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt02285760
IRS990/TotalAssetsEOYAmt02421766
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