Civic Intelligence

New Roots Inc

990 • Fiscal year 2024 • EIN 27-0700459

Jan 01, 2024 to Dec 31, 2024 • Filed on Aug 29, 2025

Organization ProfileWWW.NEWROOTS.ORG

View Organization Page

1527 Highland Avenue PO Box 4062Louisville, KY 40204

(502) 509-6770

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

77th percentile

0.08x

Higher debt load relative to assets than 77% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

92nd percentile

0.48x

Higher debt load relative to revenue than 92% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

2nd percentile

-709%

Higher net margin than 2% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

89th percentile

$36,629

Higher top officer pay than 89% of similar nonprofits.

Top officer pay equals 257.4% of source-year revenue.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

10th percentile

-56%

Faster asset growth than 10% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

4th percentile

-81%

Faster revenue growth than 4% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets77th percentile

Assets

Down

$86,297

Down $107,987 (-56%) from 2023

Net Assets

Down

$79,445

Down $100,916 (-56%) from 2023

Liabilities

Down

$6,852

Down $7,071 (-51%) from 2023

Revenue And Expenses
Liabilities / Revenue92nd percentileNet Margin2nd percentile

Revenue

Down

$14,229

Down $62,351 (-81%) from 2023

Expenses

Down

$115,145

Down $118,807 (-51%) from 2023

Net Income

Up

-$100,916

Up $56,456 (+36%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth10th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$400K$300K$200K$100K$0Assets 2019: $125,378Liabilities 2019: $3,489Net Assets 2019: $121,8892019Assets 2020: $225,515Liabilities 2020: $5,141Net Assets 2020: $220,3742020Assets 2021: $213,785Liabilities 2021: $10,869Net Assets 2021: $202,9162021Assets 2022: $355,176Liabilities 2022: $17,443Net Assets 2022: $337,7332022Assets 2023: $194,284Liabilities 2023: $13,923Net Assets 2023: $180,3612023Assets 2024: $86,297Liabilities 2024: $6,852Net Assets 2024: $79,4452024

Highlighted filing

2024

Assets$86,297
Liabilities$6,852
Net Assets$79,445
Open 2024 Filing

Operations Trend

Revenue Growth4th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$400K$200K$0-$200KRevenue 2019: $235,516Expenses 2019: $201,665Net Income 2019: $33,8512019Revenue 2020: $302,662Expenses 2020: $204,177Net Income 2020: $98,4852020Revenue 2021: $230,836Expenses 2021: $248,294Net Income 2021: -$17,4582021Revenue 2022: $369,280Expenses 2022: $234,463Net Income 2022: $134,8172022Revenue 2023: $76,580Expenses 2023: $233,952Net Income 2023: -$157,3722023Revenue 2024: $14,229Expenses 2024: $115,145Net Income 2024: -$100,9162024

Highlighted filing

2024

Revenue$14,229
Expenses$115,145
Net Income-$100,916
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Aug 29, 2025
Return Version
2024v5.2
Gross Receipts
$19,525
Mission and Program Overview

Mission

New roots ignites community power for fresh food access through fresh stop markets and other initiatives.

New roots ignites community power for fresh food access through fresh stop markets and other initiatives

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$48,859$36,282▼ $12,577
Savings and Temporary Cash Investments$30,296$29,233▼ $1,063
Cash and Non-Interest-Bearing Accounts$115,129$18,282▼ $96,847
Accounts Receivable-$2,500-
Total Assets$194,284$86,297▼ $107,987
Liabilities
Accounts Payable and Accrued Expenses$13,923$6,852▼ $7,071
Total Liabilities$13,923$6,852▼ $7,071
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$160,876$62,245▼ $98,631
Net Assets With Donor Restrictions$19,485$17,200▼ $2,285
Total Net Assets Fund Balance$180,361$79,445▼ $100,916
Total Liabilities and Net Assets / Fund Balance$194,284$86,297▼ $107,987

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$36,282$53,988$90,270
Compensation and Service Providers
Top Officer Pay89th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Karyn MoskowitzExecutive DirectorPT$34,885$1,744$36,629

Board Members and Trustees

NameTitle
Stephen BartlettPresident
Beatriz Perez ReyesMember
Dana PinkstonMember
NolanStarks
James RoseTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$16,192
Program Service Revenue
$2,500
Investment Income
$23
Other Revenue
$-4,486
All Other Contributions
$16,192
Change in Net Assets
$-100,916
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$69,275
Other Expenses$45,870
Total Fundraising Expense$17,311
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$14,652$10,989$10,988$36,629
Other Salaries and Wages$13,969$9,779$4,191$27,939
Depreciation Depletion$3,892$8,685-$12,577
Insurance$3,565$1,717-$5,282
Payroll Taxes$1,883$1,412$1,412$4,707
Office Expenses$1,987$958-$2,945
Occupancy$2,400--$2,400
Travel-$2,341-$2,341
Other Expenses$92$2,218$0$2,310
Fees for Services Accounting-$1,850-$1,850
Advertising--$720$720
Interest-$199-$199
Fees for Services Legal-$63-$63
Total Functional Expenses$57,623$40,211$17,311$115,145
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The board executive members are provided a copy of the 990 to review prior to filing.”

Form 990, Part VI, Section B, Line 12C

“All board members must disclose any conflict of interest at all board meetings throughout the year.”

Form 990, Part VI, Section B, Line 15

“The board reviews compensation practices of comparable organizations, and considers tenure, experience and future operating budgets when determining compensation.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents, conflict of interest policy and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
New Roots Inc
EIN
27-0700459
Phone
5025096770
Address
1527 HIGHLAND AVENUE PO BOX 4062, LOUISVILLE, KY 40204

Signing Officer

Name
Karyn Moskowitz
Title
President
Phone
5025096770
Signed
2025-08-29
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Karyn Moskowitz
Formed
2013
Legal Domicile
Ky
Voting Board Members
5
Independent Board Members
5
Employees
3
Volunteers
12

Preparer

Firm
Deming Malone Livesay & Ostroff Psc
Address
9300 SHELBYVILLE ROAD SUITE 1100, LOUISVILLE, KY 40222-5187
Preparer
Melinda L Heck
Phone
5024269660
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 3

“We have stopped directly holding fresh stop markets and are now recruiting community sponsoring organizations to use our app for logistics and run their own fresh stop markets.”

Raw XML Appendix371 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0WE HAVE STOPPED DIRECTLY HOLDING FRESH STOP MARKETS AND ARE NOW RECRUITING COMMUNITY SPONSORING ORGANIZATIONS TO USE OUR APP FOR LOGISTICS AND RUN THEIR OWN FRESH STOP MARKETS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE BOARD EXECUTIVE MEMBERS ARE PROVIDED A COPY OF THE 990 TO REVIEW PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ALL BOARD MEMBERS MUST DISCLOSE ANY CONFLICT OF INTEREST AT ALL BOARD MEETINGS THROUGHOUT THE YEAR.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE BOARD REVIEWS COMPENSATION PRACTICES OF COMPARABLE ORGANIZATIONS, AND CONSIDERS TENURE, EXPERIENCE AND FUTURE OPERATING BUDGETS WHEN DETERMINING COMPENSATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART III, LINE 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION B, LINE 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd01
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0KY
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0194284
IRS990/TotalAssetsEOYAmt086297
IRS990/TotalAssetsGrp/BOYAmt0194284
IRS990/TotalAssetsGrp/EOYAmt086297
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt016192
IRS990/TotalEmployeeCnt03
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt017311
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt040211
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt057623
IRS990/TotalFunctionalExpensesGrp/TotalAmt0115145
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt013923
IRS990/TotalLiabilitiesEOYAmt06852
IRS990/TotalLiabilitiesGrp/BOYAmt013923
IRS990/TotalLiabilitiesGrp/EOYAmt06852
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0180361
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt079445
IRS990/TotalOtherCompensationAmt01744
IRS990/TotalProgramServiceExpensesAmt057623
IRS990/TotalProgramServiceRevenueAmt02500
IRS990/TotalReportableCompFromOrgAmt034885
IRS990/TotalRevenueGrp/ExclusionAmt023
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0-1986
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt014229
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt012
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0194284
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt086297
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ManagementAndGeneralAmt02341
IRS990/TravelGrp/TotalAmt02341
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt01527 HIGHLAND AVENUE PO BOX 4062
IRS990/USAddress/CityNm0LOUISVILLE
IRS990/USAddress/StateAbbreviationCd0KY
IRS990/USAddress/ZIPCd040204
IRS990/VotingMembersGoverningBodyCnt05
IRS990/VotingMembersIndependentCnt05
IRS990/WebsiteAddressTxt0WWW.NEWROOTS.ORG
IRS990/WhistleblowerPolicyInd01
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0KARYN MOSKOWITZ
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum05025096770
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-08-29
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0NEW ROOTS INC
ReturnHeader/Filer/BusinessNameControlTxt0NEWR
ReturnHeader/Filer/EIN0270700459
ReturnHeader/Filer/PhoneNum05025096770
ReturnHeader/Filer/USAddress/AddressLine1Txt01527 HIGHLAND AVENUE PO BOX 4062
ReturnHeader/Filer/USAddress/CityNm0LOUISVILLE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0KY
ReturnHeader/Filer/USAddress/ZIPCd040204
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0611064249
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0DEMING MALONE LIVESAY & OSTROFF PSC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt09300 SHELBYVILLE ROAD SUITE 1100
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0LOUISVILLE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0KY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0402225187
ReturnHeader/PreparerPersonGrp/PhoneNum05024269660
ReturnHeader/PreparerPersonGrp/PreparationDt02025-08-13
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MELINDA L HECK
ReturnHeader/ReturnTs02025-09-02T08:15:38-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$86,297
Liabilities
$6,852
Net assets
$79,445
Revenue
$14,229
Expenses
$115,145
Net income
-$100,916
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.86$0.07$0.79$0.14$1.15$1.01
2023Detailed filing. Detailed filing data is available for this year.$1.94$0.14$1.80$0.77$2.34$1.57
2022Detailed filing. Detailed filing data is available for this year.$3.55$0.17$3.38$3.69$2.34$1.35
2021Detailed filing. Detailed filing data is available for this year.$2.14$0.11$2.03$2.31$2.48$0.17
2020Detailed filing. Detailed filing data is available for this year.$2.26$0.05$2.20$3.03$2.04$0.98
2019Detailed filing. Detailed filing data is available for this year.$1.25$0.03$1.22$2.36$2.02$0.34