Civic Intelligence

San Diego Tourism Marketing District

EIN 26-2646009 • 501(c)6 • San Diego, CA

View Organization Page

Profile

Sdtmd is a funding conduit for the development and implementation of effective marketing programs and services that benefit the assessed businesses within the san diego tourism marketing district.

750 B Street Ste 1500San Diego, CA 92101

www.sdtmd.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

90th percentile

0.79x

Higher debt load relative to assets than 90% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Source year 2025

Liabilities / Revenue

36th percentile

0.34x

Higher debt load relative to revenue than 36% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Source year 2025

Net Margin

40th percentile

1.8%

Higher net margin than 40% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Source year 2025

Top Officer Pay

16th percentile

$338,906

Higher top officer pay than 16% of similar nonprofits.

Top officer pay equals 0.6% of source-year revenue.

501(c)6 • $50M-$100M nonprofits • Source year 2025

Asset Growth

4th percentile

-29%

Faster asset growth than 4% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Annualized from 2024 to 2025

Revenue Growth

23rd percentile

-1.8%

Faster revenue growth than 23% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets90th percentile

Assets

Down

$22,992,122

Down $9,202,991 (-29%) from 2024

Liabilities

Down

$18,159,108

Down $10,132,271 (-36%) from 2024

Net Assets

Up

$4,833,014

Up $929,280 (+24%) from 2024

Operations
Liabilities / Revenue36th percentileNet Margin40th percentile

Revenue

Down

$52,841,932

Down $954,753 (-1.8%) from 2024

Expenses

Down

$51,912,652

Down $897,876 (-1.7%) from 2024

Net Income

Down

$929,280

Down $56,877 (-5.8%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth4th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$40M$30M$20M$10M$0Assets 2010: $8,891,827Liabilities 2010: $8,774,568Net Assets 2010: $117,2592010Assets 2012: $8,401,463Liabilities 2012: $7,751,392Net Assets 2012: $650,0712012Assets 2013: $17,369,083Liabilities 2013: $15,419,516Net Assets 2013: $1,949,5672013Assets 2014: $25,047,238Liabilities 2014: $24,022,446Net Assets 2014: $1,024,7922014Assets 2015: $33,805,911Liabilities 2015: $32,880,799Net Assets 2015: $925,1122015Assets 2016: $37,351,007Liabilities 2016: $36,138,275Net Assets 2016: $1,212,7322016Assets 2017: $39,767,652Liabilities 2017: $38,825,824Net Assets 2017: $941,8282017Assets 2018: $37,864,956Liabilities 2018: $37,192,370Net Assets 2018: $672,5862018Assets 2019: $37,801,938Liabilities 2019: $36,584,735Net Assets 2019: $1,217,2032019Assets 2020: $21,579,574Liabilities 2020: $19,764,504Net Assets 2020: $1,815,0702020Assets 2021: $15,230,708Liabilities 2021: $13,113,888Net Assets 2021: $2,116,8202021Assets 2022: $25,387,973Liabilities 2022: $23,116,002Net Assets 2022: $2,271,9712022Assets 2023: $33,444,034Liabilities 2023: $30,526,457Net Assets 2023: $2,917,5772023Assets 2024: $32,195,113Liabilities 2024: $28,291,379Net Assets 2024: $3,903,7342024Assets 2025: $22,992,122Liabilities 2025: $18,159,108Net Assets 2025: $4,833,0142025

Highlighted filing

2025

Assets$22,992,122
Liabilities$18,159,108
Net Assets$4,833,014
Open 2025 Filing

Operations Trend

Revenue Growth23rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$60M$40M$20M$0-$20MExpenses 2010: $22,492,8832010Expenses 2012: $28,453,7082012Expenses 2013: $21,564,1592013Revenue 2014: $18,273,583Expenses 2014: $19,198,358Net Income 2014: -$924,7752014Revenue 2015: $27,072,161Expenses 2015: $27,171,841Net Income 2015: -$99,6802015Revenue 2016: $33,292,979Expenses 2016: $33,005,359Net Income 2016: $287,6202016Revenue 2017: $33,524,037Expenses 2017: $33,794,941Net Income 2017: -$270,9042017Revenue 2018: $38,738,024Expenses 2018: $39,007,266Net Income 2018: -$269,2422018Revenue 2019: $45,650,397Expenses 2019: $45,105,780Net Income 2019: $544,6172019Revenue 2020: $39,210,244Expenses 2020: $38,612,377Net Income 2020: $597,8672020Revenue 2021: $22,278,392Expenses 2021: $21,976,642Net Income 2021: $301,7502021Revenue 2022: $27,784,986Expenses 2022: $27,629,835Net Income 2022: $155,1512022Revenue 2023: $41,786,236Expenses 2023: $41,140,630Net Income 2023: $645,6062023Revenue 2024: $53,796,685Expenses 2024: $52,810,528Net Income 2024: $986,1572024Revenue 2025: $52,841,932Expenses 2025: $51,912,652Net Income 2025: $929,2802025

Highlighted filing

2025

Revenue$52,841,932
Expenses$51,912,652
Net Income$929,280
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$22,992,122
Liabilities
$18,159,108
Net assets
$4,833,014
Revenue
$52,841,932
Expenses
$51,912,652
Net income
$929,280
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$23.0$18.2$4.83$52.8$51.9$0.93
2024Detailed filing. Detailed filing data is available for this year.$32.2$28.3$3.90$53.8$52.8$0.99
2023Detailed filing. Detailed filing data is available for this year.$33.4$30.5$2.92$41.8$41.1$0.65
2022Detailed filing. Detailed filing data is available for this year.$25.4$23.1$2.27$27.8$27.6$0.16
2021Detailed filing. Detailed filing data is available for this year.$15.2$13.1$2.12$22.3$22.0$0.30
2020Detailed filing. Detailed filing data is available for this year.$21.6$19.8$1.82$39.2$38.6$0.60
2019Detailed filing. Detailed filing data is available for this year.$37.8$36.6$1.22$45.7$45.1$0.54
2018Detailed filing. Detailed filing data is available for this year.$37.9$37.2$0.67$38.7$39.0$0.27
2017Detailed filing. Detailed filing data is available for this year.$39.8$38.8$0.94$33.5$33.8$0.27
2016Detailed filing. Detailed filing data is available for this year.$37.4$36.1$1.21$33.3$33.0$0.29
2015Detailed filing. Detailed filing data is available for this year.$33.8$32.9$0.93$27.1$27.2$0.10
2014Detailed filing. Detailed filing data is available for this year.$25.0$24.0$1.02$18.3$19.2$0.92
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$17.4$15.4$1.95$21.6
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$8.40$7.75$0.65$28.5
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$8.89$8.77$0.12$22.5
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Jan 6, 2026
Return Version
2024v5.0
Gross Receipts
$52,841,932
Mission and Program Overview

Mission

Sdtmd is a funding conduit for the development and implementation of effective marketing programs and services that benefit the assessed businesses within the san diego tourism marketing district.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$26,583,626$17,069,381▼ $9,514,245
Cash and Non-Interest-Bearing Accounts$34,317$4,047,912▲ $4,013,595
Savings and Temporary Cash Investments$5,547,247$1,832,226▼ $3,715,021
Prepaid Expenses and Deferred Charges$29,923$42,603▲ $12,680
Total Assets$32,195,113$22,992,122▼ $9,202,991
Liabilities
Deferred Revenue$18,536,050$14,330,819▼ $4,205,231
Accounts Payable and Accrued Expenses$9,755,329$3,828,289▼ $5,927,040
Total Liabilities$28,291,379$18,159,108▼ $10,132,271
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,903,734$4,833,014▲ $929,280
Total Net Assets Fund Balance$3,903,734$4,833,014▲ $929,280
Total Liabilities and Net Assets / Fund Balance$32,195,113$22,992,122▼ $9,202,991
Compensation and Service Providers
Top Officer Pay16th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Colleen AndersonExecutive DiFT$281,278$57,628$338,906
Colleen AndersonExecutive Director-$281,278$57,628$338,906

Board Members and Trustees

NameTitle
Richard BartellChairman
Summer ShoemakerVice Chair
April ShuteBoard Member
Elvin LaiBoard Member
Patsy BockBoard Member
Robert GleasonBoard Member
Tom TablerBoard Member
Joe TerziSecretary
Scott HermesTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
City Of San DiegoAdmin1200 THIRD AVENUE SUITE 1400, San Diego, CA 92101$381,428
Batten Accountancy INCAccounting4696 GREENE STREET, San Diego, CA 92107$258,842
Wright On Communications INCMarketing402 W BROADWAY STE 2900, San Diego, CA 92101$152,298
Real World AcademicsRoi Studies6306 CAMINO CORTO, San Diego, CA 92120$107,500
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$51,745,496
Investment Income
$1,028,501
Other Revenue
$67,935
Change in Net Assets
$929,280

Audited Revenue Reconciliation

Revenue per Audited Statements
$52,841,932
Total Revenue per Audited Statements
$52,841,932
Total Revenue per Form 990
$52,841,932
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$50,371,932
Other Expenses$1,185,968
Salaries, Compensation, and Employee Benefits$354,752
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$50,371,932--$50,371,932
Fees for Services Accounting-$317,674-$317,674
Other Salaries and Wages-$281,278-$281,278
Fees for Services Other-$265,844-$265,844
Fees for Services Legal-$164,138-$164,138
Other Employee Benefits-$58,390-$58,390
Insurance-$32,548-$32,548
Payroll Taxes-$15,084-$15,084
Occupancy-$8,478-$8,478
Office Expenses-$1,724-$1,724
Conferences and Meetings-$104-$104
Other Expenses-$90-$90
All Other Expenses-$64-$64
Total Functional Expenses$50,371,932$1,540,720$0$51,912,652

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$51,912,652
Total Expenses per Audited Statements$51,912,652
Total Expenses per Form 990$51,912,652
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
San Diego Tourism AuthoritySan Diego, CA6Psa 1$47,139,653
Sports Sd IncSan Diego, CA3Psa 1$1,738,994
Wonderfront Holdings LLCLa Jolla, CA3Psa 1$249,435
Thunderboats Unlimted Club IncSan Diego, CA3Psa 1$200,000
San Diego Crew ClassicSan Diego, CA3Psa 1$156,500
Padres LpSan Diego, CA-Psa 1$150,000
San Diego Bayfest LLCSan Diego, CA-Psa 1$121,530
La Jolla Historical SocietyLa Jolla, CA3Psa 1$74,500
California Police Athletic FederatiSan Diego, CA3Psa 1$71,000
The Bon Temps Social Club of SdSan Diego, CA3Psa 1$67,649
Southern Cal Tennis Assoc FdnSan Diego, CA3Psa 1$65,000
Del Mar Food and Wine LLCWinter Garden, FL-Psa 1$64,715
Fast Forward Futures IncEl Cajon, CA3Psa 1$61,026
Fast Forward Ventures LLCEl Cajon, CA-Psa 1$56,199
Pro Padel League Operations IncDover, DE-Psa 1$45,000
Youth Tennis San DiegoSan Diego, CA4Psa 1$37,704
THE CRAFTER'S BOX INCSan Diego, CA-Psa 1$37,330
San Diego Diplomacy CouncilSan Diego, CA-Psa 1$18,597
Visual Media GroupSan Diego, CA-Psa 1$17,100
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 6

“ORGANIZED WITH MEMBERS.”

Form 990, Page 6, Part VI, Line 7A

“The board of directors is elected annually by members.”

Form 990, Page 6, Part VI, Line 7B

“Election of the board of directors is made by members. Board of directors acts on behalf of members once elected.”

Form 990, Page 6, Part VI, Line 11B

“Board of directors approves form 990 prior to filing.”

Form 990, Page 6, Part VI, Line 12C

“Disclosure of conflicts is provided by board members at least annually, and as required prior to voting for third-party contractors for fund allocations. Board members with conflict are prohibited from voting.”

Form 990, Page 6, Part VI, Line 15A

“The board of directors approve the compensation paid.”

Form 990, Page 6, Part VI, Line 15B

“There are no other employees besides the executive director.”

Form 990, Page 6, Part VI, Line 19

“Board meeting documents are made available to the public online at sdtmd.org.”

Filing and Contact Details

Filer

Filer Name
San Diego Tourism Marketing
EIN
26-2646009
Phone
6192096108
Address
750 B STREET STE 1500, SAN DIEGO, CA 92101

Signing Officer

Name
Joe Terzi
Title
Secretary
Phone
6192096108
Signed
2026-01-06
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Richard Bartell
Formed
2007
Legal Domicile
CA
Voting Board Members
9
Independent Board Members
9
Employees
1

Preparer

Firm
Batten Accountancy Inc
Address
4696 GREENE ST, SAN DIEGO, CA 92107-1420
Preparer
Jere R Batten CPA
Phone
6195016359
Raw XML AppendixShowing 400 of 565 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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