Wholesome Wave Foundation Charitable Ventures Inc

Filing Period

Jan 1, 2012 to Dec 31, 2012

Signed

Jul 23, 2013

Return Version

2012v2.1

Gross Receipts

$3,249,210

Mission

Major Activities

Activity 2

The fruit and vegetable prescription (fvrx) program fosters innovative partnerships between healthcare providers and farmers markets to measure the impacts of increased consumption of fresh fruits and vegetables among underserved community members. Fvrx is designed to provide assistance to overweight and obese children and pregnant women who are at risk of developing preventable diseases, such as type 2 diabetes and heart disease. The program is intended to provide additional resources into the local economies of underserved communities. Fruit and vegetable prescriptions are distributed by community healthcare providers and redeemed at participating farmers markets for fresh, locally grown fruits and vegetables. Fvrx allows health care providers and farmers market partners to work together to identify and enroll overweight and obese children and pregnant women as participants. A primary care provider and nutritionist meet with each participant monthly to discuss and reinforce the importance of healthy eating. During each health care visit, the participant receives an fvrx prescription redeemable only for locally grown produce and valued at $1 per day per family member. The participants redeem the fvrx prescription for fresh fruits and vegetables at participating farmers markets at least every two weeks throughout the 4-6 month program.

Activity 3

The healthy food commerce initiative (hfci) works to direct capital and business development assistance to mission-driven food distribution and processing enterprises, also known as "healthy food hubs". These hubs are centrally located facilities with a business management structure facilitating aggregation, storage, processing, distribution and marketing of regionally produced food products. It is hfci's goal to help the channels for "local food" expand so regional farms can more reliably, safely and efficiently source products to institutional buyers like hospitals, schools and large dining outlets. While retail demand for locally grown food has exploded, consistent and simple local sourcing remains problematic for institutional buyers, partly due to challenges with logistic, distribution and marketing. Hfci is focused on directing early stage capital and business development assistance to promising food hub enterprises. Wholesome wave also provides services to mission-aligned corporations and organizations, delivering expertise in food systems and undeserved markets, with contracts that both generate revenue for the organization and advance the wholesome wave mission. All engagements serve to generate additional economic opportunities for small and medium sized farmers and entrepreneurs, as well as increase access to healthy foods for low-income families in underserved communities, consistent with the wholesome wave mission.

Filer

EIN

26-0352899