Civic Intelligence

Visit Hershey & Harrisburg

990 • Fiscal year 2025 • EIN 25-1796866

Jul 01, 2024 to Jun 30, 2025

3211 North Front Street Ste 301-aHarrisburg, PA 17110

(717) 231-7788

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

9th percentile

0.00x

Higher debt load relative to assets than 9% of similar nonprofits.

2025 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2025

Liabilities / Revenue

8th percentile

0.00x

Higher debt load relative to revenue than 8% of similar nonprofits.

2025 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2025

Net Margin

17th percentile

-7.2%

Higher net margin than 17% of similar nonprofits.

2025 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2025

Top Officer Pay

32nd percentile

$207,344

Higher top officer pay than 32% of similar nonprofits.

Top officer pay equals 4.1% of source-year revenue.

2025 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2025

Asset Growth

5th percentile

-20%

Faster asset growth than 5% of similar nonprofits.

2025 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2024 to 2025

Revenue Growth

41st percentile

1.8%

Faster revenue growth than 41% of similar nonprofits.

2025 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2024 to 2025

Assets

Down

$1,506,835

Down $372,876 (-20%) from 2024

Net Assets

Down

$1,505,914

Down $373,163 (-20%) from 2024

Liabilities

Up

$921

Up $287 (+45%) from 2024

Revenue

Up

$5,067,150

Up $89,709 (+1.8%) from 2024

Expenses

Up

$5,434,349

Up $447,961 (+9.0%) from 2024

Net Income

Down

-$367,199

Down $358,252 (-4004%) from 2024

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.5M$1.0M$500K$0Assets 2016: $1,339,551Liabilities 2016: $0Net Assets 2016: $1,339,5512016Assets 2018: $1,331,550Liabilities 2018: $0Net Assets 2018: $1,331,5502018Assets 2019: $1,085,517Liabilities 2019: $2,239Net Assets 2019: $1,083,2782019Assets 2020: $1,553,541Liabilities 2020: $288Net Assets 2020: $1,553,2532020Assets 2021: $1,690,314Liabilities 2021: $283,457Net Assets 2021: $1,406,8572021Assets 2022: $1,673,355Liabilities 2022: $0Net Assets 2022: $1,673,3552022Assets 2023: $1,832,944Liabilities 2023: $594Net Assets 2023: $1,832,3502023Assets 2024: $1,879,711Liabilities 2024: $634Net Assets 2024: $1,879,0772024Assets 2025: $1,506,835Liabilities 2025: $921Net Assets 2025: $1,505,9142025

Highlighted filing

2025

Assets$1,506,835
Liabilities$921
Net Assets$1,505,914

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2016: $3,763,422Expenses 2016: $3,887,540Net Income 2016: -$124,1182016Revenue 2018: $4,400,724Expenses 2018: $4,337,208Net Income 2018: $63,5162018Revenue 2019: $4,481,613Expenses 2019: $4,729,885Net Income 2019: -$248,2722019Revenue 2020: $3,903,542Expenses 2020: $3,433,567Net Income 2020: $469,9752020Revenue 2021: $2,339,831Expenses 2021: $2,486,227Net Income 2021: -$146,3962021Revenue 2022: $4,558,132Expenses 2022: $4,237,803Net Income 2022: $320,3292022Revenue 2023: $4,860,707Expenses 2023: $4,771,683Net Income 2023: $89,0242023Revenue 2024: $4,977,441Expenses 2024: $4,986,388Net Income 2024: -$8,9472024Revenue 2025: $5,067,150Expenses 2025: $5,434,349Net Income 2025: -$367,1992025

Highlighted filing

2025

Revenue$5,067,150
Expenses$5,434,349
Net Income-$367,199
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Feb 3, 2026
Return Version
2024v5.0
Gross Receipts
$5,773,360
Mission and Program Overview

Mission

To generate economic growth and stability for the pennsylvania counties of dauphin and perry through the marketing and promotion of the hershey and harrisburg region.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$1,073,754$1,184,724▲ $110,970
Savings and Temporary Cash Investments$758,520$283,691▼ $474,829
Land, Buildings, and Equipment, Net$30,905$22,029▼ $8,876
Cash and Non-Interest-Bearing Accounts$200$200→ $0
Total Assets$1,879,711$1,506,835▼ $372,876
Other Assets Total$16,332$16,191▼ $141
Liabilities
Accounts Payable and Accrued Expenses$634$921▲ $287
Total Liabilities$634$921▲ $287
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,879,077$1,505,914▼ $373,163
Total Net Assets Fund Balance$1,879,077$1,505,914▼ $373,163
Total Liabilities and Net Assets / Fund Balance$1,879,711$1,506,835▼ $372,876

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$9,400$152,827$162,227
Leasehold Improvements$12,629$27,401$40,030
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Mary E SmithPres/CEO ThrFT$192,460$14,884$207,344
Mary E SmithPres/CEO Thru 12/31-$192,460$14,884$207,344
Sue KuniskyVP of OperatFT$154,595$6,751$161,346
Sue KuniskyVP of Operations-$154,595$6,751$161,346
Greg CookExec DirectoFT$117,088$27,776$144,864
Audrey BialasDirector ofFT$101,850$11,629$113,479

Board Members and Trustees

NameTitle
Clinton M CullisonChair
Janet RozziVice Chair
Brewer ListerDirector
David BakerDirector
Faniel YemaneDirector
Jamie BergerDirector
Jensine RusictoDirector
Lynn DayDirector
Matthew KidoDirector
Lisa StokesImm, Past Ch
Sharon S MyersPres./CEO
Kara Luzik CanaleSecretary
Michelle K MckeownTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$4,726,742
Program Service Revenue
$161,383
Investment Income
$156,525
Other Revenue
$22,500
Change in Net Assets
$-367,199

Audited Revenue Reconciliation

Revenue per Audited Statements
$5,067,150
Revenue Not Reported on Form 990
$-11,682
Total Revenue per Audited Statements
$5,055,468
Total Revenue per Form 990
$5,067,150
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,948,148
Salaries, Compensation, and Employee Benefits$1,486,201
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$1,861,075
Other Salaries and Wages---$1,116,882
Occupancy---$224,577
All Other Expenses---$210,047
Fees for Services Other---$200,930
Current Officers, Directors, Trustees, and Key Employees---$132,386
Other Expenses---$110,476
Other Employee Benefits---$103,355
Payroll Taxes---$95,273
Information Technology---$94,294
Travel---$69,292
Conferences and Meetings---$67,304
Office Expenses---$58,210
Fees for Services Management---$54,100
Pension Plan Contributions---$38,305
Fees for Services Legal---$25,692
Fees for Services Accounting---$16,900
Insurance---$11,283
Depreciation Depletion---$8,876
Fees for Service Investment Mgmnt Fees---$5,718
Total Functional Expenses$0$0$0$5,434,349

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$5,434,349
Expenses per Audited Statements$5,428,631
Total Expenses per Audited Statements$5,428,631
Expenses Not Reported on Financial Statements$5,718
Other Expense Adjustments$5,718
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 5

During the year ended june 30, 2025, the organization was the victim of a cybercrime incident in which 557,337 was fraudulently diverted through a wire transfer to an unauthorized account as a result of an email compromise. Upon discovery, the organization promptly notified law enforcement and its financial institution, and initiated recovery efforts. As of june 30, 2025, the organization recognized a loss for the full amount of funds transferred which is included in miscellaneous expense on the statement of functional expenses. Subsequent to year end, the organization successfully recovered 557,126 of the misappropriated funds through coordination with its bank and law enforcement agencies. The remaining 211 is not expected to be recovered. The organization has reviewed and strengthened its internal controls and cybersecurity protocols to mitigate the risk of similar incidents in the future. Management does not believe that this incident will have a material adverse effect on the organization's ongoing operations or financial position.

Form 990, Page 6, Part VI, Line 6

Any individual, partner, corporation, or government entity who has an interest in tourism, or who is actively engaged in travel and/or tourism business in pennsylvania or the surrounding states may be a member upon payment of calculated dues.

Form 990, Page 6, Part VI, Line 7A

The board is voted upon by the members at the organization's annual meeting.

Form 990, Page 6, Part VI, Line 11B

The individual in charge of financial records reviews the 990 before it is filed.

Form 990, Page 6, Part VI, Line 12C

The organization requires officers and directors to complete a conflict of interest annually. Any conflicts of interest are evaluated separately based upon the facts and circumstances involved for each case.

Form 990, Page 6, Part VI, Line 15A

The current chair of the organization reviews the goals, financials and performance for the organization. The executive committee is consulted for additional input. In addition, the organization reviews the 990 of similar tourism promotions agencies and the organization also receives an annual compensation survey taken by a nationwide organization. The president's salary is included in the president's annual review signed by the board chair.

Form 990, Page 6, Part VI, Line 19

As a 501(c)(6) organization, the governing documents are not made available to the public.

Filing and Contact Details

Filer

Filer Name
Visit Hershey & Harrisburg
EIN
25-1796866
Phone
7172317788
Address
3211 NORTH FRONT STREET STE 301-A, HARRISBURG, PA 17110

Signing Officer

Name
Sharon S Myers
Title
Pres./CEO
Phone
7172317788
Signed
2026-02-03
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Sharon S Myers
Formed
1996
Legal Domicile
Pa
Voting Board Members
12
Independent Board Members
12
Employees
13
Volunteers
50

Preparer

Firm
Brown Plus
Address
210 GRANDVIEW AVE, CAMP HILL, PA 17011-1706
Preparer
Lauren Fenner CPA
Phone
7177617171
Supplemental Narrative

Additional Explanations

Form 990, Part XI, Line 9

Investment fees -5,718 investment fees 5,718

Financial Statement Notes

Schedule D, Page 4, Part XI, Line 2D

INVESTMENT FEES -5,718

Schedule D, Page 4, Part XII, Line 4B

INVESTMENT FEES 5,718

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IRS990/MissionDesc0TO GENERATE ECONOMIC GROWTH AND STABILITY FOR THE PENNSYLVANIA COUNTIES OF DAUPHIN AND PERRY THROUGH THE MARKETING AND PROMOTION OF THE HERSHEY AND HARRISBURG REGION.
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IRS990/OtherExpensesGrp/Desc1SPONSORSHIPS
IRS990/OtherExpensesGrp/Desc2DUES & SUBSCRIPTIONS
IRS990/OtherExpensesGrp/Desc3BID FEES
IRS990/OtherExpensesGrp/TotalAmt0559288
IRS990/OtherExpensesGrp/TotalAmt1242550
IRS990/OtherExpensesGrp/TotalAmt2127536
IRS990/OtherExpensesGrp/TotalAmt3110476
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IRS990/PayrollTaxesGrp/TotalAmt095273
IRS990/PensionPlanContributionsGrp/TotalAmt038305
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IRS990/PrincipalOfficerNm0SHARON S MYERS
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IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
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IRS990ScheduleD/ExpensesNotRptFinclStmtAmt05718
IRS990ScheduleD/ExpensesSubtotalAmt05428631
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt012629
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt027401
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IRS990ScheduleD/NetUnrealizedGainsInvstAmt0-5964
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IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt09400
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0INVESTMENT FEES -5,718
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt1INVESTMENT FEES 5,718
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 4, PART XI, LINE 2D
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc1SCHEDULE D, PAGE 4, PART XII, LINE 4B
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0MARY E SMITH
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm1SUE KUNISKY
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0PRES/CEO THRU 12/31
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt1VP OF OPERATIONS
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DURING THE YEAR ENDED JUNE 30, 2025, THE ORGANIZATION WAS THE VICTIM OF A CYBERCRIME INCIDENT IN WHICH 557,337 WAS FRAUDULENTLY DIVERTED THROUGH A WIRE TRANSFER TO AN UNAUTHORIZED ACCOUNT AS A RESULT OF AN EMAIL COMPROMISE. UPON DISCOVERY, THE ORGANIZATION PROMPTLY NOTIFIED LAW ENFORCEMENT AND ITS FINANCIAL INSTITUTION, AND INITIATED RECOVERY EFFORTS. AS OF JUNE 30, 2025, THE ORGANIZATION RECOGNIZED A LOSS FOR THE FULL AMOUNT OF FUNDS TRANSFERRED WHICH IS INCLUDED IN MISCELLANEOUS EXPENSE ON THE STATEMENT OF FUNCTIONAL EXPENSES. SUBSEQUENT TO YEAR END, THE ORGANIZATION SUCCESSFULLY RECOVERED 557,126 OF THE MISAPPROPRIATED FUNDS THROUGH COORDINATION WITH ITS BANK AND LAW ENFORCEMENT AGENCIES. THE REMAINING 211 IS NOT EXPECTED TO BE RECOVERED. THE ORGANIZATION HAS REVIEWED AND STRENGTHENED ITS INTERNAL CONTROLS AND CYBERSECURITY PROTOCOLS TO MITIGATE THE RISK OF SIMILAR INCIDENTS IN THE FUTURE. MANAGEMENT DOES NOT BELIEVE THAT THIS INCIDENT WILL HAVE A MATERIAL ADVERSE EFFECT ON THE ORGANIZATION'S ONGOING OPERATIONS OR FINANCIAL POSITION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1ANY INDIVIDUAL, PARTNER, CORPORATION, OR GOVERNMENT ENTITY WHO HAS AN INTEREST IN TOURISM, OR WHO IS ACTIVELY ENGAGED IN TRAVEL AND/OR TOURISM BUSINESS IN PENNSYLVANIA OR THE SURROUNDING STATES MAY BE A MEMBER UPON PAYMENT OF CALCULATED DUES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE BOARD IS VOTED UPON BY THE MEMBERS AT THE ORGANIZATION'S ANNUAL MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE INDIVIDUAL IN CHARGE OF FINANCIAL RECORDS REVIEWS THE 990 BEFORE IT IS FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE ORGANIZATION REQUIRES OFFICERS AND DIRECTORS TO COMPLETE A CONFLICT OF INTEREST ANNUALLY. ANY CONFLICTS OF INTEREST ARE EVALUATED SEPARATELY BASED UPON THE FACTS AND CIRCUMSTANCES INVOLVED FOR EACH CASE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE CURRENT CHAIR OF THE ORGANIZATION REVIEWS THE GOALS, FINANCIALS AND PERFORMANCE FOR THE ORGANIZATION. THE EXECUTIVE COMMITTEE IS CONSULTED FOR ADDITIONAL INPUT. IN ADDITION, THE ORGANIZATION REVIEWS THE 990 OF SIMILAR TOURISM PROMOTIONS AGENCIES AND THE ORGANIZATION ALSO RECEIVES AN ANNUAL COMPENSATION SURVEY TAKEN BY A NATIONWIDE ORGANIZATION. THE PRESIDENT'S SALARY IS INCLUDED IN THE PRESIDENT'S ANNUAL REVIEW SIGNED BY THE BOARD CHAIR.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6AS A 501(C)(6) ORGANIZATION, THE GOVERNING DOCUMENTS ARE NOT MADE AVAILABLE TO THE PUBLIC.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7INVESTMENT FEES -5,718 INVESTMENT FEES 5,718
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 5
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7FORM 990, PART XI, LINE 9
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