Civic Intelligence

Greater Pittsburgh Convention

EIN 25-0729260 • 501(c)6 • Pittsburgh, PA

Profile

Visitpittsburgh is a tourism development organization dedicated to expanding the tourism economy across allegheny county.

5th Avenue Place 120 5th Ave 2800Pittsburgh, PA 15222

www.visitpittsburgh.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

48th percentile

0.22x

Higher debt load relative to assets than 48% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

35th percentile

0.25x

Higher debt load relative to revenue than 35% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Net Margin

43rd percentile

2.5%

Higher net margin than 43% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

67th percentile

$486,714

Higher top officer pay than 67% of similar nonprofits.

Top officer pay equals 3.3% of source-year revenue.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Asset Growth

45th percentile

4.5%

Faster asset growth than 45% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

40th percentile

3.5%

Faster revenue growth than 40% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Assets

Up

$16,692,445

Up $716,158 (+4.5%) from 2023

Liabilities

Down

$3,726,743

Down $221,576 (-5.6%) from 2023

Net Assets

Up

$12,965,702

Up $937,734 (+7.8%) from 2023

Revenue

Up

$14,725,066

Up $495,137 (+3.5%) from 2023

Expenses

Down

$14,356,352

Down $1,565,414 (-9.8%) from 2023

Net Income

Up

$368,714

Up $2,060,551 (+122%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$20M$15M$10M$5.0M$0Assets 2010: $7,281,713Liabilities 2010: $1,035,047Net Assets 2010: $6,246,6662010Assets 2011: $8,256,181Liabilities 2011: $946,104Net Assets 2011: $7,310,0772011Assets 2012: $9,113,139Liabilities 2012: $1,034,057Net Assets 2012: $8,079,0822012Assets 2013: $10,042,030Liabilities 2013: $1,200,818Net Assets 2013: $8,841,2122013Assets 2014: $10,575,107Liabilities 2014: $1,104,931Net Assets 2014: $9,470,1762014Assets 2015: $11,396,141Liabilities 2015: $1,705,440Net Assets 2015: $9,690,7012015Assets 2016: $11,936,445Liabilities 2016: $1,773,034Net Assets 2016: $10,163,4112016Assets 2017: $12,043,728Liabilities 2017: $1,435,783Net Assets 2017: $10,607,9452017Assets 2018: $12,128,107Liabilities 2018: $2,005,269Net Assets 2018: $10,122,8382018Assets 2019: $10,521,608Liabilities 2019: $1,969,984Net Assets 2019: $8,551,6242019Assets 2020: $7,109,092Liabilities 2020: $2,043,289Net Assets 2020: $5,065,8032020Assets 2021: $10,210,665Liabilities 2021: $3,523,024Net Assets 2021: $6,687,6412021Assets 2022: $17,553,012Liabilities 2022: $4,519,566Net Assets 2022: $13,033,4462022Assets 2023: $15,976,287Liabilities 2023: $3,948,319Net Assets 2023: $12,027,9682023Assets 2024: $16,692,445Liabilities 2024: $3,726,743Net Assets 2024: $12,965,7022024

Highlighted filing

2024

Assets$16,692,445
Liabilities$3,726,743
Net Assets$12,965,702

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$20M$10M$0-$10MExpenses 2010: $8,412,3972010Expenses 2011: $8,587,4282011Expenses 2012: $9,243,2722012Revenue 2013: $10,261,059Expenses 2013: $9,504,571Net Income 2013: $756,4882013Revenue 2014: $10,924,014Expenses 2014: $10,302,477Net Income 2014: $621,5372014Revenue 2015: $11,558,255Expenses 2015: $11,327,476Net Income 2015: $230,7792015Revenue 2016: $11,562,389Expenses 2016: $11,246,721Net Income 2016: $315,6682016Revenue 2017: $11,926,179Expenses 2017: $11,837,705Net Income 2017: $88,4742017Revenue 2018: $13,028,858Expenses 2018: $13,164,272Net Income 2018: -$135,4142018Revenue 2019: $13,384,256Expenses 2019: $15,931,801Net Income 2019: -$2,547,5452019Revenue 2020: $5,259,727Expenses 2020: $8,768,101Net Income 2020: -$3,508,3742020Revenue 2021: $8,196,256Expenses 2021: $7,072,565Net Income 2021: $1,123,6912021Revenue 2022: $18,371,659Expenses 2022: $10,901,754Net Income 2022: $7,469,9052022Revenue 2023: $14,229,929Expenses 2023: $15,921,766Net Income 2023: -$1,691,8372023Revenue 2024: $14,725,066Expenses 2024: $14,356,352Net Income 2024: $368,7142024

Highlighted filing

2024

Revenue$14,725,066
Expenses$14,356,352
Net Income$368,714

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$16.7$3.73$13.0$14.7$14.4$0.37
2023Detailed filing. Detailed filing data is available for this year.$16.0$3.95$12.0$14.2$15.9$1.69
2022Detailed filing. Detailed filing data is available for this year.$17.6$4.52$13.0$18.4$10.9$7.47
2021Detailed filing. Detailed filing data is available for this year.$10.2$3.52$6.69$8.20$7.07$1.12
2020Detailed filing. Detailed filing data is available for this year.$7.11$2.04$5.07$5.26$8.77$3.51
2019Detailed filing. Detailed filing data is available for this year.$10.5$1.97$8.55$13.4$15.9$2.55
2018Detailed filing. Detailed filing data is available for this year.$12.1$2.01$10.1$13.0$13.2$0.14
2017Detailed filing. Detailed filing data is available for this year.$12.0$1.44$10.6$11.9$11.8$0.09
2016Detailed filing. Detailed filing data is available for this year.$11.9$1.77$10.2$11.6$11.2$0.32
2015Detailed filing. Detailed filing data is available for this year.$11.4$1.71$9.69$11.6$11.3$0.23
2014Detailed filing. Detailed filing data is available for this year.$10.6$1.10$9.47$10.9$10.3$0.62
2013Detailed filing. Detailed filing data is available for this year.$10.0$1.20$8.84$10.3$9.50$0.76
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$9.11$1.03$8.08$9.24
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$8.26$0.95$7.31$8.59
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.28$1.04$6.25$8.41
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 6, 2025
Return Version
2024v5.2
Gross Receipts
$16,325,789
Mission and Program Overview

Mission

To promote tourism and conventions in allegheny county, pennsylvania

Tourism development organization dedicated to expanding the tourism economy across allegheny county.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$5,602,254$7,050,900▲ $1,448,646
Cash and Non-Interest-Bearing Accounts$2,740,295$2,915,632▲ $175,337
Investments Other Securities$395,815$2,226,901▲ $1,831,086
Savings and Temporary Cash Investments$4,150,529$1,744,657▼ $2,405,872
Pledges and Grants Receivable$987,871$1,081,673▲ $93,802
Intangible Assets$1,314,131$830,249▼ $483,882
Prepaid Expenses and Deferred Charges$502,235$657,743▲ $155,508
Land, Buildings, and Equipment, Net$262,603$182,857▼ $79,746
Inventories for Sale or Use$12,994$1,833▼ $11,161
Total Assets$15,976,287$16,692,445▲ $716,158
Other Assets Total$7,560$0▼ $7,560
Liabilities
Accounts Payable and Accrued Expenses$2,287,945$2,661,969▲ $374,024
Other Liabilities$1,613,160$1,034,085▼ $579,075
Deferred Revenue$47,214$30,689▼ $16,525
Total Liabilities$3,948,319$3,726,743▼ $221,576
Net Assets / Fund Balance
Net Assets With Donor Restrictions$6,705,835$10,021,510▲ $3,315,675
Net Assets Without Donor Restrictions$5,322,133$2,944,192▼ $2,377,941
Total Net Assets Fund Balance$12,027,968$12,965,702▲ $937,734
Total Liabilities and Net Assets / Fund Balance$15,976,287$16,692,445▲ $716,158

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$76,905$490,519$567,424
Other Land Buildings$97,209$270,932$368,141
Equipment$8,743$59,094$67,837
Other Securities$198,912--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Jerad BacharCEO & PresidentFT$343,110$143,604$486,714
Karen FisherChief Financial OfficerFT$226,095$85,825$311,920
Susan KleinChief Marketing OfficerFT$211,174$66,920$278,094
Andrew OrtaleChief Sales OfficerFT$203,345$74,719$278,064
Shavonne HardingDirector Eastern Regional SalesFT$134,337$41,606$175,943
Tom YanosickDirector, Information TechFT$99,205$62,805$162,010
Derek DawsonVP, Strategic InitiativesFT$111,936$43,120$155,056
Emily Hatfield Sr DirectorCommunications & Public AffairsFT$114,312$38,139$152,451
Jennifer HawkinsExecutive Director Sports (exit 08/24)FT$137,755$7,751$145,506

Board Members and Trustees

Highest Paid Contractors

ContractorServicesLocationCompensation
Black Diamond Agency LtdMarketingPO BOX 847677, Dallas, TX 75284, Uk$579,758
Travelscape LLCMarketing1881 MAIN ST, Pittsburgh, PA 15215$462,147
BlinkMarketingPO BOX 8012, Carol Stream, IL 60197$429,000
Adara INCMarketingPO BOX 87105, Lincoln, NE 68501$366,946
Sojern INCMarketing-$299,440
Revenue and Support

Revenue Composition

Contributions and Grants
$13,549,507
Program Service Revenue
$724,691
Investment Income
$450,810
Other Revenue
$58
Change in Net Assets
$368,714

Audited Revenue Reconciliation

Revenue per Audited Statements
$14,725,066
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$619,695
Total Revenue per Audited Statements
$15,344,761
Total Revenue per Form 990
$14,725,066
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$8,505,741
Salaries, Compensation, and Employee Benefits$5,850,611
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$3,380,358
Advertising---$2,182,430
Current Officers, Directors, Trustees, and Key Employees---$1,354,791
Travel---$800,109
All Other Expenses---$583,239
Occupancy---$562,071
Other Employee Benefits---$476,038
Payroll Taxes---$342,725
Pension Plan Contributions---$296,699
Office Expenses---$231,290
Other Expenses---$225,744
Fees for Services Other---$127,850
Fees for Services Lobbying---$117,738
Depreciation Depletion---$94,209
Fees for Services Accounting---$51,185
Insurance---$43,363
Fees for Service Investment Mgmnt Fees---$28,850
Fees for Services Legal---$27,092
Payments to Affiliates---$4,700
Interest---$1,947
Total Functional Expenses$0$0$0$14,356,352

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$14,418,865
Expenses per Audited Statements$14,356,352
Total Expenses per Form 990$14,356,352
Expenses Not Reported on Form 990$62,513
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$117,738
Total Nondeductible Lobbying and Political Cost$117,738
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$943,432
Medigap$48,889
Ppp Loan$41,208
Health Savings Account$1,048
401k Ee Contributions$-492
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
Yes
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 4

The bureau revised its bylaws in 2024 to re-structure the board of directors. The number of voting members was expanded from 26 to 27. The revisions also define the 27 board members broken down into three categories: elected board members, appointed board members, and the president/ceo.

Form 990, Part VI, Section A, Line 6

The bureau shall have such classes of membership with such privileges as the board of directors may determine from time to time. Members may be referred to in bureau literature as members or partners. Any business, civic, social, or religious association is eligible to apply for membership in the bureau. Application for membership must be made in writing on a special form provided for that purpose. The bureau may make such investigation into the character and standing of the applicant as it deems necessary or desirable and shall assess whether, in its judgment, the applicant will contribute to the purpose of the bureau and should be accepted into membership. The bureau may, in its description, elect to conduct such an investigation at the time of any annual renewal of membership. The board of directors may approve up to a maximum of 20 honorary members. Such honorary members shall be full voting members.

Form 990, Part VI, Section A, Line 7A

At least 30 days prior to the annual meeting of the members, the governace committee shall report to the board of directors those candidates it recommends for directors and officers and any other candidates for directors proposed by the membership in accordance with the procedure set forth below. The board of directors shall circulate the governance committee's report to the membership along with the notice of the annual meeting. Both the recommendations of the governance committee and the nominations from the membership for directors as described below shall be submitted to the vote of the membership at the annual meeting. Any member of the bureau may nominate any other member as a candidate for director by delivering to the secretary of the bureau at least 40 days prior to the annual meeting a written nomination accompanied by the signatures of at least 10% of the members of record as of 90 days prior to the date set for the annual meeting in support of the nomination and the written consent of the nominee. The secretary shall promptly deliver any proper nominations to the chairman of the nominating committee. The nomination procedures set forth in this section shall be the exclusive method for nominating individuals to serve as directors.

Form 990, Part VI, Section A, Line 7B

The governance committee shall consist of at least three persons appointed by the chairman. The governance committee shall be responsible for overseeing the manner in which the board governs the corporation. It shall prepare the slate of canidates for officers and directors. The governance committee shall consider whether the board of directors contains persons with the skills and knowledge necessary to oversee the corproation. The governance committee shall be responsible for planning any necessary or desirable board education. It shall monitor the corporation's implmentation of its conflict of interest polcy, perform regular assessments of board activity and monitor other policies affecting board operations. It shall review the annual disclosure documents provided by the officers and directors pursuant to the coproation's conflict of interest policy.

Form 990, Part VI, Section B, Line 11B

The form 990 is provided to the full board prior to filing with the internal revenue service.

Form 990, Part VI, Section B, Line 12C

Conflict of interest: the bureau shall not be precluded from conducting business with any partnership, firm or company with which one or more directors are associated, provided any business relationship is established and maintained on an arm's length basis and subsequent provisions of this section are met. An actual or potential conflict of interest exists when any of the following exists: 1) an officer or director has an ownership or investment interest in or compensation relationship with an organization with which the corporation does or proposes to do business or an organization that competes with the corporation; or 2) an officer or director receives remuneration for performing services for the corporation and corporation is determining his or her remuneration; or 3) an officer or director serves as an officer or director or key employee of an organization that competes with or does business with the corporation. A conflict also exists when a similar circumstance exists with respect to a family member of a director or company 35% owned by a director and his or her family members. Directors shall act in a manner intended to further the best interests of the corporation. If at any time a director (i) has or may have a conflict of interest, or (ii) is unable to act in the best interests of the corporation on any issue because of a personal situation, employment, conflicting interest, or other reason, the director shall recuse himself or herself from voting on the subject and shall leave the room while the matter is discussed. Recusing himself or herself shall not prevent a director from participating in other activities or discussions where no conflict of interest exists. The board may approve a transaction that is the subject of a conflict only if it has determined (i) that the transaction or arrangement is in the corporation's best interest and for its own benefit, (ii) that it is fair and reasonable to the corporation and (iii) after exercising due diligence the corporation would not obtain a more advantageous transaction with reasonable efforts under the circumstances. Where appropriate, the board shall obtain comparable information to assist it in reaching such conclusions. The minutes of all meetings shall reflect (i) the names of the persons who disclosed any conflicts; (ii) the determination as to whether an actual or potential conflict of interest existed; (iii) the names of the persons who were present for discussions and votes relating to the transaction or arrangement; (iv) the content of the discussions, including any alternatives to the proposed transaction or arrangement and the basis for the determination of the board, including any comparability data; (v) the voting record, including any abstention from voting; and (vi) any action to be taken. Annually, the secretary of the corporation shall cause to be delivered to each director a questionnaire by which the director is required to disclose potential conflicts of interest. Any director who does not complete and submit the questionnaire within 30 days shall be given a second notice. Failure of the director to complete and deliver the questionnaire within 30 days of the date of the second notice shall constitute a resignation by the director. Upon the written request of the resigned director, the board of directors may act to reinstate the resigned director.

Form 990, Part VI, Section B, Line 15

The organization conducts a market competitve survey and analysis using public and industry survey tools via a third-party consulting firm. The final report is shared with the personnel/compensation committee and the executive committee. For the ceo position a similar, but more detailed market assessment is performed by the third-party consulting firm. Salary and benefits are reviewed and approved as part of the annual budgeting process. The personnel/compensation, finance, and executive committees as well as the full board document the discussions and approval of the salary budget in their respective meeting minutes.

Form 990, Part VI, Section C, Line 19

AVAILABLE UPON REQUEST.

FORM 990, PART VII, SECTION A:

The organization's board has the following non-voting board members: honorary directors: christina cassotis, ed gainey, stuart hoffman, and sara innamorato ex-officio director: meredith meyer-grelli, timothy muldoon

Filing and Contact Details

Filer

Filer Name
Greater Pittsburgh Convention
EIN
25-0729260
Phone
4123250301
Address
5TH AVENUE PLACE 120 5TH AVE 2800, PITTSBURGH, PA 15222
Doing Business As
Visitpittsburgh

Signing Officer

Name
Jerad Bachar
Title
CEO
Phone
4123250301
Signed
2025-10-06
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jerad Bachar
Formed
1935
Legal Domicile
Pa
Voting Board Members
26
Independent Board Members
26
Employees
54
Volunteers
26

Preparer

Firm
Schneider Downs & Co Inc
Address
ONE PPG PLACE SUITE 1700, PITTSBURGH, PA 15222
Preparer
Sarah R Piot
Phone
4122613644
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

Accounting for uncertain income tax positions the financial accounting standards board accounting standards codification on income taxes clarifies recognition, measurement, presentation, and disclosure relating to uncertain tax positions. The bureau evaluates uncertain tax positions for recognition by determining whether evidence indicates it is more likely than not that a position will be sustained if examined by taxing authorities. As of december 31, 2024 and 2023, the bureau is unaware of any uncertain tax positions. The bureau's tax returns for years 2021 and beyond remain subject to examination by the internal revenue service.

PART XI, LINE 2D - OTHER ADJUSTMENTS:

Cost of goods sold 3,809.

PART XII, LINE 2D - OTHER ADJUSTMENTS:

Cost of goods sold 3,809. Intercompany expenses 11,838.

Raw XML AppendixShowing 400 of 882 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0GREATER PITTSBURGH CONVENTION & VISITORS BUREAU, INC., DBA VISITPITTSBURGH (THE BUREAU) IS THE OFFICIAL TOURISM PROMOTION AGENCY FOR ALLEGHENY COUNTY (THE COUNTY), PENNSYLVANIA. THE BUREAU'S GOAL IS TO ENHANCE THE COUNTY'S ECONOMY BY INCREASING VISITATION FROM TOURISTS, CONVENTIONS, MEETINGS AND OTHER VARIOUS EVENTS AS A SOURCE OF REVENUE AND JOBS. THE BUREAU IS RESPONSIBLE FOR INTRODUCING PITTSBURGH AND THE COUNTY TO THE WORLD THROUGH AGGRESSIVE SALES, MARKETING AND MEMBERSHIP COOPERATIVE EFFORTS THAT ATTRACT CONVENTIONS, SPORTS EVENTS AND LEISURE VISITORS. THIS OBJECTIVE IS ACCOMPLISHED THROUGH EXTENSIVE MARKETING EFFORTS, SALES TRIPS, HOSTED SPORTS EVENTS, TRADE SHOW PARTICIPATION, MEDIA TOURS AND COOPERATION WITH OTHER AGENCIES THAT HAVE SIMILAR OBJECTIVES.
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IRS990/Form990PartVIISectionAGrp/TitleTxt28CHIEF MARKETING OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt29CHIEF SALES OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt30EXECUTIVE DIR. SPORTS (EXIT 08/24)
IRS990/Form990PartVIISectionAGrp/TitleTxt31VP, STRATEGIC INITIATIVES
IRS990/Form990PartVIISectionAGrp/TitleTxt32DIR. EASTERN REGIONAL SALES
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