Civic Intelligence

American Marketing Association

EIN 23-7348824 • 501(c)3 • Westborough, MA

Profile

Education of members and general public in consumer and business-to-business marketing and marketing research.

10 Deerslayer LaneWestborough, MA 01581

www.amaboston.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

82nd percentile

0.17x

Higher debt load relative to assets than 82% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2025

Liabilities / Revenue

89th percentile

0.30x

Higher debt load relative to revenue than 89% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2025

Net Margin

65th percentile

11%

Higher net margin than 65% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2025

Top Officer Pay

89th percentile

$25,200

Higher top officer pay than 89% of similar nonprofits.

Top officer pay equals 66.5% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2025

Asset Growth

76th percentile

20%

Faster asset growth than 76% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

84th percentile

51%

Faster revenue growth than 84% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2024 to 2025

Assets

Up

$65,331

Up $221 (+0.3%) from 2022

Liabilities

Up

$11,369

Up $4,530 (+66%) from 2022

Net Assets

Down

$53,962

Down $4,309 (-7.4%) from 2022

Revenue

Up

$37,878

Up $16,438 (+77%) from 2022

Expenses

Up

$33,782

Up $4,846 (+17%) from 2022

Net Income

Up

$4,096

Up $11,592 (+155%) from 2022

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$100K$50K$0Assets 2012: $69,878Liabilities 2012: $9,441Net Assets 2012: $60,4372012Assets 2013: $80,209Liabilities 2013: $8,271Net Assets 2013: $71,9382013Assets 2016: $57,824Liabilities 2016: $1,788Net Assets 2016: $56,0362016Assets 2017: $61,650Liabilities 2017: $4,079Net Assets 2017: $57,5712017Assets 2018: $63,380Liabilities 2018: $4,975Net Assets 2018: $58,4052018Assets 2019: $60,186Liabilities 2019: $3,159Net Assets 2019: $57,0272019Assets 2022: $65,110Liabilities 2022: $6,839Net Assets 2022: $58,2712022Assets 2025: $65,331Liabilities 2025: $11,369Net Assets 2025: $53,9622025

Highlighted filing

2025

Assets$65,331
Liabilities$11,369
Net Assets$53,962

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$150K$100K$50K$0-$50KRevenue 2012: $70,002Expenses 2012: $63,321Net Income 2012: $6,6812012Revenue 2013: $105,256Expenses 2013: $93,755Net Income 2013: $11,5012013Revenue 2016: $50,048Expenses 2016: $48,782Net Income 2016: $1,2662016Revenue 2017: $42,622Expenses 2017: $41,087Net Income 2017: $1,5352017Revenue 2018: $44,252Expenses 2018: $43,418Net Income 2018: $8342018Revenue 2019: $38,296Expenses 2019: $39,674Net Income 2019: -$1,3782019Revenue 2022: $21,440Expenses 2022: $28,936Net Income 2022: -$7,4962022Revenue 2025: $37,878Expenses 2025: $33,782Net Income 2025: $4,0962025

Highlighted filing

2025

Revenue$37,878
Expenses$33,782
Net Income$4,096

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Feb 7, 2026
Return Version
2024v5.0
Gross Receipts
$37,878
Mission and Program Overview

Mission

Educations of members and general public in consumer and business-to-business marketing and marketing research.

Program Services

DescriptionGrantsExpenses
Hosts a broad range of conferences, trainings, and virtual events catering to marketers, researchers, and academicians year round.$0$0
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Paul HuegelStaff Office/Executive DirectorPT$25,200-$25,200
Emilee CocuzzoPresidentPT$0--
Kristina EatonVP Operations/Treasurer-$0--
Peter BersonVP SponsorshipPT$0--
Selena CraigVP ProgrammingPT$0--
Maria AshrafVP Email CommunicationsPT$0--
Brian HurstVP Social Media CommunicationsPT$0--
Nick KeyesVP Collegiate RelationsPT$0--
Tammy EstradaVP MembershipPT$0--
Victoria FrancoVP ContentPT$0--
Bob CargillImmediate Past President-$0--
Filing and Contact Details

Filer

Filer Name
American Marketing Association Inc
EIN
23-7348824
Phone
7816477555
Address
10 Deerslayer Lane, Westborough, MA 01581

Signing Officer

Name
Paul Huegel
Title
Executive Director
Phone
7816477555
Signed
2026-02-07
Supplemental Narrative

Additional Explanations

Form 990-EZ, Part I, Line 16

Form 990-EZ, Part I, Line 16 - Awards and Grants $775.00 Event location registration supplies fees $4,105.38 Accounting and Business Fees $76.78 Bank charges $40.29 Postage, Mailing Service Supplies - non event specific $214.41 Internet Services $835.40 Board Expense $942.13 Board Meetings Membership dues pass-through $1353.00

Form 990-EZ, Part II, Line 24

Accounts receivable $8,001.32

Form 990-EZ, Part II, Line 26

Accounts payable - 140.56 Accrued expenses $782.69 Deferred income $7,746..94

Raw XML Appendix226 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Form 990-EZ, Part I, Line 16 - Awards and Grants $775.00 Event location registration supplies fees $4,105.38 Accounting and Business Fees $76.78 Bank charges $40.29 Postage, Mailing Service Supplies - non event specific $214.41 Internet Services $835.40 Board Expense $942.13 Board Meetings Membership dues pass-through $1353.00
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Accounts receivable $8,001.32
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Accounts payable - 140.56 Accrued expenses $782.69 Deferred income $7,746..94
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990-EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990-EZ, Part II, Line 24
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990-EZ, Part II, Line 26
ReasonableCauseExplanation/ExplanationTxt0Request for an extension of time was filed and accepted by IRS. Delay caused by reliance on CPA volunteer to review without compensation.
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0Paul Huegel
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Executive Director
ReturnHeader/BusinessOfficerGrp/PhoneNum07816477555
ReturnHeader/BusinessOfficerGrp/SignatureDt02026-02-07
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0AMERICAN MARKETING ASSOCIATION INC
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0Boston Chapter
ReturnHeader/Filer/BusinessNameControlTxt0AMER
ReturnHeader/Filer/EIN0237348824
ReturnHeader/Filer/PhoneNum07816477555
ReturnHeader/Filer/USAddress/AddressLine1Txt010 Deerslayer Lane
ReturnHeader/Filer/USAddress/CityNm0Westborough
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MA
ReturnHeader/Filer/USAddress/ZIPCd001581
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/ReturnTs02026-02-07T16:48:23-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-07-01
ReturnHeader/TaxPeriodEndDt02025-06-30
ReturnHeader/TaxYr02024

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No mirrored PDF or thumbnail assets are attached yet.

Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 501(c)3 • <$500k nonprofits