Liabilities / Assets
24th percentile
Higher debt load relative to assets than 24% of similar nonprofits.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
24th percentile
Higher debt load relative to assets than 24% of similar nonprofits.
Liabilities / Revenue
10th percentile
Higher debt load relative to revenue than 10% of similar nonprofits.
Net Margin
65th percentile
Higher net margin than 65% of similar nonprofits.
Top Officer Pay
11th percentile
Higher top officer pay than 11% of similar nonprofits.
Top officer pay equals 1.0% of source-year revenue.
Asset Growth
91st percentile
Faster asset growth than 91% of similar nonprofits.
Revenue Growth
60th percentile
Faster revenue growth than 60% of similar nonprofits.
Assets
Up$5,235,957
Up $1,242,551 (+31%) from 2019
Net Assets
Up$4,781,377
Up $1,156,866 (+32%) from 2019
Liabilities
Up$454,580
Up $85,685 (+23%) from 2019
Revenue
Down$10,398,817
Down $323,958 (-3.0%) from 2019
Expenses
Down$9,241,951
Down $1,461,380 (-14%) from 2019
Net Income
Up$1,156,866
Up $1,137,422 (+5850%) from 2019
Everything we do is market-focused and proactively promotes and protects the interests of the southeast dairy farm families.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $2,500,931 | $3,881,056 | ▲ $1,380,125 |
| Savings and Temporary Cash Investments | $600,000 | $600,000 | → $0 |
| Land, Buildings, and Equipment, Net | $639,656 | $567,974 | ▼ $71,682 |
| Accounts Receivable | $145,560 | $109,404 | ▼ $36,156 |
| Prepaid Expenses and Deferred Charges | $107,259 | $77,523 | ▼ $29,736 |
| Total Assets | $3,993,406 | $5,235,957 | ▲ $1,242,551 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $254,065 | $339,750 | ▲ $85,685 |
| Other Liabilities | $114,830 | $114,830 | → $0 |
| Total Liabilities | $368,895 | $454,580 | ▲ $85,685 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $3,624,511 | $4,781,377 | ▲ $1,156,866 |
| Total Net Assets Fund Balance | $3,624,511 | $4,781,377 | ▲ $1,156,866 |
| Total Liabilities and Net Assets / Fund Balance | $3,993,406 | $5,235,957 | ▲ $1,242,551 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Buildings | $227,000 | $1,426,508 | $1,653,508 |
| Equipment | $91,314 | $401,955 | $493,269 |
| Land | $249,660 | - | $249,660 |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Molly Szymanski | Former Interim Executive Director | FT | $102,187 | $102,187 |
| Gerona M Berdak | Chief Executive Officer | FT | $61,859 | $61,859 |
| Ken Smith | Director | - | $4,200 | $4,200 |
| Mike Ellis | Treasurer | - | $4,165 | $4,165 |
| Ronnie Patton | Director | - | $3,975 | $3,975 |
| Allen Sisson | Director | - | $3,500 | $3,500 |
| Nathan Roth | Executive Committee | - | $2,875 | $2,875 |
| Dale Fudge | Director | - | $2,700 | $2,700 |
| Heck Davis | Secretary | - | $2,700 | $2,700 |
| Michael Ferguson | Vice President | - | $2,500 | $2,500 |
| Roddy Purser | Director | - | $2,500 | $2,500 |
| Jennifer Glover | Director | - | $2,450 | $2,450 |
| Lloyd E Phillips | Director | - | $2,375 | $2,375 |
| Maxie Aker | Executive Committee | - | $2,375 | $2,375 |
| Hope Reynolds | Director | - | $2,225 | $2,225 |
| Andy Rodgers | Director | - | $2,200 | $2,200 |
| Celeste Blackburn | Executive Committee | - | $2,125 | $2,125 |
| Kent Herman | Director | - | $2,000 | $2,000 |
| Dan Holsinger | Director | - | $1,875 | $1,875 |
| Kim Jones | Director | - | $1,825 | $1,825 |
| Cecelia Moyer | Director | - | $1,750 | $1,750 |
| Benjamin Newberry | Director | - | $1,675 | $1,675 |
| Johnny Sparkman | Director | - | $1,478 | $1,478 |
| Judd Chambers | Director | - | $1,300 | $1,300 |
| Cameron Eaker | Executive Committee | - | $1,150 | $1,150 |
| Richie Traylor | Executive Committee | - | $1,063 | $1,063 |
| Kirk Butcher | Director | - | $250 | $250 |
| Name | Title |
|---|---|
| Glen Easter | President |
| Joanna Shipp | Associate Director |
| Steve Lee | Director |
| Steve Ballard | Executive Committee |
| Line Item | Amount |
|---|---|
| Other Expenses | $5,518,304 |
| Salaries, Compensation, and Employee Benefits | $3,723,647 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | - | - | - | $2,718,878 |
| Other Employee Benefits | - | - | - | $584,169 |
| Office Expenses | - | - | - | $387,302 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $221,277 |
| Payroll Taxes | - | - | - | $199,323 |
| Conferences and Meetings | - | - | - | $145,804 |
| Travel | - | - | - | $115,224 |
| Depreciation Depletion | - | - | - | $95,672 |
| Information Technology | - | - | - | $84,400 |
| Occupancy | - | - | - | $75,630 |
| Other Expenses | - | - | - | $18,571 |
| Insurance | - | - | - | $15,867 |
| All Other Expenses | - | - | - | $13,092 |
| Total Functional Expenses | $0 | $0 | $0 | $9,241,951 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $9,241,951 |
| Total Expenses per Audited Statements | $9,241,951 |
| Total Expenses per Form 990 | $9,241,951 |
| Expenses Not Reported on Financial Statements | $0 |
| Expenses Not Reported on Form 990 | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Liability | Amount |
|---|---|
| NOTES TO ADA'S FOR CAPITAL | $114,830 |
“Form 990 is reviewed and approved by the audit committee, with the authority granted by the full board of directors.”
“Compliance with the conflict of interest policy is monitored and enforced by the board president. Potential conflicts of interest are required to be disclosed as they arise.”
“The board of directors benchmarks employee compensation on an ongoing basis and reviews published compensation surveys or reports prepared for the board of directors by outside consultants, and in concert with dairy management, inc. The ceo compensation program is administered by the board, which reviews the ceo's performance in executive session at the fall board meeting and determines the ceo's salary adjustment.”
“The organization makes its governing documents, conflict of interest policy and financial statements available to the public upon request.”
“Glen easter - 900 east glen road, laurens, sc 29360. Cameron eaker - 610 roy eaker road, cherryville, nc 28021. Steve ballard - 1764 south 2100 east, gooding, id 83330. Ken smith - 11241 merry run lane, remington, va 22734. Michael ferguson - 2707 county club road, senatobia, ms 38668. Jennifer glover - 7118 britt gailey road, clermont, ga 30527. Maxie aker - 1489 old school road, wytheville, va 24382. Kirk butcher - 1207 rockhouse rd, senoia, ga 30276. Roddy purser - 920village lake drive, monroe, nc 28110. Cecelia moyer - 16140 giles rd, amelia, va 23002. Heck davis - 302 glades road nw, eatonton, ga 31024. Mike ellis - 2617 howell road, mascot, tn 37806. Kent herman - 530 ned herman rd, taylorsville, nc 28681. Lloyd e. Phillips - 3078 dry valley road, radford, va 24141. Dan holsinger - 146 patrick mill lane, waynesboro, va 22980. Judd chambers - 269 mayzing dairy road, gray, ga 31217. Ronnie patton - 5049 hwy 490, e bernstadt, ky 40729. Andy rodgers - 4167 iron hill rd, dearing, ga 30808. Allen sisson - 2465 alleghany springs road, shawsville, va 24162. Nathan roth - 4499 gravel point road, mountain grove, mo 65711. Steve lee - 377 county road 410, madisonville, tn 37354. Celeste blackburn - 433 e dumplin valley road, jefferson city, tn 37760. Joanna shipp - 100 bowmont farm road, boones mill, va 24065. Richie traylor - 4094 country road 88, delta, al 36258. Kim jones - 3310 hwy 52, loretto, ky 40034. Johnny sparkman - 1086 eaton road, sparta, tn 38583. Dale fudge - 163 fudge road, gamaliel, ky 42140. Hope reynolds - 1018 bales road, magnolia, ky 42757. Benjamin newberry - 5074 newberry road, lizella, ga 31052.”
“The organization did not change its oversight process or selection process of the audit during the tax year. The organization has the audit committee review and approve the 990.”
“The association is qualified as exempt under section 501c (6) of the internal revenue code. Accordingly, no provision for income taxes has been made in these combined financial statements. Gaap provides guidance for accounting for uncertainty in income taxes by prescribing a recognition threshold and measurement attribute for the combined financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. It requires that an entity recognize in the combined financial statements the impact of the tax position if that position will more likely than not be sustained on audit, based on the technical merits of the position. During the year ended december 31, 2020, the association performed an evaluation of uncertain tax positions and did not note any matters that would require recognition in the increase in net assets and net asset balance. The association files informational returns in the united states and various states. With few exceptions, the association is no longer subject to u.s. Federal and state income tax examinations by tax authorities for years prior to 2018.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 254065 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 339750 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 145560 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 109404 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | EVERYTHING WE DO IS MARKET-FOCUSED AND PROACTIVELY PROMOTES AND PROTECTS THE INTERESTS OF THE SOUTHEAST DAIRY FARM FAMILIES. |
| IRS990/AllOtherContributionsAmt | 0 | 262000 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 13092 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 0 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | BARBARA SIMS |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 7709966085 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 5340 W FAYETTEVILLE ROAD |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | ATLANTA |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | GA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 30349 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 2500931 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 3881056 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 221277 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 1 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 145804 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 1 |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 262000 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 17193 |
| IRS990/CYOtherExpensesAmt | 0 | 5518304 |
| IRS990/CYOtherRevenueAmt | 0 | 10119624 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 0 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 1156866 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 3723647 |
| IRS990/CYTotalExpensesAmt | 0 | 9241951 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 10398817 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 95672 |
| IRS990/Desc | 0 | COMMUNICATIONS AND FARMER RELATIONS: PROVIDING DAIRY FARM AND PRODUCT INFORMATION TO CONSUMERS AND COMMUNICATE THE VALUE OF DAIRY CHECKOFF TO ITS MEMBERS. UNDENIABLY DAIRY IS INTEGRATED INTO REGIONAL EFFORTS. THIS AREA IS RESPONSIBLE FOR PROVIDING DAIRY FARM AND PRODUCT INFORMATION TO CONSUMERS AND FOR COMMUNICATING THE VALUE OF THE DAIRY CHECKOFF TO ITS MEMBERSHIP. ADOPTING A MORE INCLUSIVE APPROACH TO DMI'S NATIONAL CAMPAIGN FOCUSING ON THE CONFLICTED HEALTH SEEKER (CHS) AND UNDENIABLY DAIRY, WILL BE INTEGRATED INTO REGIONAL EFFORTS. THE DAIRY ALLIANCE IMPLEMENTS AN ACTIVE, AGGRESSIVE PRODUCER COMMUNICATIONS PROGRAM DESIGNED TO BUILD UNDERSTANDING, SUPPORT AND ENGAGEMENT IN PROGRAMS AMONG FUNDERS AND POTENTIAL FUNDERS. KEY DAIRY COMMUNITY TARGETS INCLUDE: DAIRY PROMOTION BOARD MEMBERS, INFLUENTIAL FARMERS, GRASSROOTS DAIRY FARMERS, CO-OP AND INDUSTRY LEADERS, OTHER AG LEADERS: FARM BUREAU, STATE DEPARTMENTS OF AGRICULTURE, EXTENSION SERVICE, LAND-GRANT UNIVERSITIES |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DoingBusinessAsName/BusinessNameLine1Txt | 0 | THE DAIRY ALLIANCE |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 43 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 22 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 23 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 24 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 25 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 26 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 27 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 28 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 29 | 49.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 30 | 48.00 |
| IRS990/Form990PartVIISectionAGrp/FormerOfcrDirectorTrusteeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 17 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 18 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 19 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 20 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 21 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 22 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 23 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 24 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 25 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 26 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 27 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 28 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 28 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 29 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 30 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | GLEN EASTER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | CAMERON EAKER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | STEVE BALLARD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | KEN SMITH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | MICHAEL FERGUSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | JENNIFER GLOVER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | MAXIE AKER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | KIRK BUTCHER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | RODDY PURSER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | CECELIA MOYER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | HECK DAVIS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | MIKE ELLIS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | KENT HERMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | LLOYD E PHILLIPS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | DAN HOLSINGER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | JUDD CHAMBERS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | RONNIE PATTON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | ANDY RODGERS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | ALLEN SISSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | NATHAN ROTH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | STEVE LEE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | CELESTE BLACKBURN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | JOANNA SHIPP |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 23 | RICHIE TRAYLOR |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 24 | KIM JONES |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 25 | JOHNNY SPARKMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 26 | DALE FUDGE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 27 | HOPE REYNOLDS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 28 | BENJAMIN NEWBERRY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 29 | GERONA M BERDAK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 30 | MOLLY SZYMANSKI |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 1150 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 4200 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 2500 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 2450 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 2375 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 250 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 2500 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 1750 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 2700 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 4165 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 2000 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 2375 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 1875 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 1300 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 3975 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 2200 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 3500 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 2875 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 2125 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 1063 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 24 | 1825 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 25 | 1478 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 26 | 2700 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 27 | 2225 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 28 | 1675 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 29 | 61859 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 30 | 102187 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 28 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 29 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 30 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | EXECUTIVE COMMITTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | EXECUTIVE COMMITTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | VICE PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | EXECUTIVE COMMITTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | EXECUTIVE COMMITTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | EXECUTIVE COMMITTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | ASSOCIATE DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | EXECUTIVE COMMITTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 24 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 25 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 26 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 27 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 28 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 29 | CHIEF EXECUTIVE OFFICER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 30 | FORMER INTERIM EXECUTIVE DIRECTOR |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/FormationYr | 0 | 1971 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 1 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GainOrLossGrp/OtherAmt | 0 | 2159 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 28 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossAmountSalesAssetsGrp/OtherAmt | 0 | 5573 |
| IRS990/GrossReceiptsAmt | 0 | 10402231 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 0 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 84400 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 15867 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 15034 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 15034 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 41 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 1828463 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 639656 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 567974 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 2396437 |
| IRS990/LegalDomicileStateCd | 0 | KY |
| IRS990/LessCostOthBasisSalesExpnssGrp/OtherAmt | 0 | 3414 |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 1 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | EVERYTHING WE DO IS MARKET-FOCUSED AND PROACTIVELY PROMOTES AND PROTECTS THE INTERESTS OF THE SOUTHEAST DAIRY FARM FAMILIES. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 3624511 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 4781377 |
| IRS990/NetGainOrLossInvestmentsGrp/RelatedOrExemptFuncIncomeAmt | 0 | 2159 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 2159 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 3624511 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 4781377 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 75630 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 387302 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 584169 |
| IRS990/OtherExpensesGrp/Desc | 0 | UDIA LOCAL PROGRAMS |
| IRS990/OtherExpensesGrp/Desc | 1 | UDIA NATIONAL PROGRAMS |
| IRS990/OtherExpensesGrp/Desc | 2 | PROFESSIONAL DEVELOPMEN |
| IRS990/OtherExpensesGrp/Desc | 3 | OTHER ADMINISTRATIVE CO |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 3184993 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 1339416 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 42333 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 18571 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 114830 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 114830 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 110000 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | ASSESSMENTS |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 0 | 10119624 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 10119624 |
| IRS990/OtherRevenueTotalAmt | 0 | 10119624 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 2718878 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 199323 |
| IRS990/PoliciesReferenceChaptersInd | 0 | 1 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 107259 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 77523 |
| IRS990/PrincipalOfficerNm | 0 | GERONA M BERDAK |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | FOOD AND NUTRITION OUTREACH: EDUCATING HEALTH PROFESSIONAL PARTNERS ABOUT OUR PRODUCTS AND DAIRY FARMING AND ASKING THEM TO ADVOCATE FOR DAIRY. OUR PROGRAM HAS TWO MAIN STRATEGIC AREAS: REPUTATIONAL THOUGHT LEADERS AND NUTRITION COMMUNICATION AND EDUCATION.THE DAIRY ALLIANCE FOCUSES ON EDUCATING CONSUMERS ABOUT BONE HEALTH, MANAGING LACTOSE INTOLERANCE AND DAIRY RECIPES THROUGH MEDIA CAMPAIGNS WHICH TAP THE TALENTS OF OUR DAIRY ADVOCATES IN LARGE MEDIA MARKETS. IN ADDITION, OUR MEDIA DIETITIANS WILL CONTINUE TO DO LOCAL MEDIA INTERVIEWS SHARING THE GOODNESS OF DAIRY FOR OVERALL HEALTH. FOOD AND NUTRITION OUTREACH STRENGTHENED RELATIONSHIPS WITH WELLNESS DIETITIANS AND SPORTS NUTRITIONISTS WITH MAJOR UNIVERSITIES AND COLLEGES IN EACH STATE BY OFFERING NUTRITION EDUCATION, EQUIPMENT AND RECIPES TO USE WITH ATHLETES. |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | YOUTH WELLNESS: PROMOTING DAIRY TO YOUTH AND ADULT STAKEHOLDERS IN SCHOOLS, FOCUSING ON MILK, CHEESE AND YOGURT AT EVERY OPPORTUNITY.TARGETING YOUTH REMAINS A PRIORITY TO BUILD AND MAINTAIN TRUST IN DAIRY. YOUTH HAVE BEEN HISTORICALLY HIGH CONSUMERS OF MILK AND ARE THE FUTURE OF OUR INDUSTRY. RESEARCH INDICATES YOUTH ARE CONCERNED ABOUT DAIRY AS "GOOD FOR ME AND GOOD FOR THE PLANET". IN KEEPING WITH OUR 2020 - 2023 OBJECTIVE TO UTILIZE UNDENIABLY DAIRY (UD) - BOTH CURRENT AND EVOLVING - AS THE INTEGRATED MARKETING THEME, WE WILL INCORPORATE ITS SUSTAINABLE NUTRITION RESOURCES INTO OUR YOUTH WELLNESS STRATEGIES, PROGRAMS AND EXECUTIONS. WE WILL FOCUS ON THE PRIMARY AGES OF 7-14 WITH THE SWEET SPOT BETWEEN AGES 10-14 WITH AN "IN-SCHOOL FOCUS". OUR EFFORTS WILL BE TO CREATE A MODEL FOR HELPING CHILDREN CONSUME MORE DAIRY PRODUCTS IN BOTH THE LONG-TERM AND THE SHORT-TERM. THIS WILL BE ACCOMPLISHED THROUGH OUR FUEL UP TO PLAY 60 (FUTP 60) AND DAIRY EVERYWHERE PROGRAMS IN THE DAIRY ALLIANCE REGION. |
| IRS990/ProgSrvcAccomActyOtherGrp/Desc | 0 | MARKETING AND PARTNER RELATIONS: BUILDING STRATEGIC FOODSERVICE ALLIANCES TO GROW INCREMENTAL DAIRY SALES. BUILDING STRATEGIC FOODSERVICE ALLIANCES AND EXECUTING INNOVATIVE MENU DEVELOPMENT ACTIVITIES TO GROW INCREMENTAL DAIRY SALES THROUGH COMMERCIAL, NON-COMMERCIAL, AND MANUFACTURER/DISTRIBUTOR FOODSERVICE CHANNELS.RESEARCH AND INDUSTRY RELATIONS: STIMULATING INNOVATION THROUGHOUT THE INDUSTRY. THE DAIRY ALLIANCE WILL WORK ALONGSIDE DMI TO UNLOCK EMERGING GROWTH OPPORTUNITY PLATFORMS WITH DAIRY AND NON-TRADITIONAL PARTNERS IN THE SOUTHEAST UTILIZING DAIRY INNOVATION, CONSUMER INSIGHT AND MARKET TRENDS RESEARCH PROVIDED BY THE MILK REVITALIZATION ALLIANCE, DMI'S STRATEGIC INTELLIGENCE TEAM AND NDC IN COLLABORATION WITH THE DAIRY FOOD AND RESEARCH CENTERS. UNDERSTANDING WHAT DRIVES CONSUMER FOOD AND BEVERAGE PURCHASING DECISIONS IS CRUCIAL TO STRATEGICALLY POSITIONING DAIRY IN TODAY'S EVERCHANGING MARKETPLACE. ANSWERING THE QUESTIONS "WHY DO CUSTOMERS HIRE DAIRY? AND "WHY DO THEY FIRE DAIRY?" IS NECESSARY TO BUILD TRUST, INFORM INNOVATION AND STIMULATE INVESTMENT RESULTING IN ACCELERATED SALES GROWTH ACROSS THE DAIRY INDUSTRY. |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 262000 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/PYInvestmentIncomeAmt | 0 | 22745 |
| IRS990/PYOtherExpensesAmt | 0 | 6746470 |
| IRS990/PYOtherRevenueAmt | 0 | 10438030 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 0 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 19444 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 3956861 |
| IRS990/PYTotalExpensesAmt | 0 | 10703331 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 10722775 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 1156866 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 1 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 1 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 1 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
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Displayed year
2020 • Form 990Detailed filing. Detailed filing data is available for this year.