Civic Intelligence

Sudia Inc

EIN 23-7105030 • 501(c)6 • Atlanta, GA

Profile

Everything we do is market-focused and proactively promotes and protects the interests of the southeast dairy farm families.

5340 West Fayetteville RdAtlanta, GA 30349

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

29th percentile

0.11x

Higher debt load relative to assets than 29% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

13th percentile

0.06x

Higher debt load relative to revenue than 13% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Net Margin

17th percentile

-7.1%

Higher net margin than 17% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

17th percentile

-3.2%

Faster asset growth than 17% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2022 to 2024

Revenue Growth

37th percentile

3.2%

Faster revenue growth than 37% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2022 to 2024

Assets

Down

$6,366,839

Down $1,007,420 (-14%) from 2023

Liabilities

Down

$691,954

Down $173,514 (-20%) from 2023

Net Assets

Down

$5,674,885

Down $833,906 (-13%) from 2023

Revenue

Up

$11,679,260

Up $188,905 (+1.6%) from 2023

Expenses

Up

$12,513,166

Up $1,191,087 (+11%) from 2023

Net Income

Down

-$833,906

Down $1,002,182 (-596%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$8.0M$6.0M$4.0M$2.0M$0Assets 2012: $3,045,168Liabilities 2012: $408,762Net Assets 2012: $2,636,4062012Assets 2013: $3,284,937Liabilities 2013: $609,696Net Assets 2013: $2,675,2412013Assets 2014: $4,075,453Liabilities 2014: $1,035,608Net Assets 2014: $3,039,8452014Assets 2015: $3,587,834Liabilities 2015: $353,887Net Assets 2015: $3,233,9472015Assets 2016: $3,743,040Liabilities 2016: $1,743,737Net Assets 2016: $1,999,3032016Assets 2017: $3,977,681Liabilities 2017: $599,900Net Assets 2017: $3,377,7812017Assets 2018: $4,056,740Liabilities 2018: $451,673Net Assets 2018: $3,605,0672018Assets 2019: $3,993,406Liabilities 2019: $368,895Net Assets 2019: $3,624,5112019Assets 2020: $5,235,957Liabilities 2020: $454,580Net Assets 2020: $4,781,3772020Assets 2021: $6,295,010Liabilities 2021: $419,484Net Assets 2021: $5,875,5262021Assets 2022: $6,798,389Liabilities 2022: $457,874Net Assets 2022: $6,340,5152022Assets 2023: $7,374,259Liabilities 2023: $865,468Net Assets 2023: $6,508,7912023Assets 2024: $6,366,839Liabilities 2024: $691,954Net Assets 2024: $5,674,8852024

Highlighted filing

2024

Assets$6,366,839
Liabilities$691,954
Net Assets$5,674,885

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$15M$10M$5.0M$0-$5.0MExpenses 2012: $12,834,5542012Revenue 2013: $12,876,901Expenses 2013: $12,838,065Net Income 2013: $38,8362013Revenue 2014: $12,021,465Expenses 2014: $11,656,861Net Income 2014: $364,6042014Revenue 2015: $11,732,580Expenses 2015: $11,538,478Net Income 2015: $194,1022015Revenue 2016: $11,665,775Expenses 2016: $11,460,419Net Income 2016: $205,3562016Revenue 2017: $12,024,360Expenses 2017: $11,037,367Net Income 2017: $986,9932017Revenue 2018: $11,748,930Expenses 2018: $11,521,644Net Income 2018: $227,2862018Revenue 2019: $10,722,775Expenses 2019: $10,703,331Net Income 2019: $19,4442019Revenue 2020: $10,398,817Expenses 2020: $9,241,951Net Income 2020: $1,156,8662020Revenue 2021: $10,099,008Expenses 2021: $9,004,859Net Income 2021: $1,094,1492021Revenue 2022: $10,966,988Expenses 2022: $10,501,999Net Income 2022: $464,9892022Revenue 2023: $11,490,355Expenses 2023: $11,322,079Net Income 2023: $168,2762023Revenue 2024: $11,679,260Expenses 2024: $12,513,166Net Income 2024: -$833,9062024

Highlighted filing

2024

Revenue$11,679,260
Expenses$12,513,166
Net Income-$833,906

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jun 16, 2025
Return Version
2024v5.1
Gross Receipts
$11,679,768
Mission and Program Overview

Mission

Everything we do is market-focused and proactively promotes and protects the interests of the southeast dairy farm families.

Proactively promotes and protects the interests of the southeast dairy farm families.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$6,081,448$4,947,214▼ $1,134,234
Savings and Temporary Cash Investments$600,000$600,000→ $0
Land, Buildings, and Equipment, Net$448,216$407,324▼ $40,892
Accounts Receivable$106,339$299,664▲ $193,325
Prepaid Expenses and Deferred Charges$138,256$112,637▼ $25,619
Total Assets$7,374,259$6,366,839▼ $1,007,420
Liabilities
Accounts Payable and Accrued Expenses$750,638$577,124▼ $173,514
Other Liabilities$114,830$114,830→ $0
Total Liabilities$865,468$691,954▼ $173,514
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$6,508,791$5,674,885▼ $833,906
Total Net Assets Fund Balance$6,508,791$5,674,885▼ $833,906
Total Liabilities and Net Assets / Fund Balance$7,374,259$6,366,839▼ $1,007,420

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$132,714$1,545,771$1,678,485
Leasehold Improvements$24,950$398,351$423,301
Land$249,660-$249,660
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Gerona M BerdakChief Executive OfficerFT$248,500$248,500
Ken SmithTreasurer-$4,750$4,750
Steve LeeDirector-$4,625$4,625
Michael FergusonPresident-$3,250$3,250
Johnny SparkmanDirector-$2,875$2,875
Maxie AkerSecretary-$2,750$2,750
Brian FlowersDirector-$2,625$2,625
Joe BratcherDirector-$2,625$2,625
Kelly ObertDirector-$2,625$2,625
Jennifer GloverDirector-$2,250$2,250
Cameron EakerExecutive Committee-$2,125$2,125
Cecelia MoyerDirector-$2,000$2,000
Matthew JohnsonDirector-$1,750$1,750
Roddy PurserVice President-$1,750$1,750
Tammy CraunDirector-$1,750$1,750
Ted TrotterDirector-$1,750$1,750
Brendon EberlyDirector-$1,625$1,625
Kevin SatterwhiteDirector-$1,625$1,625
Jennifer LeechDirector-$1,000$1,000
Chris HuffmanDirector-$750$750
Richie TraylorDirector-$500$500

Board Members and Trustees

NameTitle
Eric PaulsonAssociate Director
H H BarlowAssociate Director
Joanna ShippAssociate Director
Audrey DonahueDirector
Pete GelberDirector
Revenue and Support

Revenue Composition

Contributions and Grants
$233,016
Program Service Revenue
$0
Investment Income
$35,367
Other Revenue
$11,410,877
All Other Contributions
$233,016
Change in Net Assets
$-833,906

Audited Revenue Reconciliation

Revenue per Audited Statements
$11,679,260
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$11,679,260
Total Revenue per Form 990
$11,679,260
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$8,445,197
Salaries, Compensation, and Employee Benefits$4,067,969
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$2,840,278
Other Employee Benefits---$706,553
Office Expenses---$448,233
Travel---$372,266
Current Officers, Directors, Trustees, and Key Employees---$293,500
Conferences and Meetings---$239,646
Payroll Taxes---$227,638
Other Expenses---$123,199
Depreciation Depletion---$40,385
Insurance---$27,039
All Other Expenses---$21,210
Information Technology---$11,161
Total Functional Expenses$0$0$0$12,513,166

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$12,513,166
Total Expenses per Audited Statements$12,513,166
Total Expenses per Form 990$12,513,166
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
NOTES TO ADA'S FOR CAPITAL$114,830
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

Form 990 is reviewed and approved by the audit committee, with the authority granted by the full board of directors.

Form 990, Part VI, Section B, Line 12C

Compliance with the conflict of interest policy is monitored and enforced by the board president. Potential conflicts of interest are required to be disclosed as they arise.

Form 990, Part VI, Section B, Line 15

The board of directors benchmarks employee compensation on an ongoing basis and reviews published compensation surveys or reports prepared for the board of directors by outside consultants, and in concert with dairy management, inc. The ceo compensation program is administered by the board, which reviews the ceo's performance in executive session at the fall board meeting and determines the ceo's salary adjustment.

Form 990, Part VI, Section C, Line 19

The organization makes its governing documents, conflict of interest policy and financial statements available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Sudia Inc
EIN
23-7105030
Phone
8003434693
Address
5340 WEST FAYETTEVILLE RD, ATLANTA, GA 30349
Doing Business As
The Dairy Alliance

Signing Officer

Name
Gerona M Berdak
Title
Chief Executive Officer
Phone
7709966085
Signed
2025-06-16
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Gerona M Berdak
Formed
1971
Legal Domicile
Ky
Voting Board Members
27
Independent Board Members
0
Employees
39
Volunteers
0

Preparer

Firm
Marshall Jones
Address
30000 MILL CREEK AVENUE, ALPHARETTA, GA 30022
Preparer
Nathan Lummus
Phone
4042312001
Supplemental Narrative

Additional Explanations

Part XII, 2C

The organization did not change its oversight process or selection process of the audit during the tax year. The organization has the audit committee review and approve the 990.

Financial Statement Notes

PART X, LINE 2:

The association is qualified as exempt under section 501c (6) of the internal revenue code. Accordingly, no provision for income taxes has been made in these combined financial statements. Gaap provides guidance for accounting for uncertainty in income taxes by prescribing a recognition threshold and measurement attribute for the combined financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. It requires that an entity recognize in the combined financial statements the impact of the tax position if that position will more likely than not be sustained on audit, based on the technical merits of the position. During the year ended december 31, 2024, the association performed an evaluation of uncertain tax positions and did not note any matters that would require recognition in the increase in net assets and net asset balance. The association files informational returns in the united states and various states. With few exceptions, the association is no longer subject to u.s. Federal and state income tax examinations by tax authorities for years prior to 2021.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3EXECUTIVE COMMITTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6ASSOCIATE DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7ASSOCIATE DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10ASSOCIATE DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt18PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt25CHIEF EXECUTIVE OFFICER
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IRS990/MissionDesc0EVERYTHING WE DO IS MARKET-FOCUSED AND PROACTIVELY PROMOTES AND PROTECTS THE INTERESTS OF THE SOUTHEAST DAIRY FARM FAMILIES.
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IRS990/OtherExpensesGrp/Desc3OTHER ADMINISTRATIVE CO
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IRS990/PrincipalOfficerNm0GERONA M BERDAK
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IRS990/ProgSrvcAccomActy2Grp/Desc0STRATEGIC MARKETING: THIS AREA IS RESPONSIBLE FOR DRIVING AWARENESS, DEMAND AND VOLUME FOR FLUID MILK AND DAIRY THROUGH BUSINESS TO CONSUMER (B2C) AND BUSINESS TO BUSINESS (B2B) PROGRAMS THROUGH TARGETED, OMNICHANNEL MARKETING STRATEGIES AND BUSINESSS DEVELOPMENT WORK WITH FOODSERVICE AND RETAIL CHANNELS. THE AREA CUSTOMIZES DMI'S NATIONAL MARKETING PROGRAM TO LOCAL CONSUMER AUDIENCES TO ENSURE MESSAGING AND CAMPAIGNS ARE RELEVANT, IMPACTFUL AND EFFECTIVE.
IRS990/ProgSrvcAccomActy3Grp/Desc0COMMUNITY WELLNESS THIS AREA IS RESPONSIBLE FOR EDUCATING HEALTH AND PROFESSIONAL PARTNERS ABOUT PRODUCTS AND DAIRY FARMING AND ASKING THEM TO ADVOCATE FOR DAIRY. OUR PROGRAM HAS TWO STRATEGIC AREAS OF FOCUS: REPUTATIONAL THOUGHT LEADERS AND NUTRITION COMMUINCATION AND EDUCATION THOUGHT LEADERS. THE DAIRY ALLIANCE TEAMS UP WITH THOUGHT LEADERS TO EDUCATE CONSUMERS ABOUT THE UNIQUE BENEFITS THAT MILK AND DAIRY PROVIDES SUCH AS: MUSCLE DEVELOPMENT, HYDRATION, RECOVERY, IMMUNITY AND BONE HEALTH THROUGH INTEGRATED MARKETING PROGRAMS TAPPING THE TALENTS OF THE DAIRY ALLIANCE DIETITIANS AND DAIRY ADVOCATES IN LARGE MEDIA MARKETS. IN ADDITION, OUR MEDIA DIETITANS DO LOCAL MEDIA INTERVEIWS SHARING THE GOODNESS OF MILK AND DAIRY FOR OVERALL HEALTH. FOOD AND NUTRITION OUTREACH STRENGTHENED RELATIONSHIPS WITH WELLNESS DIETITIANS AND SPORTS NUTRITIONISTS WITH MAJOR UNIVERSITIES AND COLLEGES IN EACH STATE BY OFFERING NUTRITION EDUCATION, EQUIPMENT AND RECIPES TO USE WITH ATHLETES.
IRS990/ProgSrvcAccomActyOtherGrp/Desc0YOUTH WELLNESS: PROMOTING DAIRY TO YOUTH AND ADULT STAKEHOLDERS IN SCHOOLS, FOCUSING ON MILK, CHEESE AND YOGURT AT EVERY OPPORTUNITY. TARGETING YOUTH REMAINS A PRIORITY TO BUILD AND MAINTAIN TRUST IN DAIRY. YOUTH HAVE BEEN HISTORICALLY HIGH CONSUMERS OF MILK AND ARE THE FUTURE OF OUR INDUSTRY. RESEARCH INDICATES YOUTH ARE CONCERNED ABOUT DAIRY AS "GOOD FOR ME AND GOOD FOR THE PLANET". IN KEEPING WITH OUR 2020 - 2023 OBJECTIVE TO UTILIZE UNDENIABLY DAIRY (UD) - BOTH CURRENT AND EVOLVING - AS THE INTEGRATED MARKETING THEME, WE WILL INCORPORATE ITS SUSTAINABLE NUTRITION RESOURCES INTO OUR YOUTH WELLNESS STRATEGIES, PROGRAMS AND EXECUTIONS. WE WILL FOCUS ON THE PRIMARY AGES OF 7-14 WITH THE SWEET SPOT BETWEEN AGES 10-14 WITH AN "IN-SCHOOL FOCUS". OUR EFFORTS WILL BE TO CREATE A MODEL FOR HELPING CHILDREN CONSUME MORE DAIRY PRODUCTS IN BOTH THE LONG-TERM AND THE SHORT-TERM. THIS WILL BE ACCOMPLISHED THROUGH OUR FUEL UP TO PLAY 60 (FUTP 60) AND DAIRY EVERYWHERE PROGRAMS IN THE DAIRY ALLIANCE REGION.DAIRY TRANSFORMATION THIS AREA IS RESPONSIBLE FOR BROKERING DAIRY INDUSTRY CONVERSATIONS THAT SUPPORT AND LEAD TO INCREASED INVESTMENT IN DAIRY PROCESSING, NEW MILK AND DAIRY PRODUCT DEVELOPMENT AND FUTURE DAIRY EXPERTISE/TALENT IN THE SOUTHEAST. WE DO THIS THROUGH MAPPING OPPORTUNITES IN THE SOUTHEAST AND BUIDLING/MAINTAINIG RELATIONSHIPS ACROSS THE ENTIRE DAIRY SUPPLY CHAIN INCLUDING DAIRY PROCESSORS, DAIRY AND BEVERAGE BRANDS, INDUSTRY PARTNERS, INGREIDNT COMPANIES AND DAIRY RESEARCH CENTERS. THE DAIRY ALLIANCE CONTRIBUTES ITS EXPERTISE IN MARKET AND CATEGORY KNOWLEDGE AND SETS A FOUNDATION THAT ENABLES ACTION ORIENTED MULTIDISAPLINARY CONVERSTIONS THAT LEAD TO ACTION TO ADVANCS POSITIVE GROWTH FOR DAIRY PRODUCERS IN THE SOUTHEAST.
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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0NOTES TO ADA'S FOR CAPITAL
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ASSOCIATION IS QUALIFIED AS EXEMPT UNDER SECTION 501C (6) OF THE INTERNAL REVENUE CODE. ACCORDINGLY, NO PROVISION FOR INCOME TAXES HAS BEEN MADE IN THESE COMBINED FINANCIAL STATEMENTS. GAAP PROVIDES GUIDANCE FOR ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES BY PRESCRIBING A RECOGNITION THRESHOLD AND MEASUREMENT ATTRIBUTE FOR THE COMBINED FINANCIAL STATEMENT RECOGNITION AND MEASUREMENT OF A TAX POSITION TAKEN OR EXPECTED TO BE TAKEN IN A TAX RETURN. IT REQUIRES THAT AN ENTITY RECOGNIZE IN THE COMBINED FINANCIAL STATEMENTS THE IMPACT OF THE TAX POSITION IF THAT POSITION WILL MORE LIKELY THAN NOT BE SUSTAINED ON AUDIT, BASED ON THE TECHNICAL MERITS OF THE POSITION. DURING THE YEAR ENDED DECEMBER 31, 2024, THE ASSOCIATION PERFORMED AN EVALUATION OF UNCERTAIN TAX POSITIONS AND DID NOT NOTE ANY MATTERS THAT WOULD REQUIRE RECOGNITION IN THE INCREASE IN NET ASSETS AND NET ASSET BALANCE. THE ASSOCIATION FILES INFORMATIONAL RETURNS IN THE UNITED STATES AND VARIOUS STATES. WITH FEW EXCEPTIONS, THE ASSOCIATION IS NO LONGER SUBJECT TO U.S. FEDERAL AND STATE INCOME TAX EXAMINATIONS BY TAX AUTHORITIES FOR YEARS PRIOR TO 2021.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
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