Civic Intelligence

Breastcancer Org

990 • Fiscal year 2012 • EIN 23-3082851

Jun 01, 2011 to May 31, 2012 • Filed on Apr 15, 2013

Organization ProfileWWW.BREASTCANCER.ORG

View Organization Page

7 East Lancaster Avenue 3rd Floor19003
Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

25th percentile

0.04x

Higher debt load relative to assets than 25% of similar nonprofits.

2012 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2012

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2012

Net Margin

Score unavailable

No value available

Net margin requires both revenue and expenses on this filing.

Source year 2012

Top Officer Pay

Score unavailable

No value available

This filing does not contain officer compensation rows.

Source year 2012

Asset Growth

54th percentile

2.5%

Faster asset growth than 54% of similar nonprofits.

2012 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2011 to 2012

Revenue Growth

Score unavailable

No value available

No valid filing value is available for this score.

Balance Sheet
Liabilities / Assets25th percentile

Assets

Up

$5,071,322

Up $121,887 (+2.5%) from 2011

Net Assets

Up

$4,878,002

Up $44,016 (+0.9%) from 2011

Liabilities

Up

$193,320

Up $77,871 (+67%) from 2011

Revenue And Expenses
Liabilities / RevenueScore unavailableNet MarginScore unavailable

Revenue

-

No earlier filing loaded for comparison.

Expenses

Up

$3,568,139

Up $448,813 (+14%) from 2011

Net Income

-

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset Growth54th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$10M$5.0M$0Assets 2010: $4,733,301Liabilities 2010: $319,687Net Assets 2010: $4,413,6142010Assets 2011: $4,949,435Liabilities 2011: $115,449Net Assets 2011: $4,833,9862011Assets 2012: $5,071,322Liabilities 2012: $193,320Net Assets 2012: $4,878,0022012Assets 2013: $5,081,462Liabilities 2013: $222,177Net Assets 2013: $4,859,2852013Assets 2014: $4,806,539Liabilities 2014: $252,480Net Assets 2014: $4,554,0592014Assets 2015: $3,601,158Liabilities 2015: $64,962Net Assets 2015: $3,536,1962015Assets 2016: $3,658,247Liabilities 2016: $392,138Net Assets 2016: $3,266,1092016Assets 2017: $3,234,877Liabilities 2017: $575,777Net Assets 2017: $2,659,1002017Assets 2018: $3,040,812Liabilities 2018: $231,448Net Assets 2018: $2,809,3642018Assets 2019: $3,534,055Liabilities 2019: $246,633Net Assets 2019: $3,287,4222019Assets 2020: $4,435,098Liabilities 2020: $531,752Net Assets 2020: $3,903,3462020Assets 2021: $6,438,341Liabilities 2021: $2,270,410Net Assets 2021: $4,167,9312021Assets 2022: $8,271,153Liabilities 2022: $3,571,316Net Assets 2022: $4,699,8372022Assets 2023: $6,017,348Liabilities 2023: $2,353,074Net Assets 2023: $3,664,2742023Assets 2024: $4,730,274Liabilities 2024: $1,985,236Net Assets 2024: $2,745,0382024

Highlighted filing

2012

Assets$5,071,322
Liabilities$193,320
Net Assets$4,878,002
Open 2012 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$10M$5.0M$0-$5.0MExpenses 2010: $2,597,1612010Expenses 2011: $3,119,3262011Expenses 2012: $3,568,1392012Expenses 2013: $3,725,2592013Revenue 2014: $3,670,243Expenses 2014: $3,975,469Net Income 2014: -$305,2262014Revenue 2015: $3,097,996Expenses 2015: $4,115,859Net Income 2015: -$1,017,8632015Revenue 2016: $3,543,343Expenses 2016: $3,813,430Net Income 2016: -$270,0872016Revenue 2017: $4,045,546Expenses 2017: $4,652,555Net Income 2017: -$607,0092017Revenue 2018: $4,378,684Expenses 2018: $4,228,420Net Income 2018: $150,2642018Revenue 2019: $5,198,241Expenses 2019: $4,720,183Net Income 2019: $478,0582019Revenue 2020: $4,800,139Expenses 2020: $4,184,215Net Income 2020: $615,9242020Revenue 2021: $4,929,951Expenses 2021: $4,665,366Net Income 2021: $264,5852021Revenue 2022: $6,715,620Expenses 2022: $6,183,714Net Income 2022: $531,9062022Revenue 2023: $6,489,230Expenses 2023: $7,524,793Net Income 2023: -$1,035,5632023Revenue 2024: $5,779,735Expenses 2024: $6,698,971Net Income 2024: -$919,2362024

Highlighted filing

2012

Revenue-
Expenses$3,568,139
Net Income-
Open 2012 Filing
Jump To
Filing Snapshot
Filing Period
Jun 1, 2011 to May 31, 2012
Signed
Apr 15, 2013
Return Version
2011v1.5
Gross Receipts
$3,925,712
Mission and Program Overview

Mission

Our mission is to help people make sense of the complex medical and personal information about breast health and breast cancer, so they can make the best decisions for their lives.

Major Activities

Activity 2
Prevention: breastcancer.org conducts educational outreach to women and girls to promote awareness of breast cancer risk factors and the need to live a breast-healthy lifestyle. The lower your risk section on our website has over 400 pages of content. This includes a regular column titled think pink, live green, authored by dr. Marisa weiss, which discusses a way of living that aims to help women reduce their risk of breast cancer or the disease coming back in survivors. It is also a way for women living with advanced disease to make the healthiest choices possible. Additional components of this program include in-school assemblies, media outreach, research, and ongoing presentations to adult audiences across the country.
Activity 3
Spanish: breastcancer.org launched a spanish language version of its core website in september 2011 as well as a mobile optimized version in october 2011. Resources include the symptoms & diagnosis and treatment & side effects sections of the website, which are most critical to helping women navigate the challenges of understanding a diagnosis and deciding on treatment options. In addition, the organization developed and implemented a strategic marketing plan to reach this audience, including broadcast, print publications, and online properties. Breastcancer.org plans to continue translating additional content on the site, as well as providing discussion board forums in spanish (launched in fall 2012).
Filing and Contact Details

Filer

EIN
23-3082851
Raw XML AppendixShowing 400 of 709 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Activity2/Description0PREVENTION: BREASTCANCER.ORG CONDUCTS EDUCATIONAL OUTREACH TO WOMEN AND GIRLS TO PROMOTE AWARENESS OF BREAST CANCER RISK FACTORS AND THE NEED TO LIVE A BREAST-HEALTHY LIFESTYLE. THE LOWER YOUR RISK SECTION ON OUR WEBSITE HAS OVER 400 PAGES OF CONTENT. THIS INCLUDES A REGULAR COLUMN TITLED THINK PINK, LIVE GREEN, AUTHORED BY DR. MARISA WEISS, WHICH DISCUSSES A WAY OF LIVING THAT AIMS TO HELP WOMEN REDUCE THEIR RISK OF BREAST CANCER OR THE DISEASE COMING BACK IN SURVIVORS. IT IS ALSO A WAY FOR WOMEN LIVING WITH ADVANCED DISEASE TO MAKE THE HEALTHIEST CHOICES POSSIBLE. ADDITIONAL COMPONENTS OF THIS PROGRAM INCLUDE IN-SCHOOL ASSEMBLIES, MEDIA OUTREACH, RESEARCH, AND ONGOING PRESENTATIONS TO ADULT AUDIENCES ACROSS THE COUNTRY.
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IRS990/Activity3/Description0SPANISH: BREASTCANCER.ORG LAUNCHED A SPANISH LANGUAGE VERSION OF ITS CORE WEBSITE IN SEPTEMBER 2011 AS WELL AS A MOBILE OPTIMIZED VERSION IN OCTOBER 2011. RESOURCES INCLUDE THE SYMPTOMS & DIAGNOSIS AND TREATMENT & SIDE EFFECTS SECTIONS OF THE WEBSITE, WHICH ARE MOST CRITICAL TO HELPING WOMEN NAVIGATE THE CHALLENGES OF UNDERSTANDING A DIAGNOSIS AND DECIDING ON TREATMENT OPTIONS. IN ADDITION, THE ORGANIZATION DEVELOPED AND IMPLEMENTED A STRATEGIC MARKETING PLAN TO REACH THIS AUDIENCE, INCLUDING BROADCAST, PRINT PUBLICATIONS, AND ONLINE PROPERTIES. BREASTCANCER.ORG PLANS TO CONTINUE TRANSLATING ADDITIONAL CONTENT ON THE SITE, AS WELL AS PROVIDING DISCUSSION BOARD FORUMS IN SPANISH (LAUNCHED IN FALL 2012).
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IRS990/ActivityOrMissionDescription0OUR MISSION IS TO HELP WOMEN AND THEIR LOVED ONES MAKE SENSE OF THE COMPLEX MEDICAL AND PERSONAL INFORMATION ABOUT BREAST CANCER AND BREAST HEALTH SO THEY CAN MAKE THE BEST DECISIONS FOR THEIR LIVES.
IRS990/ActivityOther/Description01. BANNER DISPLAY & CONTENT SYNDICATION: BREASTCANCER.ORG DERIVES REVENUE FROM ONLINE BANNER DISPLAYS AND CONTENT SYNDICATION. THE ONLINE BANNERS ARE FOR PRODUCTS OR SERVICES DIRECTLY RELATED TO BREASTCANCER.ORG'S MISSION OF PROVIDING INFORMATION AND SUPPORT TO HELP WOMEN AND THEIR LOVED ONES MAKE DECISIONS RELATED TO THEIR BREAST CANCER DIAGNOSIS AND TREATMENT. THROUGH CONTENT SYNDICATION, BREASTCANCER.ORG IS ABLE TO EXTEND THE REACH OF ITS CONTENT TO ADDITIONAL WEBSITES. BOTH OF THESE ACTIVITIES ARE DIRECTLY RELATED TO BREASTCANCER.ORG'S TAX-EXEMPT PURPOSE.2. BOOKLETS: BREASTCANCER.ORG PROVIDES FREE PRINTED BOOKLETS ON VARIOUS ISSUES INVOLVING BREAST CANCER. BOOKLETS INCLUDE: A GENERAL BROCHURE, YOUR GUIDE TO REDUCING YOUR RISK OF BREAST CANCER, UNDERSTANDING METASTATIC BREAST CANCER, UNDERSTANDING AND REDUCING THE RISK OF RECURRENCE, AND, IN ENGLISH AND SPANISH, YOUR GUIDE TO THE BREAST CANCER PATHOLOGY REPORT (GUIA PARA SU INFORME PATOLOGICO SOBRE EL CANCER DEL SENO). DURING THE YEAR ENDED MAY 31, 2012, OVER 59,200 BOOKLETS WERE DISTRIBUTED.3. RESEARCH NEWS: BREASTCANCER.ORG BRINGS UPDATES ON THE LATEST BREAST CANCER RESEARCH TO ITS VISITORS THROUGH THE RESEARCH NEWS PROGRAM. BREASTCANCER.ORG MEDICAL EXPERTS ROUTINELY REVIEW BREAST CANCER RESEARCH FOR IMPORTANT ADVANCES, UPDATES, AND CHANGES IN HOW BREAST CANCER IS DIAGNOSED AND TREATED. THESE EXPERTS PROVIDE EASY-TO-UNDERSTAND SUMMARIES OF THE RESEARCH, WHICH ARE POSTED ON THE BREASTCANCER.ORG WEBSITE. DURING THE YEAR ENDED MAY 31, 2012, BREASTCANCER.ORG PUBLISHED 103 RESEARCH NEWS ARTICLES.4. COMMUNITY: BREASTCANCER.ORG HOSTS OVER 71 VIBRANT, INTERACTIVE, AND WELL-USED COMMUNITY FORUMS WITH OVER 115,000 REGISTERED USERS THAT HELP WOMEN AND THEIR LOVED ONES FIND SUPPORT AND CREATE COMMUNITY DURING ONE OF THE MOST CHALLENGING TIMES OF THEIR LIVES. SERVICES PROVIDED INCLUDE BOTH DISCUSSION BOARDS AND CHAT ROOMS, WHICH ARE PROFESSIONALLY MODERATED. SOME OF THE MOST ACTIVE FORUMS INCLUDE "CHEMOTHERAPY - BEFORE, DURING AND AFTER," "STAGE IV BREAST CANCER," AND "BREAST RECONSTRUCTION." FOR THE YEAR ENDED MAY 31, 2012, THE DISCUSSION BOARDS RECEIVED OVER 615,000 NEW POSTS, WITH AN AVERAGE OF 1,681 POSTS PER DAY. IN ADDITION, THE COMMUNITY RECEIVED OVER 5.3 MILLION VISITS AND ALMOST 34 MILLION PAGEVIEWS. IN MAY 2012, BREASTCANCER.ORG LAUNCHED A MOBILE OPTIMIZED VERSION OF THE COMMUNITY FORUMS.
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IRS990/Description0CORE: BREASTCANCER.ORG IS AN INTERNET-BASED, NONPROFIT ORGANIZATION DEDICATED TO PROVIDING THE MOST RELIABLE, COMPLETE, AND UP-TO-DATE INFORMATION ABOUT BREAST CANCER AND BREAST HEALTH. OUR WEBSITE CONTAINS OVER 6,000 PAGES OF INFORMATION, REACHING MILLIONS OF PEOPLE EACH YEAR. FOR THE YEAR ENDED MAY 31, 2012, BREASTCANCER.ORG'S CORE CONTENT PAGES RECEIVED OVER 10.6 MILLION VISITS AND ALMOST 34 MILLION PAGEVIEWS. IN OCTOBER 2011, BREASTCANCER.ORG LAUNCHED A MOBILE OPTIMIZED VERSION OF ITS CORE WEBSITE. BREASTCANCER.ORG EMPOWERS WOMEN TO TAKE AN ACTIVE PART IN THEIR TREATMENT AND TO COMMUNICATE WITH THEIR DOCTORS ABOUT CRITICAL TREATMENT ISSUES. TWENTY-FOUR HOURS A DAY, 7 DAYS A WEEK, THE BREASTCANCER.ORG WEBSITE OFFERS RELIABLE, COMPREHENSIVE, AND TIMELY INFORMATION. CORE CONTENT SECTIONS INCLUDE INFORMATION ABOUT SYMPTOMS AND DIAGNOSIS, TREATMENTS AND SIDE EFFECTS, WAYS TO LOWER THE RISK OF BREAST CANCER, AND ADVICE FOR HANDLING DAY-TO-DAY ISSUES THAT COME WITH HAVING BREAST CANCER. THE ORGANIZATIONS MOBILE APPLICATION, THE BREAST CANCER DIAGNOSIS GUIDE WALKS A USER THROUGH HER BREAST CANCER PATHOLOGY REPORT AND OTHER TESTS AND INFORMATION THAT SHE CAN THEN USE WITH HER DOCTOR TO HELP DECIDE WHICH TREATMENTS ARE RIGHT FOR HER. IT ALLOWS A PERSON TO ADD HER DIAGNOSIS INFORMATION FOR EASY REFERENCE AND RECEIVE BREAST CANCER NEWS ARTICLES RELEVANT TO HER DIAGNOSIS. THE BREAST CANCER DIAGNOSIS GUIDE MOBILE APP WAS NAMED AN OFFICIAL HONOREE BY THE 2011 WEBBY AWARDS. FOR THE YEAR ENDED MAY 31, 2012, THE MOBILE APPLICATION RECEIVED OVER 6,500 DOWNLOADS. BREASTCANCER.ORG ALSO HOSTS A BLOG SPACE AUTHORED BY PATIENTS, HEALTH CARE PROFESSIONALS, AND BREASTCANCER.ORG STAFF. THE BREASTCANCER.ORG BLOG PROVIDES A PLACE FOR DIALOGUE, TESTIMONIALS, AND ADVICE ABOUT IMPORTANT BREAST CANCER TOPICS.
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IRS990/Form990PartVIISectionA/NamePerson2LISA KABNICK JD
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IRS990/Form990PartVIISectionA/NamePerson15MARNIE BOWEN
IRS990/Form990PartVIISectionA/NamePerson16DANIELLE PY-SALAS
IRS990/Form990PartVIISectionA/NamePerson17MARISA WEISS MD
IRS990/Form990PartVIISectionA/NamePerson18HOPE WOHL MBA
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IRS990/Form990PartVIISectionA/Title16DIRECTOR
IRS990/Form990PartVIISectionA/Title17PRESIDENT AND FOUNDER
IRS990/Form990PartVIISectionA/Title18CEO
IRS990/Form990PartVIISectionA/Title19DIRECTOR OF OPERATIONS
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Filings

Displayed year

2012 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$5,071,322
Liabilities
$193,320
Net assets
$4,878,002
Revenue
-
Expenses
$3,568,139
Net income
-
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$4.73$1.99$2.75$5.78$6.70$0.92
2023Detailed filing. Detailed filing data is available for this year.$6.02$2.35$3.66$6.49$7.52$1.04
2022Detailed filing. Detailed filing data is available for this year.$8.27$3.57$4.70$6.72$6.18$0.53
2021Detailed filing. Detailed filing data is available for this year.$6.44$2.27$4.17$4.93$4.67$0.26
2020Detailed filing. Detailed filing data is available for this year.$4.44$0.53$3.90$4.80$4.18$0.62
2019Detailed filing. Detailed filing data is available for this year.$3.53$0.25$3.29$5.20$4.72$0.48
2018Detailed filing. Detailed filing data is available for this year.$3.04$0.23$2.81$4.38$4.23$0.15
2017Detailed filing. Detailed filing data is available for this year.$3.23$0.58$2.66$4.05$4.65$0.61
2016Detailed filing. Detailed filing data is available for this year.$3.66$0.39$3.27$3.54$3.81$0.27
2015Detailed filing. Detailed filing data is available for this year.$3.60$0.06$3.54$3.10$4.12$1.02
2014Detailed filing. Detailed filing data is available for this year.$4.81$0.25$4.55$3.67$3.98$0.31
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.08$0.22$4.86$3.73
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.07$0.19$4.88$3.57
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.95$0.12$4.83$3.12
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.73$0.32$4.41$2.60