Civic Intelligence

Lehigh Valley Convention and Visitors Bureau Inc DBA Discover Lehigh Valley

EIN 23-2327944 • 501(c)6 • Easton, PA

View Organization Page

Profile

To lead marketing and sales effort directed toward increasing visitors in the group tour, sports, meetings, conventions and leisure markets and works actively within lehigh valley to assist in the development, improvement, and expansion of visitor related facilities, attractions and events.

1250 Simon Blvd K102Easton, PA 18042

www.discoverlehighvalley.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

43rd percentile

0.17x

Higher debt load relative to assets than 43% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

35th percentile

0.18x

Higher debt load relative to revenue than 35% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

31st percentile

-0.7%

Higher net margin than 31% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

22nd percentile

-1.9%

Faster asset growth than 22% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

30th percentile

1.3%

Faster revenue growth than 30% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets43rd percentile

Assets

Down

$4,637,481

Down $486,794 (-9.5%) from 2024

Liabilities

Down

$744,702

Down $122,053 (-14%) from 2024

Net Assets

Down

$3,892,779

Down $364,741 (-8.6%) from 2024

Operations
Liabilities / Revenue35th percentileNet Margin31st percentile

Revenue

Down

$4,802,180

Down $38,854 (-0.8%) from 2024

Expenses

Up

$5,166,921

Up $294,405 (+6.0%) from 2024

Net Income

Down

-$364,741

Down $333,259 (-1059%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth22nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2011: $1,351,359Liabilities 2011: $140,145Net Assets 2011: $1,211,2142011Assets 2012: $1,387,437Liabilities 2012: $93,388Net Assets 2012: $1,294,0492012Assets 2013: $1,580,805Liabilities 2013: $297,470Net Assets 2013: $1,283,3352013Assets 2014: $1,630,845Liabilities 2014: $320,035Net Assets 2014: $1,310,8102014Assets 2015: $1,719,137Liabilities 2015: $354,063Net Assets 2015: $1,365,0742015Assets 2016: $1,986,160Liabilities 2016: $353,381Net Assets 2016: $1,632,7792016Assets 2017: $2,064,001Liabilities 2017: $323,950Net Assets 2017: $1,740,0512017Assets 2018: $2,200,448Liabilities 2018: $274,774Net Assets 2018: $1,925,6742018Assets 2019: $2,078,508Liabilities 2019: $199,030Net Assets 2019: $1,879,4782019Assets 2020: $2,208,758Liabilities 2020: $124,985Net Assets 2020: $2,083,7732020Assets 2021: $3,809,065Liabilities 2021: $554,857Net Assets 2021: $3,254,2082021Assets 2022: $4,337,434Liabilities 2022: $240,474Net Assets 2022: $4,096,9602022Assets 2023: $5,224,245Liabilities 2023: $935,243Net Assets 2023: $4,289,0022023Assets 2024: $5,124,275Liabilities 2024: $866,755Net Assets 2024: $4,257,5202024Assets 2025: $4,637,481Liabilities 2025: $744,702Net Assets 2025: $3,892,7792025

Highlighted filing

2025

Assets$4,637,481
Liabilities$744,702
Net Assets$3,892,779
Open 2025 Filing

Operations Trend

Revenue Growth30th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2011: $3,010,457Expenses 2011: $2,794,208Net Income 2011: $216,2492011Expenses 2012: $3,096,5532012Expenses 2013: $3,419,8062013Revenue 2014: $3,481,653Expenses 2014: $3,454,178Net Income 2014: $27,4752014Revenue 2015: $3,799,753Expenses 2015: $3,745,489Net Income 2015: $54,2642015Revenue 2016: $4,249,257Expenses 2016: $3,981,550Net Income 2016: $267,7072016Revenue 2017: $4,288,899Expenses 2017: $4,181,627Net Income 2017: $107,2722017Revenue 2018: $4,506,227Expenses 2018: $4,320,604Net Income 2018: $185,6232018Revenue 2019: $4,428,484Expenses 2019: $4,474,680Net Income 2019: -$46,1962019Revenue 2020: $3,746,954Expenses 2020: $3,542,659Net Income 2020: $204,2952020Revenue 2021: $4,081,826Expenses 2021: $2,911,391Net Income 2021: $1,170,4352021Revenue 2022: $4,870,520Expenses 2022: $4,027,768Net Income 2022: $842,7522022Revenue 2023: $4,777,800Expenses 2023: $4,878,047Net Income 2023: -$100,2472023Revenue 2024: $4,841,034Expenses 2024: $4,872,516Net Income 2024: -$31,4822024Revenue 2025: $4,802,180Expenses 2025: $5,166,921Net Income 2025: -$364,7412025

Highlighted filing

2025

Revenue$4,802,180
Expenses$5,166,921
Net Income-$364,741
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$4,637,481
Liabilities
$744,702
Net assets
$3,892,779
Revenue
$4,802,180
Expenses
$5,166,921
Net income
-$364,741
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$4.64$0.74$3.89$4.80$5.17$0.36
2024Detailed filing. Detailed filing data is available for this year.$5.12$0.87$4.26$4.84$4.87$0.03
2023Detailed filing. Detailed filing data is available for this year.$5.22$0.94$4.29$4.78$4.88$0.10
2022Detailed filing. Detailed filing data is available for this year.$4.34$0.24$4.10$4.87$4.03$0.84
2021Detailed filing. Detailed filing data is available for this year.$3.81$0.55$3.25$4.08$2.91$1.17
2020Detailed filing. Detailed filing data is available for this year.$2.21$0.12$2.08$3.75$3.54$0.20
2019Detailed filing. Detailed filing data is available for this year.$2.08$0.20$1.88$4.43$4.47$0.05
2018Detailed filing. Detailed filing data is available for this year.$2.20$0.27$1.93$4.51$4.32$0.19
2017Detailed filing. Detailed filing data is available for this year.$2.06$0.32$1.74$4.29$4.18$0.11
2016Detailed filing. Detailed filing data is available for this year.$1.99$0.35$1.63$4.25$3.98$0.27
2015Detailed filing. Detailed filing data is available for this year.$1.72$0.35$1.37$3.80$3.75$0.05
2014Detailed filing. Detailed filing data is available for this year.$1.63$0.32$1.31$3.48$3.45$0.03
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.58$0.30$1.28$3.42
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.39$0.09$1.29$3.10
2011Summary only. Only limited summary data is available for this year.$1.35$0.14$1.21$3.01$2.79$0.22
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Feb 27, 2026
Return Version
2024v5.5
Gross Receipts
$4,802,180
Mission and Program Overview

Mission

To lead marketing and sales effort directed toward increasing visitors in the group tour, sports, meetings, conventions and leisure markets and works actively within lehigh valley to assist in the development, improvement, and expansion of visitor related facilities, attractions and events.

To promote and develop lehigh valley as a leisure and business travel destination.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$3,103,056$2,612,690▼ $490,366
Accounts Receivable$872,876$870,244▼ $2,632
Savings and Temporary Cash Investments$772,641$788,069▲ $15,428
Land, Buildings, and Equipment, Net$132,615$171,460▲ $38,845
Prepaid Expenses and Deferred Charges$104,210$76,802▼ $27,408
Total Assets$5,124,275$4,637,481▼ $486,794
Other Assets Total$138,877$118,216▼ $20,661
Liabilities
Accounts Payable and Accrued Expenses$723,863$621,613▼ $102,250
Other Liabilities$142,892$123,089▼ $19,803
Total Liabilities$866,755$744,702▼ $122,053
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$4,257,520$3,892,779▼ $364,741
Total Net Assets Fund Balance$4,257,520$3,892,779▼ $364,741
Total Liabilities and Net Assets / Fund Balance$5,124,275$4,637,481▼ $486,794

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$171,460$129,800$301,260
Equipment$0$1,927$1,927
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Alex MichaelsPresidentFT$228,200$41,517$269,717
Bree NiddsCOOFT$142,000$20,177$162,177

Board Members and Trustees

NameTitle
Jodie StetzChair
Darren BettersImmediate Past Chair
David FultonVice Chair
Andrea C WeismillerDirector
Charlene Donchez-mowersDirector
Claire SadlerDirector
Don CunninghamDirector
Erin LudwigDirector
Frank FacchianoDirector
Frank KaneDirector
Genesis OrtegaDirector
Jill MeyersDirector
Kassie HilgertDirector
Keith KoepkeDirector
Tina SmithDirector
David SchweigerDirector (through 1/25)
Mike SlivkaDirector (through 1/25)
Denise MaiaticoDirector (through 2/25)
Gunnar FoxSecretary (through 1/25)
Deborah RiceTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Lehigh Valley Economic Development CorpoPromotion Of Lehigh Valley520 N NEW STREET, Bethlehem, PA 18018$1,725,692
Red House CommunicationsAd Placement1908 SARAH STREET, Pittsburgh, PA 15203$735,185
Tempest Interactive MediaWeb Development30 S 15TH STREET, Philadelphia, PA 19102$248,044
Vault CommunicationsAgency Support & Ad Placement610 WEST GERMANTOWN PIKE, Plymouth Meeting, PA 19462$185,809
Google LLCSoftware SubscriptionsPO BOX 883654, Los Angeles, CA 90088$166,671
Revenue and Support

Revenue Composition

Contributions and Grants
$4,761,204
Program Service Revenue
$17,730
Investment Income
$22,246
Other Revenue
$1,000
Change in Net Assets
$-364,741

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,802,180
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$-1,723,978
Total Revenue per Audited Statements
$3,078,202
Total Revenue per Form 990
$4,802,180
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$4,182,055
Salaries, Compensation, and Employee Benefits$984,866
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$1,929,916
Current Officers, Directors, Trustees, and Key Employees---$455,350
Other Salaries and Wages---$380,146
Information Technology---$308,956
Other Employee Benefits---$71,524
Occupancy---$65,279
Payroll Taxes---$58,783
Fees for Services Accounting---$55,814
Fees for Services Other---$40,545
Pension Plan Contributions---$19,063
Depreciation Depletion---$16,155
Travel---$14,414
Office Expenses---$11,756
Insurance---$7,000
Other Expenses---$5,050
Fees for Services Legal---$3,192
Total Functional Expenses$0$0$0$5,166,921

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$5,166,921
Expenses per Audited Statements$3,442,943
Total Expenses per Audited Statements$3,442,943
Expenses Not Reported on Financial Statements$1,723,978
Other Expense Adjustments$1,723,978
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease$123,089
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The organization's 990 is reviewed and approved by the finance committee. It is then distributed amongst the entire board for comment/final review and approval prior to filing.”

Form 990, Part VI, Section B, Line 12C

“The organization's board members are required to sign a conflict of interest policy.”

Form 990, Part VI, Section B, Line 15

“The organization determines officer compensation through comparability data, substantiation and deliberation and a review of the compensation by independent persons.”

Form 990, Part VI, Section C, Line 18

“The organization makes available copies of irs form 990 on its website and provides printed copies of the form 990 upon request. The organization filed its form 1023 before july 1987 and is exempt from the irs requirement of supplying or showing its form 1023 to anyone requesting this document.”

Form 990, Part VI, Section C, Line 19

“The organization does not make these documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Lehigh Valley Convention and Visitors
EIN
23-2327944
Phone
6108829200
Address
1250 SIMON BLVD K102, EASTON, PA 18042

Signing Officer

Name
Alex Michaels
Title
President
Phone
6108829200
Signed
2026-02-27
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Alex Michaels
Formed
1984
Legal Domicile
Pa
Voting Board Members
19
Independent Board Members
19
Employees
11
Volunteers
25

Preparer

Firm
Cliftonlarsonallen Llp
Address
1525 VALLEY CENTER PARKWAY STE 300, BETHLEHEM, PA 18017-2285
Preparer
Cary J Giacalone Ii CPA
Phone
6104335501
Supplemental Narrative

Additional Explanations

Form 990 Part XI Line 2C

“The organization's board of directors selects the independent auditor and the compensation of the auditor.”

Financial Statement Notes

PART X, LINE 2:

“The organization is exempt from income taxes under section 501(c)(6) of the internal revenue code. However, income from certain activities not directly related to the organization's tax-exempt purpose is subject to taxation as unrelated business income. The organization complies with the guidance for uncertainty in income taxes using the provisions of fasb asc 740, income taxes. Using that guidance, tax positions initially needed to be recognized in the financial statements when it is more-likely-than-not the position will be sustained upon examination by tax authorities. As of june 30, 2025 and 2024, the organization had no uncertain tax positions that qualify for either recognition or disclosure in the financial statements.”

PART XI, LINE 2D - OTHER ADJUSTMENTS:

“Room tax proceeds paid to lvedc netted on financial statements -1,723,978.”

PART XII, LINE 4B - OTHER ADJUSTMENTS:

“Room tax proceeds paid to lvedc netted on financial statements 1,723,978.”

Raw XML AppendixShowing 400 of 548 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0TO PROMOTE AND DEVELOP LEHIGH VALLEY AS A LEISURE AND BUSINESS TRAVEL DESTINATION.
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IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt0LEHIGH VALLEY ECONOMIC DEVELOPMENT CORPO
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt1RED HOUSE COMMUNICATIONS
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt2TEMPEST INTERACTIVE MEDIA
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IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt4GOOGLE LLC
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IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd15X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd16X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd17X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd18X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd19X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd20X
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IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OfficerInd3X
IRS990/Form990PartVIISectionAGrp/OfficerInd4X
IRS990/Form990PartVIISectionAGrp/OfficerInd5X
IRS990/Form990PartVIISectionAGrp/OfficerInd6X
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt100
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt110
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt120
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt130
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt140
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt150
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt160
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt170
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt180
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt190
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt200
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IRS990/Form990PartVIISectionAGrp/PersonNm4GUNNAR FOX
IRS990/Form990PartVIISectionAGrp/PersonNm5DARREN BETTERS
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IRS990/Form990PartVIISectionAGrp/PersonNm7CHARLENE DONCHEZ-MOWERS
IRS990/Form990PartVIISectionAGrp/PersonNm8FRANK FACCHIANO
IRS990/Form990PartVIISectionAGrp/PersonNm9KASSIE HILGERT
IRS990/Form990PartVIISectionAGrp/PersonNm10FRANK KANE
IRS990/Form990PartVIISectionAGrp/PersonNm11KEITH KOEPKE
IRS990/Form990PartVIISectionAGrp/PersonNm12ERIN LUDWIG
IRS990/Form990PartVIISectionAGrp/PersonNm13DENISE MAIATICO
IRS990/Form990PartVIISectionAGrp/PersonNm14JILL MEYERS
IRS990/Form990PartVIISectionAGrp/PersonNm15CLAIRE SADLER
IRS990/Form990PartVIISectionAGrp/PersonNm16DAVID SCHWEIGER
IRS990/Form990PartVIISectionAGrp/PersonNm17MIKE SLIVKA
IRS990/Form990PartVIISectionAGrp/PersonNm18TINA SMITH
IRS990/Form990PartVIISectionAGrp/PersonNm19ANDREA C WEISMILLER
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt160
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt170
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt190
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt200
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt21144700
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt160
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt190
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt200
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt210
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IRS990/Form990PartVIISectionAGrp/TitleTxt4SECRETARY (THROUGH 1/25)
IRS990/Form990PartVIISectionAGrp/TitleTxt5IMMEDIATE PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR (THROUGH 2/25)
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR (THROUGH 1/25)
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR (THROUGH 1/25)
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
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IRS990/MinutesOfCommitteesInd01
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IRS990/MissionDesc0DISCOVER LEHIGH VALLEY BUILDS THE REGION'S ECONOMY AND IMAGE THROUGH DESTINATION MARKETING THAT INCREASES THE NUMBER OF LEISURE AND BUSINESS VISITORS, THE NUMBER OF NIGHTS THEY STAY, AND THE NUMBER OF THINGS THEY DO IN THE TWO-COUNTY AREA OF LEHIGH AND NORTHAMPTON COUNTIES. THESE MARKETING EFFORTS ALSO ENHANCE THE QUALITY OF LIFE AND SENSE OF HOMETOWN PRIDE FOR LEHIGH VALLEY, PA RESIDENTS.
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