Civic Intelligence

Rochester Chapter American Marketing Association Inc

990EZ • Fiscal year 2018 • EIN 22-2532410

Jul 01, 2017 to Jun 30, 2018 • Filed on Oct 01, 2018

Organization ProfileWWW.AMA-ROCHESTER.ORG
PO Box 505Penfield, NY 14526

(585) 271-2300

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

57th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Liabilities / Revenue

56th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Net Margin

18th percentile

-18%

Higher net margin than 18% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Top Officer Pay

76th percentile

$0

Higher top officer pay than 76% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Asset Growth

32nd percentile

-7.5%

Faster asset growth than 32% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Annualized from 2017 to 2018

Revenue Growth

31st percentile

-13%

Faster revenue growth than 31% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Annualized from 2017 to 2018

Balance Sheet
Liabilities / Assets57th percentile

Assets

Down

$46,580

Down $3,781 (-7.5%) from 2017

Net Assets

Down

$46,580

Down $3,781 (-7.5%) from 2017

Liabilities

Flat

$0

Flat from 2017

Revenue And Expenses
Liabilities / Revenue56th percentileNet Margin18th percentile

Revenue

Down

$37,506

Down $5,405 (-13%) from 2017

Expenses

Up

$44,073

Up $2,849 (+6.9%) from 2017

Net Income

Down

-$6,567

Down $8,254 (-489%) from 2017

Historical Trend

Balance Sheet Trend

Asset Growth32nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$100K$50K$0Assets 2011: $25,381Liabilities 2011: $0Net Assets 2011: $25,3812011Assets 2012: $19,870Liabilities 2012: $0Net Assets 2012: $19,8702012Assets 2013: $28,387Liabilities 2013: $0Net Assets 2013: $28,3872013Assets 2014: $33,089Liabilities 2014: $0Net Assets 2014: $33,0892014Assets 2015: $36,385Liabilities 2015: $0Net Assets 2015: $36,3852015Assets 2016: $45,102Liabilities 2016: $0Net Assets 2016: $45,1022016Assets 2017: $50,361Liabilities 2017: $0Net Assets 2017: $50,3612017Assets 2018: $46,580Liabilities 2018: $0Net Assets 2018: $46,5802018Assets 2019: $56,025Liabilities 2019: $0Net Assets 2019: $56,0252019Assets 2020: $62,816Liabilities 2020: $88Net Assets 2020: $62,7282020Assets 2021: $83,421Liabilities 2021: $4,649Net Assets 2021: $78,7722021Assets 2022: $75,376Liabilities 2022: $55Net Assets 2022: $75,3212022

Highlighted filing

2018

Assets$46,580
Liabilities$0
Net Assets$46,580
Open 2018 Filing

Operations Trend

Revenue Growth31st percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$80K$60K$40K$20K$0-$20KRevenue 2011: $32,219Expenses 2011: $35,945Net Income 2011: -$3,7262011Revenue 2012: $36,908Expenses 2012: $42,419Net Income 2012: -$5,5112012Revenue 2013: $72,750Expenses 2013: $64,233Net Income 2013: $8,5172013Revenue 2014: $59,460Expenses 2014: $54,758Net Income 2014: $4,7022014Revenue 2015: $61,962Expenses 2015: $58,666Net Income 2015: $3,2962015Revenue 2016: $67,748Expenses 2016: $59,031Net Income 2016: $8,7172016Revenue 2017: $42,911Expenses 2017: $41,224Net Income 2017: $1,6872017Revenue 2018: $37,506Expenses 2018: $44,073Net Income 2018: -$6,5672018Revenue 2019: $48,926Expenses 2019: $42,279Net Income 2019: $6,6472019Revenue 2020: $30,123Expenses 2020: $25,357Net Income 2020: $4,7662020Revenue 2021: $20,321Expenses 2021: $14,705Net Income 2021: $5,6162021Revenue 2022: $22,662Expenses 2022: $15,012Net Income 2022: $7,6502022

Highlighted filing

2018

Revenue$37,506
Expenses$44,073
Net Income-$6,567
Open 2018 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2017 to Jun 30, 2018
Signed
Oct 1, 2018
Return Version
2017v2.3
Gross Receipts
$37,506
Mission and Program Overview

Mission

The rochester chapter of ama is an educational organization which strives to urge and assist the personal and professional development of our members, and to advance the science and ethical practice of the marketing discipline.

Program Services

DescriptionGrantsExpenses
THE ORGANIZATION HELD EDUCATIONAL PROGRAM EVENTS ON VARIOUS MARKETING SUBJECTS. EACH EVENT BENEFITTED APPROXIMATELY 100 MEMBERS FROM THE AREA.$0$34,025
Compensation and Service Providers
Top Officer Pay76th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
CATHY RUBINO HINESSponsorship Chair-$0--
CHRISTOPHER PIEDICITreasurer-$0--
JOHN RICHELSENResearch Chair-$0--
ROSANNE SIMIELE BELLAVIAPresident-$0--
RUSSELL MCDONALDCollegiate Relations Chair-$0--
JOANN LINDERImmediate Past President-$0--
BRIAN RAPPAwards/Special Events Co-C-$0--
ALISON TAYLORPresident Elect-$0--
ERIN DIVINCENZOProgramming Co-Chair-$0--
LAURIE DWYERProgramming Co-Chair-$0--
NIKKI NISBETAwards/Special Events Co-C-$0--
MICHAEL REEDWebsite/Technology Chair-$0--
Filing and Contact Details

Filer

Filer Name
Rochester Chapter American
EIN
22-2532410
Phone
5852712300
Address
PO BOX 505, PENFIELD, NY 14526

Signing Officer

Name
Christopher Piedici
Title
Treasurer
Phone
5852712300
Signed
2018-10-01
Discuss with paid preparer
Yes

Preparer

Firm
Freed Maxick Cpas Pc
Address
ONE EVANS STREET, BATAVIA, NY 14020-3110
Preparer
Nicole M White
Phone
5853441967
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 8 - Other Revenue

“Description: other revenues. Amount: 1,028.”

Form 990-ez, Part I, Line 16 - Other Expenses

“Description: collegiate support. Amount: 7,717. Description: travel. Amount: 909. Description: office expense. Amount: 746. Description: administrative leadership. Amount: 7,701. Description: monthly events cost. Amount: 19,188. Description: conferences. Amount: 79. Total to form 990-ez, line 16: 36,340.”

Form 990-ez, Part I, Line 20 - Other Changes in Net Assets

“Description: unrealized gains. Amount: 2,786.”

Raw XML Appendix226 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt100
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt110
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0CATHY RUBINO HINES
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1CHRISTOPHER PIEDICI
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2JOHN RICHELSEN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3ROSANNE SIMIELE BELLAVIA
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4RUSSELL MCDONALD
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5JOANN LINDER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm6BRIAN RAPP
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm7ALISON TAYLOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm8ERIN DIVINCENZO
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm9LAURIE DWYER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm10NIKKI NISBET
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm11MICHAEL REED
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0SPONSORSHIP CHAIR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1TREASURER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2RESEARCH CHAIR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4COLLEGIATE RELATIONS CHAIR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5IMMEDIATE PAST PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6AWARDS/SPECIAL EVENTS CO-C
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt7PRESIDENT ELECT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt8PROGRAMMING CO-CHAIR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt9PROGRAMMING CO-CHAIR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt10AWARDS/SPECIAL EVENTS CO-C
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt11WEBSITE/TECHNOLOGY CHAIR
IRS990EZ/OperateHospitalInd00
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd00
IRS990EZ/OrganizationHadUBIInd00
IRS990EZ/OtherAssetsTotalDetail/BOYAmt00
IRS990EZ/OtherChangesInNetAssetsAmt02786
IRS990EZ/OtherExpensesTotalAmt036340
IRS990EZ/OtherRevenueTotalAmt01028
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd00
IRS990EZ/PrimaryExemptPurposeTxt0THE ROCHESTER CHAPTER OF AMA IS AN EDUCATIONAL ORGANIZATION WHICH STRIVES TO URGE AND ASSIST THE PERSONAL AND PROFESSIONAL DEVELOPMENT OF OUR MEMBERS, AND TO ADVANCE THE SCIENCE AND ETHICAL PRACTICE OF THE MARKETING DISCIPLINE.
IRS990EZ/PrintingPublicationsPostageAmt04
IRS990EZ/ProgramServiceRevenueAmt032511
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0THE ORGANIZATION HELD EDUCATIONAL PROGRAM EVENTS ON VARIOUS MARKETING SUBJECTS. EACH EVENT BENEFITTED APPROXIMATELY 100 MEMBERS FROM THE AREA.
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt034025
IRS990EZ/ProhibitedTaxShelterTransInd00
IRS990EZ/RelatedOrganizationCtrlEntInd00
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SchoolOperatingInd00
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0NY
IRS990EZ/SubjectToProxyTaxInd00
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt00
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt00
IRS990EZ/TanningServicesProvidedInd00
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IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt044073
IRS990EZ/TotalProgramServiceExpensesAmt034025
IRS990EZ/TotalRevenueAmt037506
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0WWW.AMA-ROCHESTER.ORG
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IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt017372
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt020450
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt024250
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt067289
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus2YearsAmt0990
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus4YearsAmt0688
IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt01678
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt032511
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IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus2YearsAmt050536
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt041388
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt034522
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt0204190
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus2YearsAmt0990
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus4YearsAmt0688
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt01678
IRS990ScheduleA/InvestmentIncomeCYPct00.00610
IRS990ScheduleA/InvestmentIncomePYPct00.00890
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY509Pct00.99390
IRS990ScheduleA/PublicSupportPY509Pct00.99110
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IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
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IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt061838
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IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt068898
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt061838
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt059460
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt0273157
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION: OTHER REVENUES. AMOUNT: 1,028.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DESCRIPTION: COLLEGIATE SUPPORT. AMOUNT: 7,717. DESCRIPTION: TRAVEL. AMOUNT: 909. DESCRIPTION: OFFICE EXPENSE. AMOUNT: 746. DESCRIPTION: ADMINISTRATIVE LEADERSHIP. AMOUNT: 7,701. DESCRIPTION: MONTHLY EVENTS COST. AMOUNT: 19,188. DESCRIPTION: CONFERENCES. AMOUNT: 79. TOTAL TO FORM 990-EZ, LINE 16: 36,340.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DESCRIPTION: UNREALIZED GAINS. AMOUNT: 2,786.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 8 - OTHER REVENUE
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990-EZ, PART I, LINE 20 - OTHER CHANGES IN NET ASSETS
TransferPrsnlBnftContractsDecl/DeclarationDesc0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
ReturnHeader/BuildTS02018-06-14 16:35:46Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0CHRISTOPHER PIEDICI
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum05852712300
ReturnHeader/BusinessOfficerGrp/SignatureDt02018-10-01
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0ROCHESTER CHAPTER AMERICAN
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0MARKETING ASSOCIATION INC
ReturnHeader/Filer/BusinessNameControlTxt0ROCH
ReturnHeader/Filer/EIN0222532410
ReturnHeader/Filer/PhoneNum05852712300
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 505
ReturnHeader/Filer/USAddress/CityNm0PENFIELD
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NY
ReturnHeader/Filer/USAddress/ZIPCd014526
ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId04A57362DCC2B0D43697D0A665B1B0EE56D6FFB4D
ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId045CC52D6209232945702A712E9C7C1B6061F2504
ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd0P
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt0104.193.28.34
ReturnHeader/FilingSecurityInformation/IPDt02018-10-01
ReturnHeader/FilingSecurityInformation/IPTimezoneCd0ED
ReturnHeader/FilingSecurityInformation/IPTm009:36:26
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0454051133
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0FREED MAXICK CPAS PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0ONE EVANS STREET
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0BATAVIA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0140203110
ReturnHeader/PreparerPersonGrp/PhoneNum05853441967
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0NICOLE M WHITE
ReturnHeader/ReturnTs02018-10-02T07:19:23-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02017-07-01
ReturnHeader/TaxPeriodEndDt02018-06-30
ReturnHeader/TaxYr02017

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2018 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$46,580
Liabilities
$0
Net assets
$46,580
Revenue
$37,506
Expenses
$44,073
Net income
-$6,567
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2022Detailed filing. Detailed filing data is available for this year.$75.4$0.06$75.3$22.7$15.0$7.65
2021Detailed filing. Detailed filing data is available for this year.$83.4$4.65$78.8$20.3$14.7$5.62
2020Detailed filing. Detailed filing data is available for this year.$62.8$0.09$62.7$30.1$25.4$4.77
2019Detailed filing. Detailed filing data is available for this year.$56.0$0.00$56.0$48.9$42.3$6.65
2018Detailed filing. Detailed filing data is available for this year.$46.6$0.00$46.6$37.5$44.1$6.57
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$50.4$0.00$50.4$42.9$41.2$1.69
2016Detailed filing. Detailed filing data is available for this year.$45.1$0.00$45.1$67.7$59.0$8.72
2015Detailed filing. Detailed filing data is available for this year.$36.4$0.00$36.4$62.0$58.7$3.30
2014Detailed filing. Detailed filing data is available for this year.$33.1$0.00$33.1$59.5$54.8$4.70
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$28.4$0.00$28.4$72.8$64.2$8.52
2012XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$19.9$0.00$19.9$36.9$42.4$5.51
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$25.4$0.00$25.4$32.2$35.9$3.73