Civic Intelligence

Rochester Chapter American Marketing

EIN 22-2532410 • 501(c)3 • Rochester, NY

Profile

The rochester chapter of ama is an educational organization which strives to urge and assist the personal and professional development of our members, and to advance the science and ethical practice of the marketing discipline.

10 Winthrop StRochester, NY 14607

www.ama-rochester.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

61st percentile

0.00x

Higher debt load relative to assets than 61% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2022

Liabilities / Revenue

65th percentile

0.00x

Higher debt load relative to revenue than 65% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2022

Net Margin

83rd percentile

34%

Higher net margin than 83% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2022

Top Officer Pay

81st percentile

$0

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2022

Asset Growth

40th percentile

-9.6%

Faster asset growth than 40% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2021 to 2022

Revenue Growth

65th percentile

12%

Faster revenue growth than 65% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2021 to 2022

Balance Sheet
Liabilities / Assets61st percentile

Assets

Down

$75,376

Down $8,045 (-9.6%) from 2021

Liabilities

Down

$55

Down $4,594 (-99%) from 2021

Net Assets

Down

$75,321

Down $3,451 (-4.4%) from 2021

Operations
Liabilities / Revenue65th percentileNet Margin83rd percentile

Revenue

Up

$22,662

Up $2,341 (+12%) from 2021

Expenses

Up

$15,012

Up $307 (+2.1%) from 2021

Net Income

Up

$7,650

Up $2,034 (+36%) from 2021

Trend Graphs

Balance Sheet Trend

Asset Growth40th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$100K$50K$0Assets 2011: $25,381Liabilities 2011: $0Net Assets 2011: $25,3812011Assets 2012: $19,870Liabilities 2012: $0Net Assets 2012: $19,8702012Assets 2013: $28,387Liabilities 2013: $0Net Assets 2013: $28,3872013Assets 2014: $33,089Liabilities 2014: $0Net Assets 2014: $33,0892014Assets 2015: $36,385Liabilities 2015: $0Net Assets 2015: $36,3852015Assets 2016: $45,102Liabilities 2016: $0Net Assets 2016: $45,1022016Assets 2017: $50,361Liabilities 2017: $0Net Assets 2017: $50,3612017Assets 2018: $46,580Liabilities 2018: $0Net Assets 2018: $46,5802018Assets 2019: $56,025Liabilities 2019: $0Net Assets 2019: $56,0252019Assets 2020: $62,816Liabilities 2020: $88Net Assets 2020: $62,7282020Assets 2021: $83,421Liabilities 2021: $4,649Net Assets 2021: $78,7722021Assets 2022: $75,376Liabilities 2022: $55Net Assets 2022: $75,3212022

Highlighted filing

2022

Assets$75,376
Liabilities$55
Net Assets$75,321
Open 2022 Filing

Operations Trend

Revenue Growth65th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$80K$60K$40K$20K$0-$20KRevenue 2011: $32,219Expenses 2011: $35,945Net Income 2011: -$3,7262011Revenue 2012: $36,908Expenses 2012: $42,419Net Income 2012: -$5,5112012Revenue 2013: $72,750Expenses 2013: $64,233Net Income 2013: $8,5172013Revenue 2014: $59,460Expenses 2014: $54,758Net Income 2014: $4,7022014Revenue 2015: $61,962Expenses 2015: $58,666Net Income 2015: $3,2962015Revenue 2016: $67,748Expenses 2016: $59,031Net Income 2016: $8,7172016Revenue 2017: $42,911Expenses 2017: $41,224Net Income 2017: $1,6872017Revenue 2018: $37,506Expenses 2018: $44,073Net Income 2018: -$6,5672018Revenue 2019: $48,926Expenses 2019: $42,279Net Income 2019: $6,6472019Revenue 2020: $30,123Expenses 2020: $25,357Net Income 2020: $4,7662020Revenue 2021: $20,321Expenses 2021: $14,705Net Income 2021: $5,6162021Revenue 2022: $22,662Expenses 2022: $15,012Net Income 2022: $7,6502022

Highlighted filing

2022

Revenue$22,662
Expenses$15,012
Net Income$7,650
Open 2022 Filing

Filings

Most recent year

2022 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$75,376
Liabilities
$55
Net assets
$75,321
Revenue
$22,662
Expenses
$15,012
Net income
$7,650
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2022Detailed filing. Detailed filing data is available for this year.$75.4$0.06$75.3$22.7$15.0$7.65
2021Detailed filing. Detailed filing data is available for this year.$83.4$4.65$78.8$20.3$14.7$5.62
2020Detailed filing. Detailed filing data is available for this year.$62.8$0.09$62.7$30.1$25.4$4.77
2019Detailed filing. Detailed filing data is available for this year.$56.0$0.00$56.0$48.9$42.3$6.65
2018Detailed filing. Detailed filing data is available for this year.$46.6$0.00$46.6$37.5$44.1$6.57
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$50.4$0.00$50.4$42.9$41.2$1.69
2016Detailed filing. Detailed filing data is available for this year.$45.1$0.00$45.1$67.7$59.0$8.72
2015Detailed filing. Detailed filing data is available for this year.$36.4$0.00$36.4$62.0$58.7$3.30
2014Detailed filing. Detailed filing data is available for this year.$33.1$0.00$33.1$59.5$54.8$4.70
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$28.4$0.00$28.4$72.8$64.2$8.52
2012XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$19.9$0.00$19.9$36.9$42.4$5.51
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$25.4$0.00$25.4$32.2$35.9$3.73
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2021 to Jun 30, 2022
Signed
Jan 10, 2023
Return Version
2021v4.2
Gross Receipts
$22,662
Mission and Program Overview

Mission

The rochester chapter of ama is an educational organization which strives to urge and assist the personal and professional development of our members, and to advance the science and ethical practice of the marketing discipline.

Program Services

DescriptionGrantsExpenses
THE ORGANIZATION HELD EDUCATIONAL PROGRAM EVENTS ON VARIOUS MARKETING SUBJECTS. EACH EVENT BENEFITTED APPROXIMATELY 100 MEMBERS FORM THE AREA.$0$13,908
Compensation and Service Providers
Top Officer Pay81st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
LAURA MEYERSVP Communications & Pr-$0--
CHRIS STOCKINGVP, Content Strategy And Engagement-$0--
DESIREE CHACKALVP Membership-$0--
ROSE COOPERProgramming Chair-$0--
BOB BURCHVP, Media Strategy & Analytics-$0--
TRACY GAYVP Awards/ Pinnacle-$0--
MAUREEN LENEHANVP Research & Insights-$0--
DIANA VALENTIVP Ux & Technology-$0--
NIKKI NISBETPresident-$0--
ADRIANNA SWITZERSecretary-$0--
PETE BARILLATreasurer-$0--
Filing and Contact Details

Filer

Filer Name
Rochester Chapter American Marketing
EIN
22-2532410
Phone
5852712300
Address
10 WINTHROP ST, ROCHESTER, NY 14607

Signing Officer

Name
Peter Barilla
Title
Treasurer
Phone
5852712300
Signed
2023-01-10
Discuss with paid preparer
Yes

Preparer

Firm
Rdg Partners Cpas Pllc
Address
10 WINTHROP STREET, ROCHESTER, NY 14607
Preparer
Timothy M Hern CPA
Phone
5856732600
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 4 - Other Investment Income

“Description: interest and dividends. Amount: 4,853.”

Form 990-ez, Part I, Line 16 - Other Expenses

“Description: travel. Amount: 371. Description: pinnacle award event expense. Amount: 13,340. Description: other. Amount: 82. Description: board meetings expenses. Amount: 460. Description: program event expense. Amount: 116. Description: communication subscriptions. Amount: 643. Total to form 990-ez, line 16: 15,012.”

Form 990-ez, Part I, Line 20 - Other Changes in Net Assets

“Description: unrealized gain/loss. Amount: -11,101.”

Form 990-ez, Part II, Line 24 - Other Assets

“Description: investment reserve account. Beg. Of year amount: 66,928. End of year amount: 60,679.”

Form 990-ez, Part II, Line 26 - Other Liabilities

“Description: credit card liabilities. Beg. Of year amount: 4,649. End of year amount: 55.”

Raw XML Appendix226 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2VP MEMBERSHIP
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3PROGRAMMING CHAIR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4VP, MEDIA STRATEGY & ANALYTICS
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5VP AWARDS/ PINNACLE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6VP RESEARCH & INSIGHTS
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt7VP UX & TECHNOLOGY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt8PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt9SECRETARY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt10TREASURER
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IRS990EZ/PrimaryExemptPurposeTxt0THE ROCHESTER CHAPTER OF AMA IS AN EDUCATIONAL ORGANIZATION WHICH STRIVES TO URGE AND ASSIST THE PERSONAL AND PROFESSIONAL DEVELOPMENT OF OUR MEMBERS, AND TO ADVANCE THE SCIENCE AND ETHICAL PRACTICE OF THE MARKETING DISCIPLINE.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION: INTEREST AND DIVIDENDS. AMOUNT: 4,853.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DESCRIPTION: TRAVEL. AMOUNT: 371. DESCRIPTION: PINNACLE AWARD EVENT EXPENSE. AMOUNT: 13,340. DESCRIPTION: OTHER. AMOUNT: 82. DESCRIPTION: BOARD MEETINGS EXPENSES. AMOUNT: 460. DESCRIPTION: PROGRAM EVENT EXPENSE. AMOUNT: 116. DESCRIPTION: COMMUNICATION SUBSCRIPTIONS. AMOUNT: 643. TOTAL TO FORM 990-EZ, LINE 16: 15,012.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DESCRIPTION: UNREALIZED GAIN/LOSS. AMOUNT: -11,101.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3DESCRIPTION: INVESTMENT RESERVE ACCOUNT. BEG. OF YEAR AMOUNT: 66,928. END OF YEAR AMOUNT: 60,679.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4DESCRIPTION: CREDIT CARD LIABILITIES. BEG. OF YEAR AMOUNT: 4,649. END OF YEAR AMOUNT: 55.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 4 - OTHER INVESTMENT INCOME
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990-EZ, PART I, LINE 20 - OTHER CHANGES IN NET ASSETS
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990-EZ, PART II, LINE 24 - OTHER ASSETS
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990-EZ, PART II, LINE 26 - OTHER LIABILITIES
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ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0ROCHESTER
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd014607
ReturnHeader/PreparerPersonGrp/PhoneNum05856732600
ReturnHeader/PreparerPersonGrp/PreparationDt02023-01-10
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0TIMOTHY M HERN CPA
ReturnHeader/ReturnTs02023-01-13T09:15:05-06:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0PETER
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0BARILLA
ReturnHeader/TaxPeriodBeginDt02021-07-01
ReturnHeader/TaxPeriodEndDt02022-06-30
ReturnHeader/TaxYr02021

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