Liabilities / Assets
38th percentile
Higher debt load relative to assets than 38% of similar nonprofits.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
38th percentile
Higher debt load relative to assets than 38% of similar nonprofits.
Liabilities / Revenue
30th percentile
Higher debt load relative to revenue than 30% of similar nonprofits.
Net Margin
49th percentile
Higher net margin than 49% of similar nonprofits.
Top Officer Pay
83rd percentile
Higher top officer pay than 83% of similar nonprofits.
Top officer pay equals 4.7% of source-year revenue.
Asset Growth
72nd percentile
Faster asset growth than 72% of similar nonprofits.
Revenue Growth
23rd percentile
Faster revenue growth than 23% of similar nonprofits.
Assets
Up$4,167,293
Up $359,580 (+9.4%) from 2017
Net Assets
Up$3,817,691
Up $174,083 (+4.8%) from 2017
Liabilities
Up$349,602
Up $185,497 (+113%) from 2017
Revenue
Down$4,645,046
Down $380,897 (-7.6%) from 2017
Expenses
Up$4,494,817
Up $406,224 (+9.9%) from 2017
Net Income
Down$150,229
Down $787,121 (-84%) from 2017
Effie worldwide exists to provide information regarding effectiveness and results in marketing communications. Its mission is to recognize, improve and encourage effectiveness among the marketing communications industry.
Effie worldwide champions and improves the practice and the practitioners of marketing effectiveness.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $1,679,840 | $2,122,225 | ▲ $442,385 |
| Investments in Publicly Traded Securities | $635,624 | $767,747 | ▲ $132,123 |
| Land, Buildings, and Equipment, Net | $603,687 | $525,426 | ▼ $78,261 |
| Accounts Receivable | $564,720 | $428,770 | ▼ $135,950 |
| Pledges and Grants Receivable | $135,000 | $165,000 | ▲ $30,000 |
| Prepaid Expenses and Deferred Charges | $65,842 | $64,266 | ▼ $1,576 |
| Total Assets | $3,807,713 | $4,167,293 | ▲ $359,580 |
| Other Assets Total | $123,000 | $93,859 | ▼ $29,141 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $92,927 | $260,426 | ▲ $167,499 |
| Other Liabilities | $57,824 | $89,176 | ▲ $31,352 |
| Deferred Revenue | $13,354 | - | - |
| Total Liabilities | $164,105 | $349,602 | ▲ $185,497 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $3,643,608 | $3,817,691 | ▲ $174,083 |
| Total Net Assets Fund Balance | $3,643,608 | $3,817,691 | ▲ $174,083 |
| Total Liabilities and Net Assets / Fund Balance | $3,807,713 | $4,167,293 | ▲ $359,580 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $525,426 | $337,551 | $862,977 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Neal Davies | President Until 6/17 | FT | $193,172 | $27,441 | $220,613 |
| Denise Mcdevitt | VP/assoc Director | FT | $168,300 | $30,976 | $199,276 |
| Jill Whalen | SVP/international | FT | $149,500 | $7,656 | $157,156 |
| Erica Stoppenbach | SVP/products | FT | $135,151 | $13,399 | $148,550 |
| Traci Alford | Pres/CEO | FT | $119,583 | - | $119,583 |
| Nisha Stephen | VP/education | FT | $101,250 | $13,758 | $115,008 |
| Name | Title |
|---|---|
| Daryl Lee | Chair |
| Vineet Mehra | Chair Elect |
| Ann Mukherjee | Director |
| Bae Perez | Director |
| Carla Serrano | Director |
| Carolyn Everson | Director |
| Dave Hohman | Director |
| Jae Goodman | Director |
| Karina Wilsher | Director |
| Keith Weed | Director |
| Linda Yaccarino | Director |
| Michelle Peluso | Director |
| Nigel Morris | Director |
| Pam Hamlin | Director |
| Tamara Ingram | Director |
| Taylor Gray | Director |
| Torrence Boone | Director |
| Wendy Clark | Director |
| Catharine Hays | Director Until 3/18 |
| Kristin Lemkau | Director Until 3/18 |
| Ellen Hyde Pace | Secretary |
| Jack Bamberger | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Cipriani 42nd Street | Reception & Catering For Events | 110 EAST 42ND STREET, New York, NY 10017 | $190,025 |
| Sofitel Ny | Reception & Catering For Events | 45 WEST 44TH STREET, New York, NY 10036 | $177,068 |
| Line Item | Amount |
|---|---|
| Other Expenses | $2,618,494 |
| Salaries, Compensation, and Employee Benefits | $1,876,323 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | $1,116,699 | $162,533 | - | $1,279,232 |
| Fees for Services Other | $637,862 | $57,697 | - | $695,559 |
| Occupancy | $312,619 | $30,918 | - | $343,537 |
| Current Officers, Directors, Trustees, and Key Employees | $113,306 | $169,959 | - | $283,265 |
| Depreciation Depletion | $181,514 | $17,952 | - | $199,466 |
| Travel | $168,400 | $16,655 | - | $185,055 |
| Other Employee Benefits | $125,368 | $12,399 | - | $137,767 |
| Payroll Taxes | $124,934 | $12,356 | - | $137,290 |
| All Other Expenses | $112,036 | $10,372 | - | $122,408 |
| Other Expenses | $61,077 | $6,404 | - | $61,077 |
| Pension Plan Contributions | $35,280 | $3,489 | - | $38,769 |
| Office Expenses | $24,678 | $2,441 | - | $27,119 |
| Fees for Services Legal | $22,493 | - | - | $22,493 |
| Fees for Services Accounting | $4,000 | $17,275 | - | $21,275 |
| Insurance | - | $11,126 | - | $11,126 |
| Advertising | $4,110 | - | - | $4,110 |
| Total Functional Expenses | $3,962,168 | $532,649 | $0 | $4,494,817 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $4,494,817 |
| Total Expenses per Audited Statements | $4,494,817 |
| Total Expenses per Form 990 | $4,494,817 |
| Expenses Not Reported on Financial Statements | $0 |
| Expenses Not Reported on Form 990 | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Liability | Amount |
|---|---|
| Deferred Rent | $89,176 |
“The 990 is presented to the board or directors prior to its filing. The board reviews form 990 before the filing of the return.”
“Directors review and sign a conflict of interest policy disclosure form upon the beginning of their term as a director, and any subsequent re-election. If any conflicts are disclosed, the board will review them to determine appropriate action.”
“We use three compensation studies: "national compensation study, association chief staff executives" by the american research company; "salary guide, national associations and nonprofits" by ceo update; and the "association executives. They are relevant for most of effie's senior and middle management. When there is no data for comparable positions, we consider the importance and complexity of his or her role vis a vis of others for whom we have no observable data.”
“990 is available at guidestar.org.”
“Documents are available to interested parties upon request at the organization's offices.”
“Global effie awards- the global effie awards honor the most effective marketing communications efforts that run across multiple markets and regions worldwide. Subscription- the effie database subscription is a collection of ideas or case studies. Each case contains a detailed description of the strategic challenge; the specific case objectives; the insight on which the case is based; the big idea; details on how the idea was brought to life; communications touchpoints used; and results”
“Human resources: program service expenses 16,678. Management and general expenses 0. Fundraising expenses 0. Total expenses 16,678. Retirement admin fees: program service expenses 4,600. Management and general expenses 0. Fundraising expenses 0. Total expenses 4,600. Recruitment: program service expenses 33,201. Management and general expenses 0. Fundraising expenses 0. Total expenses 33,201. Consulting fees: program service expenses 583,383. Management and general expenses 57,697. Fundraising expenses 0. Total expenses 641,080.”
“The organization has adopted the provisions of the financial accounting standards board's ("fasb") asc topic 740, income taxes, relating to accounting and reporting for uncertainty in income taxes. Management has determined that there are no material uncertain tax provisions that require recognition or disclosure in the financial statements.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 92927 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 260426 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 564720 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 428770 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | EFFIE WORLDWIDE CHAMPIONS AND IMPROVES THE PRACTICE AND THE PRACTITIONERS OF MARKETING EFFECTIVENESS. |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 4110 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 4110 |
| IRS990/AllOtherContributionsAmt | 0 | 300000 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 10372 |
| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 112036 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 122408 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | BRIAN DOWDALL |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 2129139772 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 148 MADISON AVENUE |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | NEW YORK |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 10016 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 1679840 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 2122225 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 2 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 169959 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 113306 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 283265 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 1 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 190025 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 177068 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 110 EAST 42ND STREET |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 45 WEST 44TH STREET |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | NEW YORK |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | NEW YORK |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | NY |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 10017 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 10036 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | CIPRIANI 42ND STREET |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | SOFITEL NY |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | RECEPTION & CATERING FOR EVENTS |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | RECEPTION & CATERING FOR EVENTS |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 300000 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 18580 |
| IRS990/CYOtherExpensesAmt | 0 | 2618494 |
| IRS990/CYOtherRevenueAmt | 0 | 7547 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 4318919 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 150229 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 1876323 |
| IRS990/CYTotalExpensesAmt | 0 | 4494817 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 4645046 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 13354 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 17952 |
| IRS990/DepreciationDepletionGrp/ProgramServicesAmt | 0 | 181514 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 199466 |
| IRS990/Desc | 0 | NORTH AMERICAN EFFIES & SHOPPER AWARDS-THE NORTH AMERICAN EFFIES IDENTIFIES EXAMPLES OF MARKETING COMMUNICATION EFFECTIVENESS VIA COMPETITIONS REQUIRING THE SUBMISSION OF DETAILED MARKETING COMMUNICATIONS CASE STUDIES BY COMPANIES. JUDGING IS DONE BY SENIOR EXECUTIVES WITHIN STRICT GUIDELINES. THE CASES ARE THEN USED TO EDUCATE THE INDUSTRY ON WHAT WORKS AND WHY.THE NORTH AMERICAN SHOPPER MARKETING EFFIE AWARDS HONOR THE MOST EFFECTIVE INTEGRATED CAMPAIGNS IN THE UNITED STATES & CANADA DESIGNED TO ENGAGE THE SHOPPER AND GUIDE THE PURCHASE PROCESS. SHOPPER MARKETING EFFIE CASE STUDIES ARE SCORED AND DEBATED OVER TWO ROUNDS OF JUDGING AND MUST HAVE THE INSIGHT, CREATIVITY AND RESULTS TO EARN AN EFFIE AWARD. |
| IRS990/DescribedInSection501c3Ind | 0 | 1 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 23 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/ExpenseAmt | 0 | 2436320 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 17275 |
| IRS990/FeesForServicesAccountingGrp/ProgramServicesAmt | 0 | 4000 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 21275 |
| IRS990/FeesForServicesLegalGrp/ProgramServicesAmt | 0 | 22493 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 22493 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 57697 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 637862 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 695559 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 22 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 23 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 24 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 25 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 26 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 27 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 17 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 18 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 19 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 20 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 21 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 19941 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 24 | 13399 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 25 | 7656 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 26 | 30976 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 27 | 13758 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | DARYL LEE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | VINEET MEHRA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | ELLEN HYDE PACE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | JACK BAMBERGER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | LINDA YACCARINO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | WENDY CLARK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | TORRENCE BOONE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | TAMARA INGRAM |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | CAROLYN EVERSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | KEITH WEED |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | PAM HAMLIN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | NIGEL MORRIS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | JAE GOODMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | DAVE HOHMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | CATHARINE HAYS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | CARLA SERRANO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | BAE PEREZ |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | ANN MUKHERJEE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | TAYLOR GRAY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | KRISTIN LEMKAU |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | MICHELLE PELUSO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | KARINA WILSHER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | NEAL DAVIES |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 23 | TRACI ALFORD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 24 | ERICA STOPPENBACH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 25 | JILL WHALEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 26 | DENISE MCDEVITT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 27 | NISHA STEPHEN |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 200672 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 119583 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 24 | 135151 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 25 | 149500 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 26 | 168300 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 27 | 101250 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | CHAIR ELECT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR UNTIL 3/18 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | DIRECTOR UNTIL 3/18 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | PRESIDENT UNTIL 6/17 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | PRES/CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 24 | SVP/PRODUCTS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 25 | SVP/INTERNATIONAL |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 26 | VP/ASSOC DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 27 | VP/EDUCATION |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/FormationYr | 0 | 2008 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 19 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 4645046 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 19 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 6 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 11126 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 11126 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 18580 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 18580 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 635624 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 767747 |
| IRS990/IRPDocumentCnt | 0 | 5 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 337551 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 603687 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 525426 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 862977 |
| IRS990/LegalDomicileStateCd | 0 | NY |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LobbyingActivitiesInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | EFFIE WORLDWIDE CHAMPIONS AND IMPROVES THE PRACTICE AND THE PRACTITIONERS OF MARKETING EFFECTIVENESS. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 3643608 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 3817691 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | 23854 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 30918 |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 312619 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 343537 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 2441 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 24678 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 27119 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 123000 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 93859 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 12399 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 125368 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 137767 |
| IRS990/OtherExpensesGrp/Desc | 0 | EVENTS AND MEETINGS |
| IRS990/OtherExpensesGrp/Desc | 1 | EQUIPMENT RENTALS |
| IRS990/OtherExpensesGrp/Desc | 2 | CREDIT CARD AND BANK FE |
| IRS990/OtherExpensesGrp/Desc | 3 | TROPHIES AND AWARDS |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 1073 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 6404 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 734197 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 118849 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 64746 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 3 | 61077 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 734197 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 119922 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 71150 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 61077 |
| IRS990/OtherInd | 0 | X |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 57824 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 89176 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 900099 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 1 | 900099 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | ADVERTISING |
| IRS990/OtherRevenueMiscGrp/Desc | 1 | OTHER INCOME |
| IRS990/OtherRevenueMiscGrp/ExclusionAmt | 0 | 4300 |
| IRS990/OtherRevenueMiscGrp/ExclusionAmt | 1 | 3247 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 4300 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 1 | 3247 |
| IRS990/OtherRevenueTotalAmt | 0 | 7547 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 162533 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 1116699 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 1279232 |
| IRS990/OtherWebsiteInd | 0 | X |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 12356 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 124934 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 137290 |
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Displayed year
2018 • Form 990Detailed filing. Detailed filing data is available for this year.