Civic Intelligence

Effie Worldwide Inc

EIN 20-8875698 • 501(c)3 • New York, NY

Profile

Effie worldwide champions and improves the practice and the practitioners of marketing effectiveness.

1 World Trade CenterNew York, NY 10007

www.effie.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

83rd percentile

0.67x

Higher debt load relative to assets than 83% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

49th percentile

0.22x

Higher debt load relative to revenue than 49% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Net Margin

17th percentile

-11%

Higher net margin than 17% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

91st percentile

$465,939

Higher top officer pay than 91% of similar nonprofits.

Top officer pay equals 4.7% of source-year revenue.

501(c)3 • $10M-$25M nonprofits • Source year 2023

Asset Growth

3rd percentile

-28%

Faster asset growth than 3% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

36th percentile

1.2%

Faster revenue growth than 36% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Assets

Down

$3,312,028

Down $1,273,716 (-28%) from 2023

Liabilities

Down

$2,204,333

Down $260,891 (-11%) from 2023

Net Assets

Down

$1,107,695

Down $1,012,825 (-48%) from 2023

Revenue

Up

$10,103,999

Up $120,872 (+1.2%) from 2023

Expenses

Down

$11,214,622

Down $83,137 (-0.7%) from 2023

Net Income

Up

-$1,110,623

Up $204,009 (+16%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2011: $1,062,289Liabilities 2011: $117,536Net Assets 2011: $944,7532011Assets 2012: $1,350,685Liabilities 2012: $135,097Net Assets 2012: $1,215,5882012Assets 2013: $1,711,335Liabilities 2013: $332,248Net Assets 2013: $1,379,0872013Assets 2014: $1,726,311Liabilities 2014: $218,773Net Assets 2014: $1,507,5382014Assets 2015: $2,185,899Liabilities 2015: $282,310Net Assets 2015: $1,903,5892015Assets 2016: $2,829,273Liabilities 2016: $164,962Net Assets 2016: $2,664,3112016Assets 2017: $3,807,713Liabilities 2017: $164,105Net Assets 2017: $3,643,6082017Assets 2018: $4,167,293Liabilities 2018: $349,602Net Assets 2018: $3,817,6912018Assets 2019: $4,563,436Liabilities 2019: $512,972Net Assets 2019: $4,050,4642019Assets 2020: $3,577,745Liabilities 2020: $590,245Net Assets 2020: $2,987,5002020Assets 2021: $5,194,477Liabilities 2021: $1,123,097Net Assets 2021: $4,071,3802021Assets 2022: $5,824,603Liabilities 2022: $968,682Net Assets 2022: $4,855,9212022Assets 2023: $4,585,744Liabilities 2023: $2,465,224Net Assets 2023: $2,120,5202023Assets 2024: $3,312,028Liabilities 2024: $2,204,333Net Assets 2024: $1,107,6952024

Highlighted filing

2024

Assets$3,312,028
Liabilities$2,204,333
Net Assets$1,107,695

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2011: $2,259,074Expenses 2011: $1,736,497Net Income 2011: $522,5772011Expenses 2012: $2,057,2942012Revenue 2013: $2,635,313Expenses 2013: $2,477,537Net Income 2013: $157,7762013Revenue 2014: $2,840,259Expenses 2014: $2,784,311Net Income 2014: $55,9482014Revenue 2015: $3,596,373Expenses 2015: $3,161,740Net Income 2015: $434,6332015Revenue 2016: $4,280,848Expenses 2016: $3,509,241Net Income 2016: $771,6072016Revenue 2017: $5,025,943Expenses 2017: $4,088,593Net Income 2017: $937,3502017Revenue 2018: $4,645,046Expenses 2018: $4,494,817Net Income 2018: $150,2292018Revenue 2019: $5,222,505Expenses 2019: $5,033,685Net Income 2019: $188,8202019Revenue 2020: $3,888,624Expenses 2020: $4,801,441Net Income 2020: -$912,8172020Revenue 2021: $9,012,893Expenses 2021: $7,860,128Net Income 2021: $1,152,7652021Revenue 2022: $10,058,849Expenses 2022: $9,164,646Net Income 2022: $894,2032022Revenue 2023: $9,983,127Expenses 2023: $11,297,759Net Income 2023: -$1,314,6322023Revenue 2024: $10,103,999Expenses 2024: $11,214,622Net Income 2024: -$1,110,6232024

Highlighted filing

2024

Revenue$10,103,999
Expenses$11,214,622
Net Income-$1,110,623

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$3.31$2.20$1.11$10.1$11.2$1.11
2023Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.59$2.47$2.12$9.98$11.3$1.31
2022Detailed filing. Detailed filing data is available for this year.$5.82$0.97$4.86$10.1$9.16$0.89
2021Detailed filing. Detailed filing data is available for this year.$5.19$1.12$4.07$9.01$7.86$1.15
2020Detailed filing. Detailed filing data is available for this year.$3.58$0.59$2.99$3.89$4.80$0.91
2019Detailed filing. Detailed filing data is available for this year.$4.56$0.51$4.05$5.22$5.03$0.19
2018Detailed filing. Detailed filing data is available for this year.$4.17$0.35$3.82$4.65$4.49$0.15
2017Detailed filing. Detailed filing data is available for this year.$3.81$0.16$3.64$5.03$4.09$0.94
2016Detailed filing. Detailed filing data is available for this year.$2.83$0.16$2.66$4.28$3.51$0.77
2015Detailed filing. Detailed filing data is available for this year.$2.19$0.28$1.90$3.60$3.16$0.43
2014Summary only. Only limited summary data is available for this year.$1.73$0.22$1.51$2.84$2.78$0.06
2013Summary only. Only limited summary data is available for this year.$1.71$0.33$1.38$2.64$2.48$0.16
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.35$0.14$1.22$2.06
2011Summary only. Only limited summary data is available for this year.$1.06$0.12$0.94$2.26$1.74$0.52
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 10, 2025
Return Version
2024v5.0
Gross Receipts
$10,103,999
Mission and Program Overview

Mission

Effie worldwide exists to provide information regarding effectiveness and results in marketing communications. Its mission is to recognize, improve and encourage effectiveness among the marketing communications industry.

Effie worldwide champions and improves the practice and the practitioners of marketing effectiveness.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,983,572$1,593,585▼ $389,987
Accounts Receivable$1,047,609$789,791▼ $257,818
Investments in Publicly Traded Securities$1,338,114$701,519▼ $636,595
Prepaid Expenses and Deferred Charges$193,134$221,823▲ $28,689
Pledges and Grants Receivable$15,000--
Land, Buildings, and Equipment, Net$8,312$5,310▼ $3,002
Savings and Temporary Cash Investments$3--
Total Assets$4,585,744$3,312,028▼ $1,273,716
Liabilities
Deferred Revenue$1,334,073$1,414,988▲ $80,915
Accounts Payable and Accrued Expenses$1,131,151$789,345▼ $341,806
Total Liabilities$2,465,224$2,204,333▼ $260,891
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,120,520$1,107,695▼ $1,012,825
Total Net Assets Fund Balance$2,120,520$1,107,695▼ $1,012,825
Total Liabilities and Net Assets / Fund Balance$4,585,744$3,312,028▼ $1,273,716

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$5,310$845,416$850,726
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Traci L AlfordChief ExecutFT$451,500$14,861$466,361
Traci L AlfordChief Executive Offi-$401,500$64,861$466,361
Monica M HareChief InnovaFT$285,000$58,248$343,248
Monica M HareChief Innovation Off-$285,000$58,673$343,248
Sara J PrestonChief RevenuFT$296,773$32,998$329,771
Sara J PrestonChief Revenue Office-$296,773$52,973$329,771
Allison M Knapp WomackChief OperatFT$260,000$10,914$270,914
Allison M Knapp WomackChief Operating Offi-$250,000$8,372$270,914
Luca LorenziChief FinancFT$205,000$8,372$213,372
Luca LorenziChief Financial Offi-$205,000$6,381$213,372
Lauren C EberhardtVice PresideFT$160,000$19,707$179,707
Lauren C EberhardtVice President-$160,000$20,240$179,707
Keith M HaskinsVice PresideFT$160,000$6,811$166,811
Keith M HaskinsVice President-$160,000$5,351$166,811
Lyonisha StephenVice PresideFT$123,500$32,652$156,152
Lyonisha StephenVice President-$123,500$27,712$156,152
Erica StoppenbachVice PresideFT$120,000$20,019$140,019
Stephanie PulnerVice PresideFT$115,000$20,037$135,037
Stephanie NachmanSenior ViceFT$28,282-$28,282

Board Members and Trustees

Highest Paid Contractors

ContractorServicesLocationCompensation
Great Believer LLCWebsite Develop210 CLINTON AVENUE 3C, Brooklyn, NY 11205, Uk$231,900
DeelcomConsulting4325 1ST STREET, San Francisco, CA 94105, Uk$230,634
Be -goodProgram Service1 WINSCOMBE CRESCENT, London, Uk$150,098
Be Better ConsultancyConsulting-$123,643
Hayley SpurlingConsulting-$117,584
Revenue and Support

Revenue Composition

Contributions and Grants
$290,000
Program Service Revenue
$9,756,428
Investment Income
$26,993
Other Revenue
$30,578
All Other Contributions
$290,000
Change in Net Assets
$-1,110,623
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$6,250,069
Other Expenses$4,964,553
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$3,328,242$256,984-$3,585,226
Conferences and Meetings$1,508,666$177,522-$1,686,188
Current Officers, Directors, Trustees, and Key Employees$1,547,445$104,503-$1,651,948
Fees for Services Other$1,269,177$282,830-$1,552,007
Payroll Taxes$484,604$30,506-$515,110
Other Employee Benefits$431,934$27,891-$459,825
Office Expenses$224,163$216,144-$440,307
Travel$271,641--$271,641
Fees for Services Legal-$214,664-$214,664
Advertising$212,736--$212,736
Occupancy$84,080$82,759-$166,839
Insurance$5,096$37,772-$42,868
Fees for Services Accounting-$41,979-$41,979
Pension Plan Contributions$35,959$2,001-$37,960
All Other Expenses$4,910$5,802-$10,712
Other Expenses$98,231$9,405-$9,405
Depreciation Depletion$5,979--$5,979
Total Functional Expenses$9,711,830$1,502,792$0$11,214,622
International Activity

International Summary

Offices
1
Spending
$2,925,782

International Compliance

Foreign grant records maintained
No
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
East Asia and the PacificProgram ServicesEffie China Awards1-$2,925,782
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

The treasurer and board members on the finance committee reviews the form 990 before the return is filed.

Form 990, Page 6, Part VI, Line 12C

Directors review and sign a conflict of interest policy disclosure form upon the beginning of their term as a director, and any subsequent re-election. If any conflicts are disclosed, the board will review them to determine appropriate action.

Form 990, Page 6, Part VI, Line 15A

We use three compensation studies: "national compensation study, association chief staff executives" by the american research company; "salary guide, national associations and nonprofits" by ceo update; and the "association executives. They are relevant for most of effie's senior and middle management. When there is no data for comparable positions, we consider the importance and complexity of his or her role vis a vis of others for whom we have no observable data.

Form 990, Page 6, Part VI, Line 15B

We use three compensation studies: "national compensation study, association chief staff executives" by the american research company; "salary guide, national associations and nonprofits" by ceo update; and the "association executives". They are relevant for most of effie's senior and middle management. When there is no data for comparable positions, we consider the importance and complexity of his or her role vis a vis of others for whom we have no observable data.

Form 990, Page 6, Part VI, Line 18

990 is available at guidestar.org.

Form 990, Page 6, Part VI, Line 19

Documents are available to interested parties upon request at the organization's offices.

Filing and Contact Details

Filer

Filer Name
Effie Worldwide Inc
EIN
20-8875698
Phone
2129139772
Address
1 WORLD TRADE CENTER, NEW YORK, NY 10007

Signing Officer

Name
Allison M Knapp Womack
Title
Chief Operating Offi
Phone
2129139772
Signed
2025-11-10

Organization Details

Principal Officer
Allison M Knapp Womack
Formed
2008
Legal Domicile
Ny
Voting Board Members
23
Independent Board Members
23
Employees
39
Volunteers
23

Preparer

Firm
Galleros Robinson
Address
488 MADISON AVE RM 2005, NEW YORK, NY 10022
Preparer
Derek Flanagan
Phone
6469210400
Supplemental Narrative

Additional Explanations

Form 990, Page 2, Part III, Line 4A

United states effie awards: the united states effie awards identifies examples of marketing communication effectiveness via competitions requiring the submission of detailed marketing communications case studies by companies. Judging is done by senior executives within strict guidelines. The cases are then used to educate the industry on what works and why. Education: effie runs a number of different education programs under the effie academy. The role of the academy is to provide education to marketing professionals throughout different points in their career. Collegiate is for undergraduates, bootcamp for young professionals 4-7 years into their career, and customized learning sessions are for organizations who would like to upgrade and improve their marketing effectiveness capabilities. International licensing: effie worldwide, based in new york city, is the global brand owner of the effie awards competition and currently licenses it in more than 46 markets globally. All licensed effie programs worldwide operate according to the global effie awards brand standards to honor the year's most effective marketing communications cases ideas that work.

Form 990, Part V, Line 4B

CHINA, PEOPLES REPUB

Form 990, Part IX, Line 11G

Consulting fees 1,269,177 282,830 0

Form 990, Part XI, Line 9

OTHERS 0 OTHERS 0

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