Liabilities / Assets
83rd percentile
Higher debt load relative to assets than 83% of similar nonprofits.
EIN 20-8875698 • 501(c)3 • New York, NY
Profile
Effie worldwide champions and improves the practice and the practitioners of marketing effectiveness.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
83rd percentile
Higher debt load relative to assets than 83% of similar nonprofits.
Liabilities / Revenue
49th percentile
Higher debt load relative to revenue than 49% of similar nonprofits.
Net Margin
17th percentile
Higher net margin than 17% of similar nonprofits.
Top Officer Pay
91st percentile
Higher top officer pay than 91% of similar nonprofits.
Top officer pay equals 4.7% of source-year revenue.
Asset Growth
3rd percentile
Faster asset growth than 3% of similar nonprofits.
Revenue Growth
36th percentile
Faster revenue growth than 36% of similar nonprofits.
Assets
Down$3,312,028
Down $1,273,716 (-28%) from 2023
Liabilities
Down$2,204,333
Down $260,891 (-11%) from 2023
Net Assets
Down$1,107,695
Down $1,012,825 (-48%) from 2023
Revenue
Up$10,103,999
Up $120,872 (+1.2%) from 2023
Expenses
Down$11,214,622
Down $83,137 (-0.7%) from 2023
Net Income
Up-$1,110,623
Up $204,009 (+16%) from 2023
Most recent year
2024 • Form 990Detailed filing. Detailed filing data is available for this year.
Effie worldwide exists to provide information regarding effectiveness and results in marketing communications. Its mission is to recognize, improve and encourage effectiveness among the marketing communications industry.
Effie worldwide champions and improves the practice and the practitioners of marketing effectiveness.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $1,983,572 | $1,593,585 | ▼ $389,987 |
| Accounts Receivable | $1,047,609 | $789,791 | ▼ $257,818 |
| Investments in Publicly Traded Securities | $1,338,114 | $701,519 | ▼ $636,595 |
| Prepaid Expenses and Deferred Charges | $193,134 | $221,823 | ▲ $28,689 |
| Pledges and Grants Receivable | $15,000 | - | - |
| Land, Buildings, and Equipment, Net | $8,312 | $5,310 | ▼ $3,002 |
| Savings and Temporary Cash Investments | $3 | - | - |
| Total Assets | $4,585,744 | $3,312,028 | ▼ $1,273,716 |
| Liabilities | |||
| Deferred Revenue | $1,334,073 | $1,414,988 | ▲ $80,915 |
| Accounts Payable and Accrued Expenses | $1,131,151 | $789,345 | ▼ $341,806 |
| Total Liabilities | $2,465,224 | $2,204,333 | ▼ $260,891 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $2,120,520 | $1,107,695 | ▼ $1,012,825 |
| Total Net Assets Fund Balance | $2,120,520 | $1,107,695 | ▼ $1,012,825 |
| Total Liabilities and Net Assets / Fund Balance | $4,585,744 | $3,312,028 | ▼ $1,273,716 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Other Land Buildings | $5,310 | $845,416 | $850,726 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Traci L Alford | Chief Execut | FT | $451,500 | $14,861 | $466,361 |
| Traci L Alford | Chief Executive Offi | - | $401,500 | $64,861 | $466,361 |
| Monica M Hare | Chief Innova | FT | $285,000 | $58,248 | $343,248 |
| Monica M Hare | Chief Innovation Off | - | $285,000 | $58,673 | $343,248 |
| Sara J Preston | Chief Revenu | FT | $296,773 | $32,998 | $329,771 |
| Sara J Preston | Chief Revenue Office | - | $296,773 | $52,973 | $329,771 |
| Allison M Knapp Womack | Chief Operat | FT | $260,000 | $10,914 | $270,914 |
| Allison M Knapp Womack | Chief Operating Offi | - | $250,000 | $8,372 | $270,914 |
| Luca Lorenzi | Chief Financ | FT | $205,000 | $8,372 | $213,372 |
| Luca Lorenzi | Chief Financial Offi | - | $205,000 | $6,381 | $213,372 |
| Lauren C Eberhardt | Vice Preside | FT | $160,000 | $19,707 | $179,707 |
| Lauren C Eberhardt | Vice President | - | $160,000 | $20,240 | $179,707 |
| Keith M Haskins | Vice Preside | FT | $160,000 | $6,811 | $166,811 |
| Keith M Haskins | Vice President | - | $160,000 | $5,351 | $166,811 |
| Lyonisha Stephen | Vice Preside | FT | $123,500 | $32,652 | $156,152 |
| Lyonisha Stephen | Vice President | - | $123,500 | $27,712 | $156,152 |
| Erica Stoppenbach | Vice Preside | FT | $120,000 | $20,019 | $140,019 |
| Stephanie Pulner | Vice Preside | FT | $115,000 | $20,037 | $135,037 |
| Stephanie Nachman | Senior Vice | FT | $28,282 | - | $28,282 |
| Name | Title |
|---|---|
| Jae Goodman | Chairman |
| Andrea Brimmer | Director |
| Ann Mukherjee | Director |
| Asmirh Davis | Director |
| Bharat Anand | Director |
| Carla Serrano | Director |
| Claudine Cheever | Director |
| Dave Hohman | Director |
| Freddie Covington | Director |
| Greg Walsh | Director |
| Harjot Singh | Director |
| Jean Lin | Director |
| Katrin Zimmerman | Director |
| Khartoon Weiss | Director |
| Luis Di Como | Director |
| Marcel Marcondes | Director |
| Mathilde Delhoume-debreu | Director |
| Michael Houston | Director |
| Micky Onruval | Director |
| Selman Careaga | Director |
| Stephanie Redish Hofman | Director |
| Vineet Mehra | Director |
| Karina Wilsher | Secretary |
| Jack Bamberger | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Great Believer LLC | Website Develop | 210 CLINTON AVENUE 3C, Brooklyn, NY 11205, Uk | $231,900 |
| Deelcom | Consulting | 4325 1ST STREET, San Francisco, CA 94105, Uk | $230,634 |
| Be -good | Program Service | 1 WINSCOMBE CRESCENT, London, Uk | $150,098 |
| Be Better Consultancy | Consulting | - | $123,643 |
| Hayley Spurling | Consulting | - | $117,584 |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $6,250,069 |
| Other Expenses | $4,964,553 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | $3,328,242 | $256,984 | - | $3,585,226 |
| Conferences and Meetings | $1,508,666 | $177,522 | - | $1,686,188 |
| Current Officers, Directors, Trustees, and Key Employees | $1,547,445 | $104,503 | - | $1,651,948 |
| Fees for Services Other | $1,269,177 | $282,830 | - | $1,552,007 |
| Payroll Taxes | $484,604 | $30,506 | - | $515,110 |
| Other Employee Benefits | $431,934 | $27,891 | - | $459,825 |
| Office Expenses | $224,163 | $216,144 | - | $440,307 |
| Travel | $271,641 | - | - | $271,641 |
| Fees for Services Legal | - | $214,664 | - | $214,664 |
| Advertising | $212,736 | - | - | $212,736 |
| Occupancy | $84,080 | $82,759 | - | $166,839 |
| Insurance | $5,096 | $37,772 | - | $42,868 |
| Fees for Services Accounting | - | $41,979 | - | $41,979 |
| Pension Plan Contributions | $35,959 | $2,001 | - | $37,960 |
| All Other Expenses | $4,910 | $5,802 | - | $10,712 |
| Other Expenses | $98,231 | $9,405 | - | $9,405 |
| Depreciation Depletion | $5,979 | - | - | $5,979 |
| Total Functional Expenses | $9,711,830 | $1,502,792 | $0 | $11,214,622 |
| Region | Activity | Services | Offices | Employees | Spending |
|---|---|---|---|---|---|
| East Asia and the Pacific | Program Services | Effie China Awards | 1 | - | $2,925,782 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
“The treasurer and board members on the finance committee reviews the form 990 before the return is filed.”
“Directors review and sign a conflict of interest policy disclosure form upon the beginning of their term as a director, and any subsequent re-election. If any conflicts are disclosed, the board will review them to determine appropriate action.”
“We use three compensation studies: "national compensation study, association chief staff executives" by the american research company; "salary guide, national associations and nonprofits" by ceo update; and the "association executives. They are relevant for most of effie's senior and middle management. When there is no data for comparable positions, we consider the importance and complexity of his or her role vis a vis of others for whom we have no observable data.”
“We use three compensation studies: "national compensation study, association chief staff executives" by the american research company; "salary guide, national associations and nonprofits" by ceo update; and the "association executives". They are relevant for most of effie's senior and middle management. When there is no data for comparable positions, we consider the importance and complexity of his or her role vis a vis of others for whom we have no observable data.”
“990 is available at guidestar.org.”
“Documents are available to interested parties upon request at the organization's offices.”
“United states effie awards: the united states effie awards identifies examples of marketing communication effectiveness via competitions requiring the submission of detailed marketing communications case studies by companies. Judging is done by senior executives within strict guidelines. The cases are then used to educate the industry on what works and why. Education: effie runs a number of different education programs under the effie academy. The role of the academy is to provide education to marketing professionals throughout different points in their career. Collegiate is for undergraduates, bootcamp for young professionals 4-7 years into their career, and customized learning sessions are for organizations who would like to upgrade and improve their marketing effectiveness capabilities. International licensing: effie worldwide, based in new york city, is the global brand owner of the effie awards competition and currently licenses it in more than 46 markets globally. All licensed effie programs worldwide operate according to the global effie awards brand standards to honor the year's most effective marketing communications cases ideas that work.”
“CHINA, PEOPLES REPUB”
“Consulting fees 1,269,177 282,830 0”
“OTHERS 0 OTHERS 0”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/ContractorCompensationGrp/CompensationAmt | 4 | 117584 |
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| IRS990/ContractorCompensationGrp/ContractorAddress/ForeignAddress/AddressLine1Txt | 1 | 8 CONISTON ROAD |
| IRS990/ContractorCompensationGrp/ContractorAddress/ForeignAddress/AddressLine1Txt | 2 | 1 WINSCOMBE CRESCENT |
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| IRS990/ContractorCompensationGrp/ContractorAddress/ForeignAddress/CountryCd | 2 | UK |
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| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 210 CLINTON AVENUE 3C |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 4325 1ST STREET |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | BROOKLYN |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | SAN FRANCISCO |
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| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | CA |
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| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 94105 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | GREAT BELIEVER LLC |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | DEELCOM |
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| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | WEBSITE DEVELOP |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | CONSULTING |
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| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/ProgramServicesAmt | 0 | 5979 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 5979 |
| IRS990/Desc | 0 | UNITED STATES EFFIE AWARDS: THE UNITED STATES EFFIE AWARDS IDENTIFIES EXAMPLES OF MARKETING COMMUNICATION EFFECTIVENESS VIA COMPETITIONS REQUIRING THE SUBMISSION OF DETAILED MARKETING COMMUNICATIONS CASE STUDIES BY COMPANIES. JUDGING IS DONE BY SENIOR EXECUTIVES WITHIN STRICT GUIDELINES. THE CASES ARE THEN USED TO EDUCATE THE INDUSTRY ON WHAT WORKS AND WHY. EDUCATION: EFFIE RUNS A NUMBER OF DIFFERENT EDUCATION PROGRAMS UNDER THE EFFIE ACADEMY. THE ROLE OF THE ACADEMY IS TO PROVIDE EDUCATION TO MARKETING PROFESSIONALS THROUGHOUT DIFFERENT POINTS IN THEIR CAREER. COLLEGIATE IS FOR UNDERGRADUATES, BOOTCAMP FOR YOUNG PROFESSIONALS 4-7 YEARS INTO THEIR CAREER, AND CUSTOMIZED LEARNING SESSIONS ARE FOR ORGANIZATIONS WHO WOULD LIKE TO UPGRADE AND IMPROVE THEIR MARKETING EFFECTIVENESS CAPABILITIES. INTERNATIONAL LICENSING: EFFIE WORLDWIDE, BASED IN NEW YORK CITY, IS THE GLOBAL BRAND OWNER OF THE EFFIE AWARDS COMPETITION AND CURRENTLY LICENSES IT IN MORE THAN 46 MARKETS GLOBALLY. ALL LICENSED EFFIE PROGRAMS WORLDWIDE OPERATE ACCORDING TO THE GLOBAL EFFIE AWARDS BRAND STANDARDS TO HONOR THE YEAR'S MOST EFFECTIVE MARKETING COMMUNICATIONS CASES IDEAS THAT WORK. |
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| IRS990/DistributionToDonorInd | 0 | false |
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| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
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| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 214664 |
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| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 1269177 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 1552007 |
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| IRS990/ForeignCountryCd | 0 | CH |
| IRS990/ForeignFinancialAccountInd | 0 | true |
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| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 34 | 1.00 |
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| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 4 | X |
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| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
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| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 17 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 18 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 19 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 20 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 21 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 22 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 23 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 14861 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 32998 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 58248 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 10914 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 8372 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 19707 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 6811 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 32652 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 20019 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 20037 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 28 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 29 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 30 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 31 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 32 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 33 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 34 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | TRACI L ALFORD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | SARA J PRESTON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | MONICA M HARE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | ALLISON M KNAPP WOMACK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | LUCA LORENZI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | LAUREN C EBERHARDT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | KEITH M HASKINS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | LYONISHA STEPHEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | ERICA STOPPENBACH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | STEPHANIE PULNER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | STEPHANIE NACHMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | JAE GOODMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | KARINA WILSHER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | JACK BAMBERGER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | MARCEL MARCONDES |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | ANDREA BRIMMER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | CLAUDINE CHEEVER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | KHARTOON WEISS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | VINEET MEHRA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | SELMAN CAREAGA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | MICHAEL HOUSTON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | MATHILDE DELHOUME-DEBREU |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | DAVE HOHMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 23 | ANN MUKHERJEE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 24 | CARLA SERRANO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 25 | MICKY ONRUVAL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 26 | LUIS DI COMO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 27 | FREDDIE COVINGTON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 28 | BHARAT ANAND |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 29 | KATRIN ZIMMERMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 30 | GREG WALSH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 31 | JEAN LIN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 32 | STEPHANIE REDISH HOFMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 33 | ASMIRH DAVIS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 34 | HARJOT SINGH |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 451500 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 296773 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 285000 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 260000 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 205000 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 160000 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 160000 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 123500 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 120000 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 115000 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 28282 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 28 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 29 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 30 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 31 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 32 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 33 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 34 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 28 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 29 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 30 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 31 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 32 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 33 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 34 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CHIEF EXECUT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | CHIEF REVENU |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | CHIEF INNOVA |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | CHIEF OPERAT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | CHIEF FINANC |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | VICE PRESIDE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | VICE PRESIDE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | VICE PRESIDE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | VICE PRESIDE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | VICE PRESIDE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | SENIOR VICE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | CHAIRMAN |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 24 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 25 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 26 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 27 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 28 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 29 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 30 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 31 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 32 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 33 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 34 | DIRECTOR |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/FormationYr | 0 | 2008 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedInd | 0 | false |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 23 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 10103999 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | false |
| IRS990/IndependentAuditFinclStmtInd | 0 | false |
| IRS990/IndependentVotingMemberCnt | 0 | 23 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 10 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIInd | 0 | X |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 37772 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 5096 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 42868 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 26993 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 26993 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 1338114 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 701519 |
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