Civic Intelligence

Mental Fitness Inc

990EZ • Fiscal year 2012 • EIN 20-8489636

Jan 01, 2012 to Dec 31, 2012 • Filed on Aug 30, 2013

Organization ProfileWWW.MENTALFITNESSINC.ORG
339 E 19th Street No 2B10003
Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

97th percentile

2.13x

Higher debt load relative to assets than 97% of similar nonprofits.

2012 filings • 501(c)3 • <$500k nonprofits • Source year 2012

Liabilities / Revenue

88th percentile

0.25x

Higher debt load relative to revenue than 88% of similar nonprofits.

2012 filings • 501(c)3 • <$500k nonprofits • Source year 2012

Net Margin

66th percentile

11%

Higher net margin than 66% of similar nonprofits.

2012 filings • 501(c)3 • <$500k nonprofits • Source year 2012

Top Officer Pay

Score unavailable

No value available

This filing does not contain officer compensation rows.

Source year 2012

Asset Growth

84th percentile

45%

Faster asset growth than 84% of similar nonprofits.

2012 filings • 501(c)3 • <$500k nonprofits • Annualized from 2011 to 2012

Revenue Growth

81st percentile

36%

Faster revenue growth than 81% of similar nonprofits.

2012 filings • 501(c)3 • <$500k nonprofits • Annualized from 2011 to 2012

Balance Sheet
Liabilities / Assets97th percentile

Assets

Up

$12,271

Up $3,822 (+45%) from 2011

Net Assets

Up

-$13,891

Up $11,437 (+45%) from 2011

Liabilities

Down

$26,162

Down $7,615 (-23%) from 2011

Revenue And Expenses
Liabilities / Revenue88th percentileNet Margin66th percentile

Revenue

Up

$103,288

Up $27,192 (+36%) from 2011

Expenses

Up

$91,851

Up $1,757 (+2.0%) from 2011

Net Income

Up

$11,437

Up $25,435 (+182%) from 2011

Historical Trend

Balance Sheet Trend

Asset Growth84th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$60K$40K$20K$0-$20K-$40KAssets 2011: $8,449Liabilities 2011: $33,777Net Assets 2011: -$25,3282011Assets 2012: $12,271Liabilities 2012: $26,162Net Assets 2012: -$13,8912012Assets 2013: $16,955Liabilities 2013: $25,7552013Assets 2014: $10,307Liabilities 2014: $16,589Net Assets 2014: -$6,2822014Assets 2015: $5,345Liabilities 2015: $23,294Net Assets 2015: -$17,9492015Assets 2016: $20,502Liabilities 2016: $13,336Net Assets 2016: $7,1662016Assets 2017: $13,394Liabilities 2017: $22,689Net Assets 2017: -$9,2952017Assets 2018: $19,502Liabilities 2018: $9,651Net Assets 2018: $9,8512018Assets 2019: $0Liabilities 2019: $02019Assets 2020: $33,222Liabilities 2020: $0Net Assets 2020: $33,2222020Assets 2021: $47,904Liabilities 2021: $0Net Assets 2021: $47,9042021Assets 2022: $40,938Liabilities 2022: $0Net Assets 2022: $40,9382022Assets 2023: $0Liabilities 2023: $0Net Assets 2023: $02023

Highlighted filing

2012

Assets$12,271
Liabilities$26,162
Net Assets-$13,891
Open 2012 Filing

Operations Trend

Revenue Growth81st percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$200K$150K$100K$50K$0-$50KRevenue 2011: $76,096Expenses 2011: $90,094Net Income 2011: -$13,9982011Revenue 2012: $103,288Expenses 2012: $91,851Net Income 2012: $11,4372012Revenue 2013: $131,347Expenses 2013: $126,256Net Income 2013: $5,0912013Revenue 2014: $153,972Expenses 2014: $151,454Net Income 2014: $2,5182014Revenue 2015: $102,098Expenses 2015: $113,765Net Income 2015: -$11,6672015Revenue 2016: $91,311Expenses 2016: $66,196Net Income 2016: $25,1152016Revenue 2017: $95,761Expenses 2017: $112,222Net Income 2017: -$16,4612017Revenue 2018: $96,169Expenses 2018: $77,023Net Income 2018: $19,1462018Revenue 2019: $25,393Expenses 2019: $25,231Net Income 2019: $1622019Revenue 2020: $98,243Expenses 2020: $89,169Net Income 2020: $9,0742020Revenue 2021: $84,861Expenses 2021: $71,820Net Income 2021: $13,0412021Revenue 2022: $106,511Expenses 2022: $112,515Net Income 2022: -$6,0042022Revenue 2023: $69,867Expenses 2023: $107,700Net Income 2023: -$37,8332023

Highlighted filing

2012

Revenue$103,288
Expenses$91,851
Net Income$11,437
Open 2012 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2012 to Dec 31, 2012
Signed
Aug 30, 2013
Return Version
2012v2.1
Mission and Program Overview

Mission

The mission of mental fitness is to shape resilience in youth by facilitating educational and interactive programs in order to prevent mental illness and emotional distress.

Filing and Contact Details

Filer

EIN
20-8489636
Raw XML Appendix245 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName0ROBYN HUSSA
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName1DR LAURA A LEES
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName2MIKE GEITL
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName3ALBERT ALDERETE
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName4SEDEF ONDER
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName5MAXINE FECHTER
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName6VICTOR HUCKE
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IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName8JASON ROSARIO
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName9CAROLINE ROTHSTEIN
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IRS990EZ/PrimaryExemptPurpose0THE PRIMARY EXEMPT PURPOSE OF NORMAL IN SCHOOLS, INC. ("NIS") IS TO EDUCATE ABOUT EATING DISORDERS, BODY IMAGE AND SELF ESTEEM THROUGH ARTS AND MINDFULNESS PROGRAMS.
IRS990EZ/PrintingPublicationsPostage01943
IRS990EZ/ProgramServiceAccomplishment/DescriptionProgramServiceAccom0PRESENTATION OF PROGRAMS TO STUDENT POPULATIONS: NORMAL PRESENTED ITS DOCUMENTARY FILM SEMINARS (ED 101 AND SPEAKING OUT ABOUT ED SEMINARS), SOAR! BODY IMAGE SEMINAR, AND LIVE PRESENTATION OF NORMAL: THE MUSICAL AND CONDUCTED TALK-BACK PROGRAMS FEATURING MENTAL HEALTH PROFESSIONAL SPECIALIZING IN EATING DISORDERS AND OTHER PERSONS WITH PERSONAL EXPERIENCE OF EATING DISORDERS IN MORE THAN 23 THREE SCHOOLS, UNIVERSITIES AND VENUES THROUGHOUT SOUTH CAROLINA, WISCONSIN AND NEW YORK. THESE PROGRAMS REACHED AN ESTIMATED 3600 STUDENT AUDIENCE MEMBERS. OF THOSE, AT LEAST 163 INDIVIDUALS SOUGHT TREATMENT FOR A MENTAL HEALTH ISSUE OR FOR AN EATING DISORDER (SEEKING TREATMENT IS DEFINED AS COMING FORWARD TO SPEAK TO A CLINICIAN, ENTERING THERAPY OR ENTERING TREATMENT). IN ADDITION, NORMALS ONLINE TOOLS AND RESOURCES REACHED A WORLDWIDE AUDIENCE IN 2012. NORMALS WE ARE THE REAL DEAL BODY IMAGE BLOG WEBSITE REACHED 180,000 INDIVIDUALS WORLDWIDE AND RECEIVED THE 2012 TOP 50 SELF-ACCEPTANCE BLOG, TOP 50 EMOTIONAL EATING BLOG AND TOP 25 EATING DISORDER BLOG AWARDS. NORMALS YOUTUBE CHANNEL OFFERED 61 FILMS AND PARTNERED WITH DR. OZ'S SHARECARE MEDICAL WEBSITE.
IRS990EZ/ProgramServiceAccomplishment/DescriptionProgramServiceAccom1INSIDE OUT CELEBRATING INNER BEAUTY THROUGH ARTS. NORMAL CREATED THE THIRD ANNUAL ARTSY AND ELEGANT EVENING PROGRAM WHICH WAS HELD IN NEW YORK CITY AT LINEN HALL. THE EVENT INCLUDED A LIVE PRESENTATION OF SPOKEN WORD POETRY AND FEATURED A SILENT AUCTION AND ART GALLERY WITH CONTENT BY INDIVIDUALS IN RECOVERY FROM EATING DISORDERS. AN ESTIMATED 75 INDIVIDUALS PARTICIPATED IN THIS EVENT.
IRS990EZ/ProgramServiceAccomplishment/DescriptionProgramServiceAccom2ONLINE EDUCATIONAL PROGRAM. IN 2012, NORMAL FILMED BENEATH THE FLOORBOARDS AN EDUCATIONAL FILM TO RAISE AWARENESS ABOUT BINGE EATING DISORDER, WEIGHT BIAS AND STIGMA AND BULLYING OF INDIVIDUALS WHO LIVE IN LARGER BODIES. WORKING IN COLLABORATION WITH WHITE ELEPHANT PRODUCTION COMPANY IN NEW YORK CITY, FOR 8 MONTHS OF THE YEAR, NORMAL FILMED THE NATIONS LEADING MEDICAL EXPERTS IN THE FIELD OF EATING DISORDERS AND MENTAL HEALTH TO REVEAL THE LATEST RESEARCH FINDINGS ABOUT OBESITY, DIETING, BINGE EATING DISORDER IN AN EFFORT TO COMPLETE A FEATURE-LENGTH DOCUMENTARY THAT WILL BE MADE AVAILABLE TO SCHOOLS, HOSPITALS, MEDICAL PROFESSIONALS AND FAMILIES IN 2013.
IRS990EZ/ProgramServiceAccomplishment/DescriptionProgramServiceAccom3PRESENTATION OF NORMAL FOR HEALTH PROFESSIONALS: NORMAL PRESENTED AND CONDUCTED A DOCUMENTARY FILM SEMINAR AND TALK-BACK PROGRAM FEATURING MENTAL HEALTH PROFESSIONALS SPECIALIZING IN EATING DISORDERS AND OTHER PERSONS WITH PERSONAL EXPERIENCE OF EATING DISORDERS FOR ONE PERFORMANCE AT NEW YORK UNIVERSITYS SILVER SCHOOL OF SOCIAL WORK FOR UPCOMING HEALTH PROFESSIONALS. MORE THAN 100 MASTERS STUDENTS IN SOCIALS WORK WERE IN ATTENDANCE AND WERE ABLE TO LEARN ABOUT EATING DISORDERS DIRECTLY FROM NORMAL SEMINAR HOSTS AND EXPERTS.
IRS990EZ/ProgramServiceAccomplishment/DescriptionProgramServiceAccom4IN 2012 NORMAL FORMALIZED ITS COLLABORATION WITH HARVARD SCHOOL OF PUBLIC HEALTH STRIPED PROGRAM (A PREVENTION PROGRAM IN EATING DISORDERS) WHO WILL ASSIST NORMAL IN CREATING AND MEASURING ITS PROGRAMS IN SCHOOLS AND UNIVERSITIES.
IRS990EZ/ProgramServiceAccomplishment/DescriptionProgramServiceAccom5VIRTUAL ONLINE RESOURCES: IN 2012 NORMAL FURTHER ENHANCED ITS ONLINE TOOLS AND RESOURCES SO FAMILIES NATIONWIDE HAVE ACCESS TO CRITICAL EDUCATIONAL MATERIALS. ONLINE TOOLS SUCH AS THE YOUTUBE CHANNEL OF FILMS, THINK EAT PLAY WEBSITE, BENEATH THE FLOORBOARDS WEBSITE, WEIGHT STIGMA AWARENESS FILMS, Q&A WITH MEDICAL EXPERT FILMS, SHARECARE MEDICAL WEBSITE (DR. OZ), WE ARE THE REAL DEAL BLOG, HEALING POWER OF ARTS BLOG, WHAT IS NORMAL BLOG, FACEBOOK AND TWITTER WERE IMPROVED TO TEACH A NATIONWIDE AUDIENCE ABOUT THE ISSUES RELATING TO EATING DISORDERS, OBESITY AND WELLNESS.
IRS990EZ/ProgramServiceAccomplishment/DescriptionProgramServiceAccom6EATING FOR LIFE ALLIANCE - DEDICATED TO MAKING USER-FRIENDLY INFORMATION, RESOURCES, PROTOCOLS, AND THE WISDOM OF NATIONAL EXPERTS ON EAT DISORDER BEHAVIOR AMONG COLLEGE STUDENTS AVAILABLE TO EVERYONE.
IRS990EZ/ProgramServiceAccomplishment/DescriptionProgramServiceAccom7OTHER MISCELLANEOUS PROGRAMS RELATED TO CARRYING OUT THE ORGANIZATION'S EXEMPT PURPOSE INCLUDING MEDITATION AND MINDFULNESS WORKSHOPS, ANAD AND HEALTHY SELFITUDE.
IRS990EZ/ProgramServiceAccomplishment/DescriptionProgramServiceAccom8IN 2012 NORMAL EDUCATED ATHLETES IN ITS TEAM NORMAL PROGRAM AND NORMAL CREATED A NEW PROGRAM TO EDUCATE SCHOOL COACHES, CLINICIANS, PARENTS AND ATHLETES CALLED THINK.EAT.PLAY OPTIMIZING HEALTH IN FEMALE ATHLETES. THIS PROGRAM PROVIDED ONLINE TOOLS, RESOURCES, HANDOUTS, FILMS AND SERVICES IN 2012 AND WILL BEGAN COLLABORATING WITH HARVARD SCHOOL OF PUBLIC HEALTH PREVENTION PROGRAM IN EATING DISORDERS TO SURVEY AND MEASURE NEW YORK COACHES AND NURSES. IN ADDITION, THE THINK.EAT.PLAY PROGRAM TO OPTIMIZE HEALTH IN FEMALE ATHLETES FORGED A PARTNERSHIP WITH NEW YORK STATE AGENCIES TO BRING THE EDUCATIONAL INIATIATIVES TO COACHES THROUGHOUT NEW YORK STATE
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IRS990ScheduleO/GeneralExplanation/Explanation0DESCRIPTION: SUPPLIES . AMOUNT: 2,515. DESCRIPTION: INSURANCE . AMOUNT: 1,291. DESCRIPTION: TELEPHONE . AMOUNT: 20. DESCRIPTION: REPAIRS . AMOUNT: 121. DESCRIPTION: MEALS AND ENTERTAINMENT . AMOUNT: 1,732. DESCRIPTION: TRAVEL . AMOUNT: 10,802. DESCRIPTION: BANK SERVICE CHARGES . AMOUNT: 2,679. DESCRIPTION: MARKETING . AMOUNT: 2,919. DESCRIPTION: INTERNET AND SOFTWARE . AMOUNT: 1,264. DESCRIPTION: MISCELLANEOUS . AMOUNT: 4,442. DESCRIPTION: DEPRECIATION . AMOUNT: 1,128. DESCRIPTION: PAYROLL TAXES . AMOUNT: 853. DESCRIPTION: MEETING EXPENSE . AMOUNT: 2,386. DESCRIPTION: PROGRAM EXPENSES . AMOUNT: 6,028. DESCRIPTION: EDITING AND SOUND PRODUCTION . AMOUNT: 16,168. DESCRIPTION: GRANT WRITING . AMOUNT: 383. TOTAL TO FORM 990-EZ, LINE 16: 54,731.
IRS990ScheduleO/GeneralExplanation/Explanation1DESCRIPTION: INVENTORY ASSET . BEG. OF YEAR AMOUNT: 1,890. END OF YEAR AMOUNT: 0. DESCRIPTION: RMH TO REIMBURSE NIS . BEG. OF YEAR AMOUNT: 299. END OF YEAR AMOUNT: 299. DESCRIPTION: CASH BOX START UP CASH . BEG. OF YEAR AMOUNT: 300. END OF YEAR AMOUNT: 300. DESCRIPTION: PREPAID EXPENSE . BEG. OF YEAR AMOUNT: 338. END OF YEAR AMOUNT: 0. DESCRIPTION: OTHER DEPRECIABLE ASSETS. BEG. OF YEAR AMOUNT: 4,430. END OF YEAR AMOUNT: 3,302.
IRS990ScheduleO/GeneralExplanation/Explanation2DESCRIPTION: NOTE PAYABLE . BEG. OF YEAR AMOUNT: 6,500. END OF YEAR AMOUNT: 5,000. DESCRIPTION: ACCOUNTS PAYABLE . BEG. OF YEAR AMOUNT: 7,150. END OF YEAR AMOUNT: 6,502. DESCRIPTION: NIS AMEX . BEG. OF YEAR AMOUNT: 2,968. END OF YEAR AMOUNT: 37. DESCRIPTION: US BANK CREDIT CARD . BEG. OF YEAR AMOUNT: 14,631. END OF YEAR AMOUNT: 14,624. DESCRIPTION: ACCRUED PAYROLL TAXES . BEG. OF YEAR AMOUNT: 2,528. END OF YEAR AMOUNT: 0.
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IRS990ScheduleO/GeneralExplanation/Identifier1OTHER ASSETS
IRS990ScheduleO/GeneralExplanation/Identifier2OTHER LIABILITIES
IRS990ScheduleO/GeneralExplanation/ReturnReference0FORM 990-EZ, PART I, LINE 16
IRS990ScheduleO/GeneralExplanation/ReturnReference1FORM 990-EZ, PART II, LINE 24
IRS990ScheduleO/GeneralExplanation/ReturnReference2FORM 990-EZ, PART II, LINE 26
TransferPrsnlBnftContractsDecl/Declaration0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
ReturnHeader/BuildTS02016-02-24 21:20:13Z
ReturnHeader/Filer/EIN0208489636
ReturnHeader/Filer/Name/BusinessNameLine10NORMAL IN SCHOOLS INC
ReturnHeader/Filer/NameControl0NORM
ReturnHeader/Filer/Phone09177714977
ReturnHeader/Filer/USAddress/AddressLine10339 E 19TH STREET NO 2B
ReturnHeader/Filer/USAddress/City0NEW YORK
ReturnHeader/Filer/USAddress/State0NY
ReturnHeader/Filer/USAddress/ZIPCode010003
ReturnHeader/Officer/AuthorizeThirdParty01
ReturnHeader/Officer/DateSigned02013-08-30
ReturnHeader/Officer/Name0MICHAEL GIETL
ReturnHeader/Officer/Phone09177714977
ReturnHeader/Officer/Title0TREASURER
ReturnHeader/PreparerFirm/EIN0390747409
ReturnHeader/PreparerFirm/PreparerFirmBusinessName/BusinessNameLine10REILLY PENNER & BENTON LLP
ReturnHeader/PreparerFirm/PreparerFirmUSAddress/AddressLine101233 NORTH MAYFAIR ROAD SUITE 302
ReturnHeader/PreparerFirm/PreparerFirmUSAddress/City0MILWAUKEE
ReturnHeader/PreparerFirm/PreparerFirmUSAddress/State0WI
ReturnHeader/PreparerFirm/PreparerFirmUSAddress/ZIPCode0532263255
ReturnHeader/Preparer/Name0DAVID A GROTKIN
ReturnHeader/Preparer/Phone04142717800
ReturnHeader/ReturnType0990EZ
ReturnHeader/TaxPeriodBeginDate02012-01-01
ReturnHeader/TaxPeriodEndDate02012-12-31
ReturnHeader/TaxYear02012
ReturnHeader/Timestamp02013-09-30T08:47:27-05:00

Document Assets

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Filings

Displayed year

2012 • Form 990EZFacts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$12,271
Liabilities
$26,162
Net assets
-$13,891
Revenue
$103,288
Expenses
$91,851
Net income
$11,437
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2023Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.70$1.08$0.38
2022Detailed filing. Detailed filing data is available for this year.$0.41$0.00$0.41$1.07$1.13$0.06
2021Detailed filing. Detailed filing data is available for this year.$0.48$0.00$0.48$0.85$0.72$0.13
2020Detailed filing. Detailed filing data is available for this year.$0.33$0.00$0.33$0.98$0.89$0.09
2019Summary only. Only limited summary data is available for this year.$0.00$0.00$0.25$0.25$0.00
2018Detailed filing. Detailed filing data is available for this year.$0.20$0.10$0.10$0.96$0.77$0.19
2017Detailed filing. Detailed filing data is available for this year.$0.13$0.23$0.09$0.96$1.12$0.16
2016Detailed filing. Detailed filing data is available for this year.$0.21$0.13$0.07$0.91$0.66$0.25
2015Detailed filing. Detailed filing data is available for this year.$0.05$0.23$0.18$1.02$1.14$0.12
2014Detailed filing. Detailed filing data is available for this year.$0.10$0.17$0.06$1.54$1.51$0.03
2013Summary only. Only limited summary data is available for this year.$0.17$0.26$1.31$1.26$0.05
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.12$0.26$0.14$1.03$0.92$0.11
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.08$0.34$0.25$0.76$0.90$0.14