Form 990, Part VI, Section B, line 11B
“A copy of the 990 will be sent to the board one week prior to filing the return.”
Scores are not available for this record yet.
Assets
Flat$1,583,725
Flat from 2023
Net Assets
Flat$691,967
Flat from 2023
Liabilities
Flat$891,758
Flat from 2023
Revenue
Flat$4,766,667
Flat from 2023
Expenses
Flat$5,111,594
Flat from 2023
Net Income
Flat-$344,927
Flat from 2023
REACHUP is a leading organization in establishing and implementing practices which result in zero preventable infant and maternal deaths.
To advocate and mobilize resources to help communities achieve equality in healthcare.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $1,059,933 | $595,655 | ▼ $464,278 |
| Pledges and Grants Receivable | $610,373 | $450,484 | ▼ $159,889 |
| Investments in Publicly Traded Securities | - | $223,158 | - |
| Prepaid Expenses and Deferred Charges | $0 | $15,589 | ▲ $15,589 |
| Land, Buildings, and Equipment, Net | $19,997 | $12,061 | ▼ $7,936 |
| Total Assets | $1,690,303 | $1,583,725 | ▼ $106,578 |
| Other Assets Total | $0 | $286,778 | ▲ $286,778 |
| Liabilities | |||
| Deferred Revenue | $422,518 | $334,017 | ▼ $88,501 |
| Other Liabilities | $0 | $289,555 | ▲ $289,555 |
| Accounts Payable and Accrued Expenses | $230,891 | $268,186 | ▲ $37,295 |
| Total Liabilities | $653,409 | $891,758 | ▲ $238,349 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $1,036,894 | $691,967 | ▼ $344,927 |
| Total Net Assets Fund Balance | $1,036,894 | $691,967 | ▼ $344,927 |
| Total Liabilities and Net Assets / Fund Balance | $1,690,303 | $1,583,725 | ▼ $106,578 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $6,505 | $128,263 | $134,768 |
| Other Land Buildings | $5,556 | $4,444 | $10,000 |
| Other Assets Org | $286,778 | - | - |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Estrellita Berry | President/CEO | FT | $145,147 | $145,147 |
| Name | Title |
|---|---|
| James Wilkerson Jr | Board Chair |
| Patrick Cannon PhD | Immediate Past Chair |
| Lisa Freedman Woodward MPH | Vice Chair |
| Adam VreeLand MBA | Director |
| Elana Greenway Faniel | Director |
| Marcia McKingley-Lewis | Director |
| Naazneen Pal MPH | Director |
| Pauline McNeill Rivers PhD | Director |
| Sophia Hector | Director |
| Taisha Ortiz | Director |
| Gloria Walters PA | Secretary |
| Jeff Goolsby CPA MSA | Treasurer |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $3,899,569 |
| Other Expenses | $1,212,025 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $-6,862 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | $2,639,214 | $409,197 | - | $3,048,411 |
| Other Employee Benefits | $392,437 | $21,442 | - | $413,879 |
| Payroll Taxes | $209,503 | $32,145 | - | $241,648 |
| Office Expenses | $147,320 | $13,194 | $-218 | $160,296 |
| Occupancy | $136,785 | $22,322 | - | $159,107 |
| Current Officers, Directors, Trustees, and Key Employees | $125,663 | $19,484 | - | $145,147 |
| Travel | $69,504 | $30,065 | - | $99,569 |
| Information Technology | $59,788 | $36,646 | - | $96,434 |
| Other Expenses | $60,949 | $6,300 | $1,350 | $67,249 |
| Pension Plan Contributions | $47,513 | $2,971 | - | $50,484 |
| Fees for Services Other | $40,927 | $9,172 | - | $50,099 |
| Insurance | $20,170 | $2,369 | - | $22,539 |
| Fees for Services Accounting | $20,536 | $932 | $32 | $21,500 |
| Depreciation Depletion | - | $7,936 | - | $7,936 |
| Advertising | $2,100 | $3,000 | - | $5,100 |
| Fees for Services Legal | $3,016 | $137 | $5 | $3,158 |
| All Other Expenses | $5,227 | $3,449 | $-11,097 | $-2,421 |
| Total Functional Expenses | $4,422,879 | $695,577 | $-6,862 | $5,111,594 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $5,199,223 |
| Total Expenses per Audited Statements | $5,199,223 |
| Total Expenses per Form 990 | $5,111,594 |
| Expenses Not Reported on Form 990 | $0 |
| Expenses Not Reported on Financial Statements | $-87,629 |
| Other Expense Adjustments | $-87,629 |
| Line Item | Amount |
|---|---|
| Fundraising Direct Expenses | $87,629 |
| Fundraising Gross Income | $0 |
| Professional Fundraising Fees | $0 |
| Event | Gross Receipts | Gross Revenue | Direct Expenses | Net Income |
|---|---|---|---|---|
| Gala | $143,296 | - | $24,787 | - |
| Total Events | $143,296 | - | $87,629 | $-87,629 |
| Liability | Amount |
|---|---|
| Lease liabilitiy - operating lease | $289,555 |
“A copy of the 990 will be sent to the board one week prior to filing the return.”
“The Organization requires the board to sign a conflict of interest policy annually including disclosure of any related party transactions.”
“Compensation process for Top Official: Board of Directors conducted a market research survey of base salaries for chief executives at comparable organizations to set a target base salary amount for the CEO and the range which was feasible for the Organization.”
“The Organization makes its Audited Financial Statements available on its website and all other governing documents available upon request at their administrative office.”
“The Organization accounts for the effect of any uncertain tax positions based on a "more likely than not" threshold to the recognition of the tax positions being sustained based on the technical merits of the position under scrutiny by the applicable taxing authority. If a tax position or positions are deemed to result in uncertainties of those positions, the unrecognized tax benefit is estimated based on a "cumulative probability assessment" that aggregates the estimated tax liability for all uncertain tax positions. The Organization has identified its tax status as a tax-exempt entity as its only significant tax position; however, the Organization has determined that such tax position does not result in an uncertainty requiring recognition. The Organization is not currently under examination by any taxing jurisdiction. The Organization's federal returns are generally open for examination for three years following the date filed.”
“Special Event Expenses included in Revenue”
“Special Event Expenses included in Revenue”
“Special Event Expenses not included .”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/Desc | 0 | Facilitates increased opportunities to strengthen women, children, and families to create the foundation for healthy communities. Infant mortality (babies dying before their first birthday) and low birthweight (less than 5 pounds, 8 ounces) remain major public health issues in the U.S., at risk for reducing society's potential physical, social, and human capital and/or requiring significant medical, educational and other expenses. With a focus on decreasing risk-taking behaviors and inattention to good health practice as well as community and societal concerns, the Central Hillsborough Healthy Start (CHHS) Project, from 1998 to the present, has reduced the infant mortality rate by 56% in areas served. This reduction is unparalleled in comparison to most other organizations, nationwide, attempting to reduce infant mortality, and represents cost savings ranging from $90,000 to $275,000 per birth. |
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| IRS990/MissionDesc | 0 | To advocate for and mobilize resources to help communities achieve equality in healthcare and positive health for all families. REACHUP, Inc. is committed to becoming recognized as a center of excellence on the local, regional and national level, working collaboratively to create communities with equal opportunity for optimal health. |
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| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 147320 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 160296 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 0 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 286778 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 21442 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 392437 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 413879 |
| IRS990/OtherExpensesGrp/Desc | 0 | Postage and Printing |
| IRS990/OtherExpensesGrp/Desc | 1 | Contract Expenses |
| IRS990/OtherExpensesGrp/Desc | 2 | Education and Training |
| IRS990/OtherExpensesGrp/Desc | 3 | Telephone |
| IRS990/OtherExpensesGrp/FundraisingAmt | 0 | 2596 |
| IRS990/OtherExpensesGrp/FundraisingAmt | 1 | 470 |
| IRS990/OtherExpensesGrp/FundraisingAmt | 2 | 1350 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 993 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 73351 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 2 | 472 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 3 | 6300 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 18602 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 304657 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 118968 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 3 | 60949 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 22191 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 378478 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 120790 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 67249 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 0 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 289555 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 409197 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 2639214 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 3048411 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 32145 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 209503 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 241648 |
| IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt | 0 | 2971 |
| IRS990/PensionPlanContributionsGrp/ProgramServicesAmt | 0 | 47513 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 50484 |
| IRS990/PledgesAndGrantsReceivableGrp/BOYAmt | 0 | 610373 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 450484 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 15589 |
| IRS990/PrincipalOfficerNm | 0 | Nicola Bailey |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | Positively impact early parenting behaviors by increasing social support and early parenting skills. This includes engaging and serving pregnant women whose infants are at highest risk for poor health, social and cognitive outcomes and whose infants would benefit most from breastfeeding; supporting the growth and development of current fathers, expectant fathers and father-figures in the knowledge, skills, attitudes, values and practices of nurturing parenting; and addressing stress and social isolation in expectant and parenting moms and other women who support them. Program activities, which are strength-based rather than deficit based, are more effective in promoting increased and sustainable change. Extensive outreach with providers and community organizations takes advantage of the synergistic effect, or collective impact, of collaboration among partners. |
| IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt | 0 | 746947 |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | Nurse Family Partnership is an evidence based, nurse-led home visitation program for low income, first time pregnant women. Goals are to improve pregnancy outcomes by helping women engage in good preventative health practices, improve child health and development and improve the economic self-sufficiency of the family. NFP focused on first-time mothers because it is during a first pregnancy when the best chance exists to promote and teach positive health and development behaviors. NFP also improves child health and development, and advances the economic self-sufficiency of the family by helping parents develop a vision for their own future, plan future pregnancies, continue their education and find work. Independent research shows that when communities adopt the Nurse-Family Partnership model, they are making a smart investment with a solid return on their investment. |
| IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt | 0 | 771141 |
| IRS990/ProgSrvcAccomActyOtherGrp/ExpenseAmt | 0 | 1609219 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 5047245 |
| IRS990/PYExcessBenefitTransInd | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/PYInvestmentIncomeAmt | 0 | -221 |
| IRS990/PYOtherExpensesAmt | 0 | 1228263 |
| IRS990/PYOtherRevenueAmt | 0 | -51079 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 0 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 184472 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 3583210 |
| IRS990/PYTotalExpensesAmt | 0 | 4811473 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 4995945 |
| IRS990/QuidProQuoContributionsInd | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -344927 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 0 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 1 |
| IRS990/ReportOtherAssetsInd | 0 | 1 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 0 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt | 0 | 4847782 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 5047245 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 4352721 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 3985282 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 4114748 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 22347778 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt | 0 | 6514 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt | 0 | -221 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 2135 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 3203 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 1979 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt | 0 | 13610 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY170Pct | 0 | 0.99940 |
| IRS990ScheduleA/PublicSupportPY170Pct | 0 | 0.99960 |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 22347778 |
| IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind | 0 | X |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 4847782 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt | 0 | 5047245 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 4352721 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 3985282 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 4114748 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 22347778 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 22361388 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | 1 |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 6505 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 128263 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 134768 |
| IRS990ScheduleD/ExpensesNotReportedAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesNotRptFinclStmtAmt | 0 | -87629 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 5199223 |
| IRS990ScheduleD/FootnoteTextInd | 0 | X |
| IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt | 0 | 286778 |
| IRS990ScheduleD/OtherAssetsOrgGrp/Desc | 0 | Right-of-use asset - operating lease |
| IRS990ScheduleD/OtherExpensesNotIncludedAmt | 0 | -87629 |
| IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt | 0 | 5556 |
| IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt | 0 | 4444 |
| IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt | 0 | 10000 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt | 0 | 289555 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 0 | Lease liabilitiy - operating lease |
| IRS990ScheduleD/OtherRevenuesNotIncludedAmt | 0 | -87629 |
| IRS990ScheduleD/RevenueNotReportedAmt | 0 | 0 |
| IRS990ScheduleD/RevenueNotReportedFinclStmtAmt | 0 | -87629 |
| IRS990ScheduleD/RevenueSubtotalAmt | 0 | 4854296 |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | The Organization accounts for the effect of any uncertain tax positions based on a "more likely than not" threshold to the recognition of the tax positions being sustained based on the technical merits of the position under scrutiny by the applicable taxing authority. If a tax position or positions are deemed to result in uncertainties of those positions, the unrecognized tax benefit is estimated based on a "cumulative probability assessment" that aggregates the estimated tax liability for all uncertain tax positions. The Organization has identified its tax status as a tax-exempt entity as its only significant tax position; however, the Organization has determined that such tax position does not result in an uncertainty requiring recognition. The Organization is not currently under examination by any taxing jurisdiction. The Organization's federal returns are generally open for examination for three years following the date filed. |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 1 | Special Event Expenses included in Revenue |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 2 | Special Event Expenses included in Revenue |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 3 | Special Event Expenses not included . |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Part X, Line 2: |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Part XI, Line 2d - Other Adjustments: |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Part XI, Line 4b - Other Adjustments: |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Part XII, Line 4b - Other Adjustments: |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 12061 |
| IRS990ScheduleD/TotalBookValueOtherAssetsAmt | 0 | 286778 |
| IRS990ScheduleD/TotalExpensesPerForm990Amt | 0 | 5111594 |
| IRS990ScheduleD/TotalLiabilityAmt | 0 | 289555 |
| IRS990ScheduleD/TotalRevenuePerForm990Amt | 0 | 4766667 |
| IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt | 0 | 4854296 |
| IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt | 0 | 5199223 |
| IRS990ScheduleG/FundraisingEventInformationGrp/CashPrizesEvent1Amt | 0 | 9850 |
| IRS990ScheduleG/FundraisingEventInformationGrp/CashPrizesTotalEventsAmt | 0 | 9850 |
| IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt | 0 | 143296 |
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Displayed year
2023 • Form 990Detailed filing. Detailed filing data is available for this year.