Civic Intelligence

Reach Up Inc.

990 • Fiscal year 2021 • EIN 20-8437749

Jun 01, 2020 to May 31, 2021 • Filed on Nov 30, 2021

Organization Profilewww.reachupincorporated.org

View Organization Page

2902 N Armenia Ave No 100Tampa, FL 33607

(813) 712-6300

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

85th percentile

0.53x

Higher debt load relative to assets than 85% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Liabilities / Revenue

66th percentile

0.22x

Higher debt load relative to revenue than 66% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Net Margin

29th percentile

1.6%

Higher net margin than 29% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Top Officer Pay

85th percentile

$150,287

Higher top officer pay than 85% of similar nonprofits.

Top officer pay equals 3.5% of source-year revenue.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Asset Growth

43rd percentile

6.3%

Faster asset growth than 43% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Revenue Growth

46th percentile

9.2%

Faster revenue growth than 46% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets85th percentile

Assets

Up

$1,803,006

Up $107,045 (+6.3%) from 2020

Net Assets

Up

$852,422

Up $68,339 (+8.7%) from 2020

Liabilities

Up

$950,584

Up $38,706 (+4.2%) from 2020

Revenue And Expenses
Liabilities / Revenue66th percentileNet Margin29th percentile

Revenue

Up

$4,354,856

Up $366,371 (+9.2%) from 2020

Expenses

Up

$4,286,517

Up $352,014 (+8.9%) from 2020

Net Income

Up

$68,339

Up $14,357 (+27%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth43rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2010: $181,664Liabilities 2010: $179,088Net Assets 2010: $2,5762010Assets 2011: $175,805Liabilities 2011: $114,495Net Assets 2011: $61,3102011Assets 2012: $199,369Liabilities 2012: $137,773Net Assets 2012: $61,5962012Assets 2013: $352,232Liabilities 2013: $282,294Net Assets 2013: $69,9382013Assets 2014: $329,789Liabilities 2014: $159,923Net Assets 2014: $169,8662014Assets 2015: $528,969Liabilities 2015: $263,385Net Assets 2015: $265,5842015Assets 2016: $598,536Liabilities 2016: $170,625Net Assets 2016: $427,9112016Assets 2017: $698,326Liabilities 2017: $181,357Net Assets 2017: $516,9692017Assets 2018: $841,530Liabilities 2018: $218,927Net Assets 2018: $622,6032018Assets 2019: $944,905Liabilities 2019: $214,804Net Assets 2019: $730,1012019Assets 2020: $1,695,961Liabilities 2020: $911,878Net Assets 2020: $784,0832020Assets 2021: $1,803,006Liabilities 2021: $950,584Net Assets 2021: $852,4222021Assets 2022: $1,690,303Liabilities 2022: $653,409Net Assets 2022: $1,036,8942022Assets 2023: $1,583,725Liabilities 2023: $891,758Net Assets 2023: $691,9672023Assets 2024: $3,401,576Liabilities 2024: $546,809Net Assets 2024: $2,854,7672024Assets 2025: $3,398,806Liabilities 2025: $310,414Net Assets 2025: $3,088,3922025

Highlighted filing

2021

Assets$1,803,006
Liabilities$950,584
Net Assets$852,422
Open 2021 Filing

Operations Trend

Revenue Growth46th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MExpenses 2010: $1,745,7252010Expenses 2011: $2,048,8652011Expenses 2012: $1,887,0342012Expenses 2013: $2,381,6412013Revenue 2014: $3,236,069Expenses 2014: $3,136,141Net Income 2014: $99,9282014Revenue 2015: $4,085,618Expenses 2015: $3,989,900Net Income 2015: $95,7182015Revenue 2016: $4,347,789Expenses 2016: $4,185,462Net Income 2016: $162,3272016Revenue 2017: $3,976,604Expenses 2017: $3,887,546Net Income 2017: $89,0582017Revenue 2018: $4,078,175Expenses 2018: $3,972,541Net Income 2018: $105,6342018Revenue 2019: $4,029,487Expenses 2019: $3,921,989Net Income 2019: $107,4982019Revenue 2020: $3,988,485Expenses 2020: $3,934,503Net Income 2020: $53,9822020Revenue 2021: $4,354,856Expenses 2021: $4,286,517Net Income 2021: $68,3392021Revenue 2022: $4,995,945Expenses 2022: $4,811,473Net Income 2022: $184,4722022Revenue 2023: $4,766,667Expenses 2023: $5,111,594Net Income 2023: -$344,9272023Revenue 2024: $6,958,840Expenses 2024: $4,877,071Net Income 2024: $2,081,7692024Revenue 2025: $5,302,454Expenses 2025: $5,073,561Net Income 2025: $228,8932025

Highlighted filing

2021

Revenue$4,354,856
Expenses$4,286,517
Net Income$68,339
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jun 1, 2020 to May 31, 2021
Signed
Nov 30, 2021
Return Version
2020v4.1
Gross Receipts
$4,354,856
Mission and Program Overview

Mission

REACHUP is a leading organization in establishing and implementing practices which result in zero preventable infant and maternal deaths.

To advocate and mobilize resources to help communities achieve equality in healthcare.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,175,290$1,191,460▲ $16,170
Pledges and Grants Receivable$496,921$590,940▲ $94,019
Land, Buildings, and Equipment, Net$23,750$10,306▼ $13,444
Prepaid Expenses and Deferred Charges-$10,300-
Total Assets$1,695,961$1,803,006▲ $107,045
Liabilities
Deferred Revenue$142,924$378,953▲ $236,029
Unsecured Notes Loans Payable$608,800$375,348▼ $233,452
Accounts Payable and Accrued Expenses$160,154$196,283▲ $36,129
Total Liabilities$911,878$950,584▲ $38,706
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$784,083$852,422▲ $68,339
Total Net Assets Fund Balance$784,083$852,422▲ $68,339
Total Liabilities and Net Assets / Fund Balance$1,695,961$1,803,006▲ $107,045

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$10,306$116,118$126,424
Compensation and Service Providers
Top Officer Pay85th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Estrellita BerryPresident/CEOFT$141,615$8,672$150,287

Board Members and Trustees

NameTitle
James Wilkerson JrBoard Chair
Patrick Cannon PhDImmediate Past Chair
Lisa Freedman Woodward MPHVice Chair
Barbara Baity EsqDirector
Pauline McNeill Rivers PhDDirector
Sophia HectorDirector
Taisha OrtizDirector
Gloria WaltersSecretary
Jeff Goolsby CPA MSATreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$4,352,721
Program Service Revenue
$0
Investment Income
$2,135
Other Revenue
$0
All Other Contributions
$375,141
Change in Net Assets
$68,339

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,354,856
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$37,960
Total Revenue per Audited Statements
$4,392,816
Total Revenue per Form 990
$4,354,856
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$3,443,116
Other Expenses$843,401
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$2,491,053$222,132-$2,713,185
Other Employee Benefits$295,781$32,865-$328,646
Payroll Taxes$191,197$21,244-$212,441
Current Officers, Directors, Trustees, and Key Employees$128,870$12,745-$141,615
Occupancy$121,696$17,260-$138,956
Office Expenses$75,139$8,345-$83,484
Information Technology$62,831$6,981-$69,812
Other Expenses$44,165$4,907-$49,072
Pension Plan Contributions$42,506$4,723-$47,229
All Other Expenses$37,850$4,208-$42,058
Insurance$22,657$2,517-$25,174
Fees for Services Accounting$17,877$1,986-$19,863
Depreciation Depletion$12,100$1,344-$13,444
Conferences and Meetings$9,727$1,081-$10,808
Travel$5,222$580-$5,802
Advertising$2,823--$2,823
Total Functional Expenses$3,905,389$381,128$0$4,286,517

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$4,324,477
Expenses per Audited Statements$4,286,517
Total Expenses per Form 990$4,286,517
Expenses Not Reported on Form 990$37,960
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, line 11B

“A copy of the 990 will be sent to the board one week prior to filing the return.”

Form 990, Part VI, Section B, line 12C

“The Organization requires the board to sign a conflict of interest policy annually including disclosure of any related party transactions.”

Form 990, Part VI, Section B, line 15A

“Compensation process for Top Official: Board of Directors conducted a market research survey of base salaries for chief executives at comparable organizations to set a target base salary amount for the CEO and the range which was feasible for the Organization.”

Form 990, Part VI, Section C, line 19

“The Organization makes its Form 990 and all other governing documents available upon request at their administrative office.”

Filing and Contact Details

Filer

Filer Name
REACHUP Inc
EIN
20-8437749
Phone
8137126300
Address
2902 N Armenia Ave No 100, Tampa, FL 33607

Signing Officer

Name
Estrellita Berry
Title
President/CEO
Phone
8137126300
Signed
2021-11-30
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Estrellita Berry
Formed
2006
Legal Domicile
Fl
Voting Board Members
10
Independent Board Members
9
Employees
68
Volunteers
9

Preparer

Firm
PDR CPAS Advisors
Address
4023 Tampa Road Suite 2000, Oldsmar, FL 34677
Preparer
Cynthia J Zygadlo
Phone
7277854447
Supplemental Narrative

Financial Statement Notes

Part X, Line 2:

“The Organization accounts for the effect of any uncertain tax positions based on a "more likely than not" threshold to the recognition of the tax positions being sustained based on the technical merits of the position under scrutiny by the applicable taxing authority. If a tax position or positions are deemed to result in uncertainties of those positions, the unrecognized tax benefit is estimated based on a "cumulative probability assessment" that aggregates the estimated tax liability for all uncertain tax positions. The Organization has identified its tax status as a tax-exempt entity as its only significant tax position; however, the Organization has determined that such tax position does not result in an uncertainty requiring recognition. The Organization is not currently under examination by any taxing jurisdiction. The Organization's federal returns are generally open for examination for three years following the date filed.”

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IRS990/Desc0Facilitates increased opportunities to strengthen women, children, and families to create the foundation for healthy communities. Infant mortality (babies dying before their first birthday) and low birthweight (less than 5 pounds, 8 ounces) remain major public health issues in the U.S., at risk for reducing society's potential physical, social, and human capital and/or requiring significant medical, educational and other expenses. With a focus on decreasing risk-taking behaviors and inattention to good health practice as well as community and societal concerns, the Central Hillsborough Healthy Start (CHHS) Project, from 1998 to the present, has reduced the infant mortality rate by 56% in areas served. This reduction is unparalleled in comparison to most other organizations, nationwide, attempting to reduce infant mortality, and represents cost savings ranging from $90,000 to $275,000 per birth.
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IRS990/MissionDesc0To advocate for and mobilize resources to help communities achieve equality in healthcare and positive health for all families. REACHUP, Inc. is committed to becoming recognized as a center of excellence on the local, regional and national level, working collaboratively to create communities with equal opportunity for optimal health.
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IRS990/OtherExpensesGrp/TotalAmt349072
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IRS990/PartialLiquidationInd00
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IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt04723
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IRS990/PoliticalCampaignActyInd00
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IRS990/PrincipalOfficerNm0Estrellita Berry
IRS990/ProfessionalFundraisingInd00
IRS990/ProgSrvcAccomActy2Grp/Desc0Positively impact early parenting behaviors by increasing social support and early parenting skills. This includes engaging and serving pregnant women whose infants are at highest risk for poor health, social and cognitive outcomes and whose infants would benefit most from breastfeeding; supporting the growth and development of current fathers, expectant fathers and father-figures in the knowledge, skills, attitudes, values and practices of nurturing parenting; and addressing stress and social isolation in expectant and parenting moms and other women who support them. Program activities, which are strength-based rather than deficit based, are more effective in promoting increased and sustainable change. Extensive outreach with providers and community organizations takes advantage of the synergistic effect, or collective impact, of collaboration among partners.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt0841564
IRS990/ProgSrvcAccomActy3Grp/Desc0Nurse Family Partnership is an evidence based, nurse-led home visitation program for low income, first time pregnant women. Goals are to improve pregnancy outcomes by helping women engage in good preventative health practices, improve child health and development and improve the economic self-sufficiency of the family. NFP focused on first-time mothers because it is during a first pregnancy when the best chance exists to promote and teach positive health and development behaviors. NFP also improves child health and development, and advances the economic self-sufficiency of the family by helping parents develop a vision for their own future, plan future pregnancies, continue their education and find work. Independent research shows that when communities adopt the Nurse-Family Partnership model, they are making a smart investment with a solid return on their investment.
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt0771414
IRS990/ProgSrvcAccomActyOtherGrp/ExpenseAmt01047567
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IRS990/PYTotalProfFndrsngExpnsAmt00
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IRS990/QuidProQuoContributionsInd00
IRS990/ReconcilationRevenueExpnssAmt068339
IRS990/RegularMonitoringEnfrcInd01
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IRS990/ReportProgramRelatedInvstInd00
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IRS990ScheduleD/DonatedServicesUseFcltsAmt037960
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IRS990ScheduleD/EquipmentGrp/DepreciationAmt0116118
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt0126424
IRS990ScheduleD/ExpensesNotReportedAmt037960
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
IRS990ScheduleD/ExpensesSubtotalAmt04286517
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/RevenueNotReportedAmt037960
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt04354856
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0The Organization accounts for the effect of any uncertain tax positions based on a "more likely than not" threshold to the recognition of the tax positions being sustained based on the technical merits of the position under scrutiny by the applicable taxing authority. If a tax position or positions are deemed to result in uncertainties of those positions, the unrecognized tax benefit is estimated based on a "cumulative probability assessment" that aggregates the estimated tax liability for all uncertain tax positions. The Organization has identified its tax status as a tax-exempt entity as its only significant tax position; however, the Organization has determined that such tax position does not result in an uncertainty requiring recognition. The Organization is not currently under examination by any taxing jurisdiction. The Organization's federal returns are generally open for examination for three years following the date filed.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0Part X, Line 2:
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IRS990ScheduleD/TotalExpensesPerForm990Amt04286517
IRS990ScheduleD/TotalRevenuePerForm990Amt04354856
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt04392816
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt04324477
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0A copy of the 990 will be sent to the board one week prior to filing the return.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The Organization requires the board to sign a conflict of interest policy annually including disclosure of any related party transactions.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Compensation process for Top Official: Board of Directors conducted a market research survey of base salaries for chief executives at comparable organizations to set a target base salary amount for the CEO and the range which was feasible for the Organization.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The Organization makes its Form 990 and all other governing documents available upon request at their administrative office.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section C, line 19
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IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
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IRS990/UponRequestInd0X

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Filings

Displayed year

2021 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$1,803,006
Liabilities
$950,584
Net assets
$852,422
Revenue
$4,354,856
Expenses
$4,286,517
Net income
$68,339
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$3.40$0.31$3.09$5.30$5.07$0.23
2024Detailed filing. Detailed filing data is available for this year.$3.40$0.55$2.85$6.96$4.88$2.08
2023Detailed filing. Detailed filing data is available for this year.$1.58$0.89$0.69$4.77$5.11$0.34
2022Detailed filing. Detailed filing data is available for this year.$1.69$0.65$1.04$5.00$4.81$0.18
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.80$0.95$0.85$4.35$4.29$0.07
2020Detailed filing. Detailed filing data is available for this year.$1.70$0.91$0.78$3.99$3.93$0.05
2019Detailed filing. Detailed filing data is available for this year.$0.94$0.21$0.73$4.03$3.92$0.11
2018Detailed filing. Detailed filing data is available for this year.$0.84$0.22$0.62$4.08$3.97$0.11
2017Detailed filing. Detailed filing data is available for this year.$0.70$0.18$0.52$3.98$3.89$0.09
2016Detailed filing. Detailed filing data is available for this year.$0.60$0.17$0.43$4.35$4.19$0.16
2015Detailed filing. Detailed filing data is available for this year.$0.53$0.26$0.27$4.09$3.99$0.10
2014Detailed filing. Detailed filing data is available for this year.$0.33$0.16$0.17$3.24$3.14$0.10
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.35$0.28$0.07$2.38
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.20$0.14$0.06$1.89
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.18$0.11$0.06$2.05
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.18$0.18$0.00$1.75