Civic Intelligence

What a Pair

EIN 20-4525072 • 501(c)3 • Los Angeles, CA

Profile

Planning and organizing fundraisers, including general administrative functions since the first year of the organization's existence.

Refreshing map…

5429 W Washington BlvdLos Angeles, CA 90016

www.whatapair.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

75th percentile

0.20x

Higher debt load relative to assets than 75% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

66th percentile

0.08x

Higher debt load relative to revenue than 66% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

61st percentile

10%

Higher net margin than 61% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

84th percentile

$35,751

Higher top officer pay than 84% of similar nonprofits.

Top officer pay equals 5.1% of source-year revenue.

501(c)3 • $500k-$1M nonprofits • Source year 2022

Asset Growth

85th percentile

37%

Faster asset growth than 85% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

43rd percentile

3.0%

Faster revenue growth than 43% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Assets

Up

$265,241

Up $71,183 (+37%) from 2023

Liabilities

Up

$52,951

Up $1,675 (+3.3%) from 2023

Net Assets

Up

$212,290

Up $69,508 (+49%) from 2023

Revenue

Up

$674,293

Up $19,850 (+3.0%) from 2023

Expenses

Down

$604,785

Down $223,175 (-27%) from 2023

Net Income

Up

$69,508

Up $243,025 (+140%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0-$200KAssets 2011: $4,255Liabilities 2011: $6292011Assets 2012: $5,724Liabilities 2012: $66Net Assets 2012: $5,6582012Assets 2013: $6,556Liabilities 2013: $7,464Net Assets 2013: -$9082013Assets 2014: $2,676Liabilities 2014: $12,435Net Assets 2014: -$9,7592014Assets 2015: $7,451Liabilities 2015: $11,853Net Assets 2015: -$4,4022015Assets 2016: $73,358Liabilities 2016: $15,339Net Assets 2016: $58,0192016Assets 2017: $50,328Liabilities 2017: $15,248Net Assets 2017: $35,0802017Assets 2018: $148,258Liabilities 2018: $10,266Net Assets 2018: $137,9922018Assets 2019: $203,979Liabilities 2019: $59,161Net Assets 2019: $144,8182019Assets 2020: $273,605Liabilities 2020: $170,133Net Assets 2020: $103,4722020Assets 2021: $286,282Liabilities 2021: $85,471Net Assets 2021: $200,8112021Assets 2022: $427,401Liabilities 2022: $111,102Net Assets 2022: $316,2992022Assets 2023: $194,058Liabilities 2023: $51,276Net Assets 2023: $142,7822023Assets 2024: $265,241Liabilities 2024: $52,951Net Assets 2024: $212,2902024

Highlighted filing

2024

Assets$265,241
Liabilities$52,951
Net Assets$212,290

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KRevenue 2011: $8,647Expenses 2011: $8,302Net Income 2011: $3452011Revenue 2012: $20,294Expenses 2012: $18,261Net Income 2012: $2,0332012Revenue 2013: $26,931Expenses 2013: $33,497Net Income 2013: -$6,5662013Revenue 2014: $62,745Expenses 2014: $71,596Net Income 2014: -$8,8512014Revenue 2015: $13,792Expenses 2015: $11,000Net Income 2015: $2,7922015Revenue 2016: $142,257Expenses 2016: $79,836Net Income 2016: $62,4212016Revenue 2017: $113,161Expenses 2017: $136,100Net Income 2017: -$22,9392017Revenue 2018: $353,533Expenses 2018: $250,621Net Income 2018: $102,9122018Revenue 2019: $253,829Expenses 2019: $359,243Net Income 2019: -$105,4142019Revenue 2020: $361,003Expenses 2020: $402,349Net Income 2020: -$41,3462020Revenue 2021: $601,775Expenses 2021: $521,260Net Income 2021: $80,5152021Revenue 2022: $700,978Expenses 2022: $585,490Net Income 2022: $115,4882022Revenue 2023: $654,443Expenses 2023: $827,960Net Income 2023: -$173,5172023Revenue 2024: $674,293Expenses 2024: $604,785Net Income 2024: $69,5082024

Highlighted filing

2024

Revenue$674,293
Expenses$604,785
Net Income$69,508

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.65$0.53$2.12$6.74$6.05$0.70
2023Summary only. Only limited summary data is available for this year.$1.94$0.51$1.43$6.54$8.28$1.74
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.27$1.11$3.16$7.01$5.85$1.15
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.86$0.85$2.01$6.02$5.21$0.81
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.74$1.70$1.03$3.61$4.02$0.41
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.04$0.59$1.45$2.54$3.59$1.05
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.48$0.10$1.38$3.54$2.51$1.03
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.50$0.15$0.35$1.13$1.36$0.23
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.73$0.15$0.58$1.42$0.80$0.62
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.07$0.12$0.04$0.14$0.11$0.03
2014Detailed filing. Detailed filing data is available for this year.$0.03$0.12$0.10$0.63$0.72$0.09
2013Detailed filing. Detailed filing data is available for this year.$0.07$0.07$0.01$0.27$0.33$0.07
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.06$0.00$0.06$0.20$0.18$0.02
2011Summary only. Only limited summary data is available for this year.$0.04$0.01$0.09$0.08$0.00
Latest Detailed Filing

The latest 2024 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2022 below.

Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
Aug 5, 2023
Return Version
2022v5.0
Gross Receipts
$700,978
Mission and Program Overview

Mission

Planning and organizing fundraisers, including general administrative functions since the first year of the organization's existence.

Make good believes in building a more equitable society by providing immediate, on-the-ground impact to los angeles' most vulnerable children and youth. Through our signature programs: the book foundation and tay shop at the emporium: foster resource and literacy center, we offer targeted programs to those most at risk of falling behind. We believe being literate goes beyond words and books. It includes financial and nutritional literacy, social and emotional intelligence and having one's needs met with dignity and respect. We avoid a duplication of effort and provide deeply enriched programs by partnering with 'best-in-class' organizations to effect positive and lasting change.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$218,722$356,841▲ $138,119
Inventories for Sale or Use$21,560$21,560→ $0
Total Assets$286,282$427,401▲ $141,119
Other Assets Total$46,000$49,000▲ $3,000
Liabilities
Other Liabilities$85,471$111,102▲ $25,631
Total Liabilities$85,471$111,102▲ $25,631
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$200,811$236,299▲ $35,488
Net Assets With Donor Restrictions-$80,000-
Total Net Assets Fund Balance$200,811$316,299▲ $115,488
Total Liabilities and Net Assets / Fund Balance$286,282$427,401▲ $141,119

Asset Categories

AssetBook ValueDepreciationBasis
Equipment-$7,452$7,452
Other Assets Org$3,000--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Ruth StalfordPres/exec DiPT$35,751$35,751

Board Members and Trustees

NameTitle
Julie LikerBoard Chairp
James RyanDirector
Megan HooperDirector
Michele SanchezDirector
Rae SanchiniDirector
Sandy NasseriDirector
Sheri SingerDirector
Joanne FreedSecretary
Staci MillerTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$700,978
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$693,978
Change in Net Assets
$115,488

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported Amount
Clothing and Household Goods-$70,000
Other Non Cash Contri Table1$2,000
Total Noncash Contributions1$72,000

Audited Revenue Reconciliation

Revenue per Audited Statements
$700,978
Total Revenue per Audited Statements
$700,978
Total Revenue per Form 990
$700,978
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$485,012
Salaries, Compensation, and Employee Benefits$100,478
Total Fundraising Expense$3,437
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Occupancy$114,408$28,600-$143,008
Other Salaries and Wages$91,262--$91,262
All Other Expenses$55,661--$55,661
Other Expenses$22,905--$22,905
Office Expenses$12,262$7,583-$19,845
Payroll Taxes$9,216--$9,216
Fees for Services Other$1,744-$3,437$5,181
Advertising$5,070--$5,070
Insurance$3,766$942-$4,708
Total Functional Expenses$544,928$37,125$3,437$585,490

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$585,490
Total Expenses per Audited Statements$585,490
Total Expenses per Form 990$585,490
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lp, Sba Eidl$44,190
Due To/from Rent$37,489
Security Deposits Payable$25,517
Credit Cards Payable$3,906
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

No review was or will be conducted.

Form 990, Page 6, Part VI, Line 19

No documents available to the public

Filing and Contact Details

Filer

Filer Name
Make Good Inc
EIN
20-4525072
Phone
3237465800
Address
5429 W WASHINGTON BLVD, LOS ANGELES, CA 90016

Signing Officer

Name
Ruth Stalford
Title
Pres/exec Director
Phone
2139499122
Signed
2023-08-05
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Ruth Stalford
Formed
2006
Legal Domicile
CA
Voting Board Members
10
Independent Board Members
10
Employees
4

Preparer

Firm
Marc Charles Phelps CPA
Address
222 N PACIFIC COAST HIGHWAY STE 200, EL SEGUNDO, CA 90245
Preparer
Marc Charles Phelps CPA
Phone
3103645288
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

Make good believes in building a more equitable society by providing immediate, on-the-ground impact to los angeles' most vulnerable children and youth. Through our signature programs: the book foundation and tay shop at the emporium: foster resource and literacy center, we offer targeted programs to those most at risk of falling behind. We believe being literate goes beyond words and books. It includes financial and nutritional literacy, social and emotional intelligence and having one's needs met with dignity and respect. We avoid a duplication of effort and provide deeply enriched programs by partnering with 'best-in-class' organizations to effect positive and lasting change.

Form 990, Page 2, Part III, Line 4A

The book foundation was launched in 2014 by former hollywood producer and social entrepreneur, ruth stalford. The initial idea was simple: get new books into the hands of children in under-resourced areas. The research was clear, children growing up in homes with no books are "on average" three years behind in school than children who have access to lots of books. In low-income areas the ratio of books to children is 1 to 300. Ruth's passion was contagious and she soon began partnering with like minded organizations. Her goal early on was not to duplicate efforts and instead to partner with the best of breed organizations whose missions- and populations' were complementary to the book foundation. Since its inception the book foundation has given away over 300,000 books to 75,000 at-risk children.

Form 990, Page 2, Part III, Line 4B

Inspired by foster care counts' goods for grades program, the tay shop was founded in early 2017 to provide transition age foster youth(tay)in la county with new clothing, essential items, and or course books, to help ease their transition into adulthood. We partner with job training and mentorship programs to provide a personalized shopping experience for tay youth at our storefront. This curated shopping experience is complemented with on-site life skills and literacy workshops for tay youth. Since its inception we have served more than 7,500 young people, giving away thousands of self-esteem boosting new clothing and essential items. The tay shop space has eveloved into a collaborative hub where organizatioons who serve this population can connect and gather to improve the outscomes for all young people as they exit the foster care system.

Raw XML Appendix385 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
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IRS990/OtherExpensesGrp/Desc2BACKPACKS
IRS990/OtherExpensesGrp/Desc3MEALS AND HOSPITALITY
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IRS990/ProgSrvcAccomActy2Grp/Desc0INSPIRED BY FOSTER CARE COUNTS' GOODS FOR GRADES PROGRAM, THE TAY SHOP WAS FOUNDED IN EARLY 2017 TO PROVIDE TRANSITION AGE FOSTER YOUTH(TAY)IN LA COUNTY WITH NEW CLOTHING, ESSENTIAL ITEMS, AND OR COURSE BOOKS, TO HELP EASE THEIR TRANSITION INTO ADULTHOOD. WE PARTNER WITH JOB TRAINING AND MENTORSHIP PROGRAMS TO PROVIDE A PERSONALIZED SHOPPING EXPERIENCE FOR TAY YOUTH AT OUR STOREFRONT. THIS CURATED SHOPPING EXPERIENCE IS COMPLEMENTED WITH ON-SITE LIFE SKILLS AND LITERACY WORKSHOPS FOR TAY YOUTH. SINCE ITS INCEPTION WE HAVE SERVED MORE THAN 7,500 YOUNG PEOPLE, GIVING AWAY THOUSANDS OF SELF-ESTEEM BOOSTING NEW CLOTHING AND ESSENTIAL ITEMS. THE TAY SHOP SPACE HAS EVELOVED INTO A COLLABORATIVE HUB WHERE ORGANIZATIOONS WHO SERVE THIS POPULATION CAN CONNECT AND GATHER TO IMPROVE THE OUTSCOMES FOR ALL YOUNG PEOPLE AS THEY EXIT THE FOSTER CARE SYSTEM.
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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc2SECURITY DEPOSITS PAYABLE
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc3CREDIT CARDS PAYABLE
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0MAKE GOOD BELIEVES IN BUILDING A MORE EQUITABLE SOCIETY BY PROVIDING IMMEDIATE, ON-THE-GROUND IMPACT TO LOS ANGELES' MOST VULNERABLE CHILDREN AND YOUTH. THROUGH OUR SIGNATURE PROGRAMS: THE BOOK FOUNDATION AND TAY SHOP AT THE EMPORIUM: FOSTER RESOURCE AND LITERACY CENTER, WE OFFER TARGETED PROGRAMS TO THOSE MOST AT RISK OF FALLING BEHIND. WE BELIEVE BEING LITERATE GOES BEYOND WORDS AND BOOKS. IT INCLUDES FINANCIAL AND NUTRITIONAL LITERACY, SOCIAL AND EMOTIONAL INTELLIGENCE AND HAVING ONE'S NEEDS MET WITH DIGNITY AND RESPECT. WE AVOID A DUPLICATION OF EFFORT AND PROVIDE DEEPLY ENRICHED PROGRAMS BY PARTNERING WITH 'BEST-IN-CLASS' ORGANIZATIONS TO EFFECT POSITIVE AND LASTING CHANGE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE BOOK FOUNDATION WAS LAUNCHED IN 2014 BY FORMER HOLLYWOOD PRODUCER AND SOCIAL ENTREPRENEUR, RUTH STALFORD. THE INITIAL IDEA WAS SIMPLE: GET NEW BOOKS INTO THE HANDS OF CHILDREN IN UNDER-RESOURCED AREAS. THE RESEARCH WAS CLEAR, CHILDREN GROWING UP IN HOMES WITH NO BOOKS ARE "ON AVERAGE" THREE YEARS BEHIND IN SCHOOL THAN CHILDREN WHO HAVE ACCESS TO LOTS OF BOOKS. IN LOW-INCOME AREAS THE RATIO OF BOOKS TO CHILDREN IS 1 TO 300. RUTH'S PASSION WAS CONTAGIOUS AND SHE SOON BEGAN PARTNERING WITH LIKE MINDED ORGANIZATIONS. HER GOAL EARLY ON WAS NOT TO DUPLICATE EFFORTS AND INSTEAD TO PARTNER WITH THE BEST OF BREED ORGANIZATIONS WHOSE MISSIONS- AND POPULATIONS' WERE COMPLEMENTARY TO THE BOOK FOUNDATION. SINCE ITS INCEPTION THE BOOK FOUNDATION HAS GIVEN AWAY OVER 300,000 BOOKS TO 75,000 AT-RISK CHILDREN.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2INSPIRED BY FOSTER CARE COUNTS' GOODS FOR GRADES PROGRAM, THE TAY SHOP WAS FOUNDED IN EARLY 2017 TO PROVIDE TRANSITION AGE FOSTER YOUTH(TAY)IN LA COUNTY WITH NEW CLOTHING, ESSENTIAL ITEMS, AND OR COURSE BOOKS, TO HELP EASE THEIR TRANSITION INTO ADULTHOOD. WE PARTNER WITH JOB TRAINING AND MENTORSHIP PROGRAMS TO PROVIDE A PERSONALIZED SHOPPING EXPERIENCE FOR TAY YOUTH AT OUR STOREFRONT. THIS CURATED SHOPPING EXPERIENCE IS COMPLEMENTED WITH ON-SITE LIFE SKILLS AND LITERACY WORKSHOPS FOR TAY YOUTH. SINCE ITS INCEPTION WE HAVE SERVED MORE THAN 7,500 YOUNG PEOPLE, GIVING AWAY THOUSANDS OF SELF-ESTEEM BOOSTING NEW CLOTHING AND ESSENTIAL ITEMS. THE TAY SHOP SPACE HAS EVELOVED INTO A COLLABORATIVE HUB WHERE ORGANIZATIOONS WHO SERVE THIS POPULATION CAN CONNECT AND GATHER TO IMPROVE THE OUTSCOMES FOR ALL YOUNG PEOPLE AS THEY EXIT THE FOSTER CARE SYSTEM.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3NO REVIEW WAS OR WILL BE CONDUCTED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4NO DOCUMENTS AVAILABLE TO THE PUBLIC
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 2, PART III, LINE 4A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 2, PART III, LINE 4B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/UponRequestInd0X
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IRS990/USAddress/CityNm0LOS ANGELES
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IRS990/WebsiteAddressTxt0WWW.MAKEGOODINC.ORG
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ReturnHeader/BuildTS02023-04-26 12:10:37Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0RUTH STALFORD
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRES/EXEC DIR.
ReturnHeader/BusinessOfficerGrp/PhoneNum02139499122
ReturnHeader/BusinessOfficerGrp/SignatureDt02023-08-05
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MAKE GOOD INC
ReturnHeader/Filer/BusinessNameControlTxt0MAKE
ReturnHeader/Filer/EIN0204525072
ReturnHeader/Filer/PhoneNum03237465800
ReturnHeader/Filer/USAddress/AddressLine1Txt05429 W WASHINGTON BLVD
ReturnHeader/Filer/USAddress/CityNm0LOS ANGELES
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ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0263217342
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0MARC CHARLES PHELPS CPA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0222 N PACIFIC COAST HIGHWAY STE 200
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0EL SEGUNDO
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd090245
ReturnHeader/PreparerPersonGrp/PhoneNum03103645288
ReturnHeader/PreparerPersonGrp/PreparationDt02023-08-07
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MARC CHARLES PHELPS CPA
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02023-08-07T20:46:28-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0RUTH
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0STALFORD
ReturnHeader/TaxPeriodBeginDt02022-01-01
ReturnHeader/TaxPeriodEndDt02022-12-31
ReturnHeader/TaxYr02022

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