Civic Intelligence

Make Good Inc C/O Ruth Stalford

990EZ • Fiscal year 2014 • EIN 20-4525072

Jan 01, 2014 to Dec 31, 2014 • Filed on Jul 07, 2015

9663 Santa Monica Blvd 927Beverly Hills, CA 90210

(310) 499-4888

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

98th percentile

4.65x

Higher debt load relative to assets than 98% of similar nonprofits.

2014 filings • 501(c)3 • <$500k nonprofits • Source year 2014

Liabilities / Revenue

86th percentile

0.20x

Higher debt load relative to revenue than 86% of similar nonprofits.

2014 filings • 501(c)3 • <$500k nonprofits • Source year 2014

Net Margin

19th percentile

-14%

Higher net margin than 19% of similar nonprofits.

2014 filings • 501(c)3 • <$500k nonprofits • Source year 2014

Top Officer Pay

80th percentile

$12,500

Higher top officer pay than 80% of similar nonprofits.

Top officer pay equals 19.9% of source-year revenue.

2014 filings • 501(c)3 • <$500k nonprofits • Source year 2014

Asset Growth

7th percentile

-59%

Faster asset growth than 7% of similar nonprofits.

2014 filings • 501(c)3 • <$500k nonprofits • Annualized from 2013 to 2014

Revenue Growth

94th percentile

133%

Faster revenue growth than 94% of similar nonprofits.

2014 filings • 501(c)3 • <$500k nonprofits • Annualized from 2013 to 2014

Assets

Down

$2,676

Down $3,880 (-59%) from 2013

Net Assets

Down

-$9,759

Down $8,851 (-975%) from 2013

Liabilities

Up

$12,435

Up $4,971 (+67%) from 2013

Revenue

Up

$62,745

Up $35,814 (+133%) from 2013

Expenses

Up

$71,596

Up $38,099 (+114%) from 2013

Net Income

Down

-$8,851

Down $2,285 (-35%) from 2013

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0-$200KAssets 2011: $4,255Liabilities 2011: $6292011Assets 2012: $5,724Liabilities 2012: $66Net Assets 2012: $5,6582012Assets 2013: $6,556Liabilities 2013: $7,464Net Assets 2013: -$9082013Assets 2014: $2,676Liabilities 2014: $12,435Net Assets 2014: -$9,7592014Assets 2015: $7,451Liabilities 2015: $11,853Net Assets 2015: -$4,4022015Assets 2016: $73,358Liabilities 2016: $15,339Net Assets 2016: $58,0192016Assets 2017: $50,328Liabilities 2017: $15,248Net Assets 2017: $35,0802017Assets 2018: $148,258Liabilities 2018: $10,266Net Assets 2018: $137,9922018Assets 2019: $203,979Liabilities 2019: $59,161Net Assets 2019: $144,8182019Assets 2020: $273,605Liabilities 2020: $170,133Net Assets 2020: $103,4722020Assets 2021: $286,282Liabilities 2021: $85,471Net Assets 2021: $200,8112021Assets 2022: $427,401Liabilities 2022: $111,102Net Assets 2022: $316,2992022Assets 2023: $194,058Liabilities 2023: $51,276Net Assets 2023: $142,7822023Assets 2024: $265,241Liabilities 2024: $52,951Net Assets 2024: $212,2902024

Highlighted filing

2014

Assets$2,676
Liabilities$12,435
Net Assets-$9,759

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0-$500KRevenue 2011: $8,647Expenses 2011: $8,302Net Income 2011: $3452011Revenue 2012: $20,294Expenses 2012: $18,261Net Income 2012: $2,0332012Revenue 2013: $26,931Expenses 2013: $33,497Net Income 2013: -$6,5662013Revenue 2014: $62,745Expenses 2014: $71,596Net Income 2014: -$8,8512014Revenue 2015: $13,792Expenses 2015: $11,000Net Income 2015: $2,7922015Revenue 2016: $142,257Expenses 2016: $79,836Net Income 2016: $62,4212016Revenue 2017: $113,161Expenses 2017: $136,100Net Income 2017: -$22,9392017Revenue 2018: $353,533Expenses 2018: $250,621Net Income 2018: $102,9122018Revenue 2019: $253,829Expenses 2019: $359,243Net Income 2019: -$105,4142019Revenue 2020: $361,003Expenses 2020: $402,349Net Income 2020: -$41,3462020Revenue 2021: $601,775Expenses 2021: $521,260Net Income 2021: $80,5152021Revenue 2022: $700,978Expenses 2022: $585,490Net Income 2022: $115,4882022Revenue 2023: $654,443Expenses 2023: $827,960Net Income 2023: -$173,5172023Revenue 2024: $674,293Expenses 2024: $604,785Net Income 2024: $69,5082024

Highlighted filing

2014

Revenue$62,745
Expenses$71,596
Net Income-$8,851
Jump To
Filing Snapshot
Filing Period
Jan 1, 2014 to Dec 31, 2014
Signed
Jul 7, 2015
Return Version
2014v5.0
Gross Receipts
$106,800
Mission and Program Overview

Mission

Make good believes in building a more equitable society by providing immediate, on-the-ground impact to los angeles' most vulnerable children and youth. Through our signature programs: the book foundation and tay shop at the emporium: foster resource and literacy center, we offer targeted programs to those most at risk of falling behind. We believe being literate goes beyond words and books. It includes financial and nutritional literacy, social and emotional intelligence and having one's needs met with dignity and respect. We avoid a duplication of effort and provide deeply enriched programs by partnering with 'best-in-class' organizations to effect positive and lasting change.

Planning and organizing fundraisers, including general administrative functions since the first year of the organization's existence.

Program Services

DescriptionGrantsExpenses
THE BOOK FOUNDATION FKA BETTER WITH BOOKS-THIS PROGRAM PURSUES GRANTS AND DONATIONS USED TO BUY SUPPLIES AND BOOKS TO FUND LITERACY RELATED PROGRAMS$27,290$27,290
THE WHAT A PAIR ANNUAL EVENT RAISES FUNDS FOR BREAST CANCER RESEARCH AT CEDARS-SANAI--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
RUTH STALFORDCFOPT$12,500-$12,500
JO LEVI DISANTEPresidentPT$1,300-$1,300
JODI PRICESecretaryPT$0--
Fundraising, Events, and Gaming

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
The Book Founda$56,336$46,796$30,255$16,541
Wap-auction for$34,499$31,209$13,800$17,409
Total Events$90,835$78,005$44,055$33,950
Filing and Contact Details

Filer

Filer Name
What a Pair
EIN
20-4525072
Phone
3104994888
Address
9663 SANTA MONICA BLVD 927, BEVERLY HILLS, CA 90210

Signing Officer

Name
Ruth Stalford
Title
CFO
Phone
3104994888
Signed
2015-07-07
Discuss with paid preparer
Yes

Preparer

Firm
Kellogg & Andelson
Address
21700 OXNARD ST STE 900, WOODLAND HILLS, CA 91367
Preparer
Barry Ira Goldstein CPA
Phone
8189715100
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 10

Cedars sinai medical center 21,190 0 0 better with books 6,000 0 0

Form 990-ez, Part I, Line 16

Wap-auction for cedars-sina cost of goods sold 14,662 expenses advertising 2,216 bank charges 84 miscellaneous 7,612 dues and subscriptions 1,165 taxes and licenses 60 office expenses 930 repairs & maintenance 417 parking 153 meetings 1,197 insurance 310 total 28,806

Form 990-ez, Part II, Line 26

Accounts payable 7,464 12,435

Form 990-ez, Part III

Planning and organizing fundraisers, including general administrative functions since the first year of the organization's existence.

Raw XML Appendix151 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0WHAT A PAIR
IRS990EZ/BooksInCareOfDetail/PhoneNum03104994888
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt09663 SANTA MONICA BLVD 927
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0BEVERLY HILLS
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd090210
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt06556
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt02676
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/ContributionsGiftsGrantsEtcAmt028795
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/EngagedInExcessBenefitTransInd0false
IRS990EZ/ExcessOrDeficitForYearAmt0-8851
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt014746
IRS990EZ/FiledScheduleAInd0true
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt06556
IRS990EZ/Form990TotalAssetsGrp/EOYAmt02676
IRS990EZ/FundraisingGrossIncomeAmt078005
IRS990EZ/GrantsAndSimilarAmountsPaidAmt027290
IRS990EZ/GrossReceiptsAmt0106800
IRS990EZ/InfoInScheduleOPartIIIInd0X
IRS990EZ/InfoInScheduleOPartIIInd0X
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/LobbyingActivitiesInd0false
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt0-908
IRS990EZ/NetAssetsOrFundBalancesEOYAmt0-9759
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt0-908
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt0-9759
IRS990EZ/OccupancyRentUtltsAndMaintAmt0343
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt05.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt126.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt25.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt01300
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt112500
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0JO LEVI DISANTE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1RUTH STALFORD
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2JODI PRICE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1CFO
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2SECRETARY
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherExpensesTotalAmt028806
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0PLANNING AND ORGANIZING FUNDRAISERS, INCLUDING GENERAL ADMINISTRATIVE FUNCTIONS SINCE THE FIRST YEAR OF THE ORGANIZATION'S EXISTENCE.
IRS990EZ/PrintingPublicationsPostageAmt0411
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0THE BOOK FOUNDATION FKA BETTER WITH BOOKS-THIS PROGRAM PURSUES GRANTS AND DONATIONS USED TO BUY SUPPLIES AND BOOKS TO FUND LITERACY RELATED PROGRAMS
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1THE WHAT A PAIR ANNUAL EVENT RAISES FUNDS FOR BREAST CANCER RESEARCH AT CEDARS-SANAI
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt027290
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt027290
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SchoolOperatingInd0false
IRS990EZ/SpecialEventsDirectExpensesAmt044055
IRS990EZ/SpecialEventsNetIncomeLossAmt033950
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0CA
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt07464
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt012435
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TotalExpensesAmt071596
IRS990EZ/TotalProgramServiceExpensesAmt027290
IRS990EZ/TotalRevenueAmt062745
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0WWW.WHATAPAIR.ORG
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt028795
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt030727
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt016958
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt06733
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt025323
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt0108536
IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt078005
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct01.00000
IRS990ScheduleA/PublicSupportPY170Pct01.00000
IRS990ScheduleA/PublicSupportTotal170Amt0108536
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt028795
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt030727
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt016958
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt06733
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt025323
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt0108536
IRS990ScheduleA/TotalSupportAmt0108536
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt012830
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt09540
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent2Amt03290
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt044055
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0THE BOOK FOUNDA
IRS990ScheduleG/FundraisingEventInformationGrp/Event2Nm0WAP-AUCTION FOR
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt056336
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent2Amt034499
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt090835
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt046796
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent2Amt031209
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt078005
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt033950
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt044055
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt030255
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent2Amt013800
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0CEDARS SINAI MEDICAL CENTER 21,190 0 0 BETTER WITH BOOKS 6,000 0 0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1WAP-AUCTION FOR CEDARS-SINA COST OF GOODS SOLD 14,662 EXPENSES ADVERTISING 2,216 BANK CHARGES 84 MISCELLANEOUS 7,612 DUES AND SUBSCRIPTIONS 1,165 TAXES AND LICENSES 60 OFFICE EXPENSES 930 REPAIRS & MAINTENANCE 417 PARKING 153 MEETINGS 1,197 INSURANCE 310 TOTAL 28,806
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ACCOUNTS PAYABLE 7,464 12,435
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3PLANNING AND ORGANIZING FUNDRAISERS, INCLUDING GENERAL ADMINISTRATIVE FUNCTIONS SINCE THE FIRST YEAR OF THE ORGANIZATION'S EXISTENCE.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990-EZ, PART I, LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990-EZ, PART II, LINE 26
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990-EZ, PART III
ReturnHeader/BuildTS02016-03-07 17:11:31Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0RUTH STALFORD
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CFO
ReturnHeader/BusinessOfficerGrp/PhoneNum03104994888
ReturnHeader/BusinessOfficerGrp/SignatureDt02015-07-07
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0WHAT A PAIR
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0C/O RUTH STALFORD
ReturnHeader/Filer/BusinessNameControlTxt0WHAT
ReturnHeader/Filer/EIN0204525072
ReturnHeader/Filer/PhoneNum03104994888
ReturnHeader/Filer/USAddress/AddressLine1Txt09663 SANTA MONICA BLVD 927
ReturnHeader/Filer/USAddress/CityNm0BEVERLY HILLS
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd090210
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0274569243
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0KELLOGG & ANDELSON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt021700 OXNARD ST STE 900
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0WOODLAND HILLS
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd091367
ReturnHeader/PreparerPersonGrp/PhoneNum08189715100
ReturnHeader/PreparerPersonGrp/PreparationDt02015-11-12
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0BARRY IRA GOLDSTEIN CPA
ReturnHeader/ReturnTs02015-11-17T23:30:49-06:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02014-01-01
ReturnHeader/TaxPeriodEndDt02014-12-31
ReturnHeader/TaxYr02014

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.65$0.53$2.12$6.74$6.05$0.70
2023Summary only. Only limited summary data is available for this year.$1.94$0.51$1.43$6.54$8.28$1.74
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.27$1.11$3.16$7.01$5.85$1.15
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.86$0.85$2.01$6.02$5.21$0.81
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.74$1.70$1.03$3.61$4.02$0.41
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.04$0.59$1.45$2.54$3.59$1.05
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.48$0.10$1.38$3.54$2.51$1.03
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.50$0.15$0.35$1.13$1.36$0.23
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.73$0.15$0.58$1.42$0.80$0.62
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.07$0.12$0.04$0.14$0.11$0.03
2014Detailed filing. Detailed filing data is available for this year.$0.03$0.12$0.10$0.63$0.72$0.09
2013Detailed filing. Detailed filing data is available for this year.$0.07$0.07$0.01$0.27$0.33$0.07
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.06$0.00$0.06$0.20$0.18$0.02
2011Summary only. Only limited summary data is available for this year.$0.04$0.01$0.09$0.08$0.00