Civic Intelligence

Temecula Valley Convention & Visitors Bureau

990 • Fiscal year 2024 • EIN 20-3794884

Jan 01, 2024 to Dec 31, 2024 • Filed on Nov 17, 2025

Organization Profilewww.temeculacvb.com
28690 Mercedes St 201Temecula, CA 92590

(951) 491-6085

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

63rd percentile

0.25x

Higher debt load relative to assets than 63% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

42nd percentile

0.12x

Higher debt load relative to revenue than 42% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

34th percentile

0.1%

Higher net margin than 34% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

55th percentile

$153,444

Higher top officer pay than 55% of similar nonprofits.

Top officer pay equals 3.8% of source-year revenue.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

6th percentile

-20%

Faster asset growth than 6% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

19th percentile

-5.2%

Faster revenue growth than 19% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets63rd percentile

Assets

Down

$1,992,331

Down $494,758 (-20%) from 2023

Net Assets

Up

$1,503,663

Up $3,778 (+0.3%) from 2023

Liabilities

Down

$488,668

Down $498,536 (-50%) from 2023

Revenue And Expenses
Liabilities / Revenue42nd percentileNet Margin34th percentile

Revenue

Down

$4,021,170

Down $221,165 (-5.2%) from 2023

Expenses

Up

$4,017,392

Up $215,905 (+5.7%) from 2023

Net Income

Down

$3,778

Down $437,070 (-99%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth6th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2011: $382,753Liabilities 2011: $51,406Net Assets 2011: $331,3472011Assets 2012: $382,088Liabilities 2012: $55,893Net Assets 2012: $326,1952012Assets 2013: $474,951Liabilities 2013: $65,941Net Assets 2013: $409,0102013Assets 2014: $571,058Liabilities 2014: $79,079Net Assets 2014: $491,9792014Assets 2015: $744,138Liabilities 2015: $80,276Net Assets 2015: $663,8622015Assets 2016: $1,121,158Liabilities 2016: $118,581Net Assets 2016: $1,002,5772016Assets 2017: $1,219,399Liabilities 2017: $151,559Net Assets 2017: $1,067,8402017Assets 2018: $1,161,385Liabilities 2018: $124,154Net Assets 2018: $1,037,2312018Assets 2019: $1,015,289Liabilities 2019: $157,082Net Assets 2019: $858,2072019Assets 2020: $1,458,496Liabilities 2020: $453,006Net Assets 2020: $1,005,4902020Assets 2021: $2,543,525Liabilities 2021: $410,310Net Assets 2021: $2,133,2152021Assets 2022: $2,158,465Liabilities 2022: $1,099,428Net Assets 2022: $1,059,0372022Assets 2023: $2,487,089Liabilities 2023: $987,204Net Assets 2023: $1,499,8852023Assets 2024: $1,992,331Liabilities 2024: $488,668Net Assets 2024: $1,503,6632024

Highlighted filing

2024

Assets$1,992,331
Liabilities$488,668
Net Assets$1,503,663
Open 2024 Filing

Operations Trend

Revenue Growth19th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2011: $1,207,511Expenses 2011: $1,037,087Net Income 2011: $170,4242011Revenue 2012: $1,334,307Expenses 2012: $1,339,459Net Income 2012: -$5,1522012Revenue 2013: $1,394,345Expenses 2013: $1,311,530Net Income 2013: $82,8152013Revenue 2014: $1,514,384Expenses 2014: $1,431,415Net Income 2014: $82,9692014Revenue 2015: $1,663,700Expenses 2015: $1,491,817Net Income 2015: $171,8832015Revenue 2016: $1,829,038Expenses 2016: $1,490,323Net Income 2016: $338,7152016Revenue 2017: $1,935,839Expenses 2017: $1,870,576Net Income 2017: $65,2632017Revenue 2018: $2,116,633Expenses 2018: $2,167,705Net Income 2018: -$51,0722018Revenue 2019: $2,353,402Expenses 2019: $2,532,430Net Income 2019: -$179,0282019Revenue 2020: $1,511,714Expenses 2020: $1,364,431Net Income 2020: $147,2832020Revenue 2021: $3,250,645Expenses 2021: $2,122,920Net Income 2021: $1,127,7252021Revenue 2022: $3,744,607Expenses 2022: $4,818,785Net Income 2022: -$1,074,1782022Revenue 2023: $4,242,335Expenses 2023: $3,801,487Net Income 2023: $440,8482023Revenue 2024: $4,021,170Expenses 2024: $4,017,392Net Income 2024: $3,7782024

Highlighted filing

2024

Revenue$4,021,170
Expenses$4,017,392
Net Income$3,778
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 17, 2025
Return Version
2024v5.2
Gross Receipts
$4,021,170
Mission and Program Overview

Mission

The purpose of this corporation is to stimulate economic growth and tourism in the region by developing, expanding, and marketing the destination to conventions, meetings and leisure travel markets.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$972,454$751,466▼ $220,988
Savings and Temporary Cash Investments$662,919$562,421▼ $100,498
Cash and Non-Interest-Bearing Accounts$581,845$439,110▼ $142,735
Intangible Assets$263,120$232,583▼ $30,537
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$2,487,089$1,992,331▼ $494,758
Other Assets Total$6,751$6,751→ $0
Liabilities
Other Liabilities$263,120$232,582▼ $30,538
Accounts Payable and Accrued Expenses$68,464$132,397▲ $63,933
Deferred Revenue$655,620$123,689▼ $531,931
Total Liabilities$987,204$488,668▼ $498,536
Net Assets / Fund Balance
Net Assets With Donor Restrictions$1,259,561$1,223,086▼ $36,475
Net Assets Without Donor Restrictions$240,324$280,577▲ $40,253
Total Net Assets Fund Balance$1,499,885$1,503,663▲ $3,778
Total Liabilities and Net Assets / Fund Balance$2,487,089$1,992,331▼ $494,758
Compensation and Service Providers
Top Officer Pay55th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Scott WilsonPresident & CEOFT$148,441$5,003$153,444
Cassidy LozinskyCFOFT$131,673$4,022$135,695
Annette BrownCMOFT$123,924$3,955$127,879
Norma Marlowe1st chairFT$102,134$6,685$108,819
Araceli DagdaganDirectorFT$104,514$3,489$108,003

Board Members and Trustees

NameTitle
John KelliherChairman
Laura Stearn WietersTid Chairman
Tom Kermabon2nd Vice Chair
Cherise ManningDirector
Chris BailyDirector
Chris KeysonDirector
John GoldsmithDirector
Ken WestmyerDirector
Kevin BeaverDirector
Krista ChaichDirector
Leah PonteDirector
Melody BrunstingDirector
Michael FeeleyDirector
Robert KellerhouseDirector
Samantha DoffoDirector
Bill Wilson-
Cathy Gibson-
Jeffrey KurtzSecretary
Ken SmithTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
GreenhausAdvertising2660 FIRST AVENUE, San Diego, CA 92103$1,873,384
Simpleview LLCMarketing8950 N Oracle Road, Tucson, AZ 85704$223,361
Revenue and Support

Revenue Composition

Contributions and Grants
$3,987,279
Program Service Revenue
$24,346
Investment Income
$9,545
Other Revenue
$0
All Other Contributions
$250,000
Change in Net Assets
$3,778

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,021,170
Total Revenue per Audited Statements
$4,021,170
Total Revenue per Form 990
$4,021,170
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,018,080
Salaries, Compensation, and Employee Benefits$999,312
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$2,364,482--$2,364,482
Other Salaries and Wages$501,067$190,832-$691,899
Current Officers, Directors, Trustees, and Key Employees$54,726$108,068-$162,794
Occupancy-$99,754-$99,754
Travel$89,848--$89,848
Pension Plan Contributions-$74,962-$74,962
Payroll Taxes$38,295$26,865-$65,160
All Other Expenses$40,377$19,134-$59,511
Fees for Services Legal-$52,025-$52,025
Fees for Services Accounting-$36,479-$36,479
Other Expenses$59,670$32,617-$32,617
Insurance-$12,495-$12,495
Fees for Services Other-$9,851-$9,851
Other Employee Benefits-$4,497-$4,497
Office Expenses-$3,006-$3,006
Total Functional Expenses$3,346,807$670,585$0$4,017,392

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$4,017,392
Total Expenses per Audited Statements$4,017,392
Total Expenses per Form 990$4,017,392
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$232,582
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The accounting firm will prepare the 990 and send a draft copy to Scott Wilson,President & CEO for approval before filing. Once approved, we will notify the accounting firm who will finalize the return for electronic filing.”

Form 990, Part VI, Section B, Line 12C

“The organization tracks and address all issues that might lead to a conflict of interest. Some Board members provided through their businesses services/products to the TVCVB. These are tracked and accounted for in the accounting records of the organization and are subject to Board review. Most of the 2024 amounts were under $500 per Board member. The exceptions over the $500 threshold were: Melody's Ad Works $3,200, Pechanga Resort and Casino $47,590, Temecula Valley Winegrower's Association $500, A Grape Escape Balloon Adventure $3,398, Wilson Creek Winery & Vineyards $8,687, Embassy Suites Hotel $4,876, South Coast Winery Resort & Spa $4,017, Europa Village Wineries & Resort $8,434, Stryder Transportation $4,183.(These organizations were related to Board Members)”

Form 990, Part VI, Section B, Line 15A

“Compensation for the ceo is determined and approved by the board. A review of comparable salaries is generally performed to ensure the salary paid is in line with industry standards.”

Form 990, Part VI, Section B, Line 15B

“One of the board members performs 1099 services for the organization. The board reviews independently this contract and amount. Key employee's during the 2023 year are the ceo, cfo, and cmo.”

Form 990, Part VI, Section C, Line 19

“Governing documents, conflict of interest policy and financial statements are made available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Temecula Valley Convention
EIN
20-3794884
Phone
9514916085
Address
28690 MERCEDES ST 201, TEMECULA, CA 92590

Signing Officer

Name
Scott Wilson
Title
President & CEO
Signed
2025-11-17
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Scott Wilson
Legal Domicile
CA
Voting Board Members
22
Independent Board Members
10
Employees
8
Volunteers
3

Preparer

Firm
Nigro & Nigro Pc
Address
25220 Hancock Ave Ste 400, MURRIETA, CA 92562
Preparer
Anzhelika Vartikyan CPA
Phone
9516988783
Raw XML AppendixShowing 400 of 545 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm1CASSIDY LOZINSKY
IRS990/Form990PartVIISectionAGrp/PersonNm2ANNETTE BROWN
IRS990/Form990PartVIISectionAGrp/PersonNm3NORMA MARLOWE
IRS990/Form990PartVIISectionAGrp/PersonNm4ARACELI DAGDAGAN
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IRS990/Form990PartVIISectionAGrp/PersonNm6John Kelliher
IRS990/Form990PartVIISectionAGrp/PersonNm7Robert Kellerhouse
IRS990/Form990PartVIISectionAGrp/PersonNm8Chris Baily
IRS990/Form990PartVIISectionAGrp/PersonNm9Jeffrey Kurtz
IRS990/Form990PartVIISectionAGrp/PersonNm10Michael Feeley
IRS990/Form990PartVIISectionAGrp/PersonNm11Samantha Doffo
IRS990/Form990PartVIISectionAGrp/PersonNm12Tom Kermabon
IRS990/Form990PartVIISectionAGrp/PersonNm13Chris Keyson
IRS990/Form990PartVIISectionAGrp/PersonNm14Laura Stearn Wieters
IRS990/Form990PartVIISectionAGrp/PersonNm15Leah Ponte
IRS990/Form990PartVIISectionAGrp/PersonNm16Ken Westmyer
IRS990/Form990PartVIISectionAGrp/PersonNm17Krista Chaich
IRS990/Form990PartVIISectionAGrp/PersonNm18John Goldsmith
IRS990/Form990PartVIISectionAGrp/PersonNm19Kevin Beaver
IRS990/Form990PartVIISectionAGrp/PersonNm20Melody Brunsting
IRS990/Form990PartVIISectionAGrp/PersonNm21Ken Smith
IRS990/Form990PartVIISectionAGrp/PersonNm22Cathy Gibson
IRS990/Form990PartVIISectionAGrp/PersonNm23Bill Wilson
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt220
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt180
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1CFO
IRS990/Form990PartVIISectionAGrp/TitleTxt2CMO
IRS990/Form990PartVIISectionAGrp/TitleTxt31st chair
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt122ND VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14TID CHAIRMAN
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17Director
IRS990/Form990PartVIISectionAGrp/TitleTxt18Director
IRS990/Form990PartVIISectionAGrp/TitleTxt19Director
IRS990/Form990PartVIISectionAGrp/TitleTxt20Director
IRS990/Form990PartVIISectionAGrp/TitleTxt21Treasurer
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IRS990/IntangibleAssetsGrp/EOYAmt0232583
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IRS990/MinutesOfCommitteesInd0true
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IRS990/MissionDesc0THE PURPOSE OF THIS CORPORATION IS TO STIMULATE ECONOMIC GROWTH AND TOURISM IN THE REGION BY DEVELOPING, EXPANDING, AND MARKETING THE DESTINATION TO CONVENTIONS, MEETINGS AND LEISURE TRAVEL MARKETS.
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IRS990/OtherExpensesGrp/Desc1RESEARCH
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IRS990/OtherExpensesGrp/Desc3Printing and Publications
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IRS990/PayrollTaxesGrp/TotalAmt065160
IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt074962
IRS990/PensionPlanContributionsGrp/TotalAmt074962
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IRS990/PrincipalOfficerNm0Scott Wilson

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,992,331
Liabilities
$488,668
Net assets
$1,503,663
Revenue
$4,021,170
Expenses
$4,017,392
Net income
$3,778
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.99$0.49$1.50$4.02$4.02$0.00
2023Summary only. Only limited summary data is available for this year.$2.49$0.99$1.50$4.24$3.80$0.44
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.16$1.10$1.06$3.74$4.82$1.07
2021Summary only. Only limited summary data is available for this year.$2.54$0.41$2.13$3.25$2.12$1.13
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.46$0.45$1.01$1.51$1.36$0.15
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.02$0.16$0.86$2.35$2.53$0.18
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.16$0.12$1.04$2.12$2.17$0.05
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.22$0.15$1.07$1.94$1.87$0.07
2016Detailed filing. Detailed filing data is available for this year.$1.12$0.12$1.00$1.83$1.49$0.34
2015Detailed filing. Detailed filing data is available for this year.$0.74$0.08$0.66$1.66$1.49$0.17
2014Detailed filing. Detailed filing data is available for this year.$0.57$0.08$0.49$1.51$1.43$0.08
2013Summary only. Only limited summary data is available for this year.$0.47$0.07$0.41$1.39$1.31$0.08
2012Summary only. Only limited summary data is available for this year.$0.38$0.06$0.33$1.33$1.34$0.01
2011Summary only. Only limited summary data is available for this year.$0.38$0.05$0.33$1.21$1.04$0.17