Liabilities / Assets
78th percentile
Higher debt load relative to assets than 78% of similar nonprofits.
990 • Fiscal year 2023 • EIN 20-3794884
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
78th percentile
Higher debt load relative to assets than 78% of similar nonprofits.
Liabilities / Revenue
57th percentile
Higher debt load relative to revenue than 57% of similar nonprofits.
Net Margin
67th percentile
Higher net margin than 67% of similar nonprofits.
Top Officer Pay
51st percentile
Higher top officer pay than 51% of similar nonprofits.
Top officer pay equals 3.4% of source-year revenue.
Asset Growth
72nd percentile
Faster asset growth than 72% of similar nonprofits.
Revenue Growth
62nd percentile
Faster revenue growth than 62% of similar nonprofits.
Assets
Flat$2,487,089
Flat from 2023
Net Assets
Flat$1,499,885
Flat from 2023
Liabilities
Flat$987,204
Flat from 2023
Revenue
Flat$4,242,335
Flat from 2023
Expenses
Flat$3,801,487
Flat from 2023
Net Income
Flat$440,848
Flat from 2023
The purpose of this corporation is to stimulate economic growth and tourism in the region by developing, expanding, and marketing the destination to conventions, meetings and leisure travel markets.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Accounts Receivable | $523,772 | $972,454 | ▲ $448,682 |
| Savings and Temporary Cash Investments | $218,805 | $662,919 | ▲ $444,114 |
| Cash and Non-Interest-Bearing Accounts | $1,409,137 | $581,845 | ▼ $827,292 |
| Intangible Assets | $320,945 | $263,120 | ▼ $57,825 |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Pledges and Grants Receivable | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Other Securities | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Investments in Publicly Traded Securities | - | $0 | - |
| Land, Buildings, and Equipment, Net | - | $0 | - |
| Inventories for Sale or Use | - | $0 | - |
| Prepaid Expenses and Deferred Charges | - | $0 | - |
| Total Assets | $2,479,410 | $2,487,089 | ▲ $7,679 |
| Other Assets Total | $6,751 | $6,751 | → $0 |
| Liabilities | |||
| Deferred Revenue | $1,050,487 | $655,620 | ▼ $394,867 |
| Other Liabilities | $320,945 | $263,120 | ▼ $57,825 |
| Accounts Payable and Accrued Expenses | $48,941 | $68,464 | ▲ $19,523 |
| Total Liabilities | $1,420,373 | $987,204 | ▼ $433,169 |
| Net Assets / Fund Balance | |||
| Net Assets With Donor Restrictions | $990,233 | $1,259,561 | ▲ $269,328 |
| Net Assets Without Donor Restrictions | $68,804 | $240,324 | ▲ $171,520 |
| Total Net Assets Fund Balance | $1,059,037 | $1,499,885 | ▲ $440,848 |
| Total Liabilities and Net Assets / Fund Balance | $2,479,410 | $2,487,089 | ▲ $7,679 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Scott Wilson | President & CEO | FT | $138,368 | $4,566 | $142,934 |
| Cassidy Lozinsky | CFO | FT | $122,196 | $3,222 | $125,418 |
| Annette Brown | CMO | FT | $121,280 | $3,568 | $124,848 |
| Name | Title |
|---|---|
| Michael Feeley | Chairman |
| Ken Westmyer | Tid Chairman |
| Cherise Manning | 1st VICE CHAIR |
| John Kelliher | 2nd Vice Chair |
| Bill Wilson | Director |
| Chris Baily | Director |
| Chris Johnson | Director |
| Chris Keyson | Director |
| James Pulver | Director |
| Jeffrey Kurtz | Director |
| John Goldsmith | Director |
| Krista Chaich | Director |
| Laura Stearn | Director |
| Leah Ponte | Director |
| Matt Ezor | Director |
| Melody Burnsting | Director |
| Robert Kellerhouse | Director |
| Samantha Doffo | Secretary |
| Ken Smith | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Greenhaus | Advertising | 2660 FIRST AVENUE, San Diego, CA 92103 | $1,760,020 |
| Simpleview LLC | Marketing | 8950 N Oracle Road, Tucson, AZ 85704 | $148,738 |
| City Of Temecula | Rent | 41000 Main Street, Temecula, CA 92592 | $100,672 |
| Line Item | Amount |
|---|---|
| Other Expenses | $2,749,976 |
| Salaries, Compensation, and Employee Benefits | $1,051,511 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Advertising | $2,165,916 | - | - | $2,165,916 |
| Other Salaries and Wages | $591,823 | $169,698 | - | $761,521 |
| Current Officers, Directors, Trustees, and Key Employees | $53,942 | $97,093 | - | $151,035 |
| Occupancy | - | $111,940 | - | $111,940 |
| All Other Expenses | $24,587 | $61,948 | - | $86,535 |
| Pension Plan Contributions | - | $77,113 | - | $77,113 |
| Travel | $75,348 | - | - | $75,348 |
| Payroll Taxes | $36,805 | $20,329 | - | $57,134 |
| Fees for Services Other | - | $25,744 | - | $25,744 |
| Other Expenses | $25,475 | - | - | $25,475 |
| Fees for Services Accounting | - | $19,706 | - | $19,706 |
| Office Expenses | - | $14,726 | - | $14,726 |
| Insurance | - | $12,519 | - | $12,519 |
| Fees for Services Legal | - | $4,957 | - | $4,957 |
| Other Employee Benefits | - | $4,708 | - | $4,708 |
| Total Functional Expenses | $3,181,006 | $620,481 | $0 | $3,801,487 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $3,801,487 |
| Total Expenses per Audited Statements | $3,801,487 |
| Total Expenses per Form 990 | $3,801,487 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
| Liability | Amount |
|---|---|
| Lease Liability | $263,120 |
“The accounting firm will prepare the 990 and send a draft copy to Scott Wilson,President & CEO for approval before filing. Once approved, we will notify the accounting firm who will finalize the return for electronic filing.”
“The organization tracks and address all issues that might lead to a conflict of interest. Some Board members provided through their businesses services/products to the TVCVB. These are tracked and accounted for in the accounting records of the organization and are subject to Board review. Most of the 2023 amounts were under $500 per Board member. The exceptions over the $500 threshold were: Melody's Ad Works $25,600, Pechanga Resort and Casino $43,686, Temecula Valley Winegrower's Association $824, A Grape Escape Balloon Adventure $980, Wilson Creek Winery & Vineyards $740, Baily's Restaurant & Nightclub $1,154, Home2Suites $2,757, South Coast Winery Resort & Spa $5,221, Ponte Vineyard Inn & Winery $1,308, Europa Village Wineries & Resort $1,077, Stryder Transportation $1,350.(These organizations were related to Board Members)”
“Compensation for the ceo is determined and approved by the board. A review of comparable salaries is generally performed to ensure the salary paid is in line with industry standards.”
“One of the board members performs 1099 services for the organization. The board reviews independently this contract and amount. Key employee's during the 2023 year are the ceo, cfo, and cmo.”
“Governing documents, conflict of interest policy and financial statements are made available to the public upon request.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | true |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 48941 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 68464 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 523772 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 972454 |
| IRS990/AcctCompileOrReviewBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | THE PURPOSE OF THIS CORPORATION IS TO STIMULATE ECONOMIC GROWTH AND TOURISM IN THE REGION BY DEVELOPING, EXPANDING, AND MARKETING THE DESTINATION TO CONVENTIONS, MEETINGS AND LEISURE TRAVEL MARKETS. |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 2165916 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 2165916 |
| IRS990/AllOtherContributionsAmt | 0 | 250000 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 61948 |
| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 24587 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 86535 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/AuditCommitteeInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BenefitsToMembersGrp/TotalAmt | 0 | 0 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | Cassidy Lozinsky |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 9512522134 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 28690 MERCEDES ST STE 201 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | TEMECULA |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 92590 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 1409137 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 581845 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 3 |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 97093 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 53942 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 151035 |
| IRS990/CompDisqualPersonsGrp/TotalAmt | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | false |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 0 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 1760020 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 148738 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 2 | 100672 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 2660 FIRST AVENUE |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 8950 N Oracle Road |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 2 | 41000 Main Street |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | SAN DIEGO |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | Tucson |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 2 | Temecula |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | AZ |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 2 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 92103 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 85704 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 2 | 92592 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | GREENHAUS |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | SIMPLEVIEW LLC |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 2 | CITY OF TEMECULA |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | ADVERTISING |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | MARKETING |
| IRS990/ContractorCompensationGrp/ServicesDesc | 2 | RENT |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 4203075 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 2721 |
| IRS990/CYOtherExpensesAmt | 0 | 2749976 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 36539 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 440848 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 1051511 |
| IRS990/CYTotalExpensesAmt | 0 | 3801487 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 4242335 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 1050487 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 655620 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 0 |
| IRS990/Desc | 0 | To market the Temecula Valley region to grow the economic viability of our local tourism business, by promoting and marketing the region through trade shows, familiarization tours, site visits, advertising (print, tv and online), social media, press releases, our website, special events and the Visitor Center. |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | false |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRestrictionNetAssetsGrp/BOYAmt | 0 | 990233 |
| IRS990/DonorRestrictionNetAssetsGrp/EOYAmt | 0 | 1259561 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 11 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/ExpenseAmt | 0 | 3181006 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 19706 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 19706 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 4957 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 4957 |
| IRS990/FeesForServicesLobbyingGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 25744 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 25744 |
| IRS990/FeesForServicesProfFundraising/TotalAmt | 0 | 0 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignGrantsGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 3 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 4 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 5 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 6 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 7 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 8 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 9 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 10 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 11 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 12 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 13 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 14 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 15 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 16 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 17 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 18 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 19 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 20 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 21 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 17 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 18 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 4566 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 3222 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 3568 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | SCOTT WILSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | CASSIDY LOZINSKY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | ANNETTE BROWN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | Cherise Manning |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | John Kelliher |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | Robert Kellerhouse |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | Chris Baily |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | Jeffrey Kurtz |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | Michael Feeley |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | Samantha Doffo |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | Matt Ezor |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | Chris Johnson |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | Chris Keyson |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | James Pulver |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | Laura Stearn |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | Leah Ponte |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | Ken Westmyer |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | Krista Chaich |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | John Goldsmith |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | Melody Burnsting |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | Ken Smith |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | Bill Wilson |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 138368 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 122196 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 121280 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | PRESIDENT & CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | CFO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | CMO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | 1st VICE CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | 2ND VICE CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | Chairman |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | Secretary |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | TID CHAIRMAN |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | Treasurer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | Director |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 22 |
| IRS990/GovernmentGrantsAmt | 0 | 3906214 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 4242335 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | false |
| IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | true |
| IRS990/IndependentVotingMemberCnt | 0 | 8 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 3 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 0 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 12519 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 12519 |
| IRS990/IntangibleAssetsGrp/BOYAmt | 0 | 320945 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 263120 |
| IRS990/InterestGrp/TotalAmt | 0 | 0 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentIncomeGrp/RelatedOrExemptFuncIncomeAmt | 0 | 2721 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 2721 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentsProgramRelatedGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 4 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 0 |
| IRS990/LegalDomicileStateCd | 0 | CA |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembershipDuesAmt | 0 | 46861 |
| IRS990/MembersOrStockholdersInd | 0 | false |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | THE PURPOSE OF THIS CORPORATION IS TO STIMULATE ECONOMIC GROWTH AND TOURISM IN THE REGION BY DEVELOPING, EXPANDING, AND MARKETING THE DESTINATION TO CONVENTIONS, MEETINGS AND LEISURE TRAVEL MARKETS. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 1059037 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 1499885 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 68804 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 240324 |
| IRS990/NoListedPersonsCompensatedInd | 0 | X |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 111940 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 111940 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 14726 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 14726 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 6751 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 6751 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 4708 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 4708 |
| IRS990/OtherExpensesGrp/Desc | 0 | EVENT HOSTING |
| IRS990/OtherExpensesGrp/Desc | 1 | DUES & REPORT SERVICES |
| IRS990/OtherExpensesGrp/Desc | 2 | FAM TOURS/SITE VISITS |
| IRS990/OtherExpensesGrp/Desc | 3 | RESEARCH |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 104368 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 67445 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 35297 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 3 | 25475 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 104368 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 67445 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 35297 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 25475 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 320945 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 263120 |
| IRS990/OtherRevenueTotalAmt | 0 | 0 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 169698 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 591823 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 761521 |
| IRS990/OthNotesLoansReceivableNetGrp/EOYAmt | 0 | 0 |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PaymentsToAffiliatesGrp/TotalAmt | 0 | 0 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 20329 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 36805 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 57134 |
| IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt | 0 | 77113 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 77113 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 0 |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 0 |
| IRS990/PrincipalOfficerNm | 0 | Scott Wilson |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | TICKET SALES |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | TOURISM ADVERTISING |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | TRADESHOWS |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 22300 |
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Displayed year
2023 • Form 990Detailed filing. Detailed filing data is available for this year.