Civic Intelligence

Lidma Inc

EIN 20-2358729 • 501(c)6 • Woodstock, GA

Profile

Lidmas conferences and meetings serve as an educational forum whereby distribution, manufacturing, technology and service providers in the life insurance direct marketing industry learn about new developments, legislation and emerging industry issues to develop solutions to better serve consumers.

3227 S Cherokee Lane STE 1320Woodstock, GA 30188

wwwl lidma.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

49th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

50th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2024

Net Margin

12th percentile

-44%

Higher net margin than 12% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

79th percentile

$0

Higher top officer pay than 79% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2022

Asset Growth

18th percentile

-31%

Faster asset growth than 18% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

19th percentile

-25%

Faster revenue growth than 19% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets49th percentile

Assets

Down

$299,184

Down $135,287 (-31%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Down

$299,184

Down $135,287 (-31%) from 2023

Operations
Liabilities / Revenue50th percentileNet Margin12th percentile

Revenue

Down

$301,251

Down $101,286 (-25%) from 2023

Expenses

Up

$433,722

Up $52,126 (+14%) from 2023

Net Income

Down

-$132,471

Down $153,412 (-733%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth18th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0Assets 2010: $125,580Liabilities 2010: $0Net Assets 2010: $125,5802010Assets 2011: $111,861Liabilities 2011: $0Net Assets 2011: $111,8612011Assets 2012: $136,817Liabilities 2012: $0Net Assets 2012: $136,8172012Assets 2013: $197,366Liabilities 2013: $0Net Assets 2013: $197,3662013Assets 2014: $222,741Liabilities 2014: $0Net Assets 2014: $222,7412014Assets 2015: $228,982Liabilities 2015: $0Net Assets 2015: $228,9822015Assets 2016: $255,877Liabilities 2016: $0Net Assets 2016: $255,8772016Assets 2017: $290,390Liabilities 2017: $0Net Assets 2017: $290,3902017Assets 2018: $292,050Liabilities 2018: $0Net Assets 2018: $292,0502018Assets 2019: $341,750Liabilities 2019: $0Net Assets 2019: $341,7502019Assets 2020: $319,799Liabilities 2020: $0Net Assets 2020: $319,7992020Assets 2021: $337,723Liabilities 2021: $0Net Assets 2021: $337,7232021Assets 2022: $417,389Liabilities 2022: $0Net Assets 2022: $417,3892022Assets 2023: $434,471Liabilities 2023: $0Net Assets 2023: $434,4712023Assets 2024: $299,184Liabilities 2024: $0Net Assets 2024: $299,1842024

Highlighted filing

2024

Assets$299,184
Liabilities$0
Net Assets$299,184
Open 2024 Filing

Operations Trend

Revenue Growth19th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2010: $231,006Expenses 2010: $236,929Net Income 2010: -$5,9232010Revenue 2011: $225,485Expenses 2011: $239,204Net Income 2011: -$13,7192011Revenue 2012: $250,688Expenses 2012: $225,732Net Income 2012: $24,9562012Revenue 2013: $299,000Expenses 2013: $238,451Net Income 2013: $60,5492013Revenue 2014: $270,035Expenses 2014: $244,660Net Income 2014: $25,3752014Revenue 2015: $311,481Expenses 2015: $305,240Net Income 2015: $6,2412015Revenue 2016: $288,450Expenses 2016: $261,555Net Income 2016: $26,8952016Revenue 2017: $287,826Expenses 2017: $253,962Net Income 2017: $33,8642017Revenue 2018: $327,422Expenses 2018: $325,762Net Income 2018: $1,6602018Revenue 2019: $336,824Expenses 2019: $287,124Net Income 2019: $49,7002019Revenue 2020: $138,485Expenses 2020: $160,436Net Income 2020: -$21,9512020Revenue 2021: $323,457Expenses 2021: $305,533Net Income 2021: $17,9242021Revenue 2022: $400,011Expenses 2022: $320,345Net Income 2022: $79,6662022Revenue 2023: $402,537Expenses 2023: $381,596Net Income 2023: $20,9412023Revenue 2024: $301,251Expenses 2024: $433,722Net Income 2024: -$132,4712024

Highlighted filing

2024

Revenue$301,251
Expenses$433,722
Net Income-$132,471
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$299,184
Liabilities
$0
Net assets
$299,184
Revenue
$301,251
Expenses
$433,722
Net income
-$132,471
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.99$0.00$2.99$3.01$4.34$1.32
2023Detailed filing. Detailed filing data is available for this year.$4.34$0.00$4.34$4.03$3.82$0.21
2022Detailed filing. Detailed filing data is available for this year.$4.17$0.00$4.17$4.00$3.20$0.80
2021Detailed filing. Detailed filing data is available for this year.$3.38$0.00$3.38$3.23$3.06$0.18
2020Detailed filing. Detailed filing data is available for this year.$3.20$0.00$3.20$1.38$1.60$0.22
2019Detailed filing. Detailed filing data is available for this year.$3.42$0.00$3.42$3.37$2.87$0.50
2018Detailed filing. Detailed filing data is available for this year.$2.92$0.00$2.92$3.27$3.26$0.02
2017Detailed filing. Detailed filing data is available for this year.$2.90$0.00$2.90$2.88$2.54$0.34
2016Detailed filing. Detailed filing data is available for this year.$2.56$0.00$2.56$2.88$2.62$0.27
2015Detailed filing. Detailed filing data is available for this year.$2.29$0.00$2.29$3.11$3.05$0.06
2014Summary only. Only limited summary data is available for this year.$2.23$0.00$2.23$2.70$2.45$0.25
2013Summary only. Only limited summary data is available for this year.$1.97$0.00$1.97$2.99$2.38$0.61
2012Summary only. Only limited summary data is available for this year.$1.37$0.00$1.37$2.51$2.26$0.25
2011Summary only. Only limited summary data is available for this year.$1.12$0.00$1.12$2.25$2.39$0.14
2010Summary only. Only limited summary data is available for this year.$1.26$0.00$1.26$2.31$2.37$0.06
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 31, 2025
Return Version
2024v5.2
Gross Receipts
$301,251
Mission and Program Overview

Mission

Lidma is the forum whereby distribution, manufacturing, technology, and service providers in the life insurance direct marketing industry develop solutions to better serve consumers.

Lidma is the forum whereby distribution, manufacturing, technology, and service providers in the life insurance direct marketing industry develop solutions to better serve consumers

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$434,471$299,184▼ $135,287
Savings and Temporary Cash Investments$254,811$212,581▼ $42,230
Cash and Non-Interest-Bearing Accounts$179,660$86,603▼ $93,057
Total Assets$434,471$299,184▼ $135,287
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$434,471$299,184▼ $135,287
Total Liabilities and Net Assets / Fund Balance$434,471$299,184▼ $135,287
Compensation and Service Providers
Top Officer Pay79th percentile

Board Members and Trustees

NameTitle
Nicole BuckenmeyerPresident
Brian BarnesPresident Elect
Joe Klein IVVice President
Brian BlandDirector
Chris CampbellDirector
David BowermanDirector
John ReynoldsDirector
Keli SederDirector
Mark HolwegerDirector
Pete KalasountasDirector
Ryan PinneyDirector
Tim ShaheenDirector
Gina Grantham Non-VotingExec Director
Andrew DoermanCommittee
Denis CliffordCommittee
Jeffifer YoungsCommittee
Maryann CrossanCommittee
Nicole MyersCommittee
Travis PhillipsCommittee
Shervin EftekhariFounder
Pat WedekingPast Pres
Jeffrey McCauleyTreasure
Revenue and Support

Revenue Composition

Contributions and Grants
$140,209
Program Service Revenue
$147,754
Investment Income
$13,288
Other Revenue
$0
Change in Net Assets
$-132,471
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$422,722
Grants and Similar Amounts Paid$11,000
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings---$300,718
Fees for Services Management---$102,450
Grants to Domestic Orgs---$11,000
Information Technology---$6,134
Insurance---$1,750
Fees for Services Accounting---$1,495
Advertising---$1,353
Office Expenses---$720
Other Expenses---$-1
Total Functional Expenses$0$0$0$433,722
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
The Life FundArlington, VA501c3-$11,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The organization accepts members from the life insurance direct marketing industry through the application process. None of the members have an ownership innterst in lidma and they cannot receive a share of the organizations profits or excess dues or net assets upon the organizations dissolution.”

Form 990, Part VI, Section A, Line 7A

“The board of directors of the organization is elected from the membership by the members.”

Filing and Contact Details

Filer

Filer Name
LIDMA Inc
EIN
20-2358729
In Care Of
% Gina Grantham
Address
3227 S Cherokee Lane STE 1320, Woodstock, GA 30188

Signing Officer

Name
Gena Grantham
Title
Exec Director
Signed
2025-10-31
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Gena Grantham
Formed
2005
Legal Domicile
Nv
Voting Board Members
13
Independent Board Members
13
Employees
0

Preparer

Firm
Catherine C Kruger P C
Address
P O Box 767847, Roswell, GA 30076-7847
Preparer
Catherine C Kruger
Phone
7709935420
Supplemental Narrative

Additional Explanations

Form 990, Part I, Line Line 2

“Lidma funds varioius scholarships though charitable organizations. Lidmas board of directors reviews the use of scholarship funds and the money is disbursed directly to the charitable organization which handles the scholarships. -”

Form 990, Part IV, Section A, Line 2

“The board of directors is composed of business leaders within the industry. As such, directors may have normal business relationships. Gina grantham is a board member and also the ceo of lidma. As a result, she is a not a voting member of the board. The business relationship falls below the schedule l disclosure threshold and no such schedule is required to be completed. Business relationships are conducted at arms length and under normal business terms.”

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IRS990/Form990PartVIISectionAGrp/PersonNm6Maryann Crossan
IRS990/Form990PartVIISectionAGrp/PersonNm7Andrew Doerman
IRS990/Form990PartVIISectionAGrp/PersonNm8Shervin Eftekhari
IRS990/Form990PartVIISectionAGrp/PersonNm9Mark Holweger
IRS990/Form990PartVIISectionAGrp/PersonNm10Pete Kalasountas
IRS990/Form990PartVIISectionAGrp/PersonNm11Joe Klein IV
IRS990/Form990PartVIISectionAGrp/PersonNm12Jeffrey McCauley
IRS990/Form990PartVIISectionAGrp/PersonNm13Nicole Myers
IRS990/Form990PartVIISectionAGrp/PersonNm14Travis Phillips
IRS990/Form990PartVIISectionAGrp/PersonNm15Ryan Pinney
IRS990/Form990PartVIISectionAGrp/PersonNm16John Reynolds
IRS990/Form990PartVIISectionAGrp/PersonNm17Keli Seder
IRS990/Form990PartVIISectionAGrp/PersonNm18Tim Shaheen
IRS990/Form990PartVIISectionAGrp/PersonNm19Pat Wedeking
IRS990/Form990PartVIISectionAGrp/PersonNm20Jeffifer Youngs
IRS990/Form990PartVIISectionAGrp/PersonNm21Gina Grantham Non-Voting
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IRS990/Form990PartVIISectionAGrp/TitleTxt2Director
IRS990/Form990PartVIISectionAGrp/TitleTxt3President
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Committee
IRS990/Form990PartVIISectionAGrp/TitleTxt6Committee
IRS990/Form990PartVIISectionAGrp/TitleTxt7Committee
IRS990/Form990PartVIISectionAGrp/TitleTxt8Founder
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt12Treasure
IRS990/Form990PartVIISectionAGrp/TitleTxt13Committee
IRS990/Form990PartVIISectionAGrp/TitleTxt14Committee
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17Director
IRS990/Form990PartVIISectionAGrp/TitleTxt18Director
IRS990/Form990PartVIISectionAGrp/TitleTxt19Past Pres
IRS990/Form990PartVIISectionAGrp/TitleTxt20Committee
IRS990/Form990PartVIISectionAGrp/TitleTxt21Exec Dir
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IRS990/MissionDesc0LIDMAS CONFERENCES AND MEETINGS SERVE AS AN EDUCATIONAL FORUM WHEREBY DISTRIBUTION, MANUFACTURING, TECHNOLOGY AND SERVICE PROVIDERS IN THE LIFE INSURANCE DIRECT MARKETING INDUSTRY LEARN ABOUT NEW DEVELOPMENTS, LEGISLATION AND EMERGING INDUSTRY ISSUES TO DEVELOP SOLUTIONS TO BETTER SERVE CONSUMERS.
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IRS990/PrincipalOfficerNm0Gena Grantham
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IRS990/ProgramServiceRevenueGrp/Desc1ANNUAL CONFERENCE
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IRS990ScheduleI/RecipientTable/IRCSectionDesc0501C3
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0THE LIFE FUND
IRS990ScheduleI/RecipientTable/RecipientEIN0522316124
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt01655 N FORT MEYERS DR STE 610
IRS990ScheduleI/RecipientTable/USAddress/CityNm0ARLINGTON
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IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0LIDMA FUNDS VARIOUS SCHOLARSHIPS THROUGH CHARITABLE ORGANIZATONS. LIDMAS BOARD OF DIRECTORS REVIEWS THE USE OF SCHOLARHSIP FUNDS AND THE MONEY IS DISBURSED DIRECTLY TO THE CHARITABLE ORGANIZATIONS WHICH HANDLES THE SCHOLARSHIPS.
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0Part I Line 2
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0LIDMA FUNDS VARIOIUS SCHOLARSHIPS THOUGH CHARITABLE ORGANIZATIONS. LIDMAS BOARD OF DIRECTORS REVIEWS THE USE OF SCHOLARSHIP FUNDS AND THE MONEY IS DISBURSED DIRECTLY TO THE CHARITABLE ORGANIZATION WHICH HANDLES THE SCHOLARSHIPS. -
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE BOARD OF DIRECTORS IS COMPOSED OF BUSINESS LEADERS WITHIN THE INDUSTRY. AS SUCH, DIRECTORS MAY HAVE NORMAL BUSINESS RELATIONSHIPS. GINA GRANTHAM IS A BOARD MEMBER AND ALSO THE CEO OF LIDMA. AS A RESULT, SHE IS A NOT A VOTING MEMBER OF THE BOARD. THE BUSINESS RELATIONSHIP FALLS BELOW THE SCHEDULE L DISCLOSURE THRESHOLD AND NO SUCH SCHEDULE IS REQUIRED TO BE COMPLETED. BUSINESS RELATIONSHIPS ARE CONDUCTED AT ARMS LENGTH AND UNDER NORMAL BUSINESS TERMS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE ORGANIZATION ACCEPTS MEMBERS FROM THE LIFE INSURANCE DIRECT MARKETING INDUSTRY THROUGH THE APPLICATION PROCESS. NONE OF THE MEMBERS HAVE AN OWNERSHIP INNTERST IN LIDMA AND THEY CANNOT RECEIVE A SHARE OF THE ORGANIZATIONS PROFITS OR EXCESS DUES OR NET ASSETS UPON THE ORGANIZATIONS DISSOLUTION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE BOARD OF DIRECTORS OF THE ORGANIZATION IS ELECTED FROM THE MEMBERSHIP BY THE MEMBERS.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part I, Line Line 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part IV, Section A, Line 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section A, Line 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section A, Line 7A
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IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt03227 S Cherokee Lane STE 1320
IRS990/USAddress/CityNm0Woodstock
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IRS990/USAddress/ZIPCd030188
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IRS990/WebsiteAddressTxt0WWWL LIDMA.ORG
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Gena Grantham
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Exec Dir
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-10-31
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ReturnHeader/Filer/BusinessNameControlTxt0LIDM
ReturnHeader/Filer/EIN0202358729
ReturnHeader/Filer/InCareOfNm0% Gina Grantham
ReturnHeader/Filer/USAddress/AddressLine1Txt03227 S Cherokee Lane STE 1320
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ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0581478464

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