Civic Intelligence

Diversity Leadership Alliance

EIN 20-2260284 • 501(c)3 • Phoenix, AZ

Profile

To guide leaders in the transformation of culture to build an inclusive community. Our strategies are 1 to provide educational opportunities, tools, resources to build an inclusive community, to mutually benefit member organizations and the community and 2 to assist students to transition from school to college or to become career ready.

13835 North Tatum Ste 9-457Phoenix, AZ 85032

diversityleadershipalliance.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

33rd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

34th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

15th percentile

-21%

Higher net margin than 15% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

70th percentile

$0

Higher top officer pay than 70% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • $500k-$1M nonprofits • Source year 2022

Asset Growth

43rd percentile

0.8%

Faster asset growth than 43% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

40th percentile

1.6%

Faster revenue growth than 40% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets33rd percentile

Assets

Up

$569,676

Up $4,345 (+0.8%) from 2023

Liabilities

Down

$0

Down $1,764 (-100%) from 2023

Net Assets

Up

$569,676

Up $6,109 (+1.1%) from 2023

Operations
Liabilities / Revenue34th percentileNet Margin15th percentile

Revenue

Up

$141,236

Up $2,262 (+1.6%) from 2023

Expenses

Down

$171,062

Down $13,133 (-7.1%) from 2023

Net Income

Up

-$29,826

Up $15,395 (+34%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth43rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$800K$600K$400K$200K$0Assets 2010: $551,385Liabilities 2010: $0Net Assets 2010: $551,3852010Assets 2011: $577,535Liabilities 2011: $0Net Assets 2011: $577,5352011Assets 2012: $598,126Liabilities 2012: $0Net Assets 2012: $598,1262012Assets 2013: $554,761Liabilities 2013: $0Net Assets 2013: $554,7612013Assets 2014: $524,237Liabilities 2014: $0Net Assets 2014: $524,2372014Assets 2015: $587,054Liabilities 2015: $0Net Assets 2015: $587,0542015Assets 2016: $509,298Liabilities 2016: $10,000Net Assets 2016: $499,2982016Assets 2017: $517,938Liabilities 2017: $10,000Net Assets 2017: $507,9382017Assets 2018: $509,267Liabilities 2018: $4,339Net Assets 2018: $504,9282018Assets 2019: $519,177Liabilities 2019: $4,922Net Assets 2019: $514,2552019Assets 2020: $570,929Liabilities 2020: $175Net Assets 2020: $570,7542020Assets 2021: $623,560Liabilities 2021: $3,588Net Assets 2021: $619,9722021Assets 2022: $572,205Liabilities 2022: $0Net Assets 2022: $572,2052022Assets 2023: $565,331Liabilities 2023: $1,764Net Assets 2023: $563,5672023Assets 2024: $569,676Liabilities 2024: $0Net Assets 2024: $569,6762024

Highlighted filing

2024

Assets$569,676
Liabilities$0
Net Assets$569,676
Open 2024 Filing

Operations Trend

Revenue Growth40th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$300K$200K$100K$0-$100KExpenses 2010: $161,7782010Expenses 2011: $260,4102011Expenses 2012: $176,4052012Revenue 2013: $149,343Expenses 2013: $192,709Net Income 2013: -$43,3662013Revenue 2014: $156,582Expenses 2014: $187,106Net Income 2014: -$30,5242014Revenue 2015: $218,703Expenses 2015: $155,886Net Income 2015: $62,8172015Revenue 2016: $133,492Expenses 2016: $221,248Net Income 2016: -$87,7562016Revenue 2017: $174,749Expenses 2017: $166,109Net Income 2017: $8,6402017Revenue 2018: $179,411Expenses 2018: $174,719Net Income 2018: $4,6922018Revenue 2019: $201,184Expenses 2019: $190,338Net Income 2019: $10,8462019Revenue 2020: $178,980Expenses 2020: $131,700Net Income 2020: $47,2802020Revenue 2021: $185,000Expenses 2021: $134,353Net Income 2021: $50,6472021Revenue 2022: $162,619Expenses 2022: $162,089Net Income 2022: $5302022Revenue 2023: $138,974Expenses 2023: $184,195Net Income 2023: -$45,2212023Revenue 2024: $141,236Expenses 2024: $171,062Net Income 2024: -$29,8262024

Highlighted filing

2024

Revenue$141,236
Expenses$171,062
Net Income-$29,826
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$569,676
Liabilities
$0
Net assets
$569,676
Revenue
$141,236
Expenses
$171,062
Net income
-$29,826
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$5.70$0.00$5.70$1.41$1.71$0.30
2023Detailed filing. Detailed filing data is available for this year.$5.65$0.02$5.64$1.39$1.84$0.45
2022Detailed filing. Detailed filing data is available for this year.$5.72$0.00$5.72$1.63$1.62$0.01
2021Detailed filing. Detailed filing data is available for this year.$6.24$0.04$6.20$1.85$1.34$0.51
2020Detailed filing. Detailed filing data is available for this year.$5.71$0.00$5.71$1.79$1.32$0.47
2019Detailed filing. Detailed filing data is available for this year.$5.19$0.05$5.14$2.01$1.90$0.11
2018Detailed filing. Detailed filing data is available for this year.$5.09$0.04$5.05$1.79$1.75$0.05
2017Detailed filing. Detailed filing data is available for this year.$5.18$0.10$5.08$1.75$1.66$0.09
2016Detailed filing. Detailed filing data is available for this year.$5.09$0.10$4.99$1.33$2.21$0.88
2015Detailed filing. Detailed filing data is available for this year.$5.87$0.00$5.87$2.19$1.56$0.63
2014Detailed filing. Detailed filing data is available for this year.$5.24$0.00$5.24$1.57$1.87$0.31
2013Detailed filing. Detailed filing data is available for this year.$5.55$0.00$5.55$1.49$1.93$0.43
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.98$0.00$5.98$1.76
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.78$0.00$5.78$2.60
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.51$0.00$5.51$1.62
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 16, 2025
Return Version
2024v5.2
Gross Receipts
$141,236
Mission and Program Overview

Mission

Our mission is to guide leaders in the transformation of culture to build an inclusive community.

To provide thought-provoking diversity training, leadership guidance, and cultivate an inclusive community where each individual is valued and respected. We are the premier diversity education organization in arizona.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments Other Securities$402,452$443,388▲ $40,936
Cash and Non-Interest-Bearing Accounts$147,879$120,546▼ $27,333
Accounts Receivable$15,000$4,362▼ $10,638
Prepaid Expenses and Deferred Charges-$1,380-
Total Assets$565,331$569,676▲ $4,345
Liabilities
Accounts Payable and Accrued Expenses$1,764--
Total Liabilities$1,764$0▼ $1,764
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$563,567$569,676▲ $6,109
Total Net Assets Fund Balance$563,567$569,676▲ $6,109
Total Liabilities and Net Assets / Fund Balance$565,331$569,676▲ $4,345

Asset Categories

AssetBook ValueDepreciationBasis
Other Securities$443,388--
Compensation and Service Providers
Top Officer Pay70th percentile

Board Members and Trustees

NameTitle
Erick GarciaBoard Member Ed. Committee Chair
Tondra RichardsonBoard Member Youth Leadership Acad Chair
-Executive Director President
Marion KellyVice President Co-founder
Barry G StratfordBoard Member
Dominic BartolaBoard Member
Francisco Lucio JdBoard Member
Gibs Saint PaulBoard Member
Greg TroutmanBoard Member
Kate MorrisBoard Member
Phil PangrazioBoard Member
Reid DespiegelaereBoard Member
Revenue and Support

Revenue Composition

Contributions and Grants
$129,514
Program Service Revenue
$2,668
Investment Income
$9,054
Other Revenue
$0
All Other Contributions
$115,514
Change in Net Assets
$-29,826
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$89,000
Other Expenses$72,062
Total Fundraising Expense$29,450
Grants and Similar Amounts Paid$10,000
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$40,050$22,250$26,700$89,000
Conferences and Meetings$38,780--$38,780
Advertising$11,626-$2,750$14,376
Grants to Domestic Individuals$10,000--$10,000
Fees for Services Accounting-$7,010-$7,010
Office Expenses$2,903$1,510-$4,413
Fees for Service Investment Mgmnt Fees-$4,053-$4,053
Information Technology$3,414--$3,414
Travel$16--$16
Total Functional Expenses$106,789$34,823$29,450$171,062
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-Exec. Dir. OwnerExec. Dir ServicesNo$89,000
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Federal income taxes-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 3

“The organization has delegated donor and membership services, event planning and monthly meeting, and daily operational duties to joanna deshay of the black russian label company and paid her company 89,000 in 2024.”

Form 990, Part VI, Section B, Line 11B

“The executive director of the organization distributes a pdf copy of the 990 return to all board members for review and comment prior to being filed.”

Form 990, Part VI, Section B, Line 12C

“At each board and committee meeting, if there is a discussion of selecting or engaging a vendor or service provider, all in attendance are asked to recuse themselves from the discussion if there could be a perceived conflict. Annually, the organization reviews and discusses the conflict of interest policy and requests that each board member list and acknowledge any known conflicts.”

Form 990, Part VI, Section B, Line 15

“The board may hire and compensate individuals for necessary services rendered to the organization so long as such compensation is reasonable. The board shall determine reasonable compensation amounts based upon compensation paid by similarly situated nonprofits for like services. The terms of such compensation and information relied upon shall be recorded in writing. An individual who is a member of the board who receives compensation, directly or indirectly from the organization for services, is precluded from participating in discussions or votes pertaining to their own compensation.”

Form 990, Part VI, Section C, Line 19

“The organization will provide, in a timely manner, copies of all governing documents, including its conflict of interest policy, and financial statements when requested in writing or in person.”

Filing and Contact Details

Filer

Filer Name
Diversity Leadership Alliance
EIN
20-2260284
Phone
6024027771
Address
13835 NORTH TATUM STE 9-457, PHOENIX, AZ 85032

Signing Officer

Name
JOANNA DE'SHAY
Title
Executive Director
Phone
6024027771
Signed
2025-11-16
Discuss with paid preparer
Yes

Organization Details

Principal Officer
JOANNA DE'SHAY
Formed
2005
Legal Domicile
Az
Voting Board Members
11
Independent Board Members
11
Employees
0
Volunteers
11

Preparer

Firm
Sechler Morgan Cpas Pllc
Address
2418 W BARROW DRIVE, CHANDLER, AZ 85224
Preparer
Kristina Morgan
Phone
6022302700
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IRS990/Desc0CONDUCTED 6 VIRTUAL WORKSHOPS WITH AN AVERAGE ATTENDANCE OF 145 ATTENDEES VIA THE ZOOM PLATFORM. SUCCESSFULLY COMPLETED OUR TWO-DAY CONFERENCE WITH OVER 375 ATTENDEES DURING OUR VIRTUAL WORKSHOPS ON DAY ONE AND 275 IN PERSON ATTENDEES ON DAY TWO AT FABRIC IN TEMPE. OVER 125,000 WAS RAISED IN DONATIONS FOR THE 2024 ANNUAL CONFERENCE. THE YOUTH LEADERSHIP ACADEMY HAD 125 STUDENTS PARTICIPATE. THE DLA YOUTH LEADERSHIP ACADEMY HAD SIX SESSIONS WHICH WERE ALL HELD ON THE NEW CAMPUS AT CAMELBACK HIGH SCHOOL. TWELVE SENIORS WERE AWARDED SCHOLARSHIPS RANGING FROM 500 - 2,500. AND FINALLY, WE WERE EXCITED TO WELCOME A NEW BOARD MEMBER THIS YEAR, MR. ERICK GARCIA FROM MAYO CLINIC.
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IRS990/MissionDesc0TO GUIDE LEADERS IN THE TRANSFORMATION OF CULTURE TO BUILD AN INCLUSIVE COMMUNITY. OUR STRATEGIES ARE 1 TO PROVIDE EDUCATIONAL OPPORTUNITIES, TOOLS, RESOURCES TO BUILD AN INCLUSIVE COMMUNITY, TO MUTUALLY BENEFIT MEMBER ORGANIZATIONS AND THE COMMUNITY AND 2 TO ASSIST STUDENTS TO TRANSITION FROM SCHOOL TO COLLEGE OR TO BECOME CAREER READY.
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IRS990/PrincipalOfficerNm0JOANNA DE'SHAY
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IRS990/ProgramServiceRevenueGrp/Desc0CONFERENCE
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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0Federal income taxes
IRS990ScheduleD/OtherSecuritiesGrp/BookValueAmt0443388
IRS990ScheduleD/OtherSecuritiesGrp/Desc0Financial derivatives and other financial products
IRS990ScheduleD/OtherSecuritiesGrp/Desc1Closely-held equity interests
IRS990ScheduleD/OtherSecuritiesGrp/Desc2ACF INVESTMENT
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IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/CashGrantAmt010000
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/GrantTypeTxt0SCHOLARSHIPS
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/RecipientCnt010
IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0UPON RECEIPT OF THE SCHOLARSHIP RECIPIENTS COLLEGE ACCEPTANCE LETTER, GRANTEES RECEIVE THE SCHOLARSHIP FUNDS TO USE IN WHATEVER MANNER SUPPORTS THEM IN OBTAINING THEIR COLLEGE DEGREE. THE ORGANIZATION DOES NOT MONITOR THE USE OF THE SCHOLARSHIP FUNDS.
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0Part I Line 2
IRS990/ScheduleJRequiredInd0false
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/BusinessName/BusinessNameLine1Txt0BLACK RUSSIAN LABEL
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt0EXEC. DIR. OWNER
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd0false
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionAmt089000
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc0EXEC. DIR SERVICES
IRS990ScheduleL/SupplementalInformationDetail/ExplanationTxt0JOANNA DESHAY OWNS 100 OF BLACK RUSSIAN LABEL BRL, A MANAGEMENT CONSULTING COMPANY. DIVERSITY LEADERSHIP ALLIANCE DLA HIRED BRL TO PROVIDE MANAGEMENT SERVICES BY PROVIDING DESHAY FOR DLAs EXECUTIVE DIRECTOR. DESHAY IS NOT PAID DIRECTLY, BUT INSTEAD THROUGH BRL. BECAUSE DESHAY IS AN OFFICER OF DLA AND HER COMPANY IS PAID FOR EXECUTIVE DIRECTOR SERVICES, WE ARE REPORTING THIS TRANSACTION ON SCH. L. THE BOARD REVIEWS BRLs CONTRACT ANNUALLY AND HAS APPROVED THE SERVICE AGREEMENT.
IRS990ScheduleL/SupplementalInformationDetail/FormAndLineReferenceDesc0Part IV Line 1
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION HAS DELEGATED DONOR AND MEMBERSHIP SERVICES, EVENT PLANNING AND MONTHLY MEETING, AND DAILY OPERATIONAL DUTIES TO JOANNA DESHAY OF THE BLACK RUSSIAN LABEL COMPANY AND PAID HER COMPANY 89,000 IN 2024.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE EXECUTIVE DIRECTOR OF THE ORGANIZATION DISTRIBUTES A PDF COPY OF THE 990 RETURN TO ALL BOARD MEMBERS FOR REVIEW AND COMMENT PRIOR TO BEING FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2AT EACH BOARD AND COMMITTEE MEETING, IF THERE IS A DISCUSSION OF SELECTING OR ENGAGING A VENDOR OR SERVICE PROVIDER, ALL IN ATTENDANCE ARE ASKED TO RECUSE THEMSELVES FROM THE DISCUSSION IF THERE COULD BE A PERCEIVED CONFLICT. ANNUALLY, THE ORGANIZATION REVIEWS AND DISCUSSES THE CONFLICT OF INTEREST POLICY AND REQUESTS THAT EACH BOARD MEMBER LIST AND ACKNOWLEDGE ANY KNOWN CONFLICTS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE BOARD MAY HIRE AND COMPENSATE INDIVIDUALS FOR NECESSARY SERVICES RENDERED TO THE ORGANIZATION SO LONG AS SUCH COMPENSATION IS REASONABLE. THE BOARD SHALL DETERMINE REASONABLE COMPENSATION AMOUNTS BASED UPON COMPENSATION PAID BY SIMILARLY SITUATED NONPROFITS FOR LIKE SERVICES. THE TERMS OF SUCH COMPENSATION AND INFORMATION RELIED UPON SHALL BE RECORDED IN WRITING. AN INDIVIDUAL WHO IS A MEMBER OF THE BOARD WHO RECEIVES COMPENSATION, DIRECTLY OR INDIRECTLY FROM THE ORGANIZATION FOR SERVICES, IS PRECLUDED FROM PARTICIPATING IN DISCUSSIONS OR VOTES PERTAINING TO THEIR OWN COMPENSATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE ORGANIZATION WILL PROVIDE, IN A TIMELY MANNER, COPIES OF ALL GOVERNING DOCUMENTS, INCLUDING ITS CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS WHEN REQUESTED IN WRITING OR IN PERSON.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section A, Line 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section B, Line 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Section C, Line 19
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IRS990/USAddress/AddressLine1Txt013835 N TATUM STE 9-457
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IRS990/WebsiteAddressTxt0DIVERSITYLEADERSHIPALLIANCE.ORG
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0JOANNA DE'SHAY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum06024027771
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-16
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0DIVERSITY LEADERSHIP ALLIANCE
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ReturnHeader/Filer/USAddress/AddressLine1Txt013835 NORTH TATUM STE 9-457

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