Civic Intelligence

Rowland Reading Foundation Inc.

990PF • Fiscal year 2021 • EIN 20-0514798

Oct 01, 2020 to Sep 30, 2021 • Filed on Oct 28, 2021

Organization Profile

View Organization Page

6120 University AvenueMiddleton, WI 53562

(608) 441-5555

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

79th percentile

0.26x

Higher debt load relative to assets than 79% of similar nonprofits.

2021 filings • $1M-$5M nonprofits • Source year 2021

Liabilities / Revenue

92nd percentile

1.70x

Higher debt load relative to revenue than 92% of similar nonprofits.

2021 filings • $1M-$5M nonprofits • Source year 2021

Net Margin

85th percentile

54%

Higher net margin than 85% of similar nonprofits.

2021 filings • $1M-$5M nonprofits • Source year 2021

Top Officer Pay

46th percentile

$0

Higher top officer pay than 46% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2021 filings • $1M-$5M nonprofits • Source year 2021

Asset Growth

8th percentile

-9.5%

Faster asset growth than 8% of similar nonprofits.

2021 filings • $1M-$5M nonprofits • Annualized from 2020 to 2021

Revenue Growth

63rd percentile

30%

Faster revenue growth than 63% of similar nonprofits.

2021 filings • $1M-$5M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets79th percentile

Assets

Down

$3,972,779

Down $414,738 (-9.5%) from 2020

Net Assets

Up

$2,920,515

Up $337,852 (+13%) from 2020

Liabilities

Down

$1,052,264

Down $752,590 (-42%) from 2020

Revenue And Expenses
Liabilities / Revenue92nd percentileNet Margin85th percentile

Revenue

Up

$620,682

Up $142,910 (+30%) from 2020

Expenses

Down

$282,830

Down $202,420 (-42%) from 2020

Net Income

Up

$337,852

Up $345,330 (+4618%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth8th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$20M$15M$10M$5.0M$0Assets 2010: $16,618,002Liabilities 2010: $464,075Net Assets 2010: $16,153,9272010Assets 2011: $16,516,185Liabilities 2011: $1,313,120Net Assets 2011: $15,203,0652011Assets 2012: $16,570,981Liabilities 2012: $5,766,716Net Assets 2012: $10,804,2652012Assets 2013: $17,434,764Liabilities 2013: $2,708,8282013Assets 2014: $16,799,457Liabilities 2014: $6,778,665Net Assets 2014: $10,020,7922014Assets 2015: $6,927,423Liabilities 2015: $5,492,6192015Assets 2016: $6,104,931Liabilities 2016: $4,429,262Net Assets 2016: $1,675,6692016Assets 2017: $5,663,060Liabilities 2017: $3,670,205Net Assets 2017: $1,992,8552017Assets 2018: $5,189,986Liabilities 2018: $2,860,959Net Assets 2018: $2,329,0272018Assets 2019: $4,847,709Liabilities 2019: $2,257,568Net Assets 2019: $2,590,1412019Assets 2020: $4,387,517Liabilities 2020: $1,804,854Net Assets 2020: $2,582,6632020Assets 2021: $3,972,779Liabilities 2021: $1,052,264Net Assets 2021: $2,920,5152021Assets 2022: $3,929,216Liabilities 2022: $550,000Net Assets 2022: $3,379,2162022Assets 2023: $3,892,065Liabilities 2023: $4,959Net Assets 2023: $3,887,1062023Assets 2024: $4,286,833Liabilities 2024: $4,957Net Assets 2024: $4,281,8762024Assets 2025: $3,384,120Liabilities 2025: $4,957Net Assets 2025: $3,379,1632025

Highlighted filing

2021

Assets$3,972,779
Liabilities$1,052,264
Net Assets$2,920,515
Open 2021 Filing

Operations Trend

Revenue Growth63rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$20M$10M$0-$10MExpenses 2010: $9,796,2652010Expenses 2011: $11,821,0912011Expenses 2012: $11,548,0752012Revenue 2013: $16,722,582Expenses 2013: $12,800,911Net Income 2013: $3,921,6712013Revenue 2014: $6,722,603Expenses 2014: $11,427,747Net Income 2014: -$4,705,1442014Revenue 2015: -$3,838,019Expenses 2015: $5,372,406Net Income 2015: -$9,210,4252015Revenue 2016: $525,711Expenses 2016: $288,481Net Income 2016: $237,2302016Revenue 2017: $597,999Expenses 2017: $280,813Net Income 2017: $317,1862017Revenue 2018: $625,958Expenses 2018: $290,612Net Income 2018: $335,3462018Revenue 2019: $567,878Expenses 2019: $306,764Net Income 2019: $261,1142019Revenue 2020: $477,772Expenses 2020: $485,250Net Income 2020: -$7,4782020Revenue 2021: $620,682Expenses 2021: $282,830Net Income 2021: $337,8522021Revenue 2022: $803,488Expenses 2022: $344,787Net Income 2022: $458,7012022Revenue 2023: $897,482Expenses 2023: $389,592Net Income 2023: $507,8902023Revenue 2024: $706,326Expenses 2024: $311,556Net Income 2024: $394,7702024Revenue 2025: $496,432Expenses 2025: $1,399,145Net Income 2025: -$902,7132025

Highlighted filing

2021

Revenue$620,682
Expenses$282,830
Net Income$337,852
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Oct 1, 2020 to Sep 30, 2021
Signed
Oct 28, 2021
Return Version
2020v4.1
Compensation and Service Providers
Top Officer Pay46th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
PLEASANT T ROWLANDPresident-$0--
RHONA VOGELTreasurer-$0--
CATHARINE WALLERCorporate Secretary-$0--
Filing and Contact Details

Filer

Filer Name
Rowland Reading Foundation Inc
EIN
20-0514798
Phone
6084415555
Address
6120 UNIVERSITY AVENUE, MIDDLETON, WI 53562

Signing Officer

Name
Pleasant Rowland
Title
Treasurer
Phone
6084415555
Signed
2021-10-28
Discuss with paid preparer
Yes

Preparer

Firm
Vogel Consulting Group Sc
Address
3415 GATEWAY ROAD, BROOKFIELD, WI 53045
Preparer
Barbara J Langkau
Phone
2627904960
Raw XML Appendix334 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990PF/RlnOfActyToAccomOfExmptPrpsGrp/RlnOfActyToAccomOfExmptPrpsGrp/LineNumberTxt05
IRS990PF/RlnOfActyToAccomOfExmptPrpsGrp/RlnOfActyToAccomOfExmptPrpsGrp/LineNumberTxt17
IRS990PF/RlnOfActyToAccomOfExmptPrpsGrp/RlnOfActyToAccomOfExmptPrpsGrp/RelationshipStatementTxt0RENTAL INCOME RECEIVED FROM BUILDING TENANT
IRS990PF/RlnOfActyToAccomOfExmptPrpsGrp/RlnOfActyToAccomOfExmptPrpsGrp/RelationshipStatementTxt1ROYALTY INCOME FOR SUPERKIDS
IRS990PF/StatementsRegardingActy4720Grp/BrrwOrLendDisqualifiedPrsnInd00
IRS990PF/StatementsRegardingActy4720Grp/BusinessHoldingsInd00
IRS990PF/StatementsRegardingActy4720Grp/FurnGoodsDisqualifiedPrsnInd00
IRS990PF/StatementsRegardingActy4720Grp/GrantsToIndividualsInd00
IRS990PF/StatementsRegardingActy4720Grp/GrantsToOrganizationsInd00
IRS990PF/StatementsRegardingActy4720Grp/InfluenceElectionInd00
IRS990PF/StatementsRegardingActy4720Grp/InfluenceLegislationInd00
IRS990PF/StatementsRegardingActy4720Grp/JeopardyInvestmentsInd00
IRS990PF/StatementsRegardingActy4720Grp/NoncharitablePurposeInd00
IRS990PF/StatementsRegardingActy4720Grp/PayCompDisqualifiedPrsnInd00
IRS990PF/StatementsRegardingActy4720Grp/PaymentToGovernmentOfficialInd00
IRS990PF/StatementsRegardingActy4720Grp/PayPremiumsPrsnlBnftCntrctInd00
IRS990PF/StatementsRegardingActy4720Grp/ProhibitedTaxShelterTransInd00
IRS990PF/StatementsRegardingActy4720Grp/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990PF/StatementsRegardingActy4720Grp/SaleOrExchDisqualifiedPrsnInd00
IRS990PF/StatementsRegardingActy4720Grp/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990PF/StatementsRegardingActy4720Grp/TransferAstDisqualifiedPrsnInd00
IRS990PF/StatementsRegardingActy4720Grp/UncorrectedPriorActsInd00
IRS990PF/StatementsRegardingActy4720Grp/UncorrectedPYJeopardyInvstInd00
IRS990PF/StatementsRegardingActy4720Grp/UndistributedIncomePYInd00
IRS990PF/StatementsRegardingActyGrp/ActivitiesNotPreviouslyRptInd00
IRS990PF/StatementsRegardingActyGrp/AtLeast5000InAssetsInd01
IRS990PF/StatementsRegardingActyGrp/ChangesToArticlesOrBylawsInd00
IRS990PF/StatementsRegardingActyGrp/ComplyWithPublicInspRqrInd01
IRS990PF/StatementsRegardingActyGrp/DonorAdvisedFundInd00
IRS990PF/StatementsRegardingActyGrp/ForeignAccountsQuestionInd00
IRS990PF/StatementsRegardingActyGrp/Form1120POLFiledInd00
IRS990PF/StatementsRegardingActyGrp/Form990PFFiledWithAttyGenInd01
IRS990PF/StatementsRegardingActyGrp/IndividualWithBooksNm0KATIE WALLER
IRS990PF/StatementsRegardingActyGrp/LegislativePoliticalActyInd00
IRS990PF/StatementsRegardingActyGrp/LocationOfBooksUSAddress/AddressLine1Txt06120 UNIVERSITY AVENUE
IRS990PF/StatementsRegardingActyGrp/LocationOfBooksUSAddress/CityNm0MIDDLETON
IRS990PF/StatementsRegardingActyGrp/LocationOfBooksUSAddress/StateAbbreviationCd0WI
IRS990PF/StatementsRegardingActyGrp/LocationOfBooksUSAddress/ZIPCd053562
IRS990PF/StatementsRegardingActyGrp/MoreThan100SpentInd00
IRS990PF/StatementsRegardingActyGrp/NewSubstantialContributorsInd00
IRS990PF/StatementsRegardingActyGrp/OrganizationDissolvedEtcInd00
IRS990PF/StatementsRegardingActyGrp/OrgReportOrRegisterStateCd0WI
IRS990PF/StatementsRegardingActyGrp/OwnControlledEntityInd00
IRS990PF/StatementsRegardingActyGrp/PhoneNum06044415555
IRS990PF/StatementsRegardingActyGrp/PrivateOperatingFoundationInd01
IRS990PF/StatementsRegardingActyGrp/Section4955ManagersTaxAmt00
IRS990PF/StatementsRegardingActyGrp/Section4955OrganizationTaxAmt00
IRS990PF/StatementsRegardingActyGrp/Section508eRqrSatisfiedInd01
IRS990PF/StatementsRegardingActyGrp/TaxReimbursedAmt00
IRS990PF/StatementsRegardingActyGrp/UnrelatedBusIncmOverLimitInd00
IRS990PF/StatementsRegardingActyGrp/WebsiteAddressTxt0WWW.ROWLANDREADING.ORG
IRS990PF/SummaryOfDirectChrtblActyGrp/Description1Txt0THE FOUNDATION SEEKS TO PROVIDE EFFECTIVE PRIMARY GRADE LEVEL READING INSTRUCTION. THE FOUNDATION'S DIRECT CHARITABLE ACTIVITIES INCLUDE PUBLISHING, PROFESSIONAL DEVELOPMENT, AND RESEARCH
IRS990PF/SummaryOfDirectChrtblActyGrp/Expenses1Amt00
IRS990PF/SumOfProgramRelatedInvstGrp/TotalAmt00
IRS990PF/SupplementaryInformationGrp/OnlyContriToPreselectedInd0X
IRS990PF/SupplementaryInformationGrp/TotalGrantOrContriApprvFutAmt00
IRS990PF/SupplementaryInformationGrp/TotalGrantOrContriPdDurYrAmt00
IRS990PF/TrnsfrTransRlnNonchrtblEOGrp/LoansOrLoanGuaranteesInd00
IRS990PF/TrnsfrTransRlnNonchrtblEOGrp/PerformanceOfServicesEtcInd00
IRS990PF/TrnsfrTransRlnNonchrtblEOGrp/PurchaseOfAssetsNonchrtblEOInd00
IRS990PF/TrnsfrTransRlnNonchrtblEOGrp/ReimbursementArrangementsInd00
IRS990PF/TrnsfrTransRlnNonchrtblEOGrp/RelationshipsNonchrtblEOInd00
IRS990PF/TrnsfrTransRlnNonchrtblEOGrp/RentalOfFacilitiesOthAssetsInd00
IRS990PF/TrnsfrTransRlnNonchrtblEOGrp/SalesOrExchangesOfAssetsInd00
IRS990PF/TrnsfrTransRlnNonchrtblEOGrp/SharingOfFacilitiesEtcInd00
IRS990PF/TrnsfrTransRlnNonchrtblEOGrp/TrnsfrOfCashToNonchrtblEOInd00
IRS990PF/TrnsfrTransRlnNonchrtblEOGrp/TrnsfrOtherAssetNonchrtblEOInd00
OtherExpensesSchedule/OtherExpensesScheduleGrp/AdjustedNetIncomeAmt00
OtherExpensesSchedule/OtherExpensesScheduleGrp/AdjustedNetIncomeAmt10
OtherExpensesSchedule/OtherExpensesScheduleGrp/Desc0OFFICE EXPENSE
OtherExpensesSchedule/OtherExpensesScheduleGrp/Desc1WRITER'S RETREAT
OtherExpensesSchedule/OtherExpensesScheduleGrp/DisbursementsCharitablePrpsAmt00
OtherExpensesSchedule/OtherExpensesScheduleGrp/DisbursementsCharitablePrpsAmt10
OtherExpensesSchedule/OtherExpensesScheduleGrp/NetInvestmentIncomeAmt00
OtherExpensesSchedule/OtherExpensesScheduleGrp/NetInvestmentIncomeAmt10
OtherExpensesSchedule/OtherExpensesScheduleGrp/RevenueAndExpensesPerBooksAmt024870
OtherExpensesSchedule/OtherExpensesScheduleGrp/RevenueAndExpensesPerBooksAmt110125
OtherIncomeSchedule2/OtherIncomeDetail/AdjustedNetIncomeAmt00
OtherIncomeSchedule2/OtherIncomeDetail/Desc0ROYALTIES
OtherIncomeSchedule2/OtherIncomeDetail/NetInvestmentIncomeAmt00
OtherIncomeSchedule2/OtherIncomeDetail/RevenueAndExpensesPerBooksAmt0581364
OtherLiabilitiesSchedule/OtherLiabilitiesDetail/BOYBookValueAmt04832
OtherLiabilitiesSchedule/OtherLiabilitiesDetail/Desc0CAPITAL LEASE OBLIGATION
OtherLiabilitiesSchedule/OtherLiabilitiesDetail/EOYBookValueAmt02264
OtherProfessionalFeesSchedule/OtherProfessionalFeesDetail/AdjustedNetIncomeAmt00
OtherProfessionalFeesSchedule/OtherProfessionalFeesDetail/Amt01213
OtherProfessionalFeesSchedule/OtherProfessionalFeesDetail/CategoryTxt0OTHER FEES
OtherProfessionalFeesSchedule/OtherProfessionalFeesDetail/DisbursementsCharitablePrpsAmt00
OtherProfessionalFeesSchedule/OtherProfessionalFeesDetail/NetInvestmentIncomeAmt00
TaxesSchedule/TaxesDetail/AdjustedNetIncomeAmt00
TaxesSchedule/TaxesDetail/Amt0730
TaxesSchedule/TaxesDetail/CategoryTxt0PAYROLL TAXES
TaxesSchedule/TaxesDetail/DisbursementsCharitablePrpsAmt00
TaxesSchedule/TaxesDetail/NetInvestmentIncomeAmt00
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd02
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0PLEASANT ROWLAND
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum06084415555
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-10-28
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0ROWLAND READING FOUNDATION INC
ReturnHeader/Filer/BusinessNameControlTxt0ROWL
ReturnHeader/Filer/EIN0200514798
ReturnHeader/Filer/PhoneNum06084415555
ReturnHeader/Filer/USAddress/AddressLine1Txt06120 UNIVERSITY AVENUE
ReturnHeader/Filer/USAddress/CityNm0MIDDLETON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd053562
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0391774588
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0VOGEL CONSULTING GROUP SC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt03415 GATEWAY ROAD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0BROOKFIELD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd053045
ReturnHeader/PreparerPersonGrp/PhoneNum02627904960
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0BARBARA J LANGKAU
ReturnHeader/ReturnTs02021-10-28T08:41:33-05:00
ReturnHeader/ReturnTypeCd0990PF
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0PLEASANT
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0ROWLAND
ReturnHeader/TaxPeriodBeginDt02020-10-01
ReturnHeader/TaxPeriodEndDt02021-09-30
ReturnHeader/TaxYr02020

Document Assets

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Filings

Displayed year

2021 • Form 990PFDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$3,972,779
Liabilities
$1,052,264
Net assets
$2,920,515
Revenue
$620,682
Expenses
$282,830
Net income
$337,852
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$3.38$0.00$3.38$0.50$1.40$0.90
2024Detailed filing. Detailed filing data is available for this year.$4.29$0.00$4.28$0.71$0.31$0.39
2023Detailed filing. Detailed filing data is available for this year.$3.89$0.00$3.89$0.90$0.39$0.51
2022Detailed filing. Detailed filing data is available for this year.$3.93$0.55$3.38$0.80$0.34$0.46
2021Detailed filing. Detailed filing data is available for this year.$3.97$1.05$2.92$0.62$0.28$0.34
2020Detailed filing. Detailed filing data is available for this year.$4.39$1.80$2.58$0.48$0.49$0.01
2019Detailed filing. Detailed filing data is available for this year.$4.85$2.26$2.59$0.57$0.31$0.26
2018Detailed filing. Detailed filing data is available for this year.$5.19$2.86$2.33$0.63$0.29$0.34
2017Detailed filing. Detailed filing data is available for this year.$5.66$3.67$1.99$0.60$0.28$0.32
2016Detailed filing. Detailed filing data is available for this year.$6.10$4.43$1.68$0.53$0.29$0.24
2015Summary only. Only limited summary data is available for this year.$6.93$5.49$3.84$5.37$9.21
2014Detailed filing. Detailed filing data is available for this year.$16.8$6.78$10.0$6.72$11.4$4.71
2013Summary only. Only limited summary data is available for this year.$17.4$2.71$16.7$12.8$3.92
2012Detailed filing. Detailed filing data is available for this year.$16.6$5.77$10.8$11.5
2011Detailed filing. Detailed filing data is available for this year.$16.5$1.31$15.2$11.8
2010Detailed filing. Detailed filing data is available for this year.$16.6$0.46$16.2$9.80