Civic Intelligence

Rowland Reading Foundation Inc.

990PF • Fiscal year 2020 • EIN 20-0514798

Oct 01, 2019 to Sep 30, 2020 • Filed on Jan 13, 2021

Organization Profile

View Organization Page

6120 University AvenueMiddleton, WI 53562

(608) 441-5555

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

83rd percentile

0.41x

Higher debt load relative to assets than 83% of similar nonprofits.

2020 filings • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

95th percentile

3.78x

Higher debt load relative to revenue than 95% of similar nonprofits.

2020 filings • $1M-$5M nonprofits • Source year 2020

Net Margin

37th percentile

-1.6%

Higher net margin than 37% of similar nonprofits.

2020 filings • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

44th percentile

$0

Higher top officer pay than 44% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2020 filings • $1M-$5M nonprofits • Source year 2020

Asset Growth

9th percentile

-9.5%

Faster asset growth than 9% of similar nonprofits.

2020 filings • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

30th percentile

-16%

Faster revenue growth than 30% of similar nonprofits.

2020 filings • $1M-$5M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets83rd percentile

Assets

Down

$4,387,517

Down $460,192 (-9.5%) from 2019

Net Assets

Down

$2,582,663

Down $7,478 (-0.3%) from 2019

Liabilities

Down

$1,804,854

Down $452,714 (-20%) from 2019

Revenue And Expenses
Liabilities / Revenue95th percentileNet Margin37th percentile

Revenue

Down

$477,772

Down $90,106 (-16%) from 2019

Expenses

Up

$485,250

Up $178,486 (+58%) from 2019

Net Income

Down

-$7,478

Down $268,592 (-103%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth9th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$20M$15M$10M$5.0M$0Assets 2010: $16,618,002Liabilities 2010: $464,075Net Assets 2010: $16,153,9272010Assets 2011: $16,516,185Liabilities 2011: $1,313,120Net Assets 2011: $15,203,0652011Assets 2012: $16,570,981Liabilities 2012: $5,766,716Net Assets 2012: $10,804,2652012Assets 2013: $17,434,764Liabilities 2013: $2,708,8282013Assets 2014: $16,799,457Liabilities 2014: $6,778,665Net Assets 2014: $10,020,7922014Assets 2015: $6,927,423Liabilities 2015: $5,492,6192015Assets 2016: $6,104,931Liabilities 2016: $4,429,262Net Assets 2016: $1,675,6692016Assets 2017: $5,663,060Liabilities 2017: $3,670,205Net Assets 2017: $1,992,8552017Assets 2018: $5,189,986Liabilities 2018: $2,860,959Net Assets 2018: $2,329,0272018Assets 2019: $4,847,709Liabilities 2019: $2,257,568Net Assets 2019: $2,590,1412019Assets 2020: $4,387,517Liabilities 2020: $1,804,854Net Assets 2020: $2,582,6632020Assets 2021: $3,972,779Liabilities 2021: $1,052,264Net Assets 2021: $2,920,5152021Assets 2022: $3,929,216Liabilities 2022: $550,000Net Assets 2022: $3,379,2162022Assets 2023: $3,892,065Liabilities 2023: $4,959Net Assets 2023: $3,887,1062023Assets 2024: $4,286,833Liabilities 2024: $4,957Net Assets 2024: $4,281,8762024Assets 2025: $3,384,120Liabilities 2025: $4,957Net Assets 2025: $3,379,1632025

Highlighted filing

2020

Assets$4,387,517
Liabilities$1,804,854
Net Assets$2,582,663
Open 2020 Filing

Operations Trend

Revenue Growth30th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$20M$10M$0-$10MExpenses 2010: $9,796,2652010Expenses 2011: $11,821,0912011Expenses 2012: $11,548,0752012Revenue 2013: $16,722,582Expenses 2013: $12,800,911Net Income 2013: $3,921,6712013Revenue 2014: $6,722,603Expenses 2014: $11,427,747Net Income 2014: -$4,705,1442014Revenue 2015: -$3,838,019Expenses 2015: $5,372,406Net Income 2015: -$9,210,4252015Revenue 2016: $525,711Expenses 2016: $288,481Net Income 2016: $237,2302016Revenue 2017: $597,999Expenses 2017: $280,813Net Income 2017: $317,1862017Revenue 2018: $625,958Expenses 2018: $290,612Net Income 2018: $335,3462018Revenue 2019: $567,878Expenses 2019: $306,764Net Income 2019: $261,1142019Revenue 2020: $477,772Expenses 2020: $485,250Net Income 2020: -$7,4782020Revenue 2021: $620,682Expenses 2021: $282,830Net Income 2021: $337,8522021Revenue 2022: $803,488Expenses 2022: $344,787Net Income 2022: $458,7012022Revenue 2023: $897,482Expenses 2023: $389,592Net Income 2023: $507,8902023Revenue 2024: $706,326Expenses 2024: $311,556Net Income 2024: $394,7702024Revenue 2025: $496,432Expenses 2025: $1,399,145Net Income 2025: -$902,7132025

Highlighted filing

2020

Revenue$477,772
Expenses$485,250
Net Income-$7,478
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Oct 1, 2019 to Sep 30, 2020
Signed
Jan 13, 2021
Return Version
2019v5.1
Compensation and Service Providers
Top Officer Pay44th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
PLEASANT T ROWLANDPresident-$0--
RHONA VOGELTreasurer-$0--
CATHARINE WALLERCorporate Secretary-$0--
Filing and Contact Details

Filer

Filer Name
Rowland Reading Foundation Inc
EIN
20-0514798
Phone
6084415555
Address
6120 UNIVERSITY AVENUE, MIDDLETON, WI 53562

Signing Officer

Name
Pleasant Rowland
Title
Treasurer
Phone
6084415555
Signed
2021-01-13
Discuss with paid preparer
Yes

Preparer

Firm
Vogel Consulting Group Sc
Address
3415 GATEWAY ROAD, BROOKFIELD, WI 53045
Preparer
Barbara J Langkau
Phone
2627904960
Raw XML Appendix348 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990PF/QlfyUndSect4940eReducedTaxGrp/AdjustedQlfyDistriYr2Amt084175
IRS990PF/QlfyUndSect4940eReducedTaxGrp/AdjustedQlfyDistriYr3Amt0123550
IRS990PF/QlfyUndSect4940eReducedTaxGrp/AdjustedQlfyDistriYr4Amt0140437
IRS990PF/QlfyUndSect4940eReducedTaxGrp/AdjustedQlfyDistriYr5Amt05098795
IRS990PF/QlfyUndSect4940eReducedTaxGrp/AverageDistributionRt00.893223
IRS990PF/QlfyUndSect4940eReducedTaxGrp/DistributionYr1Rt00.396896
IRS990PF/QlfyUndSect4940eReducedTaxGrp/DistributionYr2Rt00.317530
IRS990PF/QlfyUndSect4940eReducedTaxGrp/DistributionYr3Rt00.429141
IRS990PF/QlfyUndSect4940eReducedTaxGrp/DistributionYr4Rt00.241123
IRS990PF/QlfyUndSect4940eReducedTaxGrp/DistributionYr5Rt03.081424
IRS990PF/QlfyUndSect4940eReducedTaxGrp/LiableSection4942TaxInd00
IRS990PF/QlfyUndSect4940eReducedTaxGrp/NetInvestmentIncomePctAmt00
IRS990PF/QlfyUndSect4940eReducedTaxGrp/NetVlNoncharitableAssetsAmt0337922
IRS990PF/QlfyUndSect4940eReducedTaxGrp/NetVlNoncharitableAssetsYr1Amt0272056
IRS990PF/QlfyUndSect4940eReducedTaxGrp/NetVlNoncharitableAssetsYr2Amt0265093
IRS990PF/QlfyUndSect4940eReducedTaxGrp/NetVlNoncharitableAssetsYr3Amt0287901
IRS990PF/QlfyUndSect4940eReducedTaxGrp/NetVlNoncharitableAssetsYr4Amt0582429
IRS990PF/QlfyUndSect4940eReducedTaxGrp/NetVlNoncharitableAssetsYr5Amt01654688
IRS990PF/QlfyUndSect4940eReducedTaxGrp/QualifyingDistributionsAmt0275206
IRS990PF/QlfyUndSect4940eReducedTaxGrp/TotalDistributionRt04.466114
IRS990PF/QualifyingDistriPartXIIGrp/AdjustedQualifyingDistriAmt0275206
IRS990PF/QualifyingDistriPartXIIGrp/ExpensesAndContributionsAmt0275206
IRS990PF/QualifyingDistriPartXIIGrp/PctSect4940eOrgNetInvstIncmAmt00
IRS990PF/QualifyingDistriPartXIIGrp/ProgramRelatedInvstTotalAmt00
IRS990PF/QualifyingDistriPartXIIGrp/QualifyingDistributionsAmt0275206
IRS990PF/RlnOfActyToAccomOfExmptPrpsGrp/RlnOfActyToAccomOfExmptPrpsGrp/LineNumberTxt05
IRS990PF/RlnOfActyToAccomOfExmptPrpsGrp/RlnOfActyToAccomOfExmptPrpsGrp/LineNumberTxt17
IRS990PF/RlnOfActyToAccomOfExmptPrpsGrp/RlnOfActyToAccomOfExmptPrpsGrp/RelationshipStatementTxt0RENTAL INCOME RECEIVED FROM BUILDING TENANT
IRS990PF/RlnOfActyToAccomOfExmptPrpsGrp/RlnOfActyToAccomOfExmptPrpsGrp/RelationshipStatementTxt1ROYALTY INCOME FOR SUPERKIDS
IRS990PF/StatementsRegardingActy4720Grp/BrrwOrLendDisqualifiedPrsnInd00
IRS990PF/StatementsRegardingActy4720Grp/BusinessHoldingsInd00
IRS990PF/StatementsRegardingActy4720Grp/FurnGoodsDisqualifiedPrsnInd00
IRS990PF/StatementsRegardingActy4720Grp/GrantsToIndividualsInd00
IRS990PF/StatementsRegardingActy4720Grp/GrantsToOrganizationsInd00
IRS990PF/StatementsRegardingActy4720Grp/InfluenceElectionInd00
IRS990PF/StatementsRegardingActy4720Grp/InfluenceLegislationInd00
IRS990PF/StatementsRegardingActy4720Grp/JeopardyInvestmentsInd00
IRS990PF/StatementsRegardingActy4720Grp/NoncharitablePurposeInd00
IRS990PF/StatementsRegardingActy4720Grp/PayCompDisqualifiedPrsnInd00
IRS990PF/StatementsRegardingActy4720Grp/PaymentToGovernmentOfficialInd00
IRS990PF/StatementsRegardingActy4720Grp/PayPremiumsPrsnlBnftCntrctInd00
IRS990PF/StatementsRegardingActy4720Grp/ProhibitedTaxShelterTransInd00
IRS990PF/StatementsRegardingActy4720Grp/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990PF/StatementsRegardingActy4720Grp/SaleOrExchDisqualifiedPrsnInd00
IRS990PF/StatementsRegardingActy4720Grp/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990PF/StatementsRegardingActy4720Grp/TransferAstDisqualifiedPrsnInd00
IRS990PF/StatementsRegardingActy4720Grp/UncorrectedPriorActsInd00
IRS990PF/StatementsRegardingActy4720Grp/UncorrectedPYJeopardyInvstInd00
IRS990PF/StatementsRegardingActy4720Grp/UndistributedIncomePYInd00
IRS990PF/StatementsRegardingActyGrp/ActivitiesNotPreviouslyRptInd00
IRS990PF/StatementsRegardingActyGrp/AtLeast5000InAssetsInd01
IRS990PF/StatementsRegardingActyGrp/ChangesToArticlesOrBylawsInd00
IRS990PF/StatementsRegardingActyGrp/ComplyWithPublicInspRqrInd01
IRS990PF/StatementsRegardingActyGrp/DonorAdvisedFundInd00
IRS990PF/StatementsRegardingActyGrp/ForeignAccountsQuestionInd00
IRS990PF/StatementsRegardingActyGrp/Form1120POLFiledInd00
IRS990PF/StatementsRegardingActyGrp/Form990PFFiledWithAttyGenInd01
IRS990PF/StatementsRegardingActyGrp/IndividualWithBooksNm0KATIE WALLER
IRS990PF/StatementsRegardingActyGrp/LegislativePoliticalActyInd00
IRS990PF/StatementsRegardingActyGrp/LocationOfBooksUSAddress/AddressLine1Txt06120 UNIVERSITY AVENUE
IRS990PF/StatementsRegardingActyGrp/LocationOfBooksUSAddress/CityNm0MIDDLETON
IRS990PF/StatementsRegardingActyGrp/LocationOfBooksUSAddress/StateAbbreviationCd0WI
IRS990PF/StatementsRegardingActyGrp/LocationOfBooksUSAddress/ZIPCd053562
IRS990PF/StatementsRegardingActyGrp/MoreThan100SpentInd00
IRS990PF/StatementsRegardingActyGrp/NewSubstantialContributorsInd00
IRS990PF/StatementsRegardingActyGrp/OrganizationDissolvedEtcInd00
IRS990PF/StatementsRegardingActyGrp/OrgReportOrRegisterStateCd0WI
IRS990PF/StatementsRegardingActyGrp/OwnControlledEntityInd00
IRS990PF/StatementsRegardingActyGrp/PhoneNum06044415555
IRS990PF/StatementsRegardingActyGrp/PrivateOperatingFoundationInd01
IRS990PF/StatementsRegardingActyGrp/Section4955ManagersTaxAmt00
IRS990PF/StatementsRegardingActyGrp/Section4955OrganizationTaxAmt00
IRS990PF/StatementsRegardingActyGrp/Section508eRqrSatisfiedInd01
IRS990PF/StatementsRegardingActyGrp/TaxReimbursedAmt00
IRS990PF/StatementsRegardingActyGrp/UnrelatedBusIncmOverLimitInd00
IRS990PF/StatementsRegardingActyGrp/WebsiteAddressTxt0WWW.ROWLANDREADING.ORG
IRS990PF/SummaryOfDirectChrtblActyGrp/Description1Txt0THE FOUNDATION SEEKS TO PROVIDE EFFECTIVE PRIMARY GRADE LEVEL READING INSTRUCTION. THE FOUNDATION'S DIRECT CHARITABLE ACTIVITIES INCLUDE PUBLISHING, PROFESSIONAL DEVELOPMENT, AND RESEARCH
IRS990PF/SummaryOfDirectChrtblActyGrp/Expenses1Amt00
IRS990PF/SumOfProgramRelatedInvstGrp/TotalAmt00
IRS990PF/SupplementaryInformationGrp/OnlyContriToPreselectedInd0X
IRS990PF/SupplementaryInformationGrp/TotalGrantOrContriApprvFutAmt00
IRS990PF/SupplementaryInformationGrp/TotalGrantOrContriPdDurYrAmt00
IRS990PF/TrnsfrTransRlnNonchrtblEOGrp/LoansOrLoanGuaranteesInd00
IRS990PF/TrnsfrTransRlnNonchrtblEOGrp/PerformanceOfServicesEtcInd00
IRS990PF/TrnsfrTransRlnNonchrtblEOGrp/PurchaseOfAssetsNonchrtblEOInd00
IRS990PF/TrnsfrTransRlnNonchrtblEOGrp/ReimbursementArrangementsInd00
IRS990PF/TrnsfrTransRlnNonchrtblEOGrp/RelationshipsNonchrtblEOInd00
IRS990PF/TrnsfrTransRlnNonchrtblEOGrp/RentalOfFacilitiesOthAssetsInd00
IRS990PF/TrnsfrTransRlnNonchrtblEOGrp/SalesOrExchangesOfAssetsInd00
IRS990PF/TrnsfrTransRlnNonchrtblEOGrp/SharingOfFacilitiesEtcInd00
IRS990PF/TrnsfrTransRlnNonchrtblEOGrp/TrnsfrOfCashToNonchrtblEOInd00
IRS990PF/TrnsfrTransRlnNonchrtblEOGrp/TrnsfrOtherAssetNonchrtblEOInd00
OtherExpensesSchedule/OtherExpensesScheduleGrp/AdjustedNetIncomeAmt00
OtherExpensesSchedule/OtherExpensesScheduleGrp/AdjustedNetIncomeAmt10
OtherExpensesSchedule/OtherExpensesScheduleGrp/Desc0OFFICE EXPENSE
OtherExpensesSchedule/OtherExpensesScheduleGrp/Desc1WRITER'S RETREAT
OtherExpensesSchedule/OtherExpensesScheduleGrp/DisbursementsCharitablePrpsAmt00
OtherExpensesSchedule/OtherExpensesScheduleGrp/DisbursementsCharitablePrpsAmt10
OtherExpensesSchedule/OtherExpensesScheduleGrp/NetInvestmentIncomeAmt00
OtherExpensesSchedule/OtherExpensesScheduleGrp/NetInvestmentIncomeAmt10
OtherExpensesSchedule/OtherExpensesScheduleGrp/RevenueAndExpensesPerBooksAmt038736
OtherExpensesSchedule/OtherExpensesScheduleGrp/RevenueAndExpensesPerBooksAmt133000
OtherIncomeSchedule2/OtherIncomeDetail/AdjustedNetIncomeAmt00
OtherIncomeSchedule2/OtherIncomeDetail/Desc0ROYALTIES
OtherIncomeSchedule2/OtherIncomeDetail/NetInvestmentIncomeAmt00
OtherIncomeSchedule2/OtherIncomeDetail/RevenueAndExpensesPerBooksAmt0438377
OtherLiabilitiesSchedule/OtherLiabilitiesDetail/BOYBookValueAmt07546
OtherLiabilitiesSchedule/OtherLiabilitiesDetail/Desc0CAPITAL LEASE OBLIGATION
OtherLiabilitiesSchedule/OtherLiabilitiesDetail/EOYBookValueAmt04832
OtherProfessionalFeesSchedule/OtherProfessionalFeesDetail/AdjustedNetIncomeAmt00
OtherProfessionalFeesSchedule/OtherProfessionalFeesDetail/Amt085
OtherProfessionalFeesSchedule/OtherProfessionalFeesDetail/CategoryTxt0PAYROLL PROCESSING FEES
OtherProfessionalFeesSchedule/OtherProfessionalFeesDetail/DisbursementsCharitablePrpsAmt00
OtherProfessionalFeesSchedule/OtherProfessionalFeesDetail/NetInvestmentIncomeAmt00
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0PLEASANT ROWLAND
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum06084415555
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-01-13
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0ROWLAND READING FOUNDATION INC
ReturnHeader/Filer/BusinessNameControlTxt0ROWL
ReturnHeader/Filer/EIN0200514798
ReturnHeader/Filer/PhoneNum06084415555
ReturnHeader/Filer/USAddress/AddressLine1Txt06120 UNIVERSITY AVENUE
ReturnHeader/Filer/USAddress/CityNm0MIDDLETON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd053562
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0391774588
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0VOGEL CONSULTING GROUP SC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt03415 GATEWAY ROAD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0BROOKFIELD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd053045
ReturnHeader/PreparerPersonGrp/PhoneNum02627904960
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0BARBARA J LANGKAU
ReturnHeader/ReturnTs02021-01-13T10:48:09-06:00
ReturnHeader/ReturnTypeCd0990PF
ReturnHeader/TaxPeriodBeginDt02019-10-01
ReturnHeader/TaxPeriodEndDt02020-09-30
ReturnHeader/TaxYr02019

Document Assets

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Filings

Displayed year

2020 • Form 990PFDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$4,387,517
Liabilities
$1,804,854
Net assets
$2,582,663
Revenue
$477,772
Expenses
$485,250
Net income
-$7,478
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$3.38$0.00$3.38$0.50$1.40$0.90
2024Detailed filing. Detailed filing data is available for this year.$4.29$0.00$4.28$0.71$0.31$0.39
2023Detailed filing. Detailed filing data is available for this year.$3.89$0.00$3.89$0.90$0.39$0.51
2022Detailed filing. Detailed filing data is available for this year.$3.93$0.55$3.38$0.80$0.34$0.46
2021Detailed filing. Detailed filing data is available for this year.$3.97$1.05$2.92$0.62$0.28$0.34
2020Detailed filing. Detailed filing data is available for this year.$4.39$1.80$2.58$0.48$0.49$0.01
2019Detailed filing. Detailed filing data is available for this year.$4.85$2.26$2.59$0.57$0.31$0.26
2018Detailed filing. Detailed filing data is available for this year.$5.19$2.86$2.33$0.63$0.29$0.34
2017Detailed filing. Detailed filing data is available for this year.$5.66$3.67$1.99$0.60$0.28$0.32
2016Detailed filing. Detailed filing data is available for this year.$6.10$4.43$1.68$0.53$0.29$0.24
2015Summary only. Only limited summary data is available for this year.$6.93$5.49$3.84$5.37$9.21
2014Detailed filing. Detailed filing data is available for this year.$16.8$6.78$10.0$6.72$11.4$4.71
2013Summary only. Only limited summary data is available for this year.$17.4$2.71$16.7$12.8$3.92
2012Detailed filing. Detailed filing data is available for this year.$16.6$5.77$10.8$11.5
2011Detailed filing. Detailed filing data is available for this year.$16.5$1.31$15.2$11.8
2010Detailed filing. Detailed filing data is available for this year.$16.6$0.46$16.2$9.80