Civic Intelligence

Baa Educational Foundation Inc

990 • Fiscal year 2012 • EIN 20-0205552

Jul 01, 2011 to Jun 30, 2012 • Filed on Feb 11, 2013

Organization ProfileWWW.PMALINK.ORG
650 First Avenue No 2-sw10016
Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

100th percentile

9.25x

Higher debt load relative to assets than 100% of similar nonprofits.

2012 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2012

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2012

Net Margin

Score unavailable

No value available

Net margin requires both revenue and expenses on this filing.

Source year 2012

Top Officer Pay

Score unavailable

No value available

This filing does not contain officer compensation rows.

Source year 2012

Asset Growth

98th percentile

198%

Faster asset growth than 98% of similar nonprofits.

2012 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2011 to 2012

Revenue Growth

Score unavailable

No value available

No valid filing value is available for this score.

Balance Sheet
Liabilities / Assets100th percentile

Assets

Up

$90,222

Up $59,970 (+198%) from 2011

Net Assets

Up

-$743,888

Up $60,583 (+7.5%) from 2011

Liabilities

Down

$834,110

Down $613 (-0.1%) from 2011

Revenue And Expenses
Liabilities / RevenueScore unavailableNet MarginScore unavailable

Revenue

-

No earlier filing loaded for comparison.

Expenses

Down

$1,147,147

Down $18,637 (-1.6%) from 2011

Net Income

-

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset Growth98th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0-$500K-$1.0MAssets 2010: $76,311Liabilities 2010: $844,929Net Assets 2010: -$768,6182010Assets 2011: $30,252Liabilities 2011: $834,723Net Assets 2011: -$804,4712011Assets 2012: $90,222Liabilities 2012: $834,110Net Assets 2012: -$743,8882012Assets 2013: $74,241Liabilities 2013: $727,404Net Assets 2013: -$653,1632013Assets 2014: $25,757Liabilities 2014: $698Net Assets 2014: $25,0592014Assets 2015: $22,587Liabilities 2015: $02015Assets 2016: $22,135Liabilities 2016: $02016

Highlighted filing

2012

Assets$90,222
Liabilities$834,110
Net Assets-$743,888
Open 2012 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KExpenses 2010: $948,0582010Expenses 2011: $1,165,7842011Expenses 2012: $1,147,1472012Revenue 2013: $1,320,388Expenses 2013: $1,229,663Net Income 2013: $90,7252013Revenue 2014: $1,399,397Expenses 2014: $1,488,103Net Income 2014: -$88,7062014Revenue 2015: $0Expenses 2015: $1,825Net Income 2015: -$1,8252015Revenue 2016: $0Expenses 2016: $452Net Income 2016: -$4522016

Highlighted filing

2012

Revenue-
Expenses$1,147,147
Net Income-
Open 2012 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2011 to Jun 30, 2012
Signed
Feb 11, 2013
Return Version
2011v1.2
Gross Receipts
$1,207,730
Mission and Program Overview

Mission

To provide and support education of the public domestically and internationally in various aspects of the brand activation industry; to conduct conferences and seminars; to distribute and disseminate various media and be involved with any and all aspects of educational programs, and any other matters relating to brand activation.

Major Activities

Activity 2
The digital shopper marketer summit targeted marketers who use digital technology to communicate with shoppers along the path to purchase. The agenda included marketers citing case studies and discussing organizational models, researchers and consultants reviewing trends and forecasts, social and mobile media and technology companies updating the audience on latest capabilities, and ecommerce retailers. Brand marketers who spoke include unilever, conagra foods, kraft foods, reckitt benckiser, moet hennessy, campbell soup, the coca-cola company, dole fresh vegetables, and kimberly-clark. Social media and eretailers who spoke include facebook, google, groupon, alice.com, and cvs.com.
Activity 3
The pma educational foundation offered educational programs for entry and mid-level executives in the promotion marketing and integrated marketing industry. The focus of this instructive introduction to promotion is on how to align consumer promotion objectives with overall marketing strategies. Included are traditional tactics and media, updated with the latest in technology.
Filing and Contact Details

Filer

EIN
20-0205552
Raw XML AppendixShowing 400 of 502 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Activity2/Description0THE DIGITAL SHOPPER MARKETER SUMMIT TARGETED MARKETERS WHO USE DIGITAL TECHNOLOGY TO COMMUNICATE WITH SHOPPERS ALONG THE PATH TO PURCHASE. THE AGENDA INCLUDED MARKETERS CITING CASE STUDIES AND DISCUSSING ORGANIZATIONAL MODELS, RESEARCHERS AND CONSULTANTS REVIEWING TRENDS AND FORECASTS, SOCIAL AND MOBILE MEDIA AND TECHNOLOGY COMPANIES UPDATING THE AUDIENCE ON LATEST CAPABILITIES, AND ECOMMERCE RETAILERS. BRAND MARKETERS WHO SPOKE INCLUDE UNILEVER, CONAGRA FOODS, KRAFT FOODS, RECKITT BENCKISER, MOET HENNESSY, CAMPBELL SOUP, THE COCA-COLA COMPANY, DOLE FRESH VEGETABLES, AND KIMBERLY-CLARK. SOCIAL MEDIA AND ERETAILERS WHO SPOKE INCLUDE FACEBOOK, GOOGLE, GROUPON, ALICE.COM, AND CVS.COM.
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IRS990/Activity3/Description0THE PMA EDUCATIONAL FOUNDATION OFFERED EDUCATIONAL PROGRAMS FOR ENTRY AND MID-LEVEL EXECUTIVES IN THE PROMOTION MARKETING AND INTEGRATED MARKETING INDUSTRY. THE FOCUS OF THIS INSTRUCTIVE INTRODUCTION TO PROMOTION IS ON HOW TO ALIGN CONSUMER PROMOTION OBJECTIVES WITH OVERALL MARKETING STRATEGIES. INCLUDED ARE TRADITIONAL TACTICS AND MEDIA, UPDATED WITH THE LATEST IN TECHNOLOGY.
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IRS990/Description0THE PROMOTION MARKETING LAW CONFERENCE IS THE BIGGEST AND MOST IMPORTANT CONFERENCE IN THE MARKETING AND ADVERTISING LAW INDUSTRY. THE CONFERENCE INCLUDED 40 SESSIONS AND 15 EXPERT ROUNDTABLES. OVER 95 SPEAKERS, INCLUDING SPEAKERS FROM FTC AND FCC COVERED MANY IMPORTANT ISSUES, MADE THE BROADEST AND DEEPEST CUTS INTO THE LAWS OF PROMOTIONS, ADVERTISING, SWEEPSTAKES, I.P., MOBILE, AND ALL OTHER KEY ISSUES NOW FACING THE INDUSTRY. PMAEF GENERATED $329,050 IN SPONSORSHIP, WHICH ALLOWED US TO MAINTAIN THE CONFERENCE FEE WITHOUT INCREASE IN A DIFFICULT ECONOMY.
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IRS990ScheduleD/Form990ScheduleDPartXIV/Explanation0THE FOUNDATION HAS DETERMINED THAT THERE ARE NO MATERIAL UNCERTAIN TAX POSITIONS THAT REQUIRE RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS. PERIODS ENDING JUNE 30, 2009 AND SUBSEQUENT REMAIN SUBJECT TO EXAMINATION BY APPLICABLE TAXING AUTHORITIES.
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IRS990ScheduleO/GeneralExplanation/Explanation0ONE INITIAL MEMBER FROM PMA.
IRS990ScheduleO/GeneralExplanation/Explanation1THE FIRST BOARD OF DIRECTORS SHALL BE ELECTED BY THE INCORPORATOR AND SHALL HOLD OFFICE UNTIL THEIR SUCCESSORS ARE ELECTED AND QUALIFIED OR UNTIL THEIR EARLIER RESGINATION OR REMOVAL. ANY DIRECTOR MAY RESIGN AT ANY TIME UPON WRITTEN NOTICE TO THE CORPORATION. THEREAFTER, DIRECTORS WHO ARE TO BE ELECTED AT AN ANNUAL MEETING OF THE FOUNDATION SHALL BE ELECTED IN ACCORDANCE WITH THE REQUIREMENT OF THE GENERAL CORPORATION LAW OF DELAWARE AS AMENDED AND DIRECTORS WHO ARE TO BE ELECTED IN THE INTERIM BETWEEN ANNUAL MEETINGS OR AT SPECIAL MEETINGS OF THE BOARD ARE CALLED FOR THE ELECTION OF DIRECTORS AND/OR FOR THE REMOVAL OF ONE OR MORE DIRECTORS AND FOR THE FILING OF ANY VANCANY IN THAT CONNECTION, NEWLY CREATED DIRECTORSHIPS AND ANY VACANIES RESULTING FROM THE REMOVAL OF DIRECTORS FOR CAUSE OR WITHOUT CAUSE WHICH HAVE NOT BEEN FILLED, MAY BE ELECTED AND/OR FILLED BY THE VOTE OF THE MEMBER, OR A MAJORITY OF THE REMAINING DIRECTORS THEN IN OFFICE, ALTHOUGH LESS THAN A QUORUM, OR BY THE SOLE REMAINING DIRECTOR.
IRS990ScheduleO/GeneralExplanation/Explanation2PMAEF DOES NOT HAVE ANY COMMITTEES.
IRS990ScheduleO/GeneralExplanation/Explanation3A COPY OF THE ORGANIZATION'S FINAL FORM 990 (INCLUDING ALL SCHEDULES) IS PROVIDED TO THE PMAEF OFFICERS AND DIRECTORS FOR REVIEW AND DISCUSSION PRIOR TO FILING.
IRS990ScheduleO/GeneralExplanation/Explanation4PMAEF REGULARLY AND CONSISTENTLY MONITORS AND ENFORCES COMPLIANCE WITH THE CONFLICT OF INTEREST POLICY. ANNUAL COMPLETION OF CONFLICT OF INTEREST FORM IS REQUIRED BY BOARD MEMBERS AND KEY EMPLOYEES. THE STATEMENTS ARE REVIEWED BY A DIRECTOR OF THE BOARD AND IF CONFLICTS EXIST A DETERMINATION WILL BE MADE BY THE BOARD WHETHER PMAEF CAN PROCEED WITH A TRANSACTION BASED ON THE UNDERLYING FACTS AND CIRCUMSTANCES.
IRS990ScheduleO/GeneralExplanation/Explanation5THE 990 IS AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/GeneralExplanation/Explanation6BONNIE J. CARLSON 31.5 HOURS EDWARD M. KABAK 7 HOURS LANA MAVRESHKO 17.50 HOURS
IRS990ScheduleO/GeneralExplanation/Identifier0HOURS PROVIDED TO RELATED ENTITIES:
IRS990ScheduleO/GeneralExplanation/ReturnReference0FORM 990, PART VI, SECTION A, LINE 6
IRS990ScheduleO/GeneralExplanation/ReturnReference1FORM 990, PART VI, SECTION A, LINE 7A
IRS990ScheduleO/GeneralExplanation/ReturnReference2FORM 990, PART VI, SECTION A, LINE 8B
IRS990ScheduleO/GeneralExplanation/ReturnReference3FORM 990, PART VI, SECTION B, LINE 11
IRS990ScheduleO/GeneralExplanation/ReturnReference4FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/GeneralExplanation/ReturnReference5FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/GeneralExplanation/ReturnReference6FORM 990, PART VII, COLUMN B
IRS990/ScheduleORequired01
IRS990ScheduleR/ExchangeOfAssets00
IRS990ScheduleR/Form990ScheduleRPartII/AddressUS/AddressLine10650 FIRST AVENUE SUITE 2-SW
IRS990ScheduleR/Form990ScheduleRPartII/AddressUS/City0NEW YORK
IRS990ScheduleR/Form990ScheduleRPartII/AddressUS/State0NY
IRS990ScheduleR/Form990ScheduleRPartII/AddressUS/ZIPCode010016
IRS990ScheduleR/Form990ScheduleRPartII/ControlledOrg00
IRS990ScheduleR/Form990ScheduleRPartII/DirectControllingEntityNA0N/A
IRS990ScheduleR/Form990ScheduleRPartII/EIN0131847138
IRS990ScheduleR/Form990ScheduleRPartII/ExemptCodeSection0501 (C) (6)
IRS990ScheduleR/Form990ScheduleRPartII/LegalDomicileState0DE
IRS990ScheduleR/Form990ScheduleRPartII/NameOfDisregardedEntity/BusinessNameLine10PROMOTION MARKETING ASSOCIATION INC
IRS990ScheduleR/Form990ScheduleRPartII/PrimaryActivities0MEMBERSHIP AND MEMBER SERVICES, CONFERENCES, REGGIE AWARD PROGRAM
IRS990ScheduleR/GiftGrantOrCapContrFrOtherOrg00
IRS990ScheduleR/GiftGrantOrCapContrToOtherOrg00
IRS990ScheduleR/LoansOrGuaranteesFromOtherOrg01
IRS990ScheduleR/LoansOrGuaranteesToOtherOrg00
IRS990ScheduleR/OtherTransferFromOtherOrg01
IRS990ScheduleR/OtherTransferToOtherOrg00
IRS990ScheduleR/PerformOfServicesByOtherOrgs01
IRS990ScheduleR/PerformOfServicesForOtherOrgs00
IRS990ScheduleR/PurchaseOfAssetsFromOtherOrg00
IRS990ScheduleR/ReceiptOfIntAnnRentsRoyalties00
IRS990ScheduleR/ReimbursementPaidByOtherOrg00
IRS990ScheduleR/ReimbursementPaidToOtherOrg00
IRS990ScheduleR/RentalOfFacilitiesFrOtherOrgs00
IRS990ScheduleR/RentalOfFacilitiesToOtherOrgs00
IRS990ScheduleR/SaleOfAssetsToOtherOrg00
IRS990ScheduleR/SharingOfFacilities01
IRS990ScheduleR/SharingOfPaidEmployees01
IRS990ScheduleR/TransactionsRelatedOrgsTable/AmountInvolved0277604
IRS990ScheduleR/TransactionsRelatedOrgsTable/AmountInvolved174456
IRS990ScheduleR/TransactionsRelatedOrgsTable/AmountInvolved2486683
IRS990ScheduleR/TransactionsRelatedOrgsTable/AmountInvolved31075030
IRS990ScheduleR/TransactionsRelatedOrgsTable/MethodOfAmtDetermination0ACTUAL EXPENSES
IRS990ScheduleR/TransactionsRelatedOrgsTable/MethodOfAmtDetermination1RENT ALLOCATION
IRS990ScheduleR/TransactionsRelatedOrgsTable/MethodOfAmtDetermination2SALARY ALLOCATION
IRS990ScheduleR/TransactionsRelatedOrgsTable/MethodOfAmtDetermination3ACTUAL RECEIPTS

Document Assets

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Filings

Displayed year

2012 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$90,222
Liabilities
$834,110
Net assets
-$743,888
Revenue
-
Expenses
$1,147,147
Net income
-
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2016Summary only. Only limited summary data is available for this year.$0.02$0.00$0.00$0.00$0.00
2015Summary only. Only limited summary data is available for this year.$0.02$0.00$0.00$0.00$0.00
2014Detailed filing. Detailed filing data is available for this year.$0.03$0.00$0.03$1.40$1.49$0.09
2013Summary only. Only limited summary data is available for this year.$0.07$0.73$0.65$1.32$1.23$0.09
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.09$0.83$0.74$1.15
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.03$0.83$0.80$1.17
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.08$0.84$0.77$0.95