Liabilities / Assets
59th percentile
Tied with the lowest-debt nonprofits in its peer group.
Baa Educational Foundation Inc
EIN 20-0205552 • 501(c)3
Profile
To provide and support education of the public domestically and internationally in various aspects of the brand activation industry; to conduct conferences and seminars; to distribute and disseminate various media and be involved with any and all aspects of educational programs, and any other matters relating to brand activation.
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
0.00x
Liabilities / Revenue
Score unavailable
Liabilities-to-revenue requires both liabilities and revenue on the latest valid filing.
Net Margin
Score unavailable
Net margin requires both revenue and expenses on the latest valid filing.
Top Officer Pay
Score unavailable
No filing with officer rows is available for this organization yet.
Asset Growth
49th percentile
Faster asset growth than 49% of similar nonprofits.
Revenue Growth
Score unavailable
A valid growth rate could not be computed from the available filing history.
Balance Sheet
Assets
Down$22,135
Down $452 (-2.0%) from 2015
Liabilities
Flat$0
Flat from 2015
Net Assets
-
No earlier filing loaded for comparison.
Revenue
Flat$0
Flat from 2015
Expenses
Down$452
Down $1,373 (-75%) from 2015
Net Income
Up-$452
Up $1,373 (+75%) from 2015
Trend Graphs
Filings
Most recent year
2016 • Form 990EZSummary only. Only limited summary data is available for this year.
- Assets
- $22,135
- Liabilities
- $0
- Net assets
- -
- Revenue
- $0
- Expenses
- $452
- Net income
- -$452
Latest Detailed Filing
The latest 2016 filing currently has summary financial data only. Showing the latest detailed filing from 2014 below.
Jump To
Filing Snapshot
- Filing Period
- Jul 1, 2013 to Jun 30, 2014
- Signed
- May 4, 2015
- Return Version
- 2013v4.0
- Gross Receipts
- $1,399,397
Mission and Program Overview
Mission
To provide and support education of the public domestically and internationally in various aspects of the brand activation industry; to conduct conferences and seminars; to distribute and disseminate various media and be involved with any and all aspects of educational programs, and any other matters relating to brand activation.
Balance Sheet Detail
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $70,488 | $25,757 | ▼ $44,731 |
| Accounts Receivable | $2,119 | - | - |
| Prepaid Expenses and Deferred Charges | $1,634 | - | - |
| Total Assets | $74,241 | $25,757 | ▼ $48,484 |
| Liabilities | |||
| Other Liabilities | $602,737 | $0 | ▼ $602,737 |
| Deferred Revenue | $77,255 | - | - |
| Accounts Payable and Accrued Expenses | $47,412 | $698 | ▼ $46,714 |
| Total Liabilities | $727,404 | $698 | ▼ $726,706 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $-653,163 | $25,059 | ▲ $678,222 |
| Total Net Assets Fund Balance | $-653,163 | $25,059 | ▲ $678,222 |
| Total Liabilities and Net Assets / Fund Balance | $74,241 | $25,757 | ▼ $48,484 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Edward M Kabak | Secretary | PT | $173,915 | $15,180 | $189,095 |
| Michael Kaufman | Treasurer | PT | $53,198 | $90,489 | $143,687 |
| Lana Mavreshko | Treasurer | PT | $61,516 | $14,192 | $75,708 |
| Bonnie J Carlson | President, CEO | PT | $66,648 | $8,734 | $75,382 |
Board Members and Trustees
| Name | Title |
|---|---|
| John Zamoiski | Board Member |
| Michael Murphy | Legal Counsel |
| Michael Barkow | Secretary |
Revenue and Support
Revenue Composition
- Contributions and Grants
- $0
- Program Service Revenue
- $1,392,847
- Investment Income
- $0
- Other Revenue
- $6,550
- Change in Net Assets
- $-88,706
Audited Revenue Reconciliation
- Revenue per Audited Statements
- $1,399,397
- Revenue Not Reported on Financial Statements
- $0
- Revenue Not Reported on Form 990
- $0
- Total Revenue per Audited Statements
- $1,399,397
- Total Revenue per Form 990
- $1,399,397
Expenses and Functional Allocation
Major Expense Lines
| Line Item | Amount |
|---|---|
| Other Expenses | $838,645 |
| Salaries, Compensation, and Employee Benefits | $649,458 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
Functional Expense Allocation
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Conferences and Meetings | $587,251 | - | - | $587,251 |
| Current Officers, Directors, Trustees, and Key Employees | $287,516 | $79,737 | - | $367,253 |
| Other Salaries and Wages | $166,002 | $2,433 | - | $168,435 |
| Occupancy | $86,745 | $876 | - | $87,621 |
| Fees for Services Legal | - | $70,251 | - | $70,251 |
| Other Employee Benefits | $52,702 | $532 | - | $53,234 |
| Payroll Taxes | $39,339 | $397 | - | $39,736 |
| All Other Expenses | $38,180 | $388 | - | $38,568 |
| Pension Plan Contributions | $20,592 | $208 | - | $20,800 |
| Insurance | $13,881 | $140 | - | $14,021 |
| Office Expenses | $13,586 | $137 | - | $13,723 |
| Other Expenses | $12,664 | - | - | $12,664 |
| Travel | $7,492 | $76 | - | $7,568 |
| Fees for Services Accounting | - | $6,978 | - | $6,978 |
| Total Functional Expenses | $1,325,950 | $162,153 | $0 | $1,488,103 |
Audited Expense Reconciliation
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $1,488,103 |
| Total Expenses per Audited Statements | $1,488,103 |
| Total Expenses per Form 990 | $1,488,103 |
| Expenses Not Reported on Financial Statements | $0 |
| Expenses Not Reported on Form 990 | $0 |
Fundraising, Events, and Gaming
- Fundraising activities
- No
- Gaming activities
- No
- Professional fundraiser used
- No
Fundraising and Gaming Totals
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
Political and Lobbying Activity
- Political campaign activity
- No
- Lobbying activity
- No
- Subject to proxy tax
- No
Governance and Compliance
Governance Checklist
- Compiled or reviewed by an accountant
- No
- Annual disclosure for covered persons
- Yes
- Audit committee
- No
- Business relationship with family members
- No
- Business relationship with organization members
- No
- Material changes to governing documents
- Yes
- Compensation from other sources disclosed
- No
- CEO compensation reviewed
- No
- Other officer compensation reviewed
- No
- Conflict-of-interest policy
- Yes
- Audited financial statements prepared
- Yes
- Key decisions subject to board approval
- No
- Management duties delegated
- No
Governance Explanations
Form 990, Part VI, Section A, Line 4
“The close of business on june 30, 2014, the assets of baa , including the foundation assets, were acquired in an asset purchase agreement between baa, the foundation and the association of national advertisers, inc. ("ana"). All right title and interest of baa in and to rights assets and property, including the foundation assets, were transferred at this time to ana. Pursuant to the terms and conditions of the asset purchase agreement, ana agreed to pay perform and discharge all of baa's liabilities and obligations. Upon closing, ana became the sole member of the foundation and will continue to fund and operate it as a 501 (c) 3 with charitable purposes. In addition, baa forgave all receivable balances from the foundation totaling $766,928 prior to the june 30 transaction above.”
Form 990, Part VI, Section A, Line 6
“Brand activation association, inc. Is the sole member of the organization.”
Form 990, Part VI, Section A, Line 7A
“The first board of directors shall be elected by the incorporator or incorporators and shall hold office until their successors are elected and qualified or until their earlier resignation or removal. Any director may resign at any time upon written notice to the corporation. Thereafter, directors who are to be elected at an annual meeting of the foundation shall be elected in accordance with the requirement of the general corporation law of delaware as amended and directors who are to be elected in the interim between annual meetings or at special meetings of the board called for the election of directors and/or for the removal of one or more directors and for the filling of any vacancy in that connection, newly created directorships and any vacancies resulting from the removal of directors for cause or without cause which have not been filled, may be elected and/or filled by the vote of the member, or a majority of the remaining directors then in office, although less than a quorum, or by the sole remaining director.”
Form 990, Part VI, Section A, Line 8B
“Baa educational foundation, inc. Does not have any committees.”
Form 990, Part VI, Section B, Line 11
“A copy of the organization's final form 990 (including all schedules) is provided to the baaef officers and directors for review and discussion prior to filing.”
Form 990, Part VI, Section B, Line 12C
“We review the results during the course of the year and take necessary actions if appropriate. Conflict of interest statement is required to be signed on an annual basis.”
Form 990, Part VI, Section C, Line 19
“Audited financial statements are filed with d&b. Form 990 is available on guidestar.org”
Filing and Contact Details
Filer
- EIN
- 20-0205552
- Phone
- 2124201100
Signing Officer
- Name
- Bonnie J Carlson
- Title
- President
- Phone
- 2124201100
- Signed
- 2015-05-04
- Discuss with paid preparer
- Yes
Organization Details
- Principal Officer
- Bonnie J Carlson
- Formed
- 2003
- Legal Domicile
- De
- Voting Board Members
- 4
- Independent Board Members
- 3
- Employees
- 0
- Volunteers
- 3
Preparer
- Preparer
- Israel Tannenbaum
- Phone
- 2128674000
Supplemental Narrative
Additional Explanations
FORM 990, PART XI, LINE 9:
“Forgiveness of due to brand activation association 766,928.”
Financial Statement Notes
PART X, LINE 2:
“The foundation has determined that there are no material uncertain tax positions that require recognition or disclosure in the financial statements. Periods ending june 30, 2011 and subsequent remain subject to examination by applicable taxing authorities.”
Raw XML AppendixShowing 400 of 528 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/Desc | 0 | THE MARKETING LAW CONFERENCE IS THE BIGGEST AND MOST IMPORTANT CONFERENCE IN THE MARKETING AND ADVERTISING LAW INDUSTRY. THE CONFERENCE INCLUDED 40 SESSIONS AND 15 EXPERT ROUNDTABLES. OVER 110 SPEAKERS, INCLUDING SPEAKERS FROM FTC COVERED MANY IMPORTANT ISSUES, MADE THE BROADEST AND DEEPEST CUTS INTO THE LAWS OF PROMOTIONS, ADVERTISING, BIG DATA, PRIVACY, SWEEPSTAKES, I.P., MOBILE, AND ALL OTHER KEY ISSUES NOW FACING THE INDUSTRY. |
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| IRS990/PensionPlanContributionsGrp/ProgramServicesAmt | 0 | 20592 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 20800 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 1634 |
| IRS990/PrincipalOfficerNm | 0 | BONNIE J CARLSON |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 611710 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 900000 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | CONFERENCES AND SEMINA |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | OTHER PROGRAMS AND SER |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 1382274 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 10573 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 1382274 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 10573 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | THE MARKETING TO THE OMNI-CHANNEL SHOPPER SUMMIT TARGETED MARKETERS WHO USE DIGITAL TECHNOLOGY TO COMMUNICATE WITH SHOPPERS ALONG THE VARIOUS PATHS TO PURCHASE. THE AGENDA INCLUDED MARKETERS CITING CASE STUDIES AND DISCUSSING ORGANIZATIONAL MODELS, RESEARCHERS AND CONSULTANTS REVIEWING TRENDS AND FORECASTS, SOCIAL AND MOBILE MEDIA AND TECHNOLOGY COMPANIES UPDATING THE AUDIENCE ON LATEST CAPABILITIES, AND ECOMMERCE RETAILERS. BRAND MARKETERS WHO SPOKE INCLUDE 7-ELEVEN, ARTIS, CLOROX, KRAFT, NICKELODEON, PEAPOD, PEPSICO. |
| IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt | 0 | 116159 |
| IRS990/ProgSrvcAccomActy2Grp/RevenueAmt | 0 | 107350 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 0 |
| IRS990/PYExcessBenefitTransInd | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/PYInvestmentIncomeAmt | 0 | 0 |
| IRS990/PYOtherExpensesAmt | 0 | 719443 |
| IRS990/PYOtherRevenueAmt | 0 | 5616 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 1314772 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 90725 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 510220 |
| IRS990/PYTotalExpensesAmt | 0 | 1229663 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 1320388 |
| IRS990/QuidProQuoContributionsInd | 0 | 0 |
| IRS990/RcvFndsToPayPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -88706 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 1 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/RentalIncomeOrLossGrp/RealAmt | 0 | 6550 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 0 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 0 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990/RevenueAmt | 0 | 1285497 |
| IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt | 0 | 15180 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt | 0 | 15180 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearAmt | 0 | 6550 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus1YearAmt | 0 | 5616 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 5148 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt | 0 | 17314 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt | 0 | 1392847 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus1YearAmt | 0 | 1314772 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus2YearsAmt | 0 | 1202582 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt | 0 | 1129931 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt | 0 | 871320 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt | 0 | 5911452 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearAmt | 0 | 6550 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus1YearAmt | 0 | 5616 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus2YearsAmt | 0 | 5148 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt | 0 | 17314 |
| IRS990ScheduleA/InvestmentIncomeCYPct | 0 | 0.00290 |
| IRS990ScheduleA/InvestmentIncomePYPct | 0 | 0.00190 |
| IRS990ScheduleA/PubliclySupportedOrg509a2Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY509Pct | 0 | 0.99710 |
| IRS990ScheduleA/PublicSupportPY509Pct | 0 | 0.99810 |
| IRS990ScheduleA/PublicSupportTotal509Amt | 0 | 5926632 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind | 0 | X |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt | 0 | 1392847 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt | 0 | 1314772 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 1202582 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt | 0 | 1129931 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt | 0 | 886500 |
| IRS990ScheduleA/Total509Grp/TotalAmt | 0 | 5926632 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt | 0 | 1399397 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt | 0 | 1320388 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt | 0 | 1207730 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt | 0 | 1129931 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt | 0 | 886500 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt | 0 | 5943946 |
| IRS990/ScheduleBRequiredInd | 0 | 0 |
| IRS990ScheduleD/ExpensesNotReportedAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesNotRptFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 1488103 |
| IRS990ScheduleD/FootnoteTextInd | 0 | X |
| IRS990ScheduleD/RevenueNotReportedAmt | 0 | 0 |
| IRS990ScheduleD/RevenueNotReportedFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/RevenueSubtotalAmt | 0 | 1399397 |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | THE FOUNDATION HAS DETERMINED THAT THERE ARE NO MATERIAL UNCERTAIN TAX POSITIONS THAT REQUIRE RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS. PERIODS ENDING JUNE 30, 2011 AND SUBSEQUENT REMAIN SUBJECT TO EXAMINATION BY APPLICABLE TAXING AUTHORITIES. |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | PART X, LINE 2: |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 0 |
| IRS990ScheduleD/TotalExpensesPerForm990Amt | 0 | 1488103 |
| IRS990ScheduleD/TotalRevenuePerForm990Amt | 0 | 1399397 |
| IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt | 0 | 1399397 |
| IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt | 0 | 1488103 |
| IRS990ScheduleJ/AnyNonFixedPaymentsInd | 0 | 0 |
| IRS990ScheduleJ/CompBasedOnRevenueOfFlngOrgInd | 0 | 0 |
| IRS990ScheduleJ/CompBsdNetEarnsFlngOrgInd | 0 | 0 |
| IRS990ScheduleJ/CompBsdNetEarnsRltdOrgsInd | 0 | 0 |
| IRS990ScheduleJ/CompBsdOnRevRelatedOrgsInd | 0 | 0 |
| IRS990ScheduleJ/EquityBasedCompArrngmInd | 0 | 0 |
| IRS990ScheduleJ/InitialContractExceptionInd | 0 | 0 |
| IRS990/ScheduleJRequiredInd | 0 | 1 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 0 | 66648 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 1 | 61516 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 2 | 173915 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount | 2 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt | 2 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt | 0 | 192540 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt | 1 | 73050 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt | 2 | 16305 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt | 2 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt | 2 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt | 0 | 3279 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt | 1 | 3076 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt | 2 | 8696 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt | 0 | 9471 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt | 1 | 3652 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt | 2 | 815 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt | 0 | 5455 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt | 1 | 11116 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt | 2 | 6484 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt | 0 | 15757 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt | 1 | 13201 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt | 2 | 608 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt | 2 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt | 2 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 0 | BONNIE J CARLSON |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 1 | LANA MAVRESHKO |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 2 | EDWARD M KABAK |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 0 | PRESIDENT, CEO |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 1 | TREASURER |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 2 | SECRETARY |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 0 | 75382 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 1 | 75708 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 2 | 189095 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt | 0 | 217768 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt | 1 | 89903 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt | 2 | 17728 |
| IRS990ScheduleJ/SeverancePaymentInd | 0 | 0 |
| IRS990ScheduleJ/SupplementalInformationDetail/ExplanationTxt | 0 | RELATED PARTY SHARES COMPENSATED OFFICER AND EMPLOYEE, AND USES THE FOLLOWING TO ESTABLISH THE COMPENSATION OF THE RELATED PARTY'S CEO/EXECUTIVE DIRECTOR: COMPENSATION COMMITTEE, WRITTEN EMPLOYMNET CONTRACT, COMPENSATION SURVEY OR STUDY, FORM 990 OF OTHER ORGANIZATIONS AND APPROVED BY THE BOARD OR COMPENSATION COMMITTE. |
| IRS990ScheduleJ/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | PART I, LINE 1A |
| IRS990ScheduleJ/SupplementalNonqualRtrPlanInd | 0 | 0 |
| IRS990ScheduleN/DirectorOfSuccessor2Ind | 0 | 0 |
| IRS990ScheduleN/DispositionOfAssetsDetail/AssetsDistriOrExpnssPaidDesc | 0 | FORGIVENESS OF ALL RECEIVABLE BALANCES FROM THE FOUNDATION |
| IRS990ScheduleN/DispositionOfAssetsDetail/BusinessName/BusinessNameLine1 | 0 | ASSOCIATION OF NATIONAL ADVERTISERS |
| IRS990ScheduleN/DispositionOfAssetsDetail/DistributionDt | 0 | 2014-06-30 |
| IRS990ScheduleN/DispositionOfAssetsDetail/EIN | 0 | 130453230 |
| IRS990ScheduleN/DispositionOfAssetsDetail/FairMarketValueOfAssetAmt | 0 | 766928 |
| IRS990ScheduleN/DispositionOfAssetsDetail/IRCSectionTxt | 0 | 501(C)(3) |
| IRS990ScheduleN/DispositionOfAssetsDetail/MethodOfFMVDeterminationTxt | 0 | FAIR MARKET VALUE |
| IRS990ScheduleN/DispositionOfAssetsDetail/USAddress/AddressLine1 | 0 | 708 THIRD AVENUE |
| IRS990ScheduleN/DispositionOfAssetsDetail/USAddress/City | 0 | NEW YORK |
| IRS990ScheduleN/DispositionOfAssetsDetail/USAddress/State | 0 | NY |
| IRS990ScheduleN/DispositionOfAssetsDetail/USAddress/ZIPCode | 0 | 10017 |
| IRS990ScheduleN/EmployeeOfSuccessor2Ind | 0 | 0 |
| IRS990ScheduleN/OwnerOfSuccessor2Ind | 0 | 0 |
| IRS990ScheduleN/ReceiveCompensation2Ind | 0 | 0 |
| IRS990/ScheduleORequiredInd | 0 | 1 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | THE CLOSE OF BUSINESS ON JUNE 30, 2014, THE ASSETS OF BAA , INCLUDING THE FOUNDATION ASSETS, WERE ACQUIRED IN AN ASSET PURCHASE AGREEMENT BETWEEN BAA, THE FOUNDATION AND THE ASSOCIATION OF NATIONAL ADVERTISERS, INC. ("ANA"). ALL RIGHT TITLE AND INTEREST OF BAA IN AND TO RIGHTS ASSETS AND PROPERTY, INCLUDING THE FOUNDATION ASSETS, WERE TRANSFERRED AT THIS TIME TO ANA. PURSUANT TO THE TERMS AND CONDITIONS OF THE ASSET PURCHASE AGREEMENT, ANA AGREED TO PAY PERFORM AND DISCHARGE ALL OF BAA'S LIABILITIES AND OBLIGATIONS. UPON CLOSING, ANA BECAME THE SOLE MEMBER OF THE FOUNDATION AND WILL CONTINUE TO FUND AND OPERATE IT AS A 501 (C) 3 WITH CHARITABLE PURPOSES. IN ADDITION, BAA FORGAVE ALL RECEIVABLE BALANCES FROM THE FOUNDATION TOTALING $766,928 PRIOR TO THE JUNE 30 TRANSACTION ABOVE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | BRAND ACTIVATION ASSOCIATION, INC. IS THE SOLE MEMBER OF THE ORGANIZATION. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | THE FIRST BOARD OF DIRECTORS SHALL BE ELECTED BY THE INCORPORATOR OR INCORPORATORS AND SHALL HOLD OFFICE UNTIL THEIR SUCCESSORS ARE ELECTED AND QUALIFIED OR UNTIL THEIR EARLIER RESIGNATION OR REMOVAL. ANY DIRECTOR MAY RESIGN AT ANY TIME UPON WRITTEN NOTICE TO THE CORPORATION. THEREAFTER, DIRECTORS WHO ARE TO BE ELECTED AT AN ANNUAL MEETING OF THE FOUNDATION SHALL BE ELECTED IN ACCORDANCE WITH THE REQUIREMENT OF THE GENERAL CORPORATION LAW OF DELAWARE AS AMENDED AND DIRECTORS WHO ARE TO BE ELECTED IN THE INTERIM BETWEEN ANNUAL MEETINGS OR AT SPECIAL MEETINGS OF THE BOARD CALLED FOR THE ELECTION OF DIRECTORS AND/OR FOR THE REMOVAL OF ONE OR MORE DIRECTORS AND FOR THE FILLING OF ANY VACANCY IN THAT CONNECTION, NEWLY CREATED DIRECTORSHIPS AND ANY VACANCIES RESULTING FROM THE REMOVAL OF DIRECTORS FOR CAUSE OR WITHOUT CAUSE WHICH HAVE NOT BEEN FILLED, MAY BE ELECTED AND/OR FILLED BY THE VOTE OF THE MEMBER, OR A MAJORITY OF THE REMAINING DIRECTORS THEN IN OFFICE, ALTHOUGH LESS THAN A QUORUM, OR BY THE SOLE REMAINING DIRECTOR. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | BAA EDUCATIONAL FOUNDATION, INC. DOES NOT HAVE ANY COMMITTEES. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | A COPY OF THE ORGANIZATION'S FINAL FORM 990 (INCLUDING ALL SCHEDULES) IS PROVIDED TO THE BAAEF OFFICERS AND DIRECTORS FOR REVIEW AND DISCUSSION PRIOR TO FILING. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | WE REVIEW THE RESULTS DURING THE COURSE OF THE YEAR AND TAKE NECESSARY ACTIONS IF APPROPRIATE. CONFLICT OF INTEREST STATEMENT IS REQUIRED TO BE SIGNED ON AN ANNUAL BASIS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | AUDITED FINANCIAL STATEMENTS ARE FILED WITH D&B. FORM 990 IS AVAILABLE ON GUIDESTAR.ORG |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | FORGIVENESS OF DUE TO BRAND ACTIVATION ASSOCIATION 766,928. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PART VI, SECTION A, LINE 4 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PART VI, SECTION A, LINE 6 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PART VI, SECTION A, LINE 7A |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PART VI, SECTION A, LINE 8B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990, PART VI, SECTION B, LINE 11 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990, PART VI, SECTION B, LINE 12C |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | FORM 990, PART VI, SECTION C, LINE 19 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | FORM 990, PART XI, LINE 9: |
| IRS990ScheduleR/AssetExchangeInd | 0 | 0 |
| IRS990ScheduleR/AssetPurchaseFromOtherOrgInd | 0 | 0 |
| IRS990ScheduleR/AssetSaleToOtherOrgInd | 0 | 0 |
| IRS990ScheduleR/DivRelatedOrganizationInd | 0 | 0 |
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