Civic Intelligence

Pet Food Institute

EIN 20-0055176 • 501(c)6 • Washington, DC

Profile

Pfi is the industry's public and media relations resource, representative before state and federal agencies, organizer of seminars and educational programs, sponsor of and clearinghouse for research, and liaison with other organizations.

1020 19th Street NW 225Washington, DC 20036

www.petfoodinstitute.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

71st percentile

0.38x

Higher debt load relative to assets than 71% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

48th percentile

0.28x

Higher debt load relative to revenue than 48% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

53rd percentile

5.4%

Higher net margin than 53% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

73rd percentile

$395,150

Higher top officer pay than 73% of similar nonprofits.

Top officer pay equals 7.1% of source-year revenue.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Asset Growth

49th percentile

4.8%

Faster asset growth than 49% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

65th percentile

10%

Faster revenue growth than 65% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Assets

Up

$4,144,257

Up $191,382 (+4.8%) from 2023

Liabilities

Down

$1,562,379

Down $48,498 (-3.0%) from 2023

Net Assets

Up

$2,581,878

Up $239,880 (+10%) from 2023

Revenue

Up

$5,587,007

Up $514,478 (+10%) from 2023

Expenses

Up

$5,285,032

Up $241,811 (+4.8%) from 2023

Net Income

Up

$301,975

Up $272,667 (+930%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2010: $1,528,023Liabilities 2010: $34,006Net Assets 2010: $1,494,0172010Assets 2011: $1,625,137Liabilities 2011: $34,543Net Assets 2011: $1,590,5942011Assets 2012: $1,910,660Liabilities 2012: $378,835Net Assets 2012: $1,531,8252012Assets 2013: $2,072,392Liabilities 2013: $564,650Net Assets 2013: $1,507,7422013Assets 2014: $2,030,231Liabilities 2014: $589,447Net Assets 2014: $1,440,7842014Assets 2015: $1,637,342Liabilities 2015: $614,170Net Assets 2015: $1,023,1722015Assets 2016: $1,834,662Liabilities 2016: $474,260Net Assets 2016: $1,360,4022016Assets 2017: $2,055,981Liabilities 2017: $510,600Net Assets 2017: $1,545,3812017Assets 2018: $2,076,136Liabilities 2018: $485,470Net Assets 2018: $1,590,6662018Assets 2019: $2,697,630Liabilities 2019: $763,557Net Assets 2019: $1,934,0732019Assets 2020: $3,167,204Liabilities 2020: $845,141Net Assets 2020: $2,322,0632020Assets 2021: $3,043,342Liabilities 2021: $763,357Net Assets 2021: $2,279,9852021Assets 2022: $4,144,992Liabilities 2022: $1,869,457Net Assets 2022: $2,275,5352022Assets 2023: $3,952,875Liabilities 2023: $1,610,877Net Assets 2023: $2,341,9982023Assets 2024: $4,144,257Liabilities 2024: $1,562,379Net Assets 2024: $2,581,8782024

Highlighted filing

2024

Assets$4,144,257
Liabilities$1,562,379
Net Assets$2,581,878

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2010: $3,124,107Expenses 2010: $2,868,947Net Income 2010: $255,1602010Revenue 2011: $3,224,999Expenses 2011: $3,128,422Net Income 2011: $96,5772011Expenses 2012: $3,279,9452012Revenue 2013: $3,171,732Expenses 2013: $3,195,815Net Income 2013: -$24,0832013Revenue 2014: $3,436,880Expenses 2014: $3,501,584Net Income 2014: -$64,7042014Revenue 2015: $3,255,967Expenses 2015: $3,673,118Net Income 2015: -$417,1512015Revenue 2016: $4,088,735Expenses 2016: $3,751,486Net Income 2016: $337,2492016Revenue 2017: $4,206,208Expenses 2017: $4,021,229Net Income 2017: $184,9792017Revenue 2018: $4,187,797Expenses 2018: $4,142,512Net Income 2018: $45,2852018Revenue 2019: $4,441,313Expenses 2019: $4,112,957Net Income 2019: $328,3562019Revenue 2020: $4,260,043Expenses 2020: $3,872,053Net Income 2020: $387,9902020Revenue 2021: $4,438,861Expenses 2021: $4,480,939Net Income 2021: -$42,0782021Revenue 2022: $4,754,549Expenses 2022: $4,677,374Net Income 2022: $77,1752022Revenue 2023: $5,072,529Expenses 2023: $5,043,221Net Income 2023: $29,3082023Revenue 2024: $5,587,007Expenses 2024: $5,285,032Net Income 2024: $301,9752024

Highlighted filing

2024

Revenue$5,587,007
Expenses$5,285,032
Net Income$301,975

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.14$1.56$2.58$5.59$5.29$0.30
2023Detailed filing. Detailed filing data is available for this year.$3.95$1.61$2.34$5.07$5.04$0.03
2022Detailed filing. Detailed filing data is available for this year.$4.14$1.87$2.28$4.75$4.68$0.08
2021Detailed filing. Detailed filing data is available for this year.$3.04$0.76$2.28$4.44$4.48$0.04
2020Detailed filing. Detailed filing data is available for this year.$3.17$0.85$2.32$4.26$3.87$0.39
2019Detailed filing. Detailed filing data is available for this year.$2.70$0.76$1.93$4.44$4.11$0.33
2018Detailed filing. Detailed filing data is available for this year.$2.08$0.49$1.59$4.19$4.14$0.05
2017Detailed filing. Detailed filing data is available for this year.$2.06$0.51$1.55$4.21$4.02$0.18
2016Detailed filing. Detailed filing data is available for this year.$1.83$0.47$1.36$4.09$3.75$0.34
2015Detailed filing. Detailed filing data is available for this year.$1.64$0.61$1.02$3.26$3.67$0.42
2014Detailed filing. Detailed filing data is available for this year.$2.03$0.59$1.44$3.44$3.50$0.06
2013Detailed filing. Detailed filing data is available for this year.$2.07$0.56$1.51$3.17$3.20$0.02
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.91$0.38$1.53$3.28
2011Summary only. Only limited summary data is available for this year.$1.63$0.03$1.59$3.22$3.13$0.10
2010Summary only. Only limited summary data is available for this year.$1.53$0.03$1.49$3.12$2.87$0.26
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 13, 2025
Return Version
2024v5.2
Gross Receipts
$5,587,007
Mission and Program Overview

Mission

Pfi is the industry's public and media relations resource, representative before state and federal agencies, organizer of seminars and educational programs, sponsor of and clearinghouse for research, and liaison with other organizations.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,054,285$1,173,522▲ $119,237
Investments in Publicly Traded Securities$988,671$1,029,414▲ $40,743
Pledges and Grants Receivable$756,524$915,824▲ $159,300
Prepaid Expenses and Deferred Charges$79,455$93,179▲ $13,724
Accounts Receivable$116,731$87,225▼ $29,506
Land, Buildings, and Equipment, Net$18,245$63,247▲ $45,002
Total Assets$3,952,875$4,144,257▲ $191,382
Other Assets Total$938,964$781,846▼ $157,118
Liabilities
Other Liabilities$1,023,598$859,763▼ $163,835
Accounts Payable and Accrued Expenses$582,279$690,866▲ $108,587
Deferred Revenue$5,000$11,750▲ $6,750
Total Liabilities$1,610,877$1,562,379▼ $48,498
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,294,283$2,525,443▲ $231,160
Net Assets With Donor Restrictions$47,715$56,435▲ $8,720
Total Net Assets Fund Balance$2,341,998$2,581,878▲ $239,880
Total Liabilities and Net Assets / Fund Balance$3,952,875$4,144,257▲ $191,382

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$63,247$109,739$172,986
Other Assets Org$762,435--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Dana BrooksPresident and CEOFT$361,551$33,599$395,150
Betsy FloresSrvp - Public PolicyFT$234,250$12,977$247,227
Pat ToveyVP - Scientific and Reg AffairsFT$197,279$17,451$214,730
Savonne CaugheySd - Govt Relations and AdvocacyFT$183,071$12,347$195,418
Nat DaviesVP - Business Oper and ProgFT$176,333$13,974$190,307
Atalie EbersoleSd - Govt RelationsFT$168,215$16,864$185,079

Board Members and Trustees

NameTitle
Nina Leigh KruegerChair
Frank ZiacikPast Chair / Treasurer
Scott SalmonVice Chair
Alan BostickDirector
Alex CedenoDirector
Allen BinghamDirector
Bud WrightDirector
Daryn BrownDirector
Dave MclainDirector
Greg ShearsonDirector
Jon BalousekDirector
Liz MascoloDirector
Matt GolladayDirector
Michael GreenwellDirector
Michael MadriagaDirector
Mike KampeterDirector
Reed HowlettDirector
Sarah Barrett ReinerDirector
Scott MorrisDirector
Stacey OsbornDirector
Yvonne HsuSecretary

Highest Paid Contractors

ContractorServicesLocationCompensation
Inspire Pr GroupMedia RelationsPO BOX 147, New Albany, OH 43054$285,468
S-3 GroupGovernment Relations418 C STREET NE, Washington, DC 20002$275,000
Revenue and Support

Revenue Composition

Contributions and Grants
$1,568,373
Program Service Revenue
$3,966,580
Investment Income
$48,385
Other Revenue
$3,669
Change in Net Assets
$301,975

Audited Revenue Reconciliation

Revenue per Audited Statements
$5,581,966
Revenue Not Reported on Financial Statements
$5,041
Revenue Not Reported on Form 990
$8,119
Total Revenue per Audited Statements
$5,590,085
Total Revenue per Form 990
$5,587,007
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,382,612
Salaries, Compensation, and Employee Benefits$1,852,420
Grants and Similar Amounts Paid$50,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$1,217,120
Fees for Services Other---$827,985
Current Officers, Directors, Trustees, and Key Employees---$395,150
Information Technology---$314,022
Occupancy---$179,678
Fees for Services Legal---$113,145
Conferences and Meetings---$110,754
Payroll Taxes---$107,522
Office Expenses---$94,872
Other Employee Benefits---$67,678
Pension Plan Contributions---$64,950
Travel---$57,595
Grants to Domestic Orgs---$50,000
Other Expenses---$43,415
Fees for Services Accounting---$39,180
Insurance---$17,538
Depreciation Depletion---$9,745
Fees for Service Investment Mgmnt Fees---$5,041
Total Functional Expenses$0$0$0$5,285,032

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$5,285,032
Total Expenses per Audited Statements$5,281,991
Expenses per Audited Statements$5,279,991
Expenses Not Reported on Financial Statements$5,041
Expenses Not Reported on Form 990$2,000
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Human Animal Bond Research FoundationWashington, DC501(c)(3)Charitable Contribution$40,000
Pet PartnersBellevue, WA501(c)(3)Charitable Contribution$10,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Total Nondeductible Lobbying and Political Cost$731,573
Current Year Nondeductible Lobbying and Political Cost$465,537
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liability$859,763
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

The institute is a membership organization with dues paying members.

Form 990, Part VI, Section A, Line 7A

The institute has members who may elect one or more members of the governing board.

Form 990, Part VI, Section B, Line 11B

The institute's form 990 was reviewed by the president and other staff members prior to filing.

Form 990, Part VI, Section B, Line 15A

The board of directors review and approve the compensation of the president and key employees annually.

Form 990, Part VI, Section C, Line 19

The institute makes its financial statements available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Pet Food Institute
EIN
20-0055176
Phone
2027919440
Address
1020 19TH STREET NW 225, WASHINGTON, DC 20036

Signing Officer

Name
Dana Brooks
Title
President and CEO
Phone
2023671223
Signed
2025-11-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Dana Brooks
Formed
1958
Legal Domicile
Dc
Voting Board Members
21
Independent Board Members
21
Employees
8
Volunteers
21

Preparer

Firm
Councilor Buchanan & Mitchell Pc
Address
7910 WOODMONT AVE STE 500, BETHESDA, MD 20814
Preparer
Joseph J Barreca
Phone
3019860600
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

Federal grants admin cost 96,973. Research 36,073. Payroll processing 5,182. Various lobbying 689,757.

FORM 990, PART XI, LINE 9:

Net asset adjustment for petpac -59,494.

Financial Statement Notes

PART X, LINE 2:

The accounting standard on accounting for uncertainty in income taxes addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the consolidated financial statements. Under that guidance, the institute may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by taxing authorities based on the technical merits of the position. Examples of tax positions include the tax-exempt status of the institute and various positions related to the potential sources of unrelated business taxable income (ubti). The tax benefits recognized in the consolidated financial statements from such a position are measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement. There were no unrecognized tax benefits identified or recorded as liabilities for fiscal year 2024. The institute's policy would be to recognize interest and penalties, if any, on tax positions related to its unrecognized tax benefits in income tax expense in the consolidated financial statements. No interest and penalties were assessed or recorded during fiscal year 2024.

PART XI, LINE 2D - OTHER ADJUSTMENTS:

PETPAC REVENUE 10,720.

PART XII, LINE 2D - OTHER ADJUSTMENTS:

PETPAC EXPENSES 2,000.

Raw XML AppendixShowing 400 of 698 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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