Liabilities / Assets
71st percentile
Higher debt load relative to assets than 71% of similar nonprofits.
EIN 20-0055176 • 501(c)6 • Washington, DC
Profile
Pfi is the industry's public and media relations resource, representative before state and federal agencies, organizer of seminars and educational programs, sponsor of and clearinghouse for research, and liaison with other organizations.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
71st percentile
Higher debt load relative to assets than 71% of similar nonprofits.
Liabilities / Revenue
48th percentile
Higher debt load relative to revenue than 48% of similar nonprofits.
Net Margin
53rd percentile
Higher net margin than 53% of similar nonprofits.
Top Officer Pay
73rd percentile
Higher top officer pay than 73% of similar nonprofits.
Top officer pay equals 7.1% of source-year revenue.
Asset Growth
49th percentile
Faster asset growth than 49% of similar nonprofits.
Revenue Growth
65th percentile
Faster revenue growth than 65% of similar nonprofits.
Assets
Up$4,144,257
Up $191,382 (+4.8%) from 2023
Liabilities
Down$1,562,379
Down $48,498 (-3.0%) from 2023
Net Assets
Up$2,581,878
Up $239,880 (+10%) from 2023
Revenue
Up$5,587,007
Up $514,478 (+10%) from 2023
Expenses
Up$5,285,032
Up $241,811 (+4.8%) from 2023
Net Income
Up$301,975
Up $272,667 (+930%) from 2023
Most recent year
2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.
Pfi is the industry's public and media relations resource, representative before state and federal agencies, organizer of seminars and educational programs, sponsor of and clearinghouse for research, and liaison with other organizations.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $1,054,285 | $1,173,522 | ▲ $119,237 |
| Investments in Publicly Traded Securities | $988,671 | $1,029,414 | ▲ $40,743 |
| Pledges and Grants Receivable | $756,524 | $915,824 | ▲ $159,300 |
| Prepaid Expenses and Deferred Charges | $79,455 | $93,179 | ▲ $13,724 |
| Accounts Receivable | $116,731 | $87,225 | ▼ $29,506 |
| Land, Buildings, and Equipment, Net | $18,245 | $63,247 | ▲ $45,002 |
| Total Assets | $3,952,875 | $4,144,257 | ▲ $191,382 |
| Other Assets Total | $938,964 | $781,846 | ▼ $157,118 |
| Liabilities | |||
| Other Liabilities | $1,023,598 | $859,763 | ▼ $163,835 |
| Accounts Payable and Accrued Expenses | $582,279 | $690,866 | ▲ $108,587 |
| Deferred Revenue | $5,000 | $11,750 | ▲ $6,750 |
| Total Liabilities | $1,610,877 | $1,562,379 | ▼ $48,498 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $2,294,283 | $2,525,443 | ▲ $231,160 |
| Net Assets With Donor Restrictions | $47,715 | $56,435 | ▲ $8,720 |
| Total Net Assets Fund Balance | $2,341,998 | $2,581,878 | ▲ $239,880 |
| Total Liabilities and Net Assets / Fund Balance | $3,952,875 | $4,144,257 | ▲ $191,382 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $63,247 | $109,739 | $172,986 |
| Other Assets Org | $762,435 | - | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Dana Brooks | President and CEO | FT | $361,551 | $33,599 | $395,150 |
| Betsy Flores | Srvp - Public Policy | FT | $234,250 | $12,977 | $247,227 |
| Pat Tovey | VP - Scientific and Reg Affairs | FT | $197,279 | $17,451 | $214,730 |
| Savonne Caughey | Sd - Govt Relations and Advocacy | FT | $183,071 | $12,347 | $195,418 |
| Nat Davies | VP - Business Oper and Prog | FT | $176,333 | $13,974 | $190,307 |
| Atalie Ebersole | Sd - Govt Relations | FT | $168,215 | $16,864 | $185,079 |
| Name | Title |
|---|---|
| Nina Leigh Krueger | Chair |
| Frank Ziacik | Past Chair / Treasurer |
| Scott Salmon | Vice Chair |
| Alan Bostick | Director |
| Alex Cedeno | Director |
| Allen Bingham | Director |
| Bud Wright | Director |
| Daryn Brown | Director |
| Dave Mclain | Director |
| Greg Shearson | Director |
| Jon Balousek | Director |
| Liz Mascolo | Director |
| Matt Golladay | Director |
| Michael Greenwell | Director |
| Michael Madriaga | Director |
| Mike Kampeter | Director |
| Reed Howlett | Director |
| Sarah Barrett Reiner | Director |
| Scott Morris | Director |
| Stacey Osborn | Director |
| Yvonne Hsu | Secretary |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Inspire Pr Group | Media Relations | PO BOX 147, New Albany, OH 43054 | $285,468 |
| S-3 Group | Government Relations | 418 C STREET NE, Washington, DC 20002 | $275,000 |
| Line Item | Amount |
|---|---|
| Other Expenses | $3,382,612 |
| Salaries, Compensation, and Employee Benefits | $1,852,420 |
| Grants and Similar Amounts Paid | $50,000 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | - | - | - | $1,217,120 |
| Fees for Services Other | - | - | - | $827,985 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $395,150 |
| Information Technology | - | - | - | $314,022 |
| Occupancy | - | - | - | $179,678 |
| Fees for Services Legal | - | - | - | $113,145 |
| Conferences and Meetings | - | - | - | $110,754 |
| Payroll Taxes | - | - | - | $107,522 |
| Office Expenses | - | - | - | $94,872 |
| Other Employee Benefits | - | - | - | $67,678 |
| Pension Plan Contributions | - | - | - | $64,950 |
| Travel | - | - | - | $57,595 |
| Grants to Domestic Orgs | - | - | - | $50,000 |
| Other Expenses | - | - | - | $43,415 |
| Fees for Services Accounting | - | - | - | $39,180 |
| Insurance | - | - | - | $17,538 |
| Depreciation Depletion | - | - | - | $9,745 |
| Fees for Service Investment Mgmnt Fees | - | - | - | $5,041 |
| Total Functional Expenses | $0 | $0 | $0 | $5,285,032 |
| Line Item | Amount |
|---|---|
| Total Expenses per Form 990 | $5,285,032 |
| Total Expenses per Audited Statements | $5,281,991 |
| Expenses per Audited Statements | $5,279,991 |
| Expenses Not Reported on Financial Statements | $5,041 |
| Expenses Not Reported on Form 990 | $2,000 |
| Recipient | Location | Category | Purpose | Amount |
|---|---|---|---|---|
| Human Animal Bond Research Foundation | Washington, DC | 501(c)(3) | Charitable Contribution | $40,000 |
| Pet Partners | Bellevue, WA | 501(c)(3) | Charitable Contribution | $10,000 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Line Item | Amount |
|---|---|
| Total Nondeductible Lobbying and Political Cost | $731,573 |
| Current Year Nondeductible Lobbying and Political Cost | $465,537 |
| Liability | Amount |
|---|---|
| Operating Lease Liability | $859,763 |
“The institute is a membership organization with dues paying members.”
“The institute has members who may elect one or more members of the governing board.”
“The institute's form 990 was reviewed by the president and other staff members prior to filing.”
“The board of directors review and approve the compensation of the president and key employees annually.”
“The institute makes its financial statements available to the public upon request.”
“Federal grants admin cost 96,973. Research 36,073. Payroll processing 5,182. Various lobbying 689,757.”
“Net asset adjustment for petpac -59,494.”
“The accounting standard on accounting for uncertainty in income taxes addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the consolidated financial statements. Under that guidance, the institute may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by taxing authorities based on the technical merits of the position. Examples of tax positions include the tax-exempt status of the institute and various positions related to the potential sources of unrelated business taxable income (ubti). The tax benefits recognized in the consolidated financial statements from such a position are measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement. There were no unrecognized tax benefits identified or recorded as liabilities for fiscal year 2024. The institute's policy would be to recognize interest and penalties, if any, on tax positions related to its unrecognized tax benefits in income tax expense in the consolidated financial statements. No interest and penalties were assessed or recorded during fiscal year 2024.”
“PETPAC REVENUE 10,720.”
“PETPAC EXPENSES 2,000.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
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| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 690866 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 116731 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 87225 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | PFI IS THE INDUSTRY'S PUBLIC AND MEDIA RELATIONS RESOURCE, REPRESENTATIVE BEFORE STATE AND FEDERAL AGENCIES, ORGANIZER OF SEMINARS AND EDUCATIONAL PROGRAMS, SPONSOR OF AND CLEARINGHOUSE FOR RESEARCH, AND LIAISON WITH OTHER ORGANIZATIONS. |
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| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 2027919440 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 1020 19TH STREET NW 225 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | WASHINGTON |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | DC |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 20036 |
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| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 275000 |
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| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 418 C STREET NE |
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| IRS990/CYTotalRevenueAmt | 0 | 5587007 |
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| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 5000 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 11750 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 9745 |
| IRS990/Desc | 0 | PUBLIC RELATIONS AND MARKETING - INSPIRE PR GROUP IS A PUBLIC RELATIONS AGENCY THAT PROVIDES COMMUNICATIONS COUNSEL AND SUPPORT. THEY ASSIST WITH ALL MEDIA RELATIONS, WEBSITE AND SOCIAL MEDIA, AS WELL AS DIGITAL MATERIALS SUCH AS VIDEOS. |
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| IRS990/DonorRestrictionNetAssetsGrp/EOYAmt | 0 | 56435 |
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| IRS990/ElectionOfBoardMembersInd | 0 | 1 |
| IRS990/EmployeeCnt | 0 | 8 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
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| IRS990/FederalGrantAuditRequiredInd | 0 | 1 |
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| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 827985 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 5041 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
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| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 26 | 40.00 |
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| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | YVONNE HSU |
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| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | STACEY OSBORN |
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| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | MICHAEL MADRIAGA |
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| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | JON BALOUSEK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | DARYN BROWN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | ALAN BOSTICK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | BUD WRIGHT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | REED HOWLETT |
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| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | GREG SHEARSON |
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| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | BETSY FLORES |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 23 | PAT TOVEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 24 | SAVONNE CAUGHEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 25 | NAT DAVIES |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 26 | ATALIE EBERSOLE |
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| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 361551 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 234250 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 197279 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 24 | 183071 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 25 | 176333 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 26 | 168215 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | VICE CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | PAST CHAIR / TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | PRESIDENT AND CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | SRVP - PUBLIC POLICY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | VP - SCIENTIFIC AND REG AFFAIRS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 24 | SD - GOVT RELATIONS AND ADVOCACY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 25 | VP - BUSINESS OPER AND PROG |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 26 | SD - GOVT RELATIONS |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 0 |
| IRS990/FormationYr | 0 | 1958 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/ConsolidatedBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 21 |
| IRS990/GovernmentGrantsAmt | 0 | 1568373 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 50000 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 1 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 5587007 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 21 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 7 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 314022 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 17538 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 48385 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 48385 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 988671 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 1029414 |
| IRS990/IRPDocumentCnt | 0 | 27 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 109739 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 18245 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 63247 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 172986 |
| IRS990/LegalDomicileStateCd | 0 | DC |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 1 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | PFI IS THE INDUSTRY'S PUBLIC AND MEDIA RELATIONS RESOURCE, REPRESENTATIVE BEFORE STATE AND FEDERAL AGENCIES, ORGANIZER OF SEMINARS AND EDUCATIONAL PROGRAMS, SPONSOR OF AND CLEARINGHOUSE FOR RESEARCH, AND LIAISON WITH OTHER ORGANIZATIONS. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 2341998 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 2581878 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | -2601 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 2294283 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 2525443 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 179678 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 94872 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 938964 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 781846 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | -59494 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 67678 |
| IRS990/OtherExpensesGrp/Desc | 0 | CONTRACT SERVICES - USD |
| IRS990/OtherExpensesGrp/Desc | 1 | DUES & SUBSCRIPTIONS |
| IRS990/OtherExpensesGrp/Desc | 2 | TRAVEL - USDA |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 1524958 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 44684 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 43415 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 1023598 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 859763 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 900099 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | OTHER INCOME |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 0 | 3669 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 3669 |
| IRS990/OtherRevenueTotalAmt | 0 | 3669 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 1217120 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 107522 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 64950 |
| IRS990/PledgesAndGrantsReceivableGrp/BOYAmt | 0 | 756524 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 915824 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 79455 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 93179 |
| IRS990/PrincipalOfficerNm | 0 | DANA BROOKS |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 900099 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | MEMBERS' ASSESSMENTS |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 3966580 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 3966580 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 1524316 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 56000 |
| IRS990/PYInvestmentIncomeAmt | 0 | 18603 |
| IRS990/PYOtherExpensesAmt | 0 | 3267590 |
| IRS990/PYOtherRevenueAmt | 0 | 0 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 3529610 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 29308 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 1719631 |
| IRS990/PYTotalExpensesAmt | 0 | 5043221 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 5072529 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 301975 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 0 |
| IRS990/RelatedEntityInd | 0 | 1 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 1 |
| IRS990/ReportOtherAssetsInd | 0 | 1 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 1 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
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