Will Rogers Motion Picture Pioneers Foundation

Filing Period

Apr 1, 2011 to Mar 31, 2012

Signed

Oct 29, 2012

Return Version

2011v1.2

Gross Receipts

$10,529,843

Mission

Major Activities

Activity 2

Patient Assistance ProgramThe Pioneers Assistance Fund program, another program of the Will Rogers Motion Picture Pioneers Foundation, provides industry veterans of the theatrical community (exhibition, distribution and trade services) with financial assistance for health and welfare issues. This year, the Fund provided long-term assistance to 28 clients and short-term assistance to 175 clients. Client ailments included bone, joint and muscle disorders; brain, spinal cord and nerve disorders; heart and blood vessel disorders; lung and airway disorders; mental health issues; and financial hardship, to name a few. The median age for a long-term assistance recipient is 76, while the majority of short-term clients fall into the age group of 40-59 years of age. The Pioneers Assistance Fund program provides financial assistance for the following services: medical rehabilitation, medical related equipment, vocational rehabilitation, emergency grants, and quality of life issues (due to health related circumstance).In 2011/12, the Assistance Fund program continued the effort to give-away life planning booklets to supporters and those in need. There are a total of 27 booklets, with titles such as "What is Geriatrics," Managing Caregiving," and "Geriatric Care Managers," You and Your Healthcare Provider." In 2011/12, the Pioneers Assistance Fund program formalized a scholarship fund for undergraduate college students, who demonstrate a financial hardship, and also work for a movie theater. The scholarship is for $3,000 per person and for the fiscal year, $9,000 in scholarships was awarded. Pioneers Assistance Fund program information can be found at www.wrpioneers.org

Activity 3

Health EducationAnother mission of the Will Rogers Institute is to educate the public on how to lead a healthy lifestyle. The WRI continues to distribute public service announcements on an annual basis, for both theatrical and television audiences. Print public service announcements and audio PSAs are distributed annually to various print and media outlets. Celebrities, who donate their time, are featured in the public service announcements. The 2011/12 public service announcement for WRI was "Asthma Awareness" starring award winning actor Bryan Cranston. The PSA received playtime at 30 theater chains and played just over 2,700 times at 200 locations. The PSA received a great deal of play and recognition on the internet, receiving placement on high traffic web sites as Yahoo, MSNBC, Boston.com, Daily news, and International Business Times. The spot was featured on nine blogger sites, was Tweeted over 7,000 times and reached an estimated audience of over 10 million people. "Asthma Awareness" was also distributed to television stations, which yielded; play on 94 stations in 40 markets for 4,500 plays. An audio public service announcement featuring Dr. Betsy Nabel (WRI Annual Award Winner), on the topic of good health habits, was released to radio and the internet, it also was well received. The PSA was carried by all major online news web sites, was featured as a headline on 55 web pages, and reached a total audience of 11 million people. Note, the audio PSA was picked up by 430 stations, including being put into rotation on the USA Radio Network, where it played in 16 of the top 25 markets. The 2011 annual summer theatrical public service announcement, hosted by Sarah Jessica Parker played on approximately 20,000 movie screens at 14 theater chains. The Will Rogers Institute's web site continues to receive over a half-million hits per year and approximately 140,000 page views. In 2011 and 2012, WRI launched a social media push creating a Facebook page, Twitter handle and continued to develop the Will Rogers Institute You Tube channel. The social media outlets have become a primary source of sharing information to constituents and the general public on a weekly basis, to supplement traditional mediums, such as newsletters and e-mail blasts. Due to the tremendous success of public service announcements and partnerships with theater chains across America, WRI filled requests for just over 20,000 free educational booklets. The most requested booklets were on the topics of stress management, teens and stress, walking, fitness and healthy eating, asthma, and how to manage COPD (chronic obstructive pulmonary disease).In 2011/12, the WRI continued its partnership with the National Boys and Girls Club and its "Be Healthy, Be Fit, Be Great" Award. The award, a $5,000 grant to implement its triple play program, which promotes nutrition, health and fitness to members and their families, is given annually to a local branch of the Boys and Girls Club that has shown exemplary methods of promoting healthy and active lifestyles. The 2011/12 award was given to the Boys and Girls Club of Hartford, Connecticut.Will Rogers Institute Information can be found at www.wrinstitute.org Will Rogers EducationThe WRMPPF, as well as being a health charity, also has the mission of perpetuating the memory of the great humanitarian Will Rogers. Due to the efforts in 2009 to fund the complete digitizing the Will Rogers' writings (in partnership with the Will Rogers Museum), content was provided for a new smart phone application that features 365 unique Will Rogers' quotes, as well historical data for each quote. All the writings, as well as photographs, and historical information about Will Rogers' entertainment career are posted on the Will Rogers Museum web site, www.willrogers.org. In 2012, the project was expanded to include all ten volumes of 'Will's Daily Telegrams' (often referred to the first Tweets) and the Will Rogers Weekly Newspaper Articles. The WRMP

Filer

EIN

15-0533551