Civic Intelligence

Sempo Inc

EIN 14-1891138 • 501(c)6 • Wakefield, MA

Profile

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.

401 Edgewater PlaceWakefield, MA 01880

www.sempo.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

98th percentile

2.62x

Higher debt load relative to assets than 98% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2018

Liabilities / Revenue

96th percentile

0.76x

Higher debt load relative to revenue than 96% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2018

Net Margin

24th percentile

-17%

Higher net margin than 24% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2018

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2018

Asset Growth

18th percentile

-37%

Faster asset growth than 18% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2017 to 2018

Revenue Growth

41st percentile

-6.2%

Faster revenue growth than 41% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2017 to 2018

Balance Sheet
Liabilities / Assets98th percentile

Assets

Down

$44,393

Down $26,571 (-37%) from 2017

Liabilities

Down

$116,175

Down $779 (-0.7%) from 2017

Net Assets

Down

-$71,782

Down $25,792 (-56%) from 2017

Operations
Liabilities / Revenue96th percentileNet Margin24th percentile

Revenue

Down

$152,327

Down $10,021 (-6.2%) from 2017

Expenses

Down

$178,119

Down $16,666 (-8.6%) from 2017

Net Income

Up

-$25,792

Up $6,645 (+20%) from 2017

Trend Graphs

Balance Sheet Trend

Asset Growth18th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0-$100KAssets 2011: $281,253Liabilities 2011: $264,439Net Assets 2011: $16,8142011Assets 2012: $163,529Liabilities 2012: $207,707Net Assets 2012: -$44,1782012Assets 2013: $148,520Liabilities 2013: $135,886Net Assets 2013: $12,6342013Assets 2014: $97,341Liabilities 2014: $134,759Net Assets 2014: -$37,4182014Assets 2015: $91,839Liabilities 2015: $98,048Net Assets 2015: -$6,2092015Assets 2016: $98,100Liabilities 2016: $111,653Net Assets 2016: -$13,5532016Assets 2017: $70,964Liabilities 2017: $116,954Net Assets 2017: -$45,9902017Assets 2018: $44,393Liabilities 2018: $116,175Net Assets 2018: -$71,7822018

Highlighted filing

2018

Assets$44,393
Liabilities$116,175
Net Assets-$71,782
Open 2018 Filing

Operations Trend

Revenue Growth41st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KRevenue 2011: $811,742Expenses 2011: $888,130Net Income 2011: -$76,3882011Revenue 2012: $493,805Expenses 2012: $554,797Net Income 2012: -$60,9922012Revenue 2013: $397,700Expenses 2013: $340,888Net Income 2013: $56,8122013Revenue 2014: $300,235Expenses 2014: $350,287Net Income 2014: -$50,0522014Revenue 2015: $269,467Expenses 2015: $238,258Net Income 2015: $31,2092015Revenue 2016: $267,851Expenses 2016: $275,195Net Income 2016: -$7,3442016Revenue 2017: $162,348Expenses 2017: $194,785Net Income 2017: -$32,4372017Revenue 2018: $152,327Expenses 2018: $178,119Net Income 2018: -$25,7922018

Highlighted filing

2018

Revenue$152,327
Expenses$178,119
Net Income-$25,792
Open 2018 Filing

Filings

Most recent year

2018 • Form 990EZXML pending. An XML filing is linked for this year, but detailed extraction is still pending.

Open filing
Assets
$44,393
Liabilities
$116,175
Net assets
-$71,782
Revenue
$152,327
Expenses
$178,119
Net income
-$25,792
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.44$1.16$0.72$1.52$1.78$0.26
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.71$1.17$0.46$1.62$1.95$0.32
2016Detailed filing. Detailed filing data is available for this year.$0.98$1.12$0.14$2.68$2.75$0.07
2015Detailed filing. Detailed filing data is available for this year.$0.92$0.98$0.06$2.69$2.38$0.31
2014Detailed filing. Detailed filing data is available for this year.$0.97$1.35$0.37$3.00$3.50$0.50
2013Detailed filing. Detailed filing data is available for this year.$1.49$1.36$0.13$3.98$3.41$0.57
2012Summary only. Only limited summary data is available for this year.$1.64$2.08$0.44$4.94$5.55$0.61
2011Summary only. Only limited summary data is available for this year.$2.81$2.64$0.17$8.12$8.88$0.76
Latest Detailed Filing

The latest 2018 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2016 below.

Jump To
Filing Snapshot
Filing Period
Jan 1, 2016 to Dec 31, 2016
Signed
May 2, 2017
Return Version
2016v3.0
Gross Receipts
$267,851
Mission and Program Overview

Mission

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$6,875$41,000▲ $34,125
Cash and Non-Interest-Bearing Accounts$46,431$26,071▼ $20,360
Prepaid Expenses and Deferred Charges$25,801$18,265▼ $7,536
Savings and Temporary Cash Investments$12,732$12,764▲ $32
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$91,839$98,100▲ $6,261
Other Assets Total-$0-
Liabilities
Deferred Revenue$87,754$99,232▲ $11,478
Accounts Payable and Accrued Expenses$10,294$12,421▲ $2,127
Total Liabilities$98,048$111,653▲ $13,605
Net Assets / Fund Balance
Unrestricted Net Assets$-6,209$-13,553▼ $7,344
Total Net Assets Fund Balance$-6,209$-13,553▼ $7,344
Total Liabilities and Net Assets / Fund Balance$91,839$98,100▲ $6,261

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings-$24,866$24,866
Compensation and Service Providers
Top Officer Pay77th percentile

Board Members and Trustees

NameTitle
Mike GrehanChairperson
Mike GullaksenPresident
Bill LeakeDirector
Corey MorrisDirector
Dave TanDirector
Francis SkipperDirector
John GagnonDirector
Michael BonfilsDirector
Michael Y XuDirector
Simon HeseltineDirector
Mike CorakSec'y/Treasurer
Krista LaRiviereVP of Cities
Chris BoggsVP of Education
Marc EngelsmanVP of Research
Cristie ReedVP-Sponsorshp

Highest Paid Contractors

ContractorServicesLocationCompensation
Virtual IncManagement401 Edgewater Place Suite 600, Wakefield, MA 01880$123,258
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$267,819
Investment Income
$32
Other Revenue
$0
Change in Net Assets
$-7,344
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$275,195
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management---$102,000
Conferences and Meetings---$11,141
Information Technology---$9,014
Other Expenses---$4,816
All Other Expenses---$4,801
Fees for Services Accounting---$1,780
Insurance---$1,305
Office Expenses---$143
Total Functional Expenses$0$0$0$275,195
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company

“The Organization delegates all headquarters, administrative, membership, website, finance and accounting, and event management duties to the management company, Virtual, Inc.”

Form 990, Part VI, Line 6: Explanation of Classes of Members or Shareholder

“The Organization's membership is open to individuals and companies worldwide. Membership is primarily SEM firms and consultants, in-house marketing professionals, web developers, and advertising agencies. Three levels of membership are offered including individual, organization, and sponsor with any member being able to join a committee. All members are eligible to run for a Board of Directors seat. Members receive a discount on Sempo Institute training classes among other benefits.”

Form 990, Part VI, Line 11B: Form 990 Review Process

“The President of the Board and the management company reviews the annual Form 990 before it is filed.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“The Board requires all directors to disclose any potential conflicts of interest on an annual basis. The Board reviews the disclosures and takes action if necessary.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“The Organization's tax return is made available to the public on Guidestar.com, governing documents are made available to the public on the Organization's website, and policies are made available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
SEMPO Inc
EIN
14-1891138
Phone
7812460500
Address
401 Edgewater Place, Wakefield, MA 01880

Signing Officer

Name
Mike Grehan
Title
Chairman
Signed
2017-05-02
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Mike Grehan
Formed
2003
Legal Domicile
De
Voting Board Members
15
Independent Board Members
15
Employees
0

Preparer

Firm
Ruane & Company LLP
Address
12 Alfred Street Suite 206, Woburn, MA 01801
Preparer
Thomas M Ruane CPA
Phone
7816430090
Raw XML AppendixShowing 400 of 431 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/MissionDesc0SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.
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IRS990/ProgSrvcAccomActy2Grp/Desc0The Organization's activities are primarily centered on education and awareness. To support their educational mission, they offer an extensive library of resources, research and articles, as well as outreach activities such as webinars and speaking events. To drive awareness of the value of search marketing, and how to maximize its potential in a marketing mix, the organization funds advertising campaigns, outreach activities, events, and press. The Organization's research studies help to quantify the value of Search Marketing and track the industry trends.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The Organization delegates all headquarters, administrative, membership, website, finance and accounting, and event management duties to the management company, Virtual, Inc.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The Organization's membership is open to individuals and companies worldwide. Membership is primarily SEM firms and consultants, in-house marketing professionals, web developers, and advertising agencies. Three levels of membership are offered including individual, organization, and sponsor with any member being able to join a committee. All members are eligible to run for a Board of Directors seat. Members receive a discount on Sempo Institute training classes among other benefits.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The President of the Board and the management company reviews the annual Form 990 before it is filed.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The Board requires all directors to disclose any potential conflicts of interest on an annual basis. The Board reviews the disclosures and takes action if necessary.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4The Organization's tax return is made available to the public on Guidestar.com, governing documents are made available to the public on the Organization's website, and policies are made available to the public upon request.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 6: Explanation of Classes of Members or Shareholder
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
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