Civic Intelligence

Call for Action Inc.

990 • Fiscal year 2024 • EIN 13-6180742

Jan 01, 2024 to Dec 31, 2024 • Filed on Nov 06, 2025

11820 Parklawn Drive 340Rockville, MD 20852

(240) 747-0229

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

66th percentile

0.08x

Higher debt load relative to assets than 66% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

91st percentile

0.82x

Higher debt load relative to revenue than 91% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

11th percentile

-28%

Higher net margin than 11% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

55th percentile

$0

Higher top officer pay than 55% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Asset Growth

36th percentile

-1.0%

Faster asset growth than 36% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

57th percentile

13%

Faster revenue growth than 57% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Assets

Down

$779,809

Down $7,847 (-1.0%) from 2023

Net Assets

Down

$719,108

Down $28,845 (-3.9%) from 2023

Liabilities

Up

$60,701

Up $20,998 (+53%) from 2023

Revenue

Up

$74,468

Up $8,337 (+13%) from 2023

Expenses

Up

$95,170

Up $897 (+1.0%) from 2023

Net Income

Up

-$20,702

Up $7,440 (+26%) from 2023

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2011: $416,486Liabilities 2011: $33,3652011Assets 2012: $398,524Liabilities 2012: $28,3052012Assets 2013: $370,578Liabilities 2013: $23,4592013Assets 2014: $478,821Liabilities 2014: $107,285Net Assets 2014: $371,5362014Assets 2015: $671,727Liabilities 2015: $275,063Net Assets 2015: $396,6642015Assets 2016: $652,156Liabilities 2016: $245,577Net Assets 2016: $406,5792016Assets 2017: $668,002Liabilities 2017: $201,787Net Assets 2017: $466,2152017Assets 2018: $739,118Liabilities 2018: $186,435Net Assets 2018: $552,6832018Assets 2019: $737,380Liabilities 2019: $20,682Net Assets 2019: $716,6982019Assets 2020: $798,574Liabilities 2020: $25,447Net Assets 2020: $773,1272020Assets 2021: $784,740Liabilities 2021: $6,949Net Assets 2021: $777,7912021Assets 2022: $827,412Liabilities 2022: $69,873Net Assets 2022: $757,5392022Assets 2023: $787,656Liabilities 2023: $39,703Net Assets 2023: $747,9532023Assets 2024: $779,809Liabilities 2024: $60,701Net Assets 2024: $719,1082024

Highlighted filing

2024

Assets$779,809
Liabilities$60,701
Net Assets$719,108

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$400K$300K$200K$100K$0-$100KRevenue 2011: $158,077Expenses 2011: $163,086Net Income 2011: -$5,0092011Revenue 2012: $150,627Expenses 2012: $163,529Net Income 2012: -$12,9022012Revenue 2013: $141,359Expenses 2013: $164,459Net Income 2013: -$23,1002013Revenue 2014: $208,451Expenses 2014: $184,034Net Income 2014: $24,4172014Revenue 2015: $214,261Expenses 2015: $189,133Net Income 2015: $25,1282015Revenue 2016: $207,225Expenses 2016: $197,310Net Income 2016: $9,9152016Revenue 2017: $279,234Expenses 2017: $219,598Net Income 2017: $59,6362017Revenue 2018: $314,609Expenses 2018: $228,141Net Income 2018: $86,4682018Revenue 2019: $330,135Expenses 2019: $166,120Net Income 2019: $164,0152019Revenue 2020: $143,461Expenses 2020: $86,898Net Income 2020: $56,5632020Revenue 2021: $91,957Expenses 2021: $83,026Net Income 2021: $8,9312021Revenue 2022: $85,583Expenses 2022: $101,796Net Income 2022: -$16,2132022Revenue 2023: $66,131Expenses 2023: $94,273Net Income 2023: -$28,1422023Revenue 2024: $74,468Expenses 2024: $95,170Net Income 2024: -$20,7022024

Highlighted filing

2024

Revenue$74,468
Expenses$95,170
Net Income-$20,702
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 6, 2025
Return Version
2024v5.2
Gross Receipts
$74,468
Mission and Program Overview

Mission

A national network of consumer hotlines affiliated with local media partners and staffed by trained volunteers to assist and educate the general public regarding consumer problems and complaints.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$658,562$689,212▲ $30,650
Savings and Temporary Cash Investments$100,082$77,020▼ $23,062
Land, Buildings, and Equipment, Net$9,446$6,916▼ $2,530
Cash and Non-Interest-Bearing Accounts$3,321$4,421▲ $1,100
Total Assets$787,656$779,809▼ $7,847
Other Assets Total$16,245$2,240▼ $14,005
Liabilities
Other Liabilities$39,562$54,967▲ $15,405
Accounts Payable and Accrued Expenses$141$5,734▲ $5,593
Total Liabilities$39,703$60,701▲ $20,998
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$747,953$719,108▼ $28,845
Total Net Assets Fund Balance$747,953$719,108▼ $28,845
Total Liabilities and Net Assets / Fund Balance$787,656$779,809▼ $7,847

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$5,016$83,762$88,778
Equipment$0$20,035$20,035
Other Land Buildings$1,900$16,228$18,128
Compensation and Service Providers

Board Members and Trustees

NameTitle
Shirley RookerPresident
Maxine SweetVice President
Colin BenedictDirector
Eileen ChurchillDirector
Hugh NortonDirector
Jim PratherDirector
Ron BrunerDirector
Sean MclaughlinDirector
Susan DiegelmanDirector
William WilcoxDirector
Revenue and Support

Revenue Composition

Contributions and Grants
$53,000
Program Service Revenue
$0
Investment Income
$19,602
Other Revenue
$1,866
Change in Net Assets
$-20,702
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$60,360
Salaries, Compensation, and Employee Benefits$34,810
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Occupancy$33,433$603-$34,036
Other Salaries and Wages$31,107$561-$31,668
Fees for Services Other$10,757$194-$10,951
Insurance$3,290$59-$3,349
Payroll Taxes$3,086$56-$3,142
Depreciation Depletion-$2,530-$2,530
Office Expenses$2,262$67-$2,329
Information Technology$745--$745
Other Expenses$85$101-$85
Total Functional Expenses$90,999$4,171$0$95,170
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Prepaid Rent$54,967
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

The executive director reviews the form 990 and related schedules prepared by an outside cpa firm prior to filing.

Form 990, Part VI, Section C, Line 19

The formation and governing documents are available to the general public for inspection after written notice has been given to an officer of the organization.

Filing and Contact Details

Filer

Filer Name
Call for Action Inc
EIN
13-6180742
Phone
2407470229
Address
11820 PARKLAWN DRIVE 340, ROCKVILLE, MD 20852

Signing Officer

Name
Shirley Rooker
Title
President
Phone
2407470229
Signed
2025-11-06
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Shirley Rooker
Formed
1963
Legal Domicile
Md
Voting Board Members
14
Independent Board Members
0
Employees
3
Volunteers
0

Preparer

Firm
Phillips & Associates LLC
Address
2440 RESEARCH BLVD SUITE 410, ROCKVILLE, MD 20850
Preparer
Andrew Phillips CPA
Phone
3015193280
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

Professional service fees: program service expenses 10,757. Management and general expenses 194. Fundraising expenses 0. Total expenses 10,951.

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IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt0362509
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearAmt0111
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus1YearAmt0131
IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt0242
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt01366
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus2YearsAmt06994
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt029175
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt041823
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt079358
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearAmt0111
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus1YearAmt0131
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt0242
IRS990ScheduleA/InvestmentIncomeCYPct00.00050
IRS990ScheduleA/InvestmentIncomePYPct00.01740
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY509Pct00.99950
IRS990ScheduleA/PublicSupportPY509Pct00.98260
IRS990ScheduleA/PublicSupportTotal509Amt0441867
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt00
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind0X
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt054866
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt066000
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt085583
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt091957
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt0143461
IRS990ScheduleA/Total509Grp/TotalAmt0441867
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt054977
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt066131
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt085583
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt091957
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt0143461
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt0442109
IRS990/ScheduleBRequiredInd00
IRS990ScheduleD/EquipmentGrp/BookValueAmt00
IRS990ScheduleD/EquipmentGrp/DepreciationAmt020035
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt020035
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt05016
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt083762
IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt088778
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt01900
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt016228
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt018128
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt054967
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0PREPAID RENT
IRS990ScheduleD/TotalBookValueLandBuildingsAmt06916
IRS990ScheduleD/TotalLiabilityAmt054967
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE EXECUTIVE DIRECTOR REVIEWS THE FORM 990 AND RELATED SCHEDULES PREPARED BY AN OUTSIDE CPA FIRM PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE FORMATION AND GOVERNING DOCUMENTS ARE AVAILABLE TO THE GENERAL PUBLIC FOR INSPECTION AFTER WRITTEN NOTICE HAS BEEN GIVEN TO AN OFFICER OF THE ORGANIZATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2PROFESSIONAL SERVICE FEES: PROGRAM SERVICE EXPENSES 10,757. MANAGEMENT AND GENERAL EXPENSES 194. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 10,951.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART IX, LINE 11G
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0787656
IRS990/TotalAssetsEOYAmt0779809
IRS990/TotalAssetsGrp/BOYAmt0787656
IRS990/TotalAssetsGrp/EOYAmt0779809
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt053000
IRS990/TotalEmployeeCnt03
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt04171
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt090999
IRS990/TotalFunctionalExpensesGrp/TotalAmt095170
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt039703
IRS990/TotalLiabilitiesEOYAmt060701
IRS990/TotalLiabilitiesGrp/BOYAmt039703
IRS990/TotalLiabilitiesGrp/EOYAmt060701
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0747953
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0719108
IRS990/TotalOtherCompensationAmt00
IRS990/TotalOtherProgSrvcExpenseAmt03539
IRS990/TotalProgramServiceExpensesAmt090999
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt021468
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt074468
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0787656
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0779809
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt011820 PARKLAWN DRIVE 340
IRS990/USAddress/CityNm0ROCKVILLE
IRS990/USAddress/StateAbbreviationCd0MD
IRS990/USAddress/ZIPCd020852
IRS990/VotingMembersGoverningBodyCnt014
IRS990/VotingMembersIndependentCnt00
IRS990/WebsiteAddressTxt0WWW.CALLFORACTION.ORG
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0SHIRLEY ROOKER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum02407470229
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-06
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0CALL FOR ACTION INC
ReturnHeader/Filer/BusinessNameControlTxt0CALL
ReturnHeader/Filer/EIN0136180742
ReturnHeader/Filer/PhoneNum02407470229
ReturnHeader/Filer/USAddress/AddressLine1Txt011820 PARKLAWN DRIVE 340
ReturnHeader/Filer/USAddress/CityNm0ROCKVILLE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MD
ReturnHeader/Filer/USAddress/ZIPCd020852
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0522009588
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0PHILLIPS & ASSOCIATES LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt02440 RESEARCH BLVD SUITE 410
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0ROCKVILLE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd020850
ReturnHeader/PreparerPersonGrp/PhoneNum03015193280
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-06

Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$7.80$0.61$7.19$0.74$0.95$0.21
2023Summary only. Only limited summary data is available for this year.$7.88$0.40$7.48$0.66$0.94$0.28
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$8.27$0.70$7.58$0.86$1.02$0.16
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.85$0.07$7.78$0.92$0.83$0.09
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.99$0.25$7.73$1.43$0.87$0.57
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.37$0.21$7.17$3.30$1.66$1.64
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.39$1.86$5.53$3.15$2.28$0.86
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.68$2.02$4.66$2.79$2.20$0.60
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.52$2.46$4.07$2.07$1.97$0.10
2015Detailed filing. Detailed filing data is available for this year.$6.72$2.75$3.97$2.14$1.89$0.25
2014Summary only. Only limited summary data is available for this year.$4.79$1.07$3.72$2.08$1.84$0.24
2013Summary only. Only limited summary data is available for this year.$3.71$0.23$1.41$1.64$0.23
2012Summary only. Only limited summary data is available for this year.$3.99$0.28$1.51$1.64$0.13
2011Summary only. Only limited summary data is available for this year.$4.16$0.33$1.58$1.63$0.05